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Sales and Distribution Management for Organizational Growth

Sales and Distribution Management for Organizational Growth

Rahul Gupta Choudhury

IGI Global
2019
sidottu
Supplying a product to the most customers possible in an effective and cost-efficient way is the primary goal of the sales and distribution sector of a business, since the profits from sales are responsible for the majority of an organization's revenue. However, with countless brands vying for the customers' attention, the ability to create a demand for a product and subsequently supply that demand is often the key to a business's success. There is a need for studies that seek to understand the complementary roles of an organization's sales force and distribution team to ensure relevancy in today's globalized world.Sales and Distribution Management for Organizational Growth is a pivotal reference source that provides vital research on the organization of sales and the sales force, their geographic deployment, and distribution and channel management including how to develop customer-oriented distribution systems. While highlighting topics including expense control, personnel training, and channel design, this book is ideally designed for business students, marketing professionals, executive members, finance analysts, operations employees, academicians, industry professionals, researchers, and students seeking current research on implementing sales strategy and distribution systems to maximize profits and remain a marketplace competitor.
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Sales and Distribution Management for Organizational Growth

Sales and Distribution Management for Organizational Growth

Rahul Gupta Choudhury

IGI Global
2019
nidottu
Supplying a product to the most customers possible in an effective and cost-efficient way is the primary goal of the sales and distribution sector of a business, since the profits from sales are responsible for the majority of an organization's revenue. However, with countless brands vying for the customers' attention, the ability to create a demand for a product and subsequently supply that demand is often the key to a business's success. There is a need for studies that seek to understand the complementary roles of an organization's sales force and distribution team to ensure relevancy in today's globalized world. Sales and Distribution Management for Organizational Growth is a pivotal reference source that provides vital research on the organization of sales and the sales force, their geographic deployment, and distribution and channel management including how to develop customer-oriented distribution systems. While highlighting topics including expense control, personnel training, and channel design, this book is ideally designed for business students, marketing professionals, executive members, finance analysts, operations employees, academicians, industry professionals, researchers, and students seeking current research on implementing sales strategy and distribution systems to maximize profits and remain a marketplace competitor.
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Marketing Analytics Using Excel

Marketing Analytics Using Excel

Rahul Pratap Singh Kaurav; Asha Thomas

SAGE PUBLICATIONS LTD
2025
nidottu
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. • Exercises, activities and discussion questions to reinforce learning. • A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
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Marketing Analytics Using Excel

Marketing Analytics Using Excel

Rahul Pratap Singh Kaurav; Asha Thomas

SAGE PUBLICATIONS LTD
2025
sidottu
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. • Exercises, activities and discussion questions to reinforce learning. • A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
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This Is Why You Dream

This Is Why You Dream

Rahul Jandial

Cornerstone
2024
sidottu
A TIMES AND SUNDAY TIMES BOOK OF THE YEAR 2024Harness the neuroscience of dreams to improve your health, boost performance and stimulate creativity'THIS BOOK WILL CHANGE YOUR LIFE' Lewis Howes'TRANSFORMATIONAL' Julia Samuel'OUR POET LAUREATE OF NEUROSCIENCE' Greg Whyte'AN INSTANT CLASSIC' Bryan FogelDreams are a source of mystery. They have changed the course of individual lives and the world, spurring business deals, inspiring art and scientific breakthroughs, triggering military invasions and mental breakdowns. Yet the source of dreams is not mysterious. They are the product of an extraordinary transformation that occurs in the brain each night when we sleep.In this pioneering book, bestselling neurosurgeon Rahul Jandial delves into the dreaming brain and shares stories from his own practice to show the astonishing impact that dreams have on our waking life. He explains how dreaming of an exam might help you score up to 20% higher, why taking a long nap could make you better at problem-solving, and even that certain dream disorders can warn you of serious diseases like Parkinson’s years ahead of other symptoms. He offers clear and compelling advice, backed by new research, to become a lucid dreamer, understand your dreaming patterns and unleash their creative power.Sharing the very latest discoveries in modern neuroscience, This Is Why You Dream provides answers to some fundamental questions: Why do we dream? How do we dream? What do dreams mean? And perhaps, most importantly, do we sleep in order to dream?
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This Is Why You Dream

This Is Why You Dream

Rahul Jandial

Random House UK
2024
nidottu
You spend up to a third of your life dreaming.Have you ever wondered why?Dreams are a source of mystery. They have changed the course of individual lives and the world, spurring business deals, inspiring art and scientific breakthroughs, triggering military invasions and mental breakdowns. Yet the source of dreams is not mysterious. They are the product of an extraordinary transformation that occurs in the brain each night when we sleep.In this pioneering book, bestselling neurosurgeon Rahul Jandial delves into the dreaming brain and shares stories from his own practice to show the astonishing impact that dreams have on our waking life. He explains how dreaming of an exam might help you score up to 20% higher, why taking a long nap could make you better at problem-solving, and even that certain dream disorders can warn you of serious diseases like Parkinson's years ahead of other symptoms. He offers clear and compelling advice, backed by new research, to become a lucid dreamer, understand your dreaming patterns and unleash their creative power.Sharing the very latest discoveries in modern neuroscience, This Is Why You Dream provides answers to some fundamental questions: Why do we dream? How do we dream? What do dreams mean? And perhaps, most importantly, do we sleep in order to dream?
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Repurpose Me

Repurpose Me

Rahul Rai

Xlibris Nz
2021
pokkari
Do you take life too seriously even though you know it is so temporary.......? Have you found yourself postponing the things that you really want to do..........? Do you ever wish you could enjoy your work a little more or wonder where to find purpose, happiness, or just contentment? After a near-death health experience and living through the horror of the Christchurch earthquakes, Rahul Rai started to look at the bigger purpose of all we do. How to help people live the lives that make them a little happier, more content and leave a legacy to the world. In this his third publication, he takes a deep dive into perspective in life and the joy of philantropy as he takes you on a journey to disrupt the norm and be part of something bigger than yourself. Our younger citizens are searching for a balance and others have been contemplating life besides work for a long time. What about health and fitness and holistic living? There is now much more awareness of how we are damaging our planet. Ever pondered this quest for exponential growth in businesses.... instant gratification through technological advances......surely these must be coming at a cost.... a raft of consequences? And, of course, our current traumatic global pandemic, which is causing so much turmoil everywhere, has encouraged us to take a breather and reflect. We are all seeking alternatives to get more time for ourselves, knowing that this is the one resource that is constantly fading away, so we have to cherish it along with our health. Is it wise to postpone so many of the things that make our heart sing to sometime later on when there is no guarantee that such a time will come for you and what state of mind or health you will be in? Repurpose, the realignment of life to create a purpose, may be the answer and that can be done at any time Signing off on an exhilarating 35-year-long career in managing hotels, Rahul drew a line in the sand and repurposed. This mindset to contentment is explored and challenged in this is a 'why to' rather than 'how to' book Whether you're 20 and just starting or in your 60's and consolidating, if you are looking for purpose, work life balance and contentment, there's something in here for you.
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Repurpose Me

Repurpose Me

Rahul Rai

Xlibris Nz
2021
sidottu
Do you take life too seriously even though you know it is so temporary.......? Have you found yourself postponing the things that you really want to do..........? Do you ever wish you could enjoy your work a little more or wonder where to find purpose, happiness, or just contentment? After a near-death health experience and living through the horror of the Christchurch earthquakes, Rahul Rai started to look at the bigger purpose of all we do. How to help people live the lives that make them a little happier, more content and leave a legacy to the world. In this his third publication, he takes a deep dive into perspective in life and the joy of philantropy as he takes you on a journey to disrupt the norm and be part of something bigger than yourself. Our younger citizens are searching for a balance and others have been contemplating life besides work for a long time. What about health and fitness and holistic living? There is now much more awareness of how we are damaging our planet. Ever pondered this quest for exponential growth in businesses.... instant gratification through technological advances......surely these must be coming at a cost.... a raft of consequences? And, of course, our current traumatic global pandemic, which is causing so much turmoil everywhere, has encouraged us to take a breather and reflect. We are all seeking alternatives to get more time for ourselves, knowing that this is the one resource that is constantly fading away, so we have to cherish it along with our health. Is it wise to postpone so many of the things that make our heart sing to sometime later on when there is no guarantee that such a time will come for you and what state of mind or health you will be in? Repurpose, the realignment of life to create a purpose, may be the answer and that can be done at any time Signing off on an exhilarating 35-year-long career in managing hotels, Rahul drew a line in the sand and repurposed. This mindset to contentment is explored and challenged in this is a 'why to' rather than 'how to' book Whether you're 20 and just starting or in your 60's and consolidating, if you are looking for purpose, work life balance and contentment, there's something in here for you.
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Empower to Enslave

Empower to Enslave

Rahul Mirchandani

Partridge Publishing India
2024
pokkari
Our world now resembles a turbulent field. Demand has become uncertain, product life cycles have shortened, and competition has intensified. Emerging megatrends indicate that consumers now think and behave very differently. The pain and feeling of deprivation created by new, constantly evolving needs fuels demand for new products and services. The gratification of 'They made this with ME in mind' is empowering, instills pride of ownership and thus, consumer enslavement. This book presents a renewed understanding of the dynamics that drive markets and consumer intent today. Industry needs to construct a predictive model for forecasting near-term demand for new products and services. Such demand forecasts, must be made even in the absence of past or reliable data. Using complex econometric methods has shown limited success in such scenarios. This book attempts to present a robust methodology to mind-map intentions and use this knowledge as a proxy for past data, to forecast demand. This will be especially useful to industries marketing specialty products or new product concepts where past demand data is unavailable, and the web of demand triggers is known but constantly changing. It will also add to the body of knowledge to aid planning within emerging markets.
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Empower to Enslave

Empower to Enslave

Rahul Mirchandani

Partridge Publishing India
2024
sidottu
Our world now resembles a turbulent field. Demand has become uncertain, product life cycles have shortened, and competition has intensified. Emerging megatrends indicate that consumers now think and behave very differently. The pain and feeling of deprivation created by new, constantly evolving needs fuels demand for new products and services. The gratification of 'They made this with ME in mind' is empowering, instills pride of ownership and thus, consumer enslavement. This book presents a renewed understanding of the dynamics that drive markets and consumer intent today. Industry needs to construct a predictive model for forecasting near-term demand for new products and services. Such demand forecasts, must be made even in the absence of past or reliable data. Using complex econometric methods has shown limited success in such scenarios. This book attempts to present a robust methodology to mind-map intentions and use this knowledge as a proxy for past data, to forecast demand. This will be especially useful to industries marketing specialty products or new product concepts where past demand data is unavailable, and the web of demand triggers is known but constantly changing. It will also add to the body of knowledge to aid planning within emerging markets.
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Shock and Awe!

Shock and Awe!

Rahul Mirchandani; Omkar Patil

Partridge Publishing India
2025
pokkari
Shock and Awe Building Brands: The Aries Agro Way For over five decades, Aries Agro Limited has redefined brand building in rural India, creating a legacy of trust and innovation without ever relying on mass media advertising. From bold product launches to groundbreaking loyalty programs, and from grassroots campaigns to global recognition, Aries Agro has consistently pioneered "next practices" in agribusiness. Building Rural Brands: The Aries Way captures this extraordinary journey, offering an inside look at the strategies, innovations, and community-driven approaches that have made Aries a trusted name among millions of farmers. Through compelling stories and illustrative examples, readers will uncover the secrets behind Aries' ability to launch products with shock and awe, cultivate unwavering farmer loyalty, and turn civic responsibility into a brand-strengthening opportunity. You'll also explore how Aries' innovations created ripple effects in industries like aquaculture, how it transformed aerial agriculture with cutting-edge technologies, and how its grassroots initiatives became global success stories. This book is not just a chronicle of a company's achievements-it's a treasure trove of actionable insights and inspiration for anyone looking to create impact in rural markets.
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The New Crusade

The New Crusade

Rahul Mahajan

Monthly Review Press,U.S.
2002
pokkari
The attack on the World Trade Center and the Pentagon on September 11, 2001 and the U.S. government response, especially after the bombing of Afghanistan, transformed U.S. and global politics. The New Crusade examines the myths that have arisen around the war on terrorism and the ways they are used to benefit a small elite. Mahajan demonstrates how accepted accounts of the causes of the U.S. military intervention in Afghanistan, the conduct of the war, and its consequences have been systematically distorted. He shows how global power is being redefined in the process and explores the new directions the war is likely to take. Reflecting both deep knowledge of the region and the commitment and hands-on experience of a seasoned activist, Mahajan provides a powerful interpretation of events that will be decisive in the making of our time.
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Beginning Microsoft Office Live

Beginning Microsoft Office Live

Rahul Pitre

APress
2007
nidottu
Having a website is almost mandatory, whether you are an individual promoting yourself, part of a company showcasing its products or services, or even a member of a band promoting its music, for instance. Unless you want to hire an expert to put your web site together, you'll need a good deal of experience and knowledge of web technologies to make your site look professional and convincing. Microsoft Office Live provides a complete solution for creating attractive and effective web sites through a series of easy-to-use interfaces. The basic version is free, and you don't need any coding knowledge to start making use of it. Learn all the basic functions with Beginning Microsoft Office Live and get advice on how to improve site usability for your visitors, plus explore more advanced topics. Your website will soon be better designed and even more effective once you've mastered the more sophisticated aspects, such as sending e-mail to and from your site and adding dynamic functionality. Create your own web site without any coding knowledge—ANYONE can use Microsoft Office Live! Learn how to use all the standard functionsImprove your web site—you'll easily grasp the more advanced topics, such as improving site design and usability, e-mail, and adding dynamic functionality
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