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1000 tulosta hakusanalla Alastair Cook

Tourism Marketing

Tourism Marketing

Alastair M. Morrison

Routledge
2022
sidottu
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
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Tourism Marketing

Tourism Marketing

Alastair M. Morrison

Routledge
2022
nidottu
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
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The Cultural Politics of English as an International Language

The Cultural Politics of English as an International Language

Alastair Pennycook

Routledge
2017
sidottu
A much-cited and highly influential text by Alastair Pennycook, one of the world authorities in sociolinguistics, The Cultural Politics of English as an International Language explores the globalization of English by examining its colonial origins, its connections to linguistics and applied linguistics, and its relationships to the global spread of teaching practices. Nine chapters cover a wide range of key topics including: international politics colonial history critical pedagogy postcolonial literature. The book provides a critical understanding of the concept of the ‘worldliness of English’, or the idea that English can never be removed from the social, cultural, economic or political contexts in which it is used. Reissued with a substantial preface, this Routledge Linguistics Classic remains a landmark text, which led a much-needed critical and ideologically-informed investigation into the burgeoning topic of World Englishes. Key reading for all those working in the areas of Applied Linguistics, Sociolinguistics and World Englishes.
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The Cultural Politics of English as an International Language

The Cultural Politics of English as an International Language

Alastair Pennycook

Routledge
2017
nidottu
A much-cited and highly influential text by Alastair Pennycook, one of the world authorities in sociolinguistics, The Cultural Politics of English as an International Language explores the globalization of English by examining its colonial origins, its connections to linguistics and applied linguistics, and its relationships to the global spread of teaching practices. Nine chapters cover a wide range of key topics including: international politics colonial history critical pedagogy postcolonial literature. The book provides a critical understanding of the concept of the ‘worldliness of English’, or the idea that English can never be removed from the social, cultural, economic or political contexts in which it is used. Reissued with a substantial preface, this Routledge Linguistics Classic remains a landmark text, which led a much-needed critical and ideologically-informed investigation into the burgeoning topic of World Englishes. Key reading for all those working in the areas of Applied Linguistics, Sociolinguistics and World Englishes.
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Bioethics: The Basics

Bioethics: The Basics

Alastair Campbell

Routledge
2017
sidottu
Bioethics: The Basics is an introduction to the foundational principles, theories and issues in the study of medical and biological ethics. Readers are introduced to bioethics from the ground up before being invited to consider some of the most controversial but important questions facing us today. Topics addressed include:the range of moral theories underpinning bioethics arguments for the rights and wrongs of abortion, euthanasia and animal research health care ethics including the nature of the practitioner-patient relationship public policy ethics and the implications of global and public health‘3 parents’, enhancement, incidental findings and nudge approaches in health care. This thoroughly revised second edition provides a concise, readable and authoritative introduction for anyone interested in the study of bioethics.
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Bioethics: The Basics

Bioethics: The Basics

Alastair Campbell

Routledge
2017
nidottu
Bioethics: The Basics is an introduction to the foundational principles, theories and issues in the study of medical and biological ethics. Readers are introduced to bioethics from the ground up before being invited to consider some of the most controversial but important questions facing us today. Topics addressed include:the range of moral theories underpinning bioethics arguments for the rights and wrongs of abortion, euthanasia and animal research health care ethics including the nature of the practitioner-patient relationship public policy ethics and the implications of global and public health‘3 parents’, enhancement, incidental findings and nudge approaches in health care. This thoroughly revised second edition provides a concise, readable and authoritative introduction for anyone interested in the study of bioethics.
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Metrolingualism

Metrolingualism

Alastair Pennycook; Emi Otsuji

Routledge
2015
sidottu
This book is about language and the city. Pennycook and Otsuji introduce the notion of ‘metrolingualism’, showing how language and the city are deeply involved in a perpetual exchange between people, history, migration, architecture, urban landscapes and linguistic resources. Cities and languages are in constant change, as new speakers with new repertoires come into contact as a result of globalization and the increased mobility of people and languages.Metrolingualism sheds light on the ordinariness of linguistic diversity as people go about their daily lives, getting things done, eating and drinking, buying and selling, talking and joking, drawing on whatever linguistic resources are available. Engaging with current debates about multilingualism, and developing a new way of thinking about language, the authors explore language within a number of contemporary urban situations, including cafés, restaurants, shops, streets, construction sites and other places of work, in two diverse cities, Sydney and Tokyo. This is an invaluable look at how people of different backgrounds get by linguistically. Metrolingualism: Language in the city will be of special interest to advanced undergraduate/postgraduate students and researchers of sociolinguistics and applied linguistics.
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Metrolingualism

Metrolingualism

Alastair Pennycook; Emi Otsuji

Routledge
2015
nidottu
This book is about language and the city. Pennycook and Otsuji introduce the notion of ‘metrolingualism’, showing how language and the city are deeply involved in a perpetual exchange between people, history, migration, architecture, urban landscapes and linguistic resources. Cities and languages are in constant change, as new speakers with new repertoires come into contact as a result of globalization and the increased mobility of people and languages.Metrolingualism sheds light on the ordinariness of linguistic diversity as people go about their daily lives, getting things done, eating and drinking, buying and selling, talking and joking, drawing on whatever linguistic resources are available. Engaging with current debates about multilingualism, and developing a new way of thinking about language, the authors explore language within a number of contemporary urban situations, including cafés, restaurants, shops, streets, construction sites and other places of work, in two diverse cities, Sydney and Tokyo. This is an invaluable look at how people of different backgrounds get by linguistically. Metrolingualism: Language in the city will be of special interest to advanced undergraduate/postgraduate students and researchers of sociolinguistics and applied linguistics.
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The Gulf War 1991

The Gulf War 1991

Alastair Finlan

Routledge
2003
sidottu
The Gulf War of 1991 heralded a new type of warfare characterized by astonishing speed and technology with remarkably few casualties amongst the coalition forces. Just under a million coalition personnel were deployed to the Gulf region to face a variety of threats from extreme temperatures to weapons of mass destruction (biological, chemical, and suspected nuclear), as well as a formidable Iraqi occupation force. This concise volume assesses the defensive Operation Desert Shield (the buildup of coalition forces) and the offensive Operation Desert Storm (the liberation of Kuwait), exploring the strategies and key personalities on both sides. Explaining the reasons behind the war, the book depicts with detail and sensitivity the human element of war amongst sophisticated military technology, providing a context for understanding present-day conflicts in Iraq and the Middle East.
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Poseidon's Wake

Poseidon's Wake

Alastair Reynolds

Ace Books
2016
pokkari
In the conclusion of Alastair Reynolds' epic Poseidon's Children saga, the Akinya family receives an invitation from across the stars--and a last opportunity to redeem their name... Send Ndege... The cryptic message originated seventy light-years away from the planet Crucible, where Ndege Akinya lives under permanent house arrest for her role in the catastrophe that killed 417,000 people. Could it be from her mother, Chiku, who vanished during a space expedition decades earlier? Ndege's daughter, Goma, a biologist, joins the crew of the Travertine, dispatched to Gliese 163 to uncover the source behind the enigmatic message. Goma's odyssey will take her not only into the furthest reaches of space but centuries into her family's past where the answers to the universe's greatest mysteries await...
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Geoforensics

Geoforensics

Alastair Ruffell; Jennifer McKinley

John Wiley Sons Inc
2008
nidottu
This book is a comprehensive introduction to the application of geoscience to criminal investigations. Clearly structured throughout, the text follows a path from the large-scale application of remote sensing, landforms and geophysics in the first half to the increasingly small-scale examination of rock and soils to trace amounts of material. The two scales of investigation are linked by geoscience applications to forensics that can be applied at a range of dimensions. These include the use of topographic mapping, x-ray imaging, geophysics and remote sensing in assessing whether sediment, rocks or concrete may have hidden or buried materials inside for example, drugs, weapons, bodies. This book describes the wider application of many different geoscience-based methods in assisting law enforcers with investigations such as international and national crimes of genocide and pollution, terrorism and domestic crime as well as accident investigation. The text makes a clear link to the increasingly important aspects of the spatial distribution of geoscience materials (be it soil sampling or the distribution of mud-spatter on clothing), Geographic Information Science and geostatistics. A comprehensive introduction to the application of geoscience to criminal investigationExamples taken from an environmental and humanitarian perspective in addition to the terrorist and domestic criminal cases more regularly discussedA chapter on the use of GIS in criminalistics and information on unusual applications and methods - for example underwater scene mapping and extraterrestrial applicationsMaterial on how geoscience methods and applications are used at a crime sceneAccompanying website including key images and references to further material An invaluable text for both undergraduate and postgraduate students taking general forensic science degrees or geoscience courses "The whole book is peppered with useful and appropriate examples from the authors' wide experiences and also from the wider literature... an essential purchase for any forensic science department as well as for any law enforcement organisation."—Lorna Dawson, Macaulay Institute
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Military Laser Technology for Defense

Military Laser Technology for Defense

Alastair D. McAulay

John Wiley Sons Inc
2011
sidottu
Recent advances in ultra-high-power lasers, including the free-electron laser, and impressive airborne demonstrations of laser weapons systems, such as the airborne laser, have shown the enormous potential of laser technology to revolutionize 21st century warfare. Military Laser Technology for Defense, includes only unclassified or declassified information. The book focuses on military applications that involve propagation of light through the atmosphere and provides basic relevant background technology. It describes high-power lasers and masers, including the free-electron laser. Further, Military Laser Technology for Defense addresses how laser technology can effectively mitigate six of the most pressing military threats of the 21st century: attack by missiles, terrorists, chemical and biological weapons, as well as difficulty in imaging in bad weather and threats from directed beam weapons and future nuclear weapons. The author believes that laser technology will revolutionize warfare in the 21st century.
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Practical Statistics for Experimental Biologists

Practical Statistics for Experimental Biologists

Alastair C. Wardlaw

John Wiley Sons Inc
2000
nidottu
A good working knowledge of statistical principles is needed for both the design and analysis of biological experiments and the subsequent handling of the large amounts of data generated if worthwhile, reliable conclusions are to be reached. Practical Statistics for Experimental Biologists, Second Edition provides biologists with a user-friendly, non-technical introduction to the basics of statistics. The book has been thoroughly revised and updated to incorporate: * Worked examples and printouts from MINITAB * Relevant case studies and applications * Further Notes section for background explanations Written by a biologist with extensive experience of applying statistical procedures to experimental systems, this book will be invaluable to undergraduates, postgraduates and researchers in microbiology, immunology, biochemistry, botany, zoology, physiology, pharmacology and pharmacy. Review of the First Edition "...strongly recommended as the current first choice both for students and established research workers." Society for General Microbiology Quarterly "...the book is refreshingly free from jargon, is well illustrated and is to be recommended." Trends in Biochemical Sciences "It is written in an easy style, and can be thoroughly recommended..." Trends in Pharmacological Sciences
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Art Deco

Art Deco

Alastair Duncan

Thames Hudson Ltd
1988
nidottu
Art Deco is one of the most exciting chapters in the history of the decorative arts. Conceived in France before the First World War, it spread throughout Europe and had its greatest and most spectacular success in the United States. Myriad influences shaped the style – Cubism, Constructivism, Orientalism, the Ballets Russes, the Bauhaus – and its exponents included many of the century’s most celebrated artists, designers and craftsmen.
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Art Nouveau

Art Nouveau

Alastair Duncan

Thames Hudson Ltd
1994
nidottu
Alastair Duncan tells the story of the meteoric rise and fall of Art Nouveau, which began as a general reaction by young artists and designers to the stifling traditionalism and revivalism of the mid-nineteenth-century fine and decorative arts. The 'new art' first made itself felt around 1895, in architecture, furniture, glass, ceramics and the other applied arts, and fell into eclipse after World War I, until its rediscovery in the 1960s. The author recounts the history of this important movement in detail, introducing the main personalities - Mucha, Lalique, Tiffany and others - and relating their aims and accomplishments to the background from which the movement emerged.
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Art Deco Complete

Art Deco Complete

Alastair Duncan

Thames Hudson Ltd
2009
sidottu
Offers an account of the decorative arts of the Art Deco period. This book celebrates the styles rich variety of form and its diverse international roots as the very factors that make it a perennial favourite of modern collectors and designers.
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Art Deco Sculpture

Art Deco Sculpture

Alastair Duncan

Thames Hudson Ltd
2016
sidottu
This book showcases and puts into historical context a host of sculpted works created in the 1920s and 1930s in the decorative vernacular defined loosely today as `Art Deco’. Whether designed as free-standing statuary for the domestic market or commissioned for some form of architectural placement, as a frieze on a building’s façade or as a public monument or pool fountain, the works shown demonstrate a sometimes bewilderingly broad range of styles and stylistic influences: from the chevrons, sunbursts, maidens, fountains, floral abstractions and ubiquitous biche (doe) of the Parisian geometric style to the crisp, angular patterns of the zig-zag, jazz-age, streamlined aesthetic of the 1930s. Alastair Duncan organizes his subject into three main categories: the first features work by avant-garde sculptors (Csaky, Janniot, Pompon, etc), often as pièces uniques or small editions; the second shows commercial sculpture, comprising mainly large-edition statuary, commissioned as decorative works for the burgeoning 1920s domestic market; while a final, third category covers architectural and monumental sculpture from West and Eastern Europe, Scandinavia, North America, Brazil and beyond. With artists’ biographies and details of manufacturers, a full glossary and a thematic index, this volume is the essential and authoritative guide for all those interested in the Art Deco style, from the amateur collector of animalier sculpture to professional historians of the period.
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Kilim: The Complete Guide

Kilim: The Complete Guide

Alastair Hull; Jose Luczyc-Wyhowska

Thames Hudson Ltd
2000
pokkari
An examination of the origins and history of kilim textiles. The core of the book is devoted to the specific characteristics of region, tribe and kilim type. It also includes an account of techniques, embracing materials, dyes and dyeing, tools, kilim structures and weaving.
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Applied Mineral Inventory Estimation

Applied Mineral Inventory Estimation

Alastair J. Sinclair; Garston H. Blackwell

Cambridge University Press
2006
pokkari
Applied Mineral Inventory Estimation presents a comprehensive applied approach to the estimation of mineral resources/reserves with particular emphasis on the geological basis of such estimations, the need for and maintenance of a high quality assay data base, the practical use of a comprehensive exploratory data evaluation, and the importance of a comprehensive geostatistical approach to the estimation methodology. Practical problems and real data are used throughout as illustrations: each chapter ends with a summary of practical concerns, a number of practical exercises and a short list of references for supplementary study. This textbook is suitable for any university or mining school that offers senior undergraduate and graduate student courses on mineral resource/reserve estimation. It will also be valuable for professional mining engineers, geological engineers and geologists working with mineral exploration and mining companies.
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