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1000 tulosta hakusanalla Sheena Perry
Online Relationship Marketing: What Works in Ghana
Sheena Lovia Boateng
Createspace Independent Publishing Platform
2018
nidottu
You are welcome to ONLINE RELATIONSHIP MARKETING - What Works in Ghana. This book has two key audiences. First, it explores the antecedents and outcomes of Online Relationship Marketing (ORM). The antecedents are conceptualised as ORM activities - engagement, interactivity, personalisation and collaboration. The outcomes are trust, commitment and customer loyalty. However, trust and commitment are also conceptualised as mediators between the ORM activities and customer loyalty. Through structural equation modelling, this book examines these relationships to explain the antecedents and outcomes of ORM in a developing economy, Ghana. In this light, researchers and practitioners seeking to understand the constituents of ORM will find this book as a timely resource to understand how ORM is practised in Ghana.Second, the book is a good guide for anyone seeking to undertake or currently enrolled in a doctoral programme in marketing. The book presents a thorough review of ORM, thereby outlining the research gaps that can shape future research. Two research theories - Commitment-Trust theory and Signalling theory - are also reviewed to understand how they can be used to address the research gaps identified. Hence, the book is a good guide for conducting literature review in a doctoral thesis. It is also a good example for any business student seeking to use structural equation modelling in a doctoral thesis.
Structural Equation Modelling Made Easy for Business and Social Science Research Using SPSS and Amos
Sheena Boateng
Independently Published
2018
nidottu
You are welcome to Structural Equation Modelling (SEM) Made Easy for Business and Social Science Research Using SPSS and Amos. This book seeks to provide a simple practical guide to conducting quantitative data analysis. First, it presents an overview of quantitative research, by explaining different types of variables and the formulation and testing of hypotheses. Second, it presents the rubrics for designing quantitative questionnaires, explains sampling and illustrates how to determine sample size. Third, the book also explains descriptive statistics and how to conduct and present descriptive statistics in a research write-up. Fourth, it provides a step by step process to carry out exploratory factor analysis and procedures for interpreting related outputs from the statistical software package, SPSS. Fifth, it teaches how to establish reliability and validity in quantitative research. Finally, the book explains the basics of Structural Equation Modelling (SEM) and demonstrates the two-step approach to SEM analysis, the foundational concepts of measurement models, structural models, Confirmatory Factor Analysis (CFA) and Path Analysis (PA). It also teaches how to run SEM analysis using Amos, and how to interpret the resulting output. This book is essential for anyone involved in business and social science research. Its purpose is not to create a 'one best format', but to offer a practical guide in analyzing quantitative data and presenting such analysis in research papers, long essays, theses and dissertations.
This book is dedicated to the ones who wonder why they go through so many things. The people with mixed emotions and broken spirits. The lovers of love who have experienced great joy blended with tremendous pain. The book is dedicated to those of us with labels and those of us without. Those of us who box ourselves in, closed off, only showing enough of ourselves not to offend in broken attempts to fit in. This book is for you, in hopes that in these short verses of someone else's journey to become open you will open up to your own truth.
From the wondrous mind of Sheena Marie, a journey unfolds, traversing culinary and total health concepts. It is an experience encouraging creation within the reader while spurring one to take the needed steps in progressive adaptation and care of mind, body, and spirit. Your journey embarks from an overlooked and extraordinarily applicable perspective in your life. There are no sidelines between these pages. Prepare to step beyond robotic preparation methodologies. Read, learn, participate, and Grow. It's more than cooking. Alter your focus to create peace, wondrous flavors, and entrancing, uplifting tastes.
Nina's Whisper: A Graphic Narrative is a psychological thriller fueled by love, lust, trauma, survival and triumph in the tradition of Carmen Machado's, In The Dream House. "Masterfully written" -Darryl Stephens "This book promises to haunt, anger, console, and ultimately inspire anyone who opens it." -Marc Lamont Hill There's no such thing as perfect love.Nina Chandler knows this to be true. Even so, love is the one thing missing from her almost perfect life. With a medical degree and new house, she's worked hard to twist and tug her dreams into reality. But with her twenties almost over, it sometimes feels like she slept through the party and woke up to find everyone gone.When a young woman cannonballs into Nina's world, she's a big, bold example of everything Nina isn't. Page, with her edgy personality and free spirit is...perfect. Nina struggles to understand why someone so effervescent would be drawn into her small, suburban life, but her insecurity fades before the glory of Page's adulation.Of course, there's no such thing as perfect love.Nina tells herself that, when small red flags rise and fall. A moment of pure, selfish recklessness. A sharp word, a bone-cold look. But if there's one thing Nina has always been good at, it's hushing the voices of doubt that get between her and her ambitions-until those dreams start to spin out of control, and become a nightmare she can't wake up from.
Sheena Johnson is a Camden, New Jersey artist who paints vivid pictures through her striking words of poetry. She is a very expressive, realistic, sharp and honest writer. Her goal is to provide readers with motivation, entertainment, wisdom and knowledge. Through a vibrant talent, this poet plans to shine light on many souls through her luminous gift of poetry.
African American history has produced countless exceptional heroes, leaders, and role models. The graphic novel, BLAM Black Lives Always Mattered , tells the inspiring stories of 14 important Black Philadelphians, such as opera singer Marian Anderson, civil rights leader W.E.B. Du Bois, and "Father of the Harlem Renaissance," Alain Locke.Every profile is vibrantly illustrated with facts and images that emphasize each individual's life and accomplishments. Portraits in this informative volume include architect Julian F. Abele--who designed several Philadelphia landmarks and was the first Black man employed by the white-owned firm--and philanthropist Ruth Wright Hayre--who became the first Black principal of a public high school (William Penn), a superintendent of Philadelphia schools, and the first woman to head the Board of Education in the city. All of the subjects in BLAM Black Lives Always Mattered overcame discrimination and racism as depicted in the vivid graphic panels. Other profiles feature: politicians and civil rights activists Ethel D. Allen and Crystal Bird Fauset; physician Walter P. Lomax; civil engineer Frederick Massiah; civil rights leader and councilman Cecil B. Moore; photojournalist John W. Mosley; Christopher J. Perry, the founder of the Philadelphia Tribune; and the religious leaders, the Reverend Leon H. Sullivan and Father Paul M. Washington. The graphic panels were designed by an esteemed group of artists of color: Damali Beatty, Akinseye Brown, Dylan Caleho, Andrew Dalhouse, Nancy Devard, Micheline Hess, Mike Leeke, Nile Livingston, Christine Kerrick, Jamar Nicholas, Will Rosado, and Dwayne Turner.In addition, BLAM Black Lives Always Mattered provides activities for students, suggestions for further reading, and sketchbook pages that present the artists' process. Taken together the images and history show the lasting contributions and pioneering achievements of these notable Black women and men in Philadelphia.Produced by the Charles L. Blockson Afro-American Collection with the support of the Pew Center for Arts & Heritage
Hold On Tight is based on a true Neonatal Intensive Care Unit experience and intended to provide hope and encouragement to expecting NICU families. Follow the Schramski Family's journey through the eyes of Tori, a four-year-old, soon to be big sister. Tori has a positive attitude, strong faith, and is determined to hold on to her new sibling. She thinks the hospital looks like a robot's playground and explains what she sees in a creative and inviting manner. She learns about birth defects, surgeries, and hospital rules. Every baby is different just like every experience is different. Use this adorable story to help bring up tough conversations, learn about basic hospital rules, and give your children the chance to ask questions.An angel coloring page has been added to the end of the book. Send us a picture of your child's angel coloring and we will try to add it to our social media page. Use the extra pages in the back of the book to document your NICU experiences.
Hold On Tight is based on a true Neonatal Intensive Care Unit experience and intended to provide hope and encouragement to expecting NICU families. Follow the Schramski Family's journey through the eyes of Tori, a four-year-old, soon to be big sister. Tori has a positive attitude, strong faith, and is determined to hold on to her new sibling. Her youthful descriptions throughout the story allow you to invision her journey as a child. She thinks the hospital looks like a robot's playground and explains what she sees in a creative and inviting manner. She learns about birth defects, surgeries, and hospital rules. Every baby is different just like every experience is different. Use this adorable story to help bring up tough conversations, learn about basic hospital rules, and give your children the chance to ask questions.
The Swords of the Unforgotten MemoriesAbout the Book: Haunted by memories of lost loved ones, a lone warrior discovers renewed purpose upon meeting a resilient young boy.Together, united by shared challenges, they journey through dangerous lands filled with mythical creatures and relentless bandits.Their shared mission? To unearth a cure for their ailing friend.Can they uncover the answers and sanctuary they desperately pursue?Key Features: High fantasy novelA captivating blend of fantasy and adventure that will transport you to another world.Character-driven narrative that focuses on the development and growth of the protagonists.Lovable characters that you will connect with and root for from the very first page.An easy-to-read writing style that flows smoothly and keeps you engaged.Intriguing plot and mysteries.A strong and relatable protagonists who faces challenges and evolves over the course of the storyAn underlying message of grief, resilience, hope and the power of newfound family.
Gapagap? What's that? Have you ever eaten your food quickly because you were super hungry? That's called eating your food gapagap This is a story about three siblings who are famished, so their father sets out to satisfy their hunger pangs. With their stomachs grumbling and mouths watering, the kids eagerly wait for their father to rustle up a meal. What unfolds is a heartwarming tale of a family bonding over the joys of delicious rotis.This children's picture book is ideal for 0 to 6 year olds to develop their Hindi language skills. It creates the opportunity to learn Hindi vocabulary - words such as 'aakaar' which means shapes and fun phrases such as 'pet mein choohe kood rahe hain' which refers to hunger pangs The English transliteration of Hindi Devanagari script helps English-speakers to easily read aloud the story while also learning Hindi.
