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1000 tulosta hakusanalla Anne M. Butler

Public Relations Capitalism

Public Relations Capitalism

Anne M. Cronin

Springer International Publishing AG
2018
sidottu
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Public Relations Capitalism

Public Relations Capitalism

Anne M. Cronin

Springer International Publishing AG
2019
nidottu
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Reginald Archer

Reginald Archer

Anne M Crane Seemuller

Anatiposi Verlag
2023
pokkari
Reprint of the original, first published in 1871. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
Reginald Archer

Reginald Archer

Anne M Crane Seemuller

Anatiposi Verlag
2023
sidottu
Reprint of the original, first published in 1871. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
Der Verlag H. Goverts im Dritten Reich

Der Verlag H. Goverts im Dritten Reich

Anne-M Wallrath-Janssen

K.G. Saur Verlag
2007
sidottu
Der 1934 von Eugen Claassen und Henry Goverts gegrundete H. Goverts Verlag konnte, anders als andere Verlage burgerlich-liberaler Provenienz, bis zum Ende des Zweiten Weltkrieges fortbestehen und erhielt bereits im Oktober 1945 von der Britischen Militarregierung die Lizenz zur Weiterarbeit. Die Studie zeigt verlagsinterne Entscheidungsprozesse auf und stellt dar, unter welchen Bedingungen und wie weit es einem Kleinverlag moglich war, Handlungsspielraume unter der nationalsozialistischen Diktatur zu nutzen."
Total Loyalty Marketing

Total Loyalty Marketing

Anne M. Schüller; Gerhard Fuchs

Springer Gabler
2013
nidottu
Treue Kunden sind die besten Kunden. Mit Begeisterung empfehlen sie Leistungen weiter, wenn sie selbst von kompetenten, loyalen Mitarbeitern betreut worden sind. Diese Loyalität auf beiden Seiten gibt es allerdings nicht geschenkt – man muss sie sich verdienen. In diesem Buch wird deutlich, wie. „Total Loyalty Marketing“ ist eine Managementstrategie, die zeigt, wie Sie Ihre Gewinne langfristig steigern, indem Sie Ihre Mitarbeiter und Ihre Käufer auf der Loyalitätstreppe nach oben führen, aus Kauf-Interessenten treue Immer-wieder-Kunden und engagierte Botschafter Ihres Unternehmens machen, Ihr Empfehlungsgeschäft aktiv ausbauen, verlorene Kunden zurückgewinnen und Ihren Vertrieb im Total-Loyalty-Unternehmen neu ausrichten.Die Autoren Anne M. Schüller und Gerhard Fuchs, beide erfahrene Marketing-Consultants, liefern Ihnen – praxisnah und mit einer Vielzahl wertvoller Anregungen – das nötige Handwerkszeug, mit dem Sie Ihr eigenes Loyalitätskonzept erfolgreich entwickeln und umsetzen können. „Mit herkömmlichem Marketing ist man heute so wenig wettbewerbsfähig wie mit einer Dampfwalze beim Formel 1-Rennen. Das wurde mir durch Total Loyalty Marketing klar. Ich bin schon über vielen Marketing-Büchern eingeschlafen. Aber noch keines hat mich so wachgerüttelt.“ Carlos Obers, Creative Director, Serviceplan „Viele Marketingbücher kaprizieren sich auf die beiden Enden der Marketing-Wertschöpfungskette, entweder den Kunden oder das Marketing selbst. Das Buch ... geht einen Schritt weiter, indem es den Mitarbeiter einbezieht – den Umsetzungsverantwortlichen des Marketingkonzeptes.“Absatzwirtschaft„Das vorgestellte Handwerkszeug erlaubt jedem Einzelnen, individualisierte Maßnahmen für sein Unternehmen zu entwickeln.“Thexis „ ... ein ungemein flott zu lesendes praxisnahes Buch.“Financial Times Deutschland
Wiedersehen in Norby

Wiedersehen in Norby

Anne M Weilandt

Books on Demand
2021
pokkari
Im Fr hjahr 1925 warten Norbys neue Sommerh user und das frisch renovierte Strandhotel auf die ersten G ste. Tilda Jul aber sehnt sich fort aus dem kleinen Dorf an der Westk ste J tlands. Sie m chte in Kopenhagen Tiermedizin studieren. Doch die gesellschaftlichen Konventionen stehen ihrem Traum entgegen. Und ein Ausweg scheint nicht in Sicht. Wie Tilda geht es auch der Jazzpianistin Julia Kr ger und der Kopenhagener Unternehmertochter Helle M ller. Julias Musik gef llt nicht jedem und Helles Kamerad S ren ahnt nicht, dass Helle mehr in ihm sieht als einen Freund. Malvine Hansen dagegen genie t ihr Leben. Sie w re gern Gro mutter und freut sich auf das Wiedersehen mit ihrer Tochter Sofie in Norby. Mit der Liebe hat sie l ngst abgeschlossen ... Das Wiedersehen in Norby ist der selbstst ndige Folgeband zur Reise nach Norby. 'Eine gelungene Fortsetzung des Romans Reise nach Norby, mit bekannten und spannenden neuen Charakteren um das Jazzhotel in J tland.' (Sabine Sch.)
Grant. Atlas de anatomía

Grant. Atlas de anatomía

Anne M. R. Agur; Arthur F. Dalley II

Ovid Technologies
2022
pokkari
Durante más de 75 años, Grant. Atlas de anatomía ha mantenido una tradición de excelencia y se ha adaptado continuamente para satisfacer las necesidades de cada generación de estudiantes. La 15.ª edición, completamente actualizada, sigue siendo una referencia completamente visual que ofrece la precisión, la pedagogía y la relevancia clínica que se espera de un atlas, con características nuevas y mejoradas que lo hacen aún más práctico y fácil de usar. Las ilustraciones, extraídas de especímenes reales y presentadas en una secuencia de disección de superficial a profunda distinguen la obra como la referencia más precisa disponible para el aprendizaje de la anatomía humana. Estas representaciones realistas dan vida a las estructuras y proporcionan a los estudiantes el recurso de laboratorio definitivo.La nueva edición del atlas ha requerido, al igual que sus predecesoras, una intensa labor de investigación, aportaciones del mercado y creatividad, para adaptar y cambiar muchos aspectos del mismo manteniendo el compromiso con la excelencia pedagógica y el realismo anatómico que ha enriquecido su larga historia.?Tiene una organización y disposición lógicas determinadas siempre con el objetivo de facilitar su uso. Por ejemplo, para facilitar el proceso de disección, las regiones del cuerpo se han ordenado en la misma secuencia que la edición actual de Grant. Manual de disección. Asimismo, el orden de las láminas dentro de cada capítulo se ha examinado para garantizar que sea lógico y pedagógicamente eficaz.
Bliv god til eksamen

Bliv god til eksamen

Anne M. Hansen

Forlaget Frydenlund
2002
nidottu
Hvordan bliver jeg bedre til at gå til eksamen? Hvordan kan jeg lære at håndtere eksamenssituationen, så jeg bliver bedre til at bruge mig selv og min viden fornuftigt og derved opnår de eksamensresultater, jeg synes jeg fortjener. Bliv god til EKSAMEN er en brugsbog, der henvender sig både til den nervøse eksaminand og til den eksaminand, der ønsker at forbedre og udvikle sin eksamensteknik.
Himmel över Biebershöh

Himmel över Biebershöh

Anne M. Sahlin

Vulkan
2018
nidottu
I Himmel Över Biebershöh minns Anne M Sahlin sin barndom i nazitidens Tyskland, kriget och efterkrigstiden. Utifrån barnets perspektiv ger hon läsaren en unik närvaro i en tid som idag sällan återges så levande som här. Hon talar om betydelsen av folkradion och propagandan och hon berättar om vardagslivet, sina skräckfyllda upplevelser från bombanfall, evakueringar, umbäranden, kylan och rädslan för ryssarna. Hon låter oss uppleva hennes och hennes familjs öden med angiveri, hot, död och uppgörelser med nazismen.Vägen ut för henne blir till slut släktingarna i Sverige dit hon kommer 1950. Kort sagt: Boken handlar om vår nära historia, en historia som angår oss alla, nu kanske mer än någonsin. Anne M Sahlin är frilansjournalist med inriktning på etermedia, arkitektur, form och design. Tidigare har hon varit anställd på Sveriges Radio/TV och TV4 som programinköpare och researcher. Fil.kand.-examen från Stockholms Universitet. Bland hennes publikationer finns boken Från vildmarksstråk till storstadssatellit som handlar om framväxten av ett av Stockholms miljonprogramsområden.
Ethnocinema: Intercultural Arts Education
The first book entirely devoted to the practice and ethics of the emerging methodology of ethnocinema, this volume brings vividly to life not only the Sudanese young women with whom the author has collaborated for two years, but her own struggles as researcher, teacher and intercultural fellow traveller. A superb resource for anyone interested in conducting their own ethnocinema research project, the contents will be welcomed too by classroom teachers who recognise a need for alternative pedagogies within diverse classrooms, and peripatetic researchers and students who search for authentic representations of their own experiences within the academy and education system.With access to online filmed material included, this publication is part handbook and part theoretical treatise framing a new creative ethnographic methodology. One of a rare breed of books covering the visual research techniques that are gaining traction in the academic community, it also introduces ground-breaking intercultural research into Sudanese women who have resettled in the West. Functional as pedagogic material in university and high school classrooms, this package has broad appeal in the academic and educational sectors.“It is innovative, gutsy, practical, useful, critical and follows principles of socially just research."Prof Carolyn Ellis, University of Southern Florida, USA “This is an ambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia“This is an ambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia“This is an ambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia“It is innovative, gutsy, practical, useful, critical and follows principles of socially just research."Prof Carolyn Ellis, University of Southern Florida, USA “This is an ambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia“This is anambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia“This is an ambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia
Ethnocinema: Intercultural Arts Education
The first book entirely devoted to the practice and ethics of the emerging methodology of ethnocinema, this volume brings vividly to life not only the Sudanese young women with whom the author has collaborated for two years, but her own struggles as researcher, teacher and intercultural fellow traveller. A superb resource for anyone interested in conducting their own ethnocinema research project, the contents will be welcomed too by classroom teachers who recognise a need for alternative pedagogies within diverse classrooms, and peripatetic researchers and students who search for authentic representations of their own experiences within the academy and education system.With access to online filmed material included, this publication is part handbook and part theoretical treatise framing a new creative ethnographic methodology. One of a rare breed of books covering the visual research techniques that are gaining traction in the academic community, it also introduces ground-breaking intercultural research into Sudanese women who have resettled in the West. Functional as pedagogic material in university and high school classrooms, this package has broad appeal in the academic and educational sectors.“It is innovative, gutsy, practical, useful, critical and follows principles of socially just research."Prof Carolyn Ellis, University of Southern Florida, USA “This is an ambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia“This is an ambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia“This is an ambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia“It is innovative, gutsy, practical, useful, critical and follows principles of socially just research."Prof Carolyn Ellis, University of Southern Florida, USA “This is an ambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia“This is anambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia“This is an ambitious and passionate work. The author has taken on the task not only of exploring the difficult experiences of a group of young refugee women but has also reflected bravely on her own personal and professional life.”Assoc Prof Greg Noble, University of Western Sydney, Australia