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1000 tulosta hakusanalla Seth Ferranti

Livet er til å holde ut, tross alt
I denne billedromanen møter vi Seth som samler på gamle 78-plater, tegneserier og bøker fra 20- til 50-tallet. Han prøver å finne ut alt om Kalo, en glemt tegner som brått avsluttet karrieren i "The New Yorker" på 40-tallet. Seths søken etter Kalo blir etter hvert en søken etter mening i hans eget liv.. Fortellingen ble opprinnelig publisert i hefte nr. fire til ni av tegneserieheftet Palookaville.
Are You Afraid of the Dark?

Are You Afraid of the Dark?

Seth C. Adams

One More Chapter
2019
nidottu
Perfect for fans of Stephen King, Dean Koontz and Ray Bradbury You never know what’s lurking out of sight… Dealing with the tragic death of his father, 14-year-old Reggie finds the isolation of the woods near his house comforting. Until one day, a man – stumbling, bleeding, clearly distressed – emerges from the shadows. Reggie hides the man in his treehouse, and helps the stranger recover. Each with stories to share, soon the pair form a strange friendship. But then Reggie learns that his new friend is a ruthless contract killer. And when the killer decides to make a break over the Mexican border, with law enforcement in hot pursuit, Reggie must decide whether to honor the bond with his newfound father figure, or betray it and bring a brutal murderer to justice… A powerful, emotional, thrilling rollercoaster of a read from the author of If You Go Down to the Woods
Unlocking the Sky: Glenn Hammond Curtiss and the Race to Invent the Airplane
Unlocking the Sky tells the extraordinary tale of the race to design, refine, and manufacture a manned flying machine, a race that took place in the air, on the ground, and in the courtrooms of America. While the Wright brothers threw a veil of secrecy over their flying machine, Glenn Hammond Curtiss -- perhaps the greatest aviator and aeronautical inventor of all time -- freely exchanged information with engineers in America and abroad, resulting in his famous airplane, the June Bug, which made the first ever public flight in America. Fiercely jealous, the Wright brothers took to the courts to keep Curtiss and his airplane out of the sky and off the market. Ultimately, however, it was Curtiss's innovations and designs, not the Wright brothers', that served as the model for the modern airplane.
Einstein's Shadow: The Inside Story of Astronomers' Decades-Long Quest to Take the First Picture of a Black Hole
A NEW YORK TIMES EDITOR'S CHOICEEinstein's Shadow follows a team of elite scientists on their historic mission to take the first picture of a black hole, putting Einstein's theory of relativity to its ultimate test and helping to answer our deepest questions about space, time, the origins of the universe, and the nature of realityPhotographing a black hole sounds impossible, a contradiction in terms. But Shep Doeleman and a global coalition of scientists are on the cusp of doing just that. With exclusive access to the team, journalist Seth Fletcher spent five years following Shep and an extraordinary cast of characters as they assembled the Event Horizon Telescope, a virtual radio observatory the size of the Earth. He witnessed their struggles, setbacks, and breakthroughs, and along the way, he explored the latest thinking on the most profound questions about black holes. Do they represent a limit to our ability to understand reality? Or will they reveal the clues that lead to the long-sought Theory of Everything? Fletcher transforms astrophysics into something exciting, accessible, and immediate, taking us on an incredible adventure to better understand the complexity of our galaxy, the boundaries of human perception and knowledge, and how the messy human endeavor of science really works.Weaving a compelling narrative account of human ingenuity with excursions into cutting-edge science, Einstein's Shadow is a tale of great minds on a mission to change the way we understand our universe--and our place in it.
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
An Economist Best Book of the YearA PBS NewsHour Book of the YearAn Entrepeneur Top Business Book An Amazon Best Book of the Year in Business and LeadershipNew York Times Bestseller Foreword by Steven Pinker, author of The Better Angels of our Nature Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
EVERYBODY LIES

EVERYBODY LIES

SETH STEPHENS DAVIDOWITZ

HARPERCOLLINS PUBLISHERS INC
2022
nidottu
Foreword by Steven PinkerBlending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
A Hundred Billion Trillion Stars

A Hundred Billion Trillion Stars

Seth Fishman

Greenwillow Books
2017
sidottu
A Boston Globe-Horn Book Honor Book * Winner of the Mathical Book PrizePerfect for curious children, classrooms eager for STEM content, and readers who have devoured Ada Twist, Scientist and How Much Is a Million?, this nonfiction picture book is an excellent choice to share during homeschooling, in particular for children ages 4 to 8. It's a fun way to explore beginning math concepts and as a supplement for activity books for children.Did you know that the earth is covered in three trillion trees? And that seven billion people weigh about the same as ten quadrillion ants? Our world is full of constantly changing numbers, from a hundred billion trillion stars in space to thirty-seven billion rabbits on Earth. Can you imagine that many of anything?The playful illustrations from New York Times-bestselling artist Isabel Greenberg and the friendly, straightforward voice of author Seth Fishman illuminate some of the biggest numbers in the universe--a hundred billion trillion stars--and the smallest--one unique and special YOU. Here is a book for story time, for science time, for math time, for bedtime, and all the times in between."This picture book is one in a gazillion."--Jane O'Connor, the New York Times-bestselling author of the Fancy Nancy series
Power Up

Power Up

Seth Fishman

Greenwillow Books
2019
sidottu
"Innovative." --New York Times Book Review"For the four- to eight-year-old who goes nonstop." --Philadelphia TribuneThe companion to the popular and award-winning A Hundred Billion Trillion Stars.This captivating and educational picture book from Seth Fishman and Isabel Greenberg introduces young readers to basic facts about energy and the human body. Fun, informative and accessible, Power Up is perfect for classroom and family sharing. A great title to read along with Andrea Beaty's Ada Twist, Scientist and Oliver Jeffers's Here We Are. Did you know there is enough energy in your pinkie finger to power an entire city? And that everything you do--running, jumping, playing, and exploring--uses that same energy inside of you?In the companion to the acclaimed A Hundred Billion Trillion Stars, Seth Fishman and Isabel Greenberg explore the relationship between energy and the human body, breaking down complicated concepts into small, child-friendly segments. Seth Fishman's playful text explores the science behind the most energetic kids, while Isabel Greenberg's vibrant illustrations offer plenty for children to explore in multiple readings.Ideal for curious kids and classroom learning, this engaging book is for fans of Elin Kelsey's You Are Stardust and John Scieszka's Science Verse.This nonfiction picture book is an excellent choice to share in the classroom or at home, in particular for children ages 4 to 6.
When I Wake Up

When I Wake Up

Seth Fishman

Greenwillow Books
2021
sidottu
Every single day holds so many possibilities--how do you choose what to do when you wake up? Award-winning author Seth Fishman and acclaimed illustrator Jessixa Bagley introduce a young child and four different paths for their day in this inventive and original picture book that recognizes the imagination, courage, and independence of every child.When an imaginative young child wakes up before their parents, they know that they're supposed to stay in bed until the clock says 7:00. But that's no fun--so what should they do instead? Make breakfast? Build a city? Ride a scooter? Dig in the garden?Each choice leads to a different path for the day. And in the end, the child makes the best decision of all--to curl up, safe and loved, between Mom and Dad.When I Wake Up begins in black-and-white, and then each of the child's four choices is rendered in a different color. Every spread includes all four choices, so readers can enjoy this book traditionally, reading all four colors at once, or they can choose one color to follow from beginning to end.Jessixa Bagley's masterful and ingenious artwork beautifully complements Seth Fishman's lyrical text that celebrates imagination, creativity, independence, and love. When I Wake Up begs to be read over and over again--and can change every time. Both children and parents will enjoy sharing this timeless story--no matter when they wake up or what time the clock says.
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
Foreword by Steven PinkerBlending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
Don't Trust Your Gut: Using Data to Get What You Really Want in Life
"Seth Stephens-Davidowitz is more than a data scientist. He is a prophet for how to use the data revolution to reimagine your life. Don't Trust Your Gut is a tour de force--an intoxicating blend of analysis, humor, and humanity." -- Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is HumanBig decisions are hard. We consult friends and family, make sense of confusing "expert" advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement--such as who we marry, how to date, where to live, what makes us happy--based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.In Don't Trust Your Gut, economist, former Google data scientist, and New York Times bestselling author Seth Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our own lives. In the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles. Data from hundreds of thousands of dating profiles have revealed surprising successful strategies to get a date; data from hundreds of millions of tax records have uncovered the best places to raise children; data from millions of career trajectories have found previously unknown reasons why some rise to the top.Telling fascinating, unexpected stories with these numbers and the latest big data research, Stephens-Davidowitz exposes that, while we often think we know how to better ourselves, the numbers disagree. Hard facts and figures consistently contradict our instincts and demonstrate self-help that actually works--whether it involves the best time in life to start a business or how happy it actually makes us to skip a friend's birthday party for a night of Netflix on the couch. From the boring careers that produce the most wealth, to the old-school, data-backed relationship advice so well-worn it's become a literal joke, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better.Lively, engrossing, and provocative, the end result opens up a new world of self-improvement made possible with massive troves of data. Packed with fresh, entertaining insights, Don't Trust Your Gut redefines how to tackle our most consequential choices, one that hacks the market inefficiencies of life and leads us to make smarter decisions about how to improve our lives. Because in the end, the numbers don't lie.
Don't Trust Your Gut: Using Data to Get What You Really Want in Life
"Seth Stephens-Davidowitz is more than a data scientist. He is a prophet for how to use the data revolution to reimagine your life. Don't Trust Your Gut is a tour de force--an intoxicating blend of analysis, humor, and humanity." -- Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is HumanBig decisions are hard. We consult friends and family, make sense of confusing "expert" advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement--such as who we marry, how to date, where to live, what makes us happy--based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.In Don't Trust Your Gut, economist, former Google data scientist, and New York Times bestselling author Seth Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our own lives. In the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles. Data from hundreds of thousands of dating profiles have revealed surprising successful strategies to get a date; data from hundreds of millions of tax records have uncovered the best places to raise children; data from millions of career trajectories have found previously unknown reasons why some rise to the top.Telling fascinating, unexpected stories with these numbers and the latest big data research, Stephens-Davidowitz exposes that, while we often think we know how to better ourselves, the numbers disagree. Hard facts and figures consistently contradict our instincts and demonstrate self-help that actually works--whether it involves the best time in life to start a business or how happy it actually makes us to skip a friend's birthday party for a night of Netflix on the couch. From the boring careers that produce the most wealth, to the old-school, data-backed relationship advice so well-worn it's become a literal joke, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better.Lively, engrossing, and provocative, the end result opens up a new world of self-improvement made possible with massive troves of data. Packed with fresh, entertaining insights, Don't Trust Your Gut redefines how to tackle our most consequential choices, one that hacks the market inefficiencies of life and leads us to make smarter decisions about how to improve our lives. Because in the end, the numbers don't lie.
The Ocean in Your Bathtub

The Ocean in Your Bathtub

Seth Fishman

Greenwillow Books
2020
sidottu
"A fabulous find."--School Library Journal (starred review)"A wealth of information."--BooklistPerfect for curious kids From shore to suburb, the ocean connects all of us in unexpected ways--through the weather, our water, our food sources, and more In their signature informative and child-friendly style, the award-winning creators of A Hundred Billion Trillion Stars explore how the ocean affects everyone, no matter where they live, and how everyone affects the ocean. Fans of Jess Keating's Shark Lady and Kate Messner's The Brilliant Deep will be hooked. Did you know that oceans cover 71 percent of our planet and contain 97 percent of the earth's water? That seven out of every ten breaths you take contains oxygen that comes from oceanic plant life? No matter how far from the ocean you live, it is part of your life, every single day. And you are part of the ocean's life, too. Every time you flush the toilet or throw something away, you might be sending it to the ocean--and every time you do a good deed, such as pick up litter or recycle, you are helping the ocean Acclaimed creators Seth Fishman and Isabel Greenberg explore how the earth's five oceans affect daily life for everyone on the planet and present surprising information about the ocean ecosystem in a fun, accessible story.
The Ocean in Your Bathtub

The Ocean in Your Bathtub

Seth Fishman

Greenwillow Books
2022
nidottu
"A fabulous find."--School Library Journal (starred review)"A wealth of information."--BooklistPerfect for curious kids From shore to suburb, the ocean connects all of us in unexpected ways--through the weather, our water, our food sources, and more In their signature informative and child-friendly style, the award-winning creators of A Hundred Billion Trillion Stars explore how the ocean affects everyone, no matter where they live, and how everyone affects the ocean. Fans of Jess Keating's Shark Lady and Kate Messner's The Brilliant Deep will be hooked. Did you know that oceans cover 71 percent of our planet and contain 97 percent of the earth's water? That seven out of every ten breaths you take contains oxygen that comes from oceanic plant life? No matter how far from the ocean you live, it is part of your life, every single day. And you are part of the ocean's life, too. Every time you flush the toilet or throw something away, you might be sending it to the ocean--and every time you do a good deed, such as pick up litter or recycle, you are helping the ocean Acclaimed creators Seth Fishman and Isabel Greenberg explore how the earth's five oceans affect daily life for everyone on the planet and present surprising information about the ocean ecosystem in a fun, accessible story.
Up Your Nose

Up Your Nose

Seth Fishman

Greenwillow Books
2022
sidottu
What exactly are germs? And what do they do? The acclaimed and award-winning author and artist of A Hundred Billion Trillion Stars have created a timely--and funny --introduction to germs and the human body's natural response to the microscopic (sometimes) organisms. An informative and accessible choice for fans of Andrea Beatty's Ada Twist, Scientist and Kimberly Derting and Shelli R. Johannes's Loves Science series.Did you know that there are quadrillions of germs in the world? And that hundreds of billions of germs may be in the room around you--and inside you as well?Acclaimed creators Seth Fishman and Isabel Greenberg explore the five main types of germs--bacteria, viruses, protozoa, fungi, and helminths--and the human immune system that protects us from them. Seth Fishman expertly breaks down this complex topic with humor--and with a large dose of wonder at the human body and the world around us. Isabel Greenberg's signature bright, comic-style illustrations bring life to this microscopic landscape so that young readers can pore over each page.Full of fascinating facts, Up Your Nose is perfect for curious children and classroom learning.
A Hundred Billion Trillion Stars

A Hundred Billion Trillion Stars

Seth Fishman

Greenwillow Books
2020
nidottu
A Boston Globe-Horn Book Honor Book * Winner of the Mathical Book PrizePerfect for curious children, classrooms eager for STEM content, and readers who have devoured Ada Twist, Scientist and How Much Is a Million?Did you know that the earth is covered in three trillion trees? And that seven billion people weigh about the same as ten quadrillion ants? Our world is full of constantly changing numbers, from a hundred billion trillion stars in space to thirty-seven billion rabbits on Earth. Can you imagine that many of anything?The playful illustrations from New York Times-bestselling artist Isabel Greenberg and the friendly, straightforward voice of author Seth Fishman illuminate some of the biggest numbers in the universe--a hundred billion trillion stars--and the smallest--one unique and special YOU. Here is a book for story time, for science time, for math time, for bedtime, and all the times in between."This picture book is one in a gazillion."--Jane O'Connor, the New York Times-bestselling author of the Fancy Nancy series
Power Up

Power Up

Seth Fishman

Greenwillow Books
2021
nidottu
"Innovative." --New York Times Book Review"For the four- to eight-year-old who goes nonstop." --Philadelphia TribuneThe companion to the popular and award-winning A Hundred Billion Trillion Stars.This captivating and educational picture book from Seth Fishman and Isabel Greenberg introduces young readers to basic facts about energy and the human body. Fun, informative and accessible, Power Up is perfect for classroom and family sharing. A great title to read along with Andrea Beaty's Ada Twist, Scientist and Oliver Jeffers's Here We Are. Did you know there is enough energy in your pinkie finger to power an entire city? And that everything you do--running, jumping, playing, and exploring--uses that same energy inside of you?In the companion to the acclaimed A Hundred Billion Trillion Stars, Seth Fishman and Isabel Greenberg explore the relationship between energy and the human body, breaking down complicated concepts into small, child-friendly segments. Seth Fishman's playful text explores the science behind the most energetic kids, while Isabel Greenberg's vibrant illustrations offer plenty for children to explore in multiple readings.Ideal for curious kids and classroom learning, this engaging book is for fans of Elin Kelsey's You Are Stardust and John Scieszka's Science Verse.This nonfiction picture book is an excellent choice to share in the classroom or at home, in particular for children ages 4 to 6.
Mindful Cognitive Behavioral Therapy

Mindful Cognitive Behavioral Therapy

Seth J. Gillihan

HARPERCOLLINS PUBLISHERS INC
2023
sidottu
A practicing psychologist—one of the top popularizers of Cognitive Behavioral Therapy (CBT)—offers a fresh, welcome approach for treating mental health issues that speaks to our times, blending mindfulness and spirituality with CBT to effectively overcome negative thinking, achieve deep healing, and truly attain lasting peace.Mental health professionals have numerous tools and techniques to help their patients battle depression and illness. But while these methods can alleviate the pain, they are often only temporary. Based on his extensive knowledge of Cognitive Behavioral Therapy (CBT) and his personal experience with depression and illness, Dr. Seth J. Gillihan believes we need to do more than relieve our symptoms to become healthy and whole. To achieve long-lasting wellness and good health, we must embrace the spiritual in our healing.By incorporating insights from both Christianity and Buddhism and mindfulness into the therapeutic process, we can exponentially magnify the healing CBT provides. Gillihan calls his method Mindful Cognitive Behavioral Therapy and shows how it can be used successfully to master negative thoughts and behaviors and choose the right actions to become fully present and at peace in our daily lives.This extraordinary guide shows how to banish the stubborn lies we tell ourselves—that we’re unlovable, stupid, unworthy, defective—and adapt new healthful and spiritual practices that can help us retrain our minds to focus on the deep truths of our existence—that we are perfect in our imperfections, and most important, that we are beings deserving of love.
15 Tools to Turn the Tide: A Step-By-Step Playbook for Empowered Negotiating
A revolutionary new guide to negotiating in the face of stress and adversity--from an award-winning professor of negotiation and conflict management who teaches at NYU's Stern School of Business and Columbia's School of International & Public Affairs.Negotiation is hard. It's especially tough when you feel like the underdog--whether you face a 'Godzilla' counterpart, face threats of budget cuts during a downturn, or know that you need a deal more than the other side does. Seth Freeman can help. Freeman is an award-winning professor who has taught negotiation to thousands of leaders and students. His clients range from Fortune 500 executives to kindergarteners, from top corporate lawyers to grad students just beginning their careers, from UN diplomats negotiating global problems to small business owners negotiating terms with suppliers. In 15 Tools to Turn the Tide, he shares field-tested techniques that can turn anyone into a much better negotiator.Unlike other negotiation books, 15 Tools doesn't just give key principles. It also gives you a suite of customized, step-by-step devices--simple phrases, mnemonics, glance-and-go play sheets, and more--that you can learn, remember, and deploy well whenever you need them. Freeman guides you every step of the way, from preparation to the encounter itself, to the decision whether or not to accept the offer. Digestible, memorable, and groundbreaking, these tools are also designed to help you "win warmly"--doing well for yourself, even as you care for the other person too. One tool, for example, gives you a handy 1-page 'play card' that guides you throughout the talks, eases your cognitive burden, and helps you discover hidden, satisfying deals others miss. It's just one of the many innovative and much-loved instruments Freeman's created that can dramatically improve your chances.Whether you're closing a multi-million dollar deal in a recession, negotiating a job offer, or just working out holiday dinner plans with your in-laws, 15 Tools to Turn the Tide gives you a roadmap to your goals--a relentlessly practical guide you'll actually use again and again.