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1000 tulosta hakusanalla David T. Robison

Marketing Focus: A Field Guide to Improving Marketing Operations

Marketing Focus: A Field Guide to Improving Marketing Operations

David T. Boroi

Createspace Independent Publishing Platform
2016
nidottu
The marketing function of most organizations continues to evolve at an exceedingly rapid pace. Primarily fueled by digital technologies, tools and trends, marketing teams are faced with a growing level of complexity in the way they operate. And, with this complexity comes an overwhelming number of choices and decisions, a need for speed to stay competitive, and ultimately higher levels of stress. There's also the problem with the inherent nature of how the marketing function is perceived and the typical makeup of its contributors. Part of its allure is the seemingly endless creative possibilities available for achieving growth or making an impact, as well as the need for experimentation as a means to better influence human behavior. The combination of higher levels of performance uncertainty, open-ended possibilities for strategic aim and rapid change of consumer preferences, can often lead to chaotic and uncontrolled environments. While some chaos is welcome and even necessary, not seeking to develop a more structured, sophisticated system or continuously striving to make operational improvements is a mistake. The FOCUS framework is a collection of concepts for helping a marketing team gain better focus on doing the work that really matters by achieving greater clarity, organization, control, alignment and sustainability around activities and initiatives. Distractions could include spending too much time on administrative, low value activities, chasing too many new ideas and constantly reinventing the wheel. With more focus, distractions can be reduced. While suited primarily for teams of many, the concepts of this book can be applied to teams of any size starting at one, simply scaling the approaches as necessary. This is not a comprehensive prescription, but rather a collection of tools and techniques to help you run marketing more efficiently and effectively. Given the overwhelming number of choices and options, a focused mindset can help keep sanity.
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The Mediated World

The Mediated World

David T. Z. Mindich

Rowman Littlefield
2019
sidottu
Today’s students have a world of knowledge at their fingertips, and no longer need textbooks filled with names and dates crammed into a single volume. This book takes as its starting point that readers want a compelling story, a good read, an intelligent analysis, and a new way of looking at the media revolutions around us. It is designed as a life line to help students understand and interpret the sea of media washing over us all. The Mediated World is written for students who want to understand how we communicate to one another, how we process our world, and how the media shapes us. Written in an engaging and narrative style that focuses on concepts and real-world contexts rather than a dry recitation of facts, this book helps students understand their own personal relationship with media and gives them the tools to push back against the media forces. One of the main goals of this book is empower readers and that is done by understanding the media and by learning how to counter their force and by using their force for our own ends. Readers of this book will recognize that they have the potential to be both active consumers and even producers on a scale never seen before. Features: ·Chapter openings include vignettes and objectives ·Summaries close each chapter to review important material ·Three different types of textboxes to drill concepts and test skills ·Marginal glossary for key terms ·Accompanied by a full suite of web ancillaries including test bank, flashcards, power point slides, and an instructor’s manual
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The Mediated World

The Mediated World

David T. Z. Mindich

Rowman Littlefield
2019
nidottu
Today’s students have a world of knowledge at their fingertips, and no longer need textbooks filled with names and dates crammed into a single volume. This book takes as its starting point that readers want a compelling story, a good read, an intelligent analysis, and a new way of looking at the media revolutions around us. It is designed as a life line to help students understand and interpret the sea of media washing over us all. The Mediated World is written for students who want to understand how we communicate to one another, how we process our world, and how the media shapes us. Written in an engaging and narrative style that focuses on concepts and real-world contexts rather than a dry recitation of facts, this book helps students understand their own personal relationship with media and gives them the tools to push back against the media forces. One of the main goals of this book is empower readers and that is done by understanding the media and by learning how to counter their force and by using their force for our own ends. Readers of this book will recognize that they have the potential to be both active consumers and even producers on a scale never seen before. Features: ·Chapter openings include vignettes and objectives ·Summaries close each chapter to review important material ·Three different types of textboxes to drill concepts and test skills ·Marginal glossary for key terms ·Accompanied by a full suite of web ancillaries including test bank, flashcards, power point slides, and an instructor’s manual
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The Mediated World

The Mediated World

David T. Z. Mindich

BLOOMSBURY PUBLISHING PLC
2024
sidottu
Revealing the powerful ways that media shapes us and the world around us, this text challenges students to be active curators of their own media lives. The second edition of this full-color interdisciplinary book uses contemporary examples as entry points for history and theory and includes new chapters on representation in media and on video games.
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The Mediated World

The Mediated World

David T. Z. Mindich

BLOOMSBURY PUBLISHING PLC
2024
nidottu
Revealing the powerful ways that media shapes us and the world around us, this text challenges students to be active curators of their own media lives. The second edition of this full-color interdisciplinary book uses contemporary examples as entry points for history and theory and includes new chapters on representation in media and on video games.
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Addicts Who Survived

Addicts Who Survived

David T. Courtwright; Herman Joseph; Don Des Jarla

University of Tennessee Press
2012
nidottu
The authors employ the techniques of oral history to penetrate the nether world of the drug user, giving us an engrossing portrait of life in the drug subculture during the 'classic' era of strict narcotic control.
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Sky As Frontier

Sky As Frontier

David T. Courtwright

Texas A M University Press
2004
sidottu
When the Wright brothers invented their flying machine, Americans lived in a nation of two dimensions, circumscribed by lines drawn on a conventional map. A century later, their nation existed - in fact, reigned - in three dimensions. Two million Americans ""slipped the surly bonds of earth"" daily, carried aloft by aircraft operating in every part of the world. The airplane turned the sky into a new domain of human activity, a fast-developing frontier first braved by adventurous young men. Then came the rich and the hurried, followed by just about everybody else. Until now, no one has told the story of aviation as one of frontier expansion. Aviation's frontier stage lasted a scant three decades, then vanished as flying became a settled experience. Sky as Frontier shows how commercial and military imperatives destroyed this pioneer world by routinizing flight. Along the way, Courtwright stops to consider dogfighting, barnstorming, the first air mail pilots, the development of airlines, air power during World War II, flight's impact on the environment, the troubled space frontier, and how the male-dominated aviation enterprise was domesticated and democratized. The history of American flight shows a fateful trade-off. Rationalization killed the adventure in flying but made possible rapid aerial expansion. With it came commercial growth and global military reach. In no other country did social life, business, and military operations become so intertwined with aerospace advances or have such large consequences for national power and prestige.
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New Politics in the Old South

New Politics in the Old South

David T. Ballantyne

University of South Carolina Press
2016
sidottu
New Politics in the Old South is the first scholarly biography of Ernest F. “Fritz” Hollings, a key figure in South Carolina and national political developments in the second half of the twentieth century. Throughout his career Hollings was renowned for his willingness to voice unpleasant truths, as when he called for the peaceful acceptance of racial desegregation at Clemson University in 1963 and acknowledged the existence of widespread poverty and malnutrition in South Carolina in 1969. David T. Ballantyne uses Hollings’s career as a lens for examining the upheaval in southern politics and society after World War II.Hollings’s political career began in 1948, when he was elected to the South Carolina House of Representatives. He served as governor from 1959 to 1963 and then as a U.S. senator from 1966 until he retired in 2005. Ballantyne illuminates Hollings’s role in forging a “southern strategy” that helped move southern Democrats away from openly endorsing white supremacy and toward acknowledging the interests of racial minorities, though this approach was halting and reluctant at times. Unlike many southern politicians who emerged as reactionary figures during the civil rights era, Hollings adapted to the changing racial politics of the 1960s while pursuing a clear course—Vietnam War hawk, fiscal conservative, regional economic booster, and free-trade opponent.While Hollings was at times an atypical southern senator, his behavior in the 1960s and 1970s served as a model for survival as a southern Democrat. His approach to voting rights, military spending, and social and cultural issues was mirrored by many southern Democrats between the 1970s and 1990s. Hollings’s career demonstrated an alternative to hard-edged political conservatism, one that was conspicuously successful throughout his Senate tenure.
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Citizens Militia

Citizens Militia

David T. Maddox

Made For Success
2018
pokkari
For readers who love Screwtape Letters and books by Joel Rosenberg like The Copper ScrollA battle rages for the Soul of America…In the first pages, readers are placed amid a terrorist attack in Chicago and the planning of more attacks in the Homeland on a massive scale. Congress is ready to sell-out and cave to terrorist demands. Threats from the sky are looming, and a strike on Israel is imminent. How will America deal with this new axis of evil? Will they suffer the same fate as Israel in the hands of the Romans? Are we on the brink of the apocalypse prophesied more than 2,500 years ago?In this celestial chess game, people with vastly different agendas plan their next move. One side seeks to control by cunning, passion and deception. The other seeks to give people the Truth. An age-old spiritual war is taking physical dimensions. 7,000 miles from Washington D.C., in Tehran, Iran, the evilest of terrorist attacks is in the final stages of preparation.The real battle rages for people’s hearts and minds. Light versus dark, good versus evil and no setting is more perfect than modern-day America.
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Dental Ethics at Chairside

Dental Ethics at Chairside

David T. Ozar; David J. Sokol; Donald E. Patthoff

Georgetown University Press
2018
sidottu
In the last two decades, more than ever before dentists must determine how to properly maintain their focus on ethics and professionalism in the face of powerful commercial pressures. While there is encouragement for ethical conduct within the dental profession, there is still relatively little assistance available to dentists and dental students for judging what conduct is ethically best in concrete situations. For many years, Dental Ethics at Chairside has served as an invaluable resource for tens of thousands of dentists and dentistry students, and this third edition of the gold standard in the field is thoroughly revised and updated. In addition to exploring ongoing and critical issues such as the patient-professional relationship, patients with compromised capacity, confidentiality, justice and the inadequacies of society's health care systems, and dentistry as a business, the third edition addresses emerging ethical issues related to conflicts of interest, dental professionalism, advertising and social media, the serious indebtedness of graduating dental students, bad outcomes and bad work, the explosion of aesthetic dentistry, acquiring new skills and new technology, the impact of the market on the professional-patient relationship, and many others. The book includes fourteen realistic cases and commentary about dilemmas in dentistry, as well as online resources for further research and study.
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Dental Ethics at Chairside

Dental Ethics at Chairside

David T. Ozar; David J. Sokol; Donald E. Patthoff

Georgetown University Press
2018
pokkari
In the last two decades, more than ever before dentists must determine how to properly maintain their focus on ethics and professionalism in the face of powerful commercial pressures. While there is encouragement for ethical conduct within the dental profession, there is still relatively little assistance available to dentists and dental students for judging what conduct is ethically best in concrete situations. For many years, Dental Ethics at Chairside has served as an invaluable resource for tens of thousands of dentists and dentistry students, and this third edition of the gold standard in the field is thoroughly revised and updated. In addition to exploring ongoing and critical issues such as the patient-professional relationship, patients with compromised capacity, confidentiality, justice and the inadequacies of society's health care systems, and dentistry as a business, the third edition addresses emerging ethical issues related to conflicts of interest, dental professionalism, advertising and social media, the serious indebtedness of graduating dental students, bad outcomes and bad work, the explosion of aesthetic dentistry, acquiring new skills and new technology, the impact of the market on the professional-patient relationship, and many others. The book includes fourteen realistic cases and commentary about dilemmas in dentistry, as well as online resources for further research and study.
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