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The Brand You50 (Reinventing Work)

The Brand You50 (Reinventing Work)

Tom Peters

Alfred A. Knopf
1999
sidottu
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times
Organized into more than 200 thought- and action-provoking elements--from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets--Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow , Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it's time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You've got to take that leap, then leap again--catapult their imaginations, blow their mindsets--in a word, wow them. Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.
The Excellence Dividend

The Excellence Dividend

Tom Peters

Nicholas Brealey Publishing
2018
pokkari
"The Real Deal" Seth Godin, New York Times bestselling author of Linchpin"I'd rather hire someone who has studied [Peters'] writings than someone who has an MBA" Matthew Kelly, CEO of Floyd Consulting and New York Times bestselling author of The Dream ManagerThe Excellence Dividend is a critical work from one of today's leading visionaries in business. Winner of the Thinkers50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers.For decades, he has been preaching the gospel of putting people first, and in today's rapidly changing business environment, this message is more important than ever. Studies show that fewer than one-third of employees feel engaged with their work and that half of all jobs are at risk due to technology. But Peters has a solution: a sustained commitment to excellence combined with a commitment to people. These are, he argues, the only tools for coping with and thriving amidst the tsunami of change facing business today.In The Excellence Dividend, Peters shows that nothing beats a high-quality product or service, designed and delivered by people who are as dedicated to each other as they are to their shared goal. With his unparalleled expertise and inimitable charisma, Peters offers brilliantly simple, actionable guidelines for success that any business leader can immediately implement. After spending four decades in in pursuit of professional excellence, giving more than 3,000 presentations on the subject and working with companies around the world, Peters has delivered a contemporary personal excellence manual for any professional looking to make their mark and face today's business challenges.
Excellence Now

Excellence Now

Tom Peters

Networlding Publishing
2021
pokkari
Excellence Now: Extreme Humanism "What you are doing right now will be the hallmark of your entire career."That is what Tom Peters is insisting on the critical nature of leadership in current conditions. During these tumultuous times of socio-political unrest and global pandemic, Tom continues to demand deep engagement, human connection, and, yes, EXCELLENCE. Tom Peters is a New York Times bestselling author and business speaker. His previous 18 books have been cornerstones of management lessons from business schools to boardrooms. With Excellence Now: Extreme Humanism, Tom sets an even higher bar. Tom's bold insights are based on decades of research and on-the-ground, steely observations. Fans will once again find themselves immersed in a rich world of people-first wisdom. Excellence Now: Extreme Humanism powerfully delivers the management and leadership direction for how to move forward in a world turned upside down."Writing with his characteristic insight, vigor, and compassion, Tom Peters has given us the book we need now." -Susan Cain
Excellence Now

Excellence Now

Tom Peters

Networlding Publishing
2021
sidottu
"What you are doing right now will be the hallmark of your entire career."That is what Tom Peters is insisting on the critical nature of leadership in current conditions. During these tumultuous times of socio-political unrest and global pandemic, Tom continues to demand deep engagement, human connection, and, yes, EXCELLENCE. Tom Peters is a New York Times bestselling author and business speaker. His previous 18 books have been cornerstones of management lessons from business schools to boardrooms. With Excellence Now: Extreme Humanism, Tom sets an even higher bar. Tom's bold insights are based on decades of research and on-the-ground, steely observations. Fans will once again find themselves immersed in a rich world of people-first wisdom. Excellence Now: Extreme Humanism powerfully delivers the management and leadership direction for how to move forward in a world turned upside down."Writing with his characteristic insight, vigor, and compassion, Tom Peters has given us the book we need now." -Susan Cain
Piano Basics

Piano Basics

Tom Peters

Voggenreiter Pub
2009
pokkari
From the basics of music notation, the correct playing position and simple pieces covering a fifth to mastery of the complete octave and a refined playing technique: This book covers everything the beginning pianist should know. To prevent Piano playing from ever becoming boring, it covers a wide range of musical styles from Classical music to Jazz. Other topics include music theory and the acoustic basics of Piano tone, thus laying a solid foundation for future studies in Piano playing. The included CD makes practicing easy and fun!