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1000 tulosta hakusanalla Sebastian Behr

Der Einfluss Von Neuen Medien Auf Die Brand Equity

Der Einfluss Von Neuen Medien Auf Die Brand Equity

Sebastian Behre

Peter Lang AG
2013
sidottu
Obwohl sich das Smartphone unzweifelhaft zum neuen Massenmedium entwickelt, herrscht auf Unternehmensseite noch immer eine grosse Unsicherheit im Hinblick auf die konkrete Form einer kommerziellen und gewinnbringenden Nutzung. Mit der Corporate App als unternehmenseigene mobile Applikation existiert ein erster Versuch der Unternehmen, sich auf den mobilen Endgeraten der Konsumenten zu platzieren. Trotz der stetig wachsenden Zahl an Corporate Apps besteht jedoch ein klarer Mangel an spezifischen Kenntnissen uber ihre tatsachlichen Auswirkungen. An diesem Forschungsdefizit setzt der Autor an und entwickelt ein Kausalmodell, mit dessen Hilfe die Auswirkung einer Corporate App auf ausgewahlte Dimensionen der Markenstarke untersucht und erklart werden kann. Auf Basis einer komplexen empirischen Analyse einer Corporate App aus der Praxis koennen dabei nicht nur konkrete unternehmerische und forschungstheoretische Handlungsempfehlungen abgeleitet, sondern auch ein allgemeiner Leitfaden zur Einfuhrung einer Corporate App entwickelt werden.
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Sebastian

Sebastian

Anne Bishop

Signet
2007
pokkari
In a world of shifting lands connected only by bridges, the magic of the Landscapers keeps Ephemera stable, until dark and seductive dreams lure Sebastian, a half-incubus, to search for the woman of his visions, and the evil Eater of the World escapes its prison, threatening all with destruction. Reprint.
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Sebastian

Sebastian

Ray Anselmo

Vinci Books
2026
pokkari
Autumn 1895, Washington state… He always felt a little apart from the family he'd always known. She and her family were left wandering after all they had was taken from them. And they found each other deep in the wilderness. As far as the Weavers were concerned, Sebastian was one of them, and they'd never treated him otherwise. But he knew he wasn't, not quite – he was the result of an assault on his mother, before she met or married his pa. And as much as he hated to admit it, it bothered him. So when the time came to track down Ma's runaway cow, he didn't mind going alone – it would give him time to think, or so he assumed. But fate had other plans for him – starting with a low-hanging tree branch. Miriam Pescosa was exiled from her land, along with a band of her fellow Wenatchi natives, by white men breaking treaties and building towns for themselves. They'd taken the white man's names and accepted the white man's faith, only to find that they still weren't accepted or regarded. Now left to the unpopulated forests and wastelands, dying one by one as even other tribes betrayed them, they were outsiders in every way possible. But being outside doesn't mean being without hope. And when Miriam finds Sebastian, it sets off a chain of events that could lift everyone out of their doubts, their suffering and a whole lot else …if they're willing to let it. SEBASTIAN is the latest book in the bestselling Romancing the Weavers series of Westerns. Are you ready to enter a whole new world?
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