Kirjahaku

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past itUse the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketingCreate your company's “marketing backstory” using techniques pioneered by Hollywood screenwritersHarness the influence of “accidental spokespeople” and use it to your advantageNavigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamedPinpoint and capitalize on the moments where personality can make a differencePart Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their productsA Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 yearsA tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationshipsAuthor Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious – featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present. What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? The answer may not be all that obvious, and that’s exactly the point. For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author’s award-winning “Haystack Method” for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. You don’t need to be a futurist or innovation expert in order to learn to think like one. In this book you’ll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. List of awards for previous editions: Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary’s Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

ALL-NEW SECOND EDITION COMING APRIL 2021! WRITTEN DURING THE COVID-19 PANDEMIC WITH ALL-NEW INSIGHTS. FEATURING CONTRIBUTIONS FROM OVER 50 TOP EXPERTS. Why do virtual meetings usually suck and how can you make yours better? What are the five secrets to delivering a compelling virtual presentation? How can you collaborate with people you have never met in real life? Most guides to virtual work pretend like it is better than being face to face. It usually isn’t. But in today’s business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from all industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.

“Any remote worker would find this book useful.” —Booklist An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you’ll learn: Why trying to recreate a “home studio” for presentations is overrated.How you can build powerful relationships with people you’ve never met.The seven rules of virtual meetings that everyone should know.How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn’t. But in today’s business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It’s a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works. In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing – from writing a tagline to building a simple one-page marketing strategy. In this guide, you’ll learn: How to get an unlimited marketing budget by doing things that work.The key to creating unstoppable word of mouth for your idea or product.Why it is a mistake to try and be on every social media platform.The secret to buying advertising at a fraction of the “sticker price.”How to create a tagline that people remember for your business.Fit your entire marketing strategy on one page and maintain your focus. Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author’s 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you’ll learn: Why trying to recreate a “home studio” for presentations is overrated. How you can build powerful relationships with people you’ve never met. The seven rules of virtual meetings that everyone should know. How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn’t. But in today’s business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person. This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It’s a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

INSPIRED BY THE #1 WSJ BESTSELLING NON-OBVIOUS SERIES! "Breakthrough!" -Tony Robbins, #1 NY Times Bestselling Author "Must read!" -Sal Khan, Founder & CEO of Khan Academy “Eye-opening!” -Dorie Clark, Bestselling author of The Long Game “Delightful.” -Adam Grant, #1 NY Times Bestselling Author Winner, American Legacy Book Awards 2025 (Entrepreneurship & Small Business) Winner, International Book Awards 2025 (Marketing & Advertising) Distinguished Favorite, Independent Press Awards 2025 (Sales & Marketing) Shift Your Perspective. Be More Non-Obvious. In Non-Obvious Thinking, bestselling futurist Rohit Bhargava and pioneering venture capitalist Ben duPont come together to offer a concise four-step method to think bigger. From the termite mounds of Zimbabwe to an undiscovered Australian island that seemingly disappeared overnight, this book blends fascinating stories with highly actionable daily lessons. This is not an intimidating theory-filled business book. It’s a digestible roadmap to being more observant and unlocking the potential of your best ideas. Learn how to: • Create space for new ideas and thinking. • Uncover insights by training your powers of observation. • Hone your focus to isolate the details that matter most. • Define a twist to make your thinking original and unique. These are the four components of the SIFT framework – a groundbreaking method designed to unlock your creative potential in four simple steps. Whether you're dreaming of entrepreneurial success, seeking creative inspiration, or simply aiming to break free from conventional thought, Non-Obvious Thinking will help you learn to see what others miss. The world needs more non-obvious thinkers. This book is your guide to becoming one yourself.

Get the 2018 Updated Edition of This Book! #1 Amazon Best Seller – ALL BUSINESS (2015 Edition) #1 Marketing, #1 Entrepreneurship, #1 Market Research and more! TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary’s Book Club at CES (2017 Edition) How does the dramatic decline of golf explain the boom in sales of music on vinyl? What can the world’s most exclusive restaurants teach you about the future of consumption? What cultural trend unites a transgender six year old, a Somali supermodel, and a Canadian Prime Minister? The answers to these questions may not be all that obvious. And that’s exactly the point. Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. In this sixth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business. Trends featured in this year’s report include: E-mpulse Buying, Strategic Downgrading, Optimistic Aging, B2Beyond, Personality Mapping, Branded Utility, Mainstream Multiculturalism, Earned Consumption, Anti-Stereotyping, Virtual Empathy, Data Overflow, Heroic Design, Insourced Incubation, Automated Adulthood, and Obsessive Productivity. Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2015, providing an honest assessment of what came true, what was a dud, and why it matters. In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.

Get the 2018 Updated edition of this book! Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary’s Book Club at CES (2017 Edition) Wall Street Journal Best Seller (2015 Edition) TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled “skinterface” tattoos and smart locks predict the next trillion-dollar industry? What can the surprising popularity of an odd Norwegian TV show and the rise of “quiet eating” in Spain teach us about buying behavior? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank. In this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Here is a snapshot of trends featured in the report: . Fierce Femininity – As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world. · Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers – forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. · Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in. · Moonshot Entrepreneurship – Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world. In total, the Non-Obvious 2017 Edition features 15 all-new trends for 2017 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 60 previously predicted trends – with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

#1 Amazon Best Seller - Business OverallFinalist: Best Business Book - International Book AwardsFinalist: Best Career Advice Book - Foreword INDIES Book AwardA SELF-HELP BOOK FOR PEOPLE SURROUNDED BY OBVIOUS ADVICEThis entertainingly irreverent book from Wall Street Journal bestselling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you.Start smoking? Be a cross-dresser? Procrastinate more? Make people cry? Learn to yodel?Reading just a few of these “secrets,” you might wonder if this book is serious. Indeed, it is. Through a bite-size collection of 15 quirky and insightful stories told in a highly readable non-boring style, you’ll learn how to:Think faster on your feet when things go wrongBe the type of person everyone wants to work withGet better at starting (and ending) conversationsFind resilience after failure without losing optimismStand out by being the most approachable person in any roomFor anyone sick of hearing you should do what you love, take more risks and make mistakes, this empowering book is like a desperately needed pair of noise-canceling headphones for uselessly obvious advice. Instead, Always Eat Left Handed offers a real world, no-nonsense playbook for getting ahead in school, work and life by doing exactly the opposite of what most people tell you. Starting, of course, with eating left handed.

Wall Street Journal Best Seller (2015 Edition) Gold Medal: Non-Fiction Book Awards (2018 Edition) Winner: IPPY Book Awards Silver Medal (2018 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary’s Book Club at CES (2017 Edition) #1 AMAZON OVERALL BUSINESS BEST SELLER (2015 Edition) What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world’s quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 “Non-Obvious” trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world. In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends – with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

#1 Amazon Best Seller - Business Overall Finalist: Best Business Book - International Book Awards Finalist: Best Career Advice Book - Foreword INDIES Book Award A SELF-HELP BOOK FOR PEOPLE SURROUNDED BY OBVIOUS ADVICE This entertainingly irreverent book from Wall Street Journal bestselling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you. Start smoking? Be a cross-dresser? Procrastinate more? Make people cry? Learn to yodel? Reading just a few of these “secrets,” you might wonder if this book is serious. Indeed, it is. Through a bite-size collection of 15 quirky and insightful stories told in a highly readable non-boring style, you’ll learn how to: Think faster on your feet when things go wrong Be the type of person everyone wants to work with Get better at starting (and ending) conversations Find resilience after failure without losing optimism Stand out by being the most approachable person in any room For anyone sick of hearing you should do what you love, take more risks and make mistakes, this empowering book is like a desperately needed pair of noise-canceling headphones for uselessly obvious advice. Instead, Always Eat Left Handed offers a real world, no-nonsense playbook for getting ahead in school, work and life by doing exactly the opposite of what most people tell you. Starting, of course, with eating left handed.

ALL-NEW SECOND EDITION COMING APRIL 2021! This book is like having coffee with an award winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including: Why is setting a budget the worst way to start a marketing plan? How can you create unstoppable word-of-mouth for your business? Why is it a mistake to try and be on every social media platform? Within these pages you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget. Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

Wall Street Journal Best Seller Finalist: The AMA Leonard L. Berry Book Prize Winner: The Eric Hoffer Book Award (Business) Winner: INDIE Gold Medal Book Award (Business) How are a men’s grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo? What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation? How does hiring "neuro-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace? For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

How do you pack a small suitcase to optimize your luggage and still be ready for any occasion? What are the insider secrets of the travel industry that only elite business travelers know? How can you keep strong relationships with friends and family no matter how often you travel? Life on the road can be glamorous, fulfilling, lonely and hectic all at once. Professionals who spend their careers on the road routinely create their own lifehacks to survive. What if you could sit down for a coffee with them all at once and get their best advice? That, of course, would be impossible ... but this book is the next best thing. As a professional speaker, consultant and longtime road warrior since his early 20s, Rohit Bhargava has logged nearly two million miles traveling to over 50 countries for work. In this book, he takes everything he has learned and combines it with the most useful tips from dozens of fellow travelers to create the ultimate guide to traveling for work. Whether you are currently a frequent business traveler or getting ready to take your first business trip, the advice in this book will help to conquer your next journey (and every one after that!) like seasoned road warrior.

#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! Featuring 10 Bold new Trend Predictions Winner of 9 International Book Awards Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. — How might the evolution of gender fluid toys change our culture? — What can the popularity of handmade umbrellas and board games teach us about the future of business? — Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Gold Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary’s Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award