Kirjahaku

Todd Irwin refers to his life before and after cancer. Even though he spent fifty-six years cancer-free, the two and a half years during which he battled cancer were defining. More than 1,000 miles away, Glenn Thornton struggled with addiction and grieved the unexpected death of his child, but he soon discovered a renewed purpose for his life. In I Lived Because I Was Loved, Irwin shares the story of his battle with cancer, and Thornton shares his story of donating stem cells that helped save Irwin's life. In addition, Marie, Irwin's wife, offers her perspective of his cancer journey and recovery. Through these recollections, this memoir tells how the two families met and forged a bond, saving each other's lives in the name of love. This true story illustrates how love and kindness helped strangers face their own tragedies.

Todd Irwin refers to his life before and after cancer. Even though he spent fifty-six years cancer-free, the two and a half years during which he battled cancer were defining. More than 1,000 miles away, Glenn Thornton struggled with addiction and grieved the unexpected death of his child, but he soon discovered a renewed purpose for his life. In I Lived Because I Was Loved, Irwin shares the story of his battle with cancer, and Thornton shares his story of donating stem cells that helped save Irwin's life. In addition, Marie, Irwin's wife, offers her perspective of his cancer journey and recovery. Through these recollections, this memoir tells how the two families met and forged a bond, saving each other's lives in the name of love. This true story illustrates how love and kindness helped strangers face their own tragedies.

What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world know about? What is it that drives customers to choose your brand over the others? This book, by a leading branding practitioner and strategist, introduces the powerful strategy of De-Positioning that has been used by dominant brands. De-Positioning is a branding strategy that addresses the most important things customers are looking for when they are on a buying journey: desires and pain points. In essence, De-Positioning is when you highlight a “positive feature” about a brand, and this positive feature shines a “negative light” on the competition. It highlights what your company can do for your customers that competitors cannot while appealing to their deepest needs, concern and desires. Your competitor’s weaknesses create the customer need or pain — a gaping hole in the market. You fill that gap by providing a solution that relieves the customers’ pain and satisfies their expectations. By “de-positioning” your competitor, you gain advantage in your marketplace.