Kirjahaku

Dizem que você não deve perguntar para sua mãe se seu negócio é uma boa ideia, afinal de contas ela lhe ama. Isto está tecnicamente correto, mas não é o ponto mais importante. Você não deveria perguntar para ninguém se a sua ideia é boa. Essa é uma péssima pergunta e todos vão mentir para você, nem que seja só um pouco. Não é dever dos outros lhe dizer a verdade. É seu dever descobrí-la. Conversar com clientes é um dos fundamentos do Customer Development e da Lean Startup. Todos nós sabemos que precisamos conversar com eles, mas parece que ninguém quer admitir que fazer isto é difícil. Este livro vai lhe mostrar o que há de errado com o jeito mais comum de conversar com clientes e como você pode fazer melhor. Prepare-se para ler um guia rápido e prático que vai lhe poupar tempo, dinheiro e talvez um coração partido.

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

SIE WERDEN ANGELOGENMan sagt, dass Sie niemals Ihre Mutter fragen sollten, ob Ihre Gesch ftsidee gut ist, denn sie liebt Sie und wird deswegen l gen.Stimmt, verfehlt aber das eigentliche Argument Sie sollten niemanden fragen, ob Ihre Gesch ftsidee gut ist. Diese schlecht formulierte Frage fordert die Leute implizit dazu auf, Sie zumindest teilweise anzul gen. Niemand ist verpflichtet, uns die Wahrheit zu sagen. Es ist unsere Aufgabe, sie zu finden. STELLEN SIE RICHTIGE FRAGENKundeninterviews sind eine der zentralen F higkeiten von Customer Development und Lean Startup. Wir alle wissen um ihre Notwendigkeit, leugnen aber, dass es eine schwierige Sache ist, die schnell in die Hose gehen kann.Dieses Buch zeigt Ihnen, warum Kundengespr che oft falsch gef hrt werden und vor allem, wie Sie es besser machen k nnen. Sie halten hier eine schnelle und praktische Anleitung in H nden, die Ihnen Zeit, Geld und Kopfweh erspart.

ALLA LJUGER FÖR DIG Man säger att du inte ska fråga dina vänner om din affärsidé håller, de älskar allt du gör och kommer att ljuga för dig, ge dig komplimanger och sina generella åsikter. Detta är sant, men man missar poängen. Du kan fråga vem som helst om idén är bra. Men det är en dålig fråga som besvaras med mycket partiskhet, och alla kommer att ljuga för dig åtminstone lite grann. ATT GÖRA RÄTT ÄR MYCKET VÄRT Att prata med kunder är en av de absolut viktigaste förmågorna inom Lean Startup-metodiken. Vi vet alla vad vi borde göra, men alltför få erkänner hur svårt det är att prata med kunder på rätt sätt, alltför ofta blir det fel. Denna bok visar hur dina kunddialoger kan gå fel och hur du kan förbättra dem. Den är en snabb, praktisk guide till hur du kan spara tid, pengar och ledsamheter.

The goal of book marketing is to stop needing to do itLearn how to: Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readersTreat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loopEvaluate which of the four seed marketing options are best-suited for your goals, constraints, & skillsWrite a book that endures & grows for years instead of fading into swift obscurityBoost long-term growth by optimizing your pricing, platforms, & purchase funnelMost books don't workWriting a nonfiction book is a wonderful project, allowing you to preserve & share the most important things you've ever learned. Plus, a successful book will improve your reputation, your career, your earnings, & the lives of your readers.Up until fairly recently, it was possible to receive at least some of these benefits by writing any book, regardless of its quality. But today, a million new titles are published per year and it's no longer enough to simply join the pile. Instead, you must create something that is able to stand out & succeed. And the most reliable path toward that goal - especially for an unproven author who lacks a pre-existing audience - is to write a book so startlingly useful that readers can't stop talking about it.This guide proposes a different way of planning, writing, & refining nonfiction, drawn from the hard-won lessons of product designers & entrepreneurs. Applied properly, it leads to books that can grow organically via reader recommendations for many years, without relying on either heavy marketing or a large author platform.The preconceptions about "writing a book" are so deeply entrenched that most authors don't even ask themselves whether a better way exists. Which is crazy, because the normal approach doesn't work For example: The average NYT nonfiction bestseller loses 95% of its peak sales within a year70% of traditionally published titles fail to pay out a single dollar in royaltiesVanishingly few nonfiction books sell even 500 copiesThese are not good results, but it doesn't have to be this way.By following a more modern approach, my first two books (2013 & 2019) now do more than $150k/year in royalties (and growing). You can do it too. It's not easy, but it is reliable & repeatable. And in the normally hit-driven, feast-or-famine world of writing, there's something to be said for reliability.What this book is not: This isn't a get-rich-quick scheme. If you want to write a mediocre book the easy way, then you probably want to look elsewhere. This isn't about prose or creativity. I'm assuming that you know how to write a coherent sentence and are able to do the work. Instead, this guide is about understanding how to design, test, and refine nonfiction that succeeds as a long-lasting, high-impact, and recommendable product.This isn't a self-publishing guide. The approach in this book applies equally well to both self-published & traditionally published authors. Our focus is on creating the most useful, and most recommendable book possible.Still not sure?Head on over to writeusefulbooks.com to find more resources, samples, and information.