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1000 tulosta hakusanalla Doyle Peter

British Fossils

British Fossils

Doyle Peter

Shire Publications
2008
nidottu
The fossil-bearing rocks of the British Isles represent life from the last 2,900 million years and the UK is seen by many as the cradle of modern geology. Using the geological map of Britain, expert palaeontologist Peter Doyle offers a comprehensive guide to fossils in the UK, plotting the main fossil groups around the country, and relating them to the different ages of the rock in which they are found. With photographs of the fossils that can be discovered, and tips on how to find them yourself, "British Fossils" is the perfect companion for the novice fossil hunter or enthusiast.
The British Soldier of the Second World War

The British Soldier of the Second World War

Doyle Peter

Shire Publications
2009
nidottu
The story of the British soldier in the Second World War, of endurance through six long years of conflict, in theatres as diverse as Europe, the Western Desert, the Arctic and the Far East has so far not been adequately told. This small book will redress the balance. The book unfolds the story of the road to Dunkirk, the development of Fortress Britain and the rearming of the army to open the 'Second Front' in Europe. It explains what it was like to serve in the desert, on the long road that led to victory in Alamein, and of the battles against the Japanese in the Far East. It does so by reference to the military equipment, literature, art and ephemera, helping to conjure up a flavour of the British Tommy's experience that has not been touched upon in other books dealing with the period, and assisting the family historian with a greater understanding of the activities of their relatives in this hard-fought war.
British Army Cap Badges of the First World War
The fascination with the British involvement in the First World War extends to all aspects of the conflict. The battles and their outcomes; the armies and their leaders; the conditions of trench warfare; and the controversies form part of the growing literature examining every aspect of a war that was to cast a shadow over the rest of the twentieth century, the effects of which are still being felt today. For the British army, the cap badge is the most easily identifiable form of insignia. It represents a distillation of the pride of the regiment, its various battle honors and symbols borne proudly on the metallic emblem that was worn on all headdress, even within the trenches. Identification of the cap badge on old photographs is a first, important step in unraveling the military service of an individual. Cap badges have been collected avidly since they were first thought of in the nineteenth century. Cap-badge collecting is as popular now as it has ever been; yet with a growing number of fakes and forgeries, there is a need for a book that illustrates clearly the main types, and allows the collector and family historian alike to understand their meaning. Surprisingly, there are no real comprehensive web-based resources; and the available books (many of which are out of print), are often dull, arcane and poorly illustrated with grey, muddy images of otherwise spectacular badges.This book illustrates, for the first time in full color and high quality, images of the main types of badges used by the British Army in World War I. In addition, contemporary illustrations of the soldiers themselves wearing the badges, and the wider importance of their symbolism, is also included. Employing the skills of an established writer (and collector) and artist, it provides a unique reference guide for all people interested in the World War I.
Marketing Management and Strategy

Marketing Management and Strategy

Peter Doyle; Phil Stern

Financial Times Prentice Hall
2006
nidottu
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
Value-based Marketing

Value-based Marketing

Peter Doyle

John Wiley Sons Inc
2008
sidottu
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age
The Key to Earth History

The Key to Earth History

Peter Doyle; Matthew R. Bennett; Alistair N. Baxter

John Wiley Sons Inc
2001
nidottu
The Key to Earth History introduces students to the basic tools used by geologists to reconstruct the Earth's history, and shows how these tools can be used to chart the pattern of global environmental change since the formation of the Earth some 4600 million years ago. It tells a story of mountain building, climate change and of the evolution of life, and uses the North Atlantic region (Europe and North America) as a study area to illustrate this story. Divided into two parts, the book shows how stratigraphy is the key to understanding the history of the Earth. The first part examines the basic stratigraphical methods used to establish, date and interpret the rock record as the product of a series of events whithin Earth history. The second part presents the results obtained by geologists, who have used these stratigraphical tools to reconstruct the pattern of global environmental change through geological time and focuses on the geological evolution of the North Atlantic region. The Key to Earth History is essential reading for geologists, geographers and environmental scientists, as well as to all those interested in the story of the planet. 'The authors provide no one with an alibi for bad stratigraphic teaching!' Geoscientist 'The aims of this introductory textbook are to explain the process and pattern of Earth history, to generate interest and enthusiasm, to make stratigraphy fun and exciting! These aims are admirably achieved.' The Holocene 'This is a great little book! I found that, not only was everything covered, but that it was covered in a refreshing, readable, no-nonsense fashion.' Earth Science Reviews 'The Key to Earth History really should be compulsory reading for all ... geology students.' Geologie
Understanding Fossils

Understanding Fossils

Peter Doyle

John Wiley Sons Inc
1996
nidottu
Understanding Fossils is the first introductory level palaeontology text which demonstrates the importance of fossils in geological and biological studies, particularly in understanding evolutionary patterns, palaeoenvironmental analysis, and stratigraphy. The book contains three parts. Part One explores several key concepts: the processes of fossil preservation, the determination of evolutionary patterns, ancient ecologies and use of fossils as stratigraphical tools. Part Two introduces the main fossil groups of value in these applied fields. Each group is described with reference to their most important characters, and each has summaries of classification, evolutionary history and applications. Part Three concentrates on the examination of important case histories which demonstrate the use of fossils in diverse practical examples. Evolutionary studies, palaeoenvironmental analysis and stratigraphical applications are documented using up-to-date examples supported by overviews of the principles.
The British Soldier of the First World War

The British Soldier of the First World War

Peter Doyle

Shire Publications
2008
nidottu
The familiar pictures of the First World War show soldiers in their trenches: hellish images of mud. But there is another dimension not depicted by these frightening representations of battle: the mundane everyday routine of the majority of the soldier's life that was spent away from the Front. This book explores the life of the average British 'Tommy' of the Great War, in battle and at rest, in training, and on his return home. Illustrated with evocative images of the war, and items of the soldier's kit, it provides an answer to the question: What was it like to be a soldier in the trenches on the front line?
Prisoner of War in Germany

Prisoner of War in Germany

Peter Doyle

Shire Publications
2008
nidottu
During World War II, German prison camps swelled with Allied Prisoners of War, captured during fierce conflicts, from the Battle of France in 1940 to the bomber offensives over Germany from 1943. This book looks in intimate detail at the life of average private soldiers, beginning with their capture, through the long days as prisoners and hard labourers, to the readjustment to home life after their release. Illustrated with original materials, postcards, and photographs, the author reveals their personal experiences in this intriguing account, including letters to and from home, which disclose some surprising attitudes towards the POWs.
ARP and Civil Defence in the Second World War
In the late 1930s, when war seemed inevitable and it was realised that aerial attack would be the greatest threat posed by any coming conflict, the government established a volunteer organisation - Air Raid Precautions or ARP - that would stand at the centre of the wartime civil defence. Members of the ARP distributed gasmasks to the population, and policed the blackout. Once raids started they played a vital role in shepherding people to shelter, reporting on damage, and rescuing people from wrecked buildings. Alongside the ARP the Auxiliary Fire Service (later the NFS), Police, Fire Guard and Women's Voluntary Service worked to deal with the effects of bombing raids and to minimise the suffering of the British people. Together they formed the Civil Defence Services, and this book is their history.
British Postcards of the First World War

British Postcards of the First World War

Peter Doyle

Shire Publications
2010
nidottu
Postcards sent by men on the front, and to them by their families, are among the most numerous, and most telling, surviving artefacts of the Great War. They tell us much about attitudes towards the war, and provide a great insight into men's lives, and into the thoughts and emotions of those left behind. Very different in their illustration, and in their writing, between the beginning of the war and the end, postcards provide a social history of the war in microcosm. Illustrated with a wide range of postcards, this is a fascinating look into the response of the British people to the horrors of the war.
The Blitz

The Blitz

Peter Doyle

Shire Publications
2010
nidottu
It's May 1941: over 43,000 civilians had been killed, and over a million houses destroyed following endless nights of bombing raids. Yet London, and other cities that had been targeted survived, their spirit undaunted, their people resilient. Revisionist historians have sought to dampen the notion of the 'Blitz spirit', but the writings and surviving records all point to a resilience that would remain unbroken, despite the death toll rising to almost 52,000 from bombing alone. Illustrated with archive photographs and other materials, and illuminated by first hand recollections of the "Blitz", this human history of the bombing raids on Britain is the perfect introduction to this dark episode in British history.
British Army Cap Badges of the Second World War

British Army Cap Badges of the Second World War

Peter Doyle; Chris Foster

Shire Publications
2012
nidottu
In their companion volume to British Army Cap Badges of the First World War, authors Peter Doyle and Chris Foster present an overview of the main cap badges worn by the British Army during the Second World War, which continued the rich and varied tradition of British regimental insignia. This book describes and illustrates, for the first time in high quality full colour, the main types of cap badge worn. With many amalgamations, war-raised units and special forces, British military insignia from the period have a surprising range that differs substantially from that worn by the soldiers of the previous generation. As in the first book, this volume contains contemporary illustrations of the soldiers themselves wearing the badges. Employing the skills of an established writer (and collector) and artist, it provides a unique reference guide for anyone interested in the British Army of the period.
Innovation in Marketing

Innovation in Marketing

Peter Doyle; Susan Bridgewater

Butterworth-Heinemann Ltd
1998
nidottu
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
First World War Leaders and Commanders: 5 Minute History
How much can you really find out about the Leaders and Commanders of the First World War in five minutes? This handy little history book will surpass all your expectations and leave you well versed on all you wish to know, and maybe even a little bit more… Who were the leaders? Who commanded the British Army on the Somme? Which general committed suicide in shame? Who stopped the German offensive at Verdun? Who invented stormtroopers? Jam-packed with facts and first-hand accounts of the action, all woven together in an accessible way by an expert in the field, this 5 Minute History is a valuable addition to anyone’s bookshelf, ready to be delved into at a moment’s notice.
Fritz and Tommy

Fritz and Tommy

Peter Doyle; Robin Schäfer; Al Murray

The History Press Ltd
2015
sidottu
It was a war that shaped the modern world, fought on five continents, claiming the lives of ten million people. Two great nations met each other on the field of battle for the first time. But were they so very different? For the first time, and drawing widely on archive material in the form of original letters and diaries, Peter Doyle and Robin Schäfer bring together the two sides, ‘Fritz’ and ‘Tommy’, to examine cultural and military nuances that have until now been left untouched: their approaches to war, their lives at the front, their greatest fears and their hopes for the future. The soldiers on both sides went to war with high ideals; they experienced horror and misery, but also comradeship/Kameradschaft. And with increasing alienation from the people at home, they drew closer together, ‘the Hun’ transformed into ‘good old Jerry’ by the war’s end. This unique collaboration is a refreshing yet touching examination of how little truly divided the men on either side of no-man’sland during the First World War.
Rough Riders

Rough Riders

Peter Doyle

The History Press Ltd
2015
sidottu
Frank and Percy Talley of the 1st City of London Yeomanry (Rough Riders) were destined to leave England to take part in the last, and most costly, single-day battle of the Gallipoli Campaign, on 21 August 1915. In never-before published letters, the Talley brothers describe their training in England and their move to the East Coast to man the trenches there during the invasion scare of 1914 and the Zeppelin attack at Great Yarmouth. Their letters provide a rare insight into the activities of the yeomen in preparing for war, their transportation to Egypt and Suez and their expectation that they would be used in action at Gallipoli. After walking into a maelstrom of fire on 21 August 1915, the trooper-brothers were separated; each wrote home not knowing whether the other had survived. Both were wounded. Their letters from the Suvla trenches are brief but telling – the last, desperate battle for Gallipoli as seen through the eyes of two brothers from London.
Kitchener's Mob

Kitchener's Mob

Peter Doyle; Chris Foster

The History Press Ltd
2016
sidottu
The British Army in the First World War was not only the largest the country had placed in the field but also the biggest single organisation created by the nation up to that time. Nearly 6 million men served in its ranks between August 1914 and November 1918. A remarkable 2.5 million of those who enlisted were volunteers responding to appeals issued by Field Marshal Lord Kitchener, then the Secretary of State for War. This book tells the amazing story of ‘Kitchener’s Army’ and its volunteer soldiers, the men of the ‘First Hundred Thousand’ and the many Pals’ battalions that were later raised across Britain, in its industrial heartlands and leafy shires alike. Their journey to the Somme and the tragedy of July 1916 had a huge impact on the communities these men left behind. Through artefacts and original documents, this moving tribute bears witness to the indelible imprint this memorable ‘mob’ made on our history.
The First World War in 100 Objects

The First World War in 100 Objects

Peter Doyle

The History Press Ltd
2016
nidottu
Objects are the way in which we can touch the past, and they play a living role in history today. Through them, we can understand the experience of men and women during the First World War. Surviving objects from the Great War are diverse: posters and ephemera, personal mementos and military artefacts, archaeological finds and public monuments, deadly weapons and tanks, aircraft and ships. Showcased in this best-selling book these fascinating objects bring a fresh perspective to the tragedy and triumph of the ‘war to end all wars’ across the world.