Kirjahaku

City sextons are a dying breed and in this book sextons from throughout the United States share their experiences as a city’s chief death expert. With a view to investigating their role in local governance processes, how they contribute to public engagement in cities, and what are some misconceptions about this role, Staci M. Zavattaro sheds light on unique public servants that are rarely – if at all – discussed in public administration research. Themes discussed include:background stories on each sexton interviewed;vignettes of their most interesting stories that can be used as case studies in public administration practice and teaching;public history functions;self-care strategies they use to deal with the stress of the position. City Sextons: Tales from Municipal Leaders will be of key interest to scholars studying public management, emotional labor, and leadership.

City sextons are a dying breed and in this book sextons from throughout the United States share their experiences as a city’s chief death expert. With a view to investigating their role in local governance processes, how they contribute to public engagement in cities, and what are some misconceptions about this role, Staci M. Zavattaro sheds light on unique public servants that are rarely – if at all – discussed in public administration research. Themes discussed include:background stories on each sexton interviewed;vignettes of their most interesting stories that can be used as case studies in public administration practice and teaching;public history functions;self-care strategies they use to deal with the stress of the position. City Sextons: Tales from Municipal Leaders will be of key interest to scholars studying public management, emotional labor, and leadership.

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse – and for good reason. This place’s brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes.This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly – or avoid branding them entirely. This book offers a novel contribution to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly – or avoid branding them entirely. This book offers a novel contribution to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse – and for good reason. This place’s brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes.This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.