Kirjahaku

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire.iWar is a saga of corporate intrigue, control, and competition, featuring some of the world's most brilliant and powerful minds. It is the story of Apple, the tech corporation which has built near unassailable market power through its iPhone and app ecosystem and controls not only commerce, but also culture, and--increasingly--the flow of ideas. And it is the story of a powerful cadre of tech moguls determined to take it down.Over time, a loose and disparate group of billionaires, each driven by their own reasons, has formed to challenge Apple's supremacy, including Daniel Ek (Spotify), Tim Sweeney (Epic Games/Fortnite), Mark Zuckerberg (Facebook/Meta) and Elon Musk (Twitter/X). With in-depth reporting, Wall Street Journal business columnist Tim Higgins chronicles these tech moguls and their quest to weaken a powerful rival, aiming at destroying the Walled Garden around Apple's iPhone Empire, while telling a larger story of the global digital and information economy.

A WALL STREET JOURNAL BUSINESS BESTSELLER - The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins. "A deeply reported and business-savvy chronicle of Tesla's wild ride." --Walter Isaacson, New York Times Book ReviewTesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds--and changed the future.

A WALL STREET JOURNAL BUSINESS BESTSELLER - The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins. "A deeply reported and business-savvy chronicle of Tesla's wild ride." --Walter Isaacson, New York Times Book ReviewTesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds--and changed the future.

*A Wall Street Journal Business Bestseller*'A deeply reported and business-savvy chronicle of Tesla's wild ride' --Walter Isaacson'A masterclass in narrative journalism' --Bradley Hope'Exemplary' --The Times'An exceptional work' --Washington Post Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.

From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

A WALL STREET JOURNAL BUSINESS BESTSELLER - The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins. "A deeply reported and business-savvy chronicle of Tesla's wild ride." --Walter Isaacson, New York Times Book ReviewTesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds--and changed the future.

La escandalosa historia de Elon Musk, el hombre que llev a Tesla m s all de lo imaginableElon Musk es uno de los titanes m s controvertidos de Silicon Valley. Para algunos, es un genio y un visionario; para otros, un err tico vendedor de medio pelo. Hay quien ha ganado o perdido fortunas por culpa de sus tuits, y su vida personal parece salida de un peri dico sensacionalista. Sin embargo, a pesar de sus comentarios provocadores y su comportamiento imprevisible, est haciendo realidad su apuesta m s audaz: el coche el ctrico.Cuando Musk fund Tesla en 2003, los coches el ctricos eran algo nuevo. Durante m s de un siglo, la industria automovil stica, a pesar de admirarlos, hab a descartado su producci n. Pero all donde la mayor a s lo ve a posibles fracasos, un peque o grupo de ingenieros y emprendedores de Silicon Valley capitaneados por Elon Musk vio una oportunidad y apost contra las empresas m s grandes y consolidadas del mundo para fabricar un coche m s r pido, bonito y limpio que el de la competencia.Juegos de poder es una narraci n sobre el proceso de creaci n de Tesla. Tambi n sobre la mentalidad rebelde y provocadora de su l der, sin el que la empresa no hubiera existido, pero que en ocasiones la ha puesto en riesgo con sus actuaciones p blicas. Una historia fascinante de enfrentamientos, decepciones, depresi n y, a n m s ins lito: de xitos.