Kirjahaku

Brand Real is designed as a handbook for startup entrepreneurs. It covers a variety of topics startup entrepreneurs need to know about in order to achieve success. The guiding idea of Brand Real is that successful brands must be built on reality: products and services that deliver real value to your customers, and ways of doing business that reflect your personal values as an entrepreneur and the values of your enterprise and its people. Brand Real gives an in-depth account of branding, which is a crucial factor in the success of any startup. Skillful branding is needed to establish your identity in the marketplace and to demonstrate the value of your products and services to your potential customers. A major part of Brand Real investigates the strategy and tactics of successful branding, explaining what works and why, based on the deep expertise of long-time experts in the field.

Brand Real turns your brainwave into a business.Did you know that 90% of startups fail? That's because it takes more than a great idea, money and passion to turn your concept into a thriving organization. You need a thorough and decisive strategy, built on some fundamental principles of branding and shaped by specialist knowledge and experience.That's exactly what Brand Real has to offer.Written by a leading branding professional to set startup entrepreneurs on the road to success, Brand Real gives you everything you need to build an effective, values-based and flexible organization, where people are happy to work.Topics include: Identifying your brand's big ideaEstablishing your brand identityPerfecting your brand story and visual identityCommunicating your brand promiseDelivering authentic valueThe evolution of media and multidirectional communicationsCultural and linguistic considerationsIt also features contributions from 20+ experts and specialists, covering the practical tasks that face every startup entrepreneur: Writing a business planCreating a marketing planSocial media for startupsInbound marketing for brand activationIntellectual PropertyLaunching and activating your brandTemplate for a creative briefGet Brand Real and give your startup the best possible chance of succes