Kirjahaku

Traditional hierarchical structures are falling – is your organisation ready? Emergent provides a handbook for navigating – and thriving in – the new cultural paradigm. More than a simple DIY for change, this book empowers organisations to diagnose change risk, address current shortcomings and adapt to the increasing current away from hierarchies to autonomous and interdependent networks. Unguided, most fail in their attempt; this shift exposes huge skills deficits, a lack of engagement, lack of value and meaning, market reach, penetration and more. Here, a twenty-year veteran of brand and culture transformation outlines a unique governance framework and blueprint for implementing and co-creating your own cultural shift. Methodologies from crowdsourcing and social movements are adopted as tools for initiating change and creating cultural cohesion around a higher purpose, and essential skills and tools help equip organisations and individuals for the emergent future. Today's workplace demands are creating extraordinary challenges for organisations; power is shifting, and the spotlight has forced businesses to engage with stakeholders in more meaningful ways, and to acknowledge a need for radical ‘humanization' of the workplace. To drive successful change you need to spark a movement. This book provides a way forward through the transition, with expert guidance and a clear, actionable framework for implementation. Adopt a unique governance framework for culture transformationEnergise, mobilise and catalyse change, innovation and growthAddress skills deficits, values misalignment, failed engagement and moreIgnite your organisation's purpose and forge sustainability for the future The demand for greater values alignment, autonomy and individual empowerment – fuelled by technology and increasing interdependencies – is bringing down the traditional power structure. The question is: what moves into its place? A strong organisational culture is the difference between surviving and thriving in the marketplace. Emergent provides a practical blueprint for transformation to help your organisation navigate the shift successfully.

An indispensable, plain-English guide to valuing and safeguarding your precious intellectual assets The legal standards for intellectual property (IP) are constantly changing, and the consequences of not being fully conversant with current IP law can be cataclysmic for a business that derives a significant portion of its profits from its IP. At the same time, putting a dollar price on a company's intellectual assets is notoriously difficult for investors researching a company's fundamentals. Written by an attorney specializing in intellectual property, this plain-English guide provides you with a solid working knowledge of intellectual property law, along with proven strategies for valuing, protecting and obtaining maximum value from your patents, trademarks, brands, domain names, copyrights, trade secrets, and other intangible assets. Provides business leaders and investors proven solutions to the problems involved with valuing intellectual property Offers detailed answers to such critical questions as: What are an IP owner's rights?; How can IP rights be lost?; and, How can the value of IP be realized through litigation? Features numerous case studies and examples drawn from the experiences of an array of companies across industry sectors