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Geography and Tourism Marketing

Geography and Tourism Marketing

Kaye Sung Chon

Routledge Member of the Taylor and Francis Group
1997
sidottu
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these:the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist’s country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.
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Geography and Tourism Marketing

Geography and Tourism Marketing

Kaye Sung Chon

Routledge Member of the Taylor and Francis Group
1997
nidottu
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these:the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist’s country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.
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Hospitality Management Education

Hospitality Management Education

Kaye Sung Chon; Clayton W Barrows; Robert H Bosselman

Routledge Member of the Taylor and Francis Group
1999
sidottu
Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs, their missions, their constituents, and the outcomes of their efforts. This book examines why people study hospitality management, the vast opportunities the field offers, and ways to best prepare students for a career in the industry or in academia. Within Hospitality Management Education, you'll find exhibits, figures, tables, and insight into innovative practice methods that will strengthen your skills as an educator and contributor to the growing success of this discipline.Containing research and first-hand accounts, Hospitality Management Education offers you insight into qualities and strategies that make educators or employees effective and successful in the industry. You'll find useful information to help you better prepare students and enhance your teaching skills, such as:understanding the history and advances of hospitality management education during the past 75 years stressing the difference between the hospitality industry and other industries to help prospective hospitality students understand the unique rigors of hospitality examining degree programs in the United Kingdom, Australia, and the United States to identify common global teaching trends, differences, and program outcomes enhancing student learning and education programs by linking academic hospitality programs to industry through internships, involvement with industry associations, and advisory councils assuring quality in academic programs through accreditation, certification, outside peer reviews, outside reviews by the industry, and administrative reviews of the faculty preparing for a professional academic career through strategic career planning, networking, and targeting hospitality programsHospitality Management Education discusses educational trends as a whole over the past decade to give you insight into future directions of hospitality such as increased specialization, growing numbers of faculty, more funding, and increased academic focus on research and scholarship. In this valuable volume, you'll find methods and suggestions that will make you a more knowledgeable and effective educator!
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Marketing Your City, U.S.A.

Marketing Your City, U.S.A.

Kaye Sung Chon; Ronald A Nykiel; Elizabeth Jascolt

Routledge Member of the Taylor and Francis Group
1998
sidottu
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include:how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
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Marketing Your City, U.S.A.

Marketing Your City, U.S.A.

Kaye Sung Chon; Ronald A Nykiel; Elizabeth Jascolt

Routledge Member of the Taylor and Francis Group
1998
nidottu
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include:how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
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Consumer Behavior in Travel and Tourism

Consumer Behavior in Travel and Tourism

Kaye Sung Chon; Abraham Pizam; Yoel Mansfeld

Routledge Member of the Taylor and Francis Group
1999
sidottu
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including:discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
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Consumer Behavior in Travel and Tourism

Consumer Behavior in Travel and Tourism

Kaye Sung Chon; Abraham Pizam; Yoel Mansfeld

Routledge Member of the Taylor and Francis Group
2000
nidottu
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including:discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
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The Practice of Graduate Research in Hospitality and Tourism

The Practice of Graduate Research in Hospitality and Tourism

Kaye Sung Chon

Routledge Member of the Taylor and Francis Group
1999
sidottu
Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students’concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include:selecting service-oriented employees based on person-organization fit measuring the effectiveness of advertising on the Internet examining factors that affect food expenditures of U.S. tourists when they are away from home explaining the competitive structure of Japanese travelers’overseas destination plans determining the motivational needs of managers in the on-site foodservice segment providing adequate education on HIV and AIDS in the workplace for hospitality managers identifying influential variables of employee turnover in the food and beverage industryThe Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.
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Tourism in Southeast Asia

Tourism in Southeast Asia

Kaye Sung Chon

Routledge Member of the Taylor and Francis Group
2000
sidottu
Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in recent years. Some of the topics explored in Tourism in Southeast Asia: A New Direction are:cross-border cooperation ecotourism opportunities for local communities existing tourism organizations the vulnerability of current tourism policies and suggestions for change the impacts of tourism on local communities the flow of tourism between Australia and Southeast Asia collaborative tourism marketing the growth and development of the cruise line industry in Southeast AsiaWhile the state of the industry's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light on the confusing issues of tourism development, marketing, and management in Southeast Asia and Indo-China.Here is the essential guide to the exploding tourism and hospitality industries in Southeast Asia and Indo-China. You will discover unique cultural aspects of various countries in the region and the impact they can have on tourism and hospitality, as well as industry overviews and current and anticipated trends.
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Japanese Tourists

Japanese Tourists

Kaye Sung Chon; Tsutomu Inagaki

Routledge Member of the Taylor and Francis Group
2000
sidottu
Find out how to entertain all types of Japanese tourists from student groups to retirees!Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market.Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese ”office ladies” seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights.Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including:how stage of life affects travel behavior why Japanese people book overseas weddings and group honeymoon tours whether legalized gambling would increase or discourage Japanese tourism in Hawaii how issues of perceived safety affect choice of travel destinations what souvenirs mean in Japanese culture which travel images are most likely to attract Japanese tourists what sources of information Japanese travelers use to help them select destinationsJapanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. This volume is an invaluable resource for travel professionals seeking to break into the tough but lucrative Japanese outbound-tourism market.
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Japanese Tourists

Japanese Tourists

Kaye Sung Chon; Tsutomu Inagaki

Routledge Member of the Taylor and Francis Group
2000
nidottu
Find out how to entertain all types of Japanese tourists from student groups to retirees!Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market.Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese ”office ladies” seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights.Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including:how stage of life affects travel behavior why Japanese people book overseas weddings and group honeymoon tours whether legalized gambling would increase or discourage Japanese tourism in Hawaii how issues of perceived safety affect choice of travel destinations what souvenirs mean in Japanese culture which travel images are most likely to attract Japanese tourists what sources of information Japanese travelers use to help them select destinationsJapanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. This volume is an invaluable resource for travel professionals seeking to break into the tough but lucrative Japanese outbound-tourism market.
Vertaile hintoja
Tourism in Southeast Asia

Tourism in Southeast Asia

Kaye Sung Chon

Routledge Member of the Taylor and Francis Group
2000
nidottu
Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in recent years. Some of the topics explored in Tourism in Southeast Asia: A New Direction are:cross-border cooperation ecotourism opportunities for local communities existing tourism organizations the vulnerability of current tourism policies and suggestions for change the impacts of tourism on local communities the flow of tourism between Australia and Southeast Asia collaborative tourism marketing the growth and development of the cruise line industry in Southeast AsiaWhile the state of the industry's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light on the confusing issues of tourism development, marketing, and management in Southeast Asia and Indo-China.Here is the essential guide to the exploding tourism and hospitality industries in Southeast Asia and Indo-China. You will discover unique cultural aspects of various countries in the region and the impact they can have on tourism and hospitality, as well as industry overviews and current and anticipated trends.
Vertaile hintoja
Sex and Tourism

Sex and Tourism

Kaye Sung Chon; Thomas Bauer; Bob Mckercher

Routledge Member of the Taylor and Francis Group
2003
sidottu
Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective! With a unique combination of academic and personal accounts, Sex and Tourism: Journeys of Romance, Love, and Lust takes you behind the scenes with motel owners, adventure travel guides, backpackers, and others working on all sides of the international tourism industry. The editors have created a model that views the situation from three different perspectives: tourist, tourism provider, and nature of the encounter. Unlike other related volumes, this book is not just about the sex trade, but also about the role of tourism in love, marriage, and relationships. The global focus of Sex and Tourism will introduce you to: off-season romance on the island of Crete sex tourism in Cambodia a South Korean museum dedicated to women forced into sexual slavery by the Japanese military the sexual aspects of adventure travel in Canada cross-cultural marriage in Thailand gentleman's clubs in New Orleans Australian river guides and their potential liaisons with clientsPeople who travel to escape their day-to-day lives often become involved in situations they would never find themselves in at home. Good or bad, many of these situations are examined in Sex and Tourism. You'll learn about the illegal trafficking of girls in Nepal, worldwide programs for combating child sex rings, and the lethal combination of AIDS and tourism, but you'll also find accounts of love and romance far from home. You will see how the tourism industry can act as a facilitator of human intimacy and what happens when different cultural realities collide. Anyone involved in recreation, leisure, anthropology, social science, or tourism will be interested in this book. Sex and Tourism is an enlightening guide to the complex world found at the crossroads of sightseeing and sex.
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Sex and Tourism

Sex and Tourism

Kaye Sung Chon; Thomas Bauer; Bob Mckercher

Routledge Member of the Taylor and Francis Group
2003
nidottu
Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective! With a unique combination of academic and personal accounts, Sex and Tourism: Journeys of Romance, Love, and Lust takes you behind the scenes with motel owners, adventure travel guides, backpackers, and others working on all sides of the international tourism industry. The editors have created a model that views the situation from three different perspectives: tourist, tourism provider, and nature of the encounter. Unlike other related volumes, this book is not just about the sex trade, but also about the role of tourism in love, marriage, and relationships. The global focus of Sex and Tourism will introduce you to: off-season romance on the island of Crete sex tourism in Cambodia a South Korean museum dedicated to women forced into sexual slavery by the Japanese military the sexual aspects of adventure travel in Canada cross-cultural marriage in Thailand gentleman's clubs in New Orleans Australian river guides and their potential liaisons with clientsPeople who travel to escape their day-to-day lives often become involved in situations they would never find themselves in at home. Good or bad, many of these situations are examined in Sex and Tourism. You'll learn about the illegal trafficking of girls in Nepal, worldwide programs for combating child sex rings, and the lethal combination of AIDS and tourism, but you'll also find accounts of love and romance far from home. You will see how the tourism industry can act as a facilitator of human intimacy and what happens when different cultural realities collide. Anyone involved in recreation, leisure, anthropology, social science, or tourism will be interested in this book. Sex and Tourism is an enlightening guide to the complex world found at the crossroads of sightseeing and sex.
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Tourism in China

Tourism in China

Kaye Sung Chon; Zhang Guangrui; Alan A. Lew; John Ap; Lawrence Yu

Routledge Member of the Taylor and Francis Group
2002
sidottu
Examine China's impact on the world tourism market!Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all forecasts with high and constant growth in international and domestic tourism activity. In fact, the World Trade Organization predicts that by 2020, China will become the world's leading tourism destination, receiving 145 million visitors. This timely book examines the diverse opportunities and challenges the country's tourism industry faces in meeting those projections.A unique, interdisciplinary guide that appeals to practitioners and academics, Tourism in China has been called “probably the most in-depth analysis of China's tourism industry” by the World Trade Organization's Dr. Harsh Varma. The book presents a collection of articles--scholarly in nature, comprehensive in scope--that serves as a significant (and much-needed) reference on Chinese tourism, though not including minority or border tourism, or the Hong Kong or Taiwan markets. The industry's historical development, its impact on the Chinese economy and ecology, and its current and future markets are examined extensively.Tourism in China also examines:the impressions of Western travelers in China during the 19th century the tourism boom and its development since 1978 the development of ecotourism in China's nature reserves the effect of the tourism boom on the hotel industry the development of theme parks in China.With two-thirds of China's provincial governments committed to making tourism one of their pillar industries, it is essential that tourism professionals, academics, and students around the world have a thorough understanding of this leader in current and future world travel. Tourism in China provides a detailed look at how the country’s tourism industry was built and how it will continue to expand. Helpful tables and figures, as well as a glossary of relevant terms, make the information easy to access and understand.
Vertaile hintoja
Tourism in China

Tourism in China

Kaye Sung Chon; Zhang Guangrui; Alan A. Lew; John Ap; Lawrence Yu

Routledge Member of the Taylor and Francis Group
2002
nidottu
Examine China's impact on the world tourism market!Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all forecasts with high and constant growth in international and domestic tourism activity. In fact, the World Trade Organization predicts that by 2020, China will become the world's leading tourism destination, receiving 145 million visitors. This timely book examines the diverse opportunities and challenges the country's tourism industry faces in meeting those projections.A unique, interdisciplinary guide that appeals to practitioners and academics, Tourism in China has been called “probably the most in-depth analysis of China's tourism industry” by the World Trade Organization's Dr. Harsh Varma. The book presents a collection of articles--scholarly in nature, comprehensive in scope--that serves as a significant (and much-needed) reference on Chinese tourism, though not including minority or border tourism, or the Hong Kong or Taiwan markets. The industry's historical development, its impact on the Chinese economy and ecology, and its current and future markets are examined extensively.Tourism in China also examines:the impressions of Western travelers in China during the 19th century the tourism boom and its development since 1978 the development of ecotourism in China's nature reserves the effect of the tourism boom on the hotel industry the development of theme parks in China.With two-thirds of China's provincial governments committed to making tourism one of their pillar industries, it is essential that tourism professionals, academics, and students around the world have a thorough understanding of this leader in current and future world travel. Tourism in China provides a detailed look at how the country’s tourism industry was built and how it will continue to expand. Helpful tables and figures, as well as a glossary of relevant terms, make the information easy to access and understand.
Vertaile hintoja
Convention Tourism

Convention Tourism

Kaye Sung Chon; Karin Weber

Routledge Member of the Taylor and Francis Group
2002
sidottu
Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges. Convention Tourism addresses issues critical to the three key regions of the convention and meeting industry--North America, Europe, and Asia-Pacific. The book features a wide range of material from the top educators around the world, reflecting an international perspective befitting the industry’s growing trend toward globalization. Convention Tourism also presents in-depth studies that focus on the United States, the Mediterranean, Australia, and Korea, and takes a look ahead at likely business, technological, and social trends that are likely to affect the convention industry in the coming years. Convention Tourism also examines: proposed economic impact assessment framework regional planning and development initiatives education and training programs from industry associations and universities research resources international meeting managementAs more and more international sites compete with traditional markets for lucrative convention contracts, it is crucial that professionals, researchers, and academics have a global understanding of the industry’s past, present, and future. Convention Tourism is an essential overview of the most important element of the business tourism industry.
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Convention Tourism

Convention Tourism

Kaye Sung Chon; Karin Weber

Routledge Member of the Taylor and Francis Group
2002
nidottu
Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges. Convention Tourism addresses issues critical to the three key regions of the convention and meeting industry--North America, Europe, and Asia-Pacific. The book features a wide range of material from the top educators around the world, reflecting an international perspective befitting the industry’s growing trend toward globalization. Convention Tourism also presents in-depth studies that focus on the United States, the Mediterranean, Australia, and Korea, and takes a look ahead at likely business, technological, and social trends that are likely to affect the convention industry in the coming years. Convention Tourism also examines: proposed economic impact assessment framework regional planning and development initiatives education and training programs from industry associations and universities research resources international meeting managementAs more and more international sites compete with traditional markets for lucrative convention contracts, it is crucial that professionals, researchers, and academics have a global understanding of the industry’s past, present, and future. Convention Tourism is an essential overview of the most important element of the business tourism industry.
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Handbook for Distance Learning in Tourism

Handbook for Distance Learning in Tourism

Kaye Sung Chon

Routledge Member of the Taylor and Francis Group
2005
sidottu
Deliver quality instruction to your studentson-campus or offThe Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible learning resources for courses where students rarely, if ever, attend on-campus classes. Whether you’re a teacher who needs to develop course notes into a flexible learning package, a Web site, or both, or you just want information about how to teach in a flexible environment, the book will provide the help you need-in language you can understand. Designed to guide you through the completion of a projector a semesterthis hands-on book offers strategies, suggestions, hints, and examples, and includes a hotel and tourism case study that illustrates effective concepts and strategies.Written by Gary Williams, co-editor of The Internet and Travel and Tourism Education (Haworth), this unique book will help you develop print-based and Internet-based learning resources instead of focusing only on one or the other, breaking down the barriers placed between learning environments. The strategies presented are timeless, with no comparisons of specific commercial or noncommercial products to become outdated and no Web site addresses to become useless. The book makes extensive use of tables, graphics, and illustrations and has its own Web site that’s regularly updated, listing online resources arranged on a chapter-by-chapter basis.The Handbook for Distance Learning in Tourism examines: the roles and characteristics of a project manager developing and buying resources considerations before committing to a project maximizing project ownership ensuring quality content educational design guidelines media foundations production, design, and maintenance of print resources developing and using Web sites computer-mediated contact course management systems (CMS) and much more!The Handbook for Distance Learning in Tourism is an invaluable guidebook for educators working in the field of hotel and tourism management as well as academics, project managers, and educational designers who are interested in flexible learning developments.
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Handbook for Distance Learning in Tourism

Handbook for Distance Learning in Tourism

Kaye Sung Chon

Routledge Member of the Taylor and Francis Group
2005
nidottu
Deliver quality instruction to your studentson-campus or offThe Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible learning resources for courses where students rarely, if ever, attend on-campus classes. Whether you’re a teacher who needs to develop course notes into a flexible learning package, a Web site, or both, or you just want information about how to teach in a flexible environment, the book will provide the help you need-in language you can understand. Designed to guide you through the completion of a projector a semesterthis hands-on book offers strategies, suggestions, hints, and examples, and includes a hotel and tourism case study that illustrates effective concepts and strategies.Written by Gary Williams, co-editor of The Internet and Travel and Tourism Education (Haworth), this unique book will help you develop print-based and Internet-based learning resources instead of focusing only on one or the other, breaking down the barriers placed between learning environments. The strategies presented are timeless, with no comparisons of specific commercial or noncommercial products to become outdated and no Web site addresses to become useless. The book makes extensive use of tables, graphics, and illustrations and has its own Web site that’s regularly updated, listing online resources arranged on a chapter-by-chapter basis.The Handbook for Distance Learning in Tourism examines: the roles and characteristics of a project manager developing and buying resources considerations before committing to a project maximizing project ownership ensuring quality content educational design guidelines media foundations production, design, and maintenance of print resources developing and using Web sites computer-mediated contact course management systems (CMS) and much more!The Handbook for Distance Learning in Tourism is an invaluable guidebook for educators working in the field of hotel and tourism management as well as academics, project managers, and educational designers who are interested in flexible learning developments.
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