Kirjahaku

The first complete music educators' guide to harnessing the power of YouTube for students, "YouTube in Music Education" teaches instructors how to tap into the excitement of YouTube with students by creating, posting, and promoting videos on the most popular media service in the world. Explaining how to record and edit videos, add effects, and upload content, Dr. Tom Rudolph and Dr. James Frankel describe everything from the basics of video production to advanced applications for use in the classroom. The authors explain how teachers can use YouTube privately with their students and integrate it with websites and blogs. Educators can use YouTube for applications that include creating instrument and software tutorials, evaluating group and individual performances, sharing content with students, and other uses. This work includes more than 50 strategies for integrating YouTube into the music curriculum. It contains tutorials on video and audio production and preparing and uploading content.

Master Sibelius music notation software step by step with the most complete how-to guide available. Now fully updated with new examples and descriptions of features in Sibelius 6 this essential reference is designed for both novices and experienced musicians composers producers and arrangers containing a variety of examples ä from single-line melodies to complex scores. Written by two proven trainers and expert authors in the field of music notation software this book will be a constant reference for all of your Sibelius questions and needs.

Master Sibelius music notation software step-by-step with the most complete how-to guide available!Designed for both novice and experienced musicians, composers, producers and arrangers, it contains a variety of examples, from single-line melodies to complex scores. Written by two proven experts, trainers and authors in the field of music notation software, this book will be a constant reference for all of your Sibelius questions and needs.

The Musician's Guide to iMovie for iPad features Apple's iMovie app, the perfect app to delve into the basics of video production. You will be guided step-by-step through the process of creating high-quality videos using iMovie for iOS. The book, along with the companion videos, will quickly get you up and running creating, editing, and sharing your own videos. Topics include importing video, pictures and audio clips, creating a movie trailer, exporting videos to sharing sites such as YouTube, Facebook, and Vimeo. Also included is information for purchasing and using add-ons such as microphones, stands, lighting, video storage options and more. You will explore options for using other devices to function as cameras such as Smartphones, GoPro, and other camera apps. Requires iOS 9.3 or later. Compatible with iPhone, iPad, and iPod touch. iMovie app version 2.2.4 and later. * You will learn best practices for creating quality videos using only your iPad and iMovie in both natural and artificial lighting * Enhance your movies with slow motion, fast forward, picture-in-picture, and split-screen effects * Customize movie studio logos, cast names, and credits * Create a trailer and choose from eight unique video themes with matching titles, transitions, and music * Save videos and iMovie project files to iCloud Drive * AirPlay to wirelessly stream video to your HDTV with Apple TV

New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

The authors offer solutions for established corporations facing disruptive challenges. Based on extensive research and discussion, a unique management approach, the High 5 approach, has been developed to promote successful self-disruption in established corporations. At the center of this approach is the transformation of the core business. The book supports the idea of permanent self-disruption as the key to success for established players. Successful Business Model Transformations in Disruptive Times is aimed at the management of various industries. This book provides managers in established corporations with a theoretically sound and practical guide.

Die Autoren bieten L sungen f r etablierte Unternehmen, die mit disruptiven Herausforderungen konfrontiert sind. Basierend auf umfangreichen Untersuchungen und Diskussionen wurde ein einzigartiger Managementansatz, der High 5 Ansatz, entwickelt, der die erfolgreiche Selbstdisruption etablierter Unternehmen f rdert. Im Zentrum dieses Ansatzes steht die Transformation des Kerngesch fts. Das Buch unterst tzt die Idee einer permanenten Selbstdisruption als Schl ssel zum Erfolg f r etablierte Anbieter. Erfolgreiche Transformation von Gesch ftsmodellen in disruptiven Zeiten wendet sich an das Management unterschiedlicher Branchen. Manager in etablierten Unternehmen erhalten mit diesem Buch einen theoretisch fundierten und praxistauglich Leitfaden.

Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.

Handelsleistungen werden immer komplexer und austauschbar. Die Konsequenz der Kunden: Sie kaufen nicht mehr, sie streiken. "Consumer Confusion" heisst das Stichwort. Die Autoren beschreiben, wie Anbieter konkrete Ursachen dieser "Kauferverwirrung" identifizieren konnen. Und sie liefern Tipps, wie Hersteller und Handler ihrem Unternehmen und ihren Produkten ein starkes Profil geben und so die Kaufbereitschaft beim Kunden erhohen konnen.

Konsumenten wählen im Zuge der Digitalisierung immer öfter Subskriptionen bzw. Abonnements, um ihre Einkäufe zu automatisieren. Im Mittelpunkt des essentials von Severin Friedrich Bischof und Thomas Rudolph stehen Subskriptionen für Konsumgüter, die von Konsumenten in der Vergangenheit in stationären Handelsgeschäften gekauft wurden. Die Autoren beschreiben, welche Arten von Subskriptionen heute eine Rolle spielen und in welchen Branchen diese zukünftig besonders beliebt werden. Sie definieren vier unterschiedliche Subskriptionstypen, die sich hinsichtlich ihres Überraschungs- und Personalisierungsgrades unterscheiden. Das essential hilft, mit passenden Subskriptionsdiensten auf das veränderte Kundenverhalten einzugehen und die Chancen dieses neuen Erlösmodells im Einzelhandel zu nutzen.

Ein dynamisches und disruptives Marktumfeld verlangt von Unternehmen und ihren Mitarbeitenden eine hohe Veränderungsbereitschaft. Der vorliegende „Science meets Practice“-Band verdeutlicht die Relevanz und das Potenzial von inspirierten Mitarbeitenden für Veränderungsprozesse in Unternehmen. In Abgrenzung zum etablierten Ziel der Mitarbeiterzufriedenheit setzt Mitarbeiterinspiration neue Impulse für transformatives Handeln. Mitarbeiterinspiration fördert proaktives Verhalten, erhöht die Veränderungsbereitschaft und führt zu mehr Kreativität. Kathrin Neumüller und Thomas Rudolph zeigen, wie Unternehmen ein inspirierendes Umfeld schaffen und damit Transformationsprozesse besser gestalten.Video per App: einfach die SN More Media App kostenfrei herunterladen, einen Link mit dem Play-Button scannen und sofort das Video auf Smartphone oder Tablet ausspielen.Der InhaltMitarbeitende inspirieren in Zeiten disruptiver VeränderungenTheoretische Grundlagen – wie Inspiration zustande kommt und welche Auswirkungen sich daraus für das Management ergebenStufenkonzept zur erfolgreichen Stärkung von MitarbeiterinspirationKonkrete Handlungshinweise zur Schaffung eines inspirativen Arbeitsumfelds

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