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1000 tulosta hakusanalla BRANDER MATTHEWS

Branded But Broke: The Journey Begins...

Branded But Broke: The Journey Begins...

L. a. Logan

Donjay Publishing
2019
nidottu
The teachers and administrators at William Hall High Charter School in Austin, Texas have more love triangles going than the students they were hired to teach. With each secret affair that's discovered, it becomes apparent that each employee has a taste for the finer things in life and most are willing to do whatever it takes to obtain it. But under the name brand tags are many broken pieces that refuse to be held together by material things.Naylor Jones stops at nothing to have the latest in high fashion as well as her fair share of the male faculty on the staff at her school. Craig Spencer, Donavon Austin and Jerome Johnson are all caught up in Naylor's web of deception. Brazil Smith, a new teacher on the block is giving Naylor a run for her money. She's beautiful, smart, and secretly contending for the same promotion Naylor has applied for. Layla Massey has wandered through life aimlessly after flunking out in love. When she decides to take a substitute teaching job at William High to get her family off her back, she gets more than she bargained for. Whitney Maxton is the newly appointed principal and the former best friend to Naylor. When Whitney is forced to bring order to the dysfunctional school she is now in charge of, things seem to get worse when scandal after scandal is uncovered.
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Bander's Keep

Bander's Keep

Paul Amdahl

London and Stout Publishing
2017
nidottu
From bestselling author Paul Amdahl. This is an adventure/fantasy novel for ages 12 and up. It is a really fun read full of humor, action and insight. Across the well-worn wooden table, the pirate leans in with a shifty gaze and yellow teeth. The firelight plays across his whiskers and his raspy voice is but a whisper, "The yarn you be asking about is a good one." He raps his swollen knuckles on the table. Thump, thump. "Two brothers are chased from the safety of their houses into the wasteland that surrounds their village. The stranger they follow guides them as best he can through adventures with monsters, witches, and even into Bander's Keep where the dark wizard plots their doom. The brothers, like all heroes, aren't born to it, they're made from it " The pirate fades back into the shadows; his mocking laughter seems to say, "Go on, read about them in Bander's Keep... if you dare "
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Branded

Branded

Alissa Quart

Perseus Books
2004
pokkari
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product the girls obsessed with cosmetic surgery who will do anything to look like women on TV and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
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Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Jennifer Wingard

Lexington Books
2012
sidottu
Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States’ most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or “the American Dream” to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think “Guest Worker Programs”). And those underclassed “bodies” are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not “fit in” to particular categories valued by the neoliberal state.
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Branded Women in U.S. Television

Branded Women in U.S. Television

Peter Bjelskou

Lexington Books
2014
sidottu
Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.
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Branded Nation

Branded Nation

James B. Twitchell

Simon Schuster Ltd
2006
pokkari
How is it that a Big Mac is merely lunch in America and a symbol of cultural imperialism in France? Why did the September 11 terrorists choose United and American over any other airlines? Because they are branded, looming as larger-than-life symbols of America. Branding, to hear James Twitchell tell it, is nothing more than commercial storytelling - and it's become so ubiquitous that even institutions we thought were above branding have succumbed. And according to Twitchell, that's probably just fine. BRANDED NATION lays bare an American society where megachurches resemble shopping malls, where a university lives or dies on the talents of its image-makers, and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue. Full of provocative anecdotes and penetrating analyses, Twitchell's parsing of the age of 'McCulture' is a triumph of great verve, sharp wit and, most striking of all, infectious optimism.
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Branded Male

Branded Male

Mark Tungate

Kogan Page Ltd
2008
sidottu
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
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Branded Beauty

Branded Beauty

Mark Tungate

Kogan Page Ltd
2011
sidottu
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
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Branded

Branded

M. E. Allen

Egmont Books (UK)
2002
nidottu
This hilarious and snappy dip into the mind of a teenage boy brilliantly captures the current teenage world of designer labels, music and soap operas. Written by a unique mother and college-student son partnership. Bridget Jones for teenagers.
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Branded

Branded

Eric Red

Pinnacle Books,U.S.
2021
nidottu
In his third series installment, acclaimed author and horror filmmaker Eric Red brings his trademark volatile action and bloody violence to a classic genre, injecting modern speed and grit into Old West legend as Joe Noose hunts down the first known serial killer on the American frontier... SCARRED FOR LIFE A new kind of evil has come to the Old West. A killer as cold and hard as the Wyoming winter. He wanders from town to town. Slaughters entire families along the way. With grotesque glee, he brands the letter Q in his victims' flesh. Joe Noose knows the killer's identity. He recognizes the killer's brand. He bears the same scar from his childhood--and he's determined to stop this madman once and for all. Two U.S. Marshals have agreed to help Joe. But they've never hunted a killer like this before. A sadist who kills for pleasure--and scars you for life...
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Branded Entertainment and Cinema

Branded Entertainment and Cinema

Gloria Dagnino

CRC Press Inc
2019
sidottu
The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello’s early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers’ interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.
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Branded Eye

Branded Eye

Jenaro Talens

University of Minnesota Press
1993
nidottu
In "The Branded Eye", Talens elevates the discussion of the intellectual and artistic movement of 1920s surrealism and Bunuel's "Un Chien Andalou" to a new level of sophistication. To approach Bunuel's work, he says, implies dealing not only with a specific text, but what "reading a film" means. In 1929, "Un Chien Andalou" opened in Paris to a riotous response. People were enraged and disturbed by its shocking content, structure, and narrative form. This translation of Talen's "The Branded Eye" offers a detailed analysis of the film, including its production background, Salvador Dali's influence in its making, biographical information on Bunuel, and an annotated script of the film, shot-by-shot description, and complete film decoupage. Talens also discusses the importance of the "gaze" and the influence of "Un Chien Andalou" on later films by directors such as Alfred Hitchcock and Roman Polanski. "The Branded Eye" offers a contribution to the body of work on Bunuel and his film "Un Chien Andalou". Jenaro Talens has written 15 books of poetry and has published widely on literary theory and history. Among his publications are "Romanticism and the Writing of Modernity" and, with Nicholas Spadaccini, "Through the Shattering Glass: Cervantes and the Self-Made World" (Minnesota, 1992). Giulia Colaizzi has editied "Feminismo y teoria del discurso" and "Teoria feminista y teoria filmica".
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Branded – Sharing Jesus with a Consumer Culture

Branded – Sharing Jesus with a Consumer Culture

Tim Sinclair

Kregel Publications,U.S.
2011
nidottu
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople--people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God. What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior. Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.
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Branded Lives

Branded Lives

Edward Elgar Publishing Ltd
2013
nidottu
Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to brand workers lives actually enhances or diminishes the meaning and experience of work. Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.Contributors include: S. Bennett, M. Buchanan-Oliver, J. Cushen, M. Edwards, S. Hurrell, E. Kelan, C. Land, S. Russell, D. Scolarios, M. Simms, V.V. Tarnovskaya, S. Taylor, H. Willmott
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Branded Words

Branded Words

Bob Burnett; Anne Brooke

Readme Publishing
2010
nidottu
Branded Words is a collection of the best writings published by the online magazine Short Story Library during the year 2009. Authors in this collection include: Angel Zapata, Bob Burnett, Anne Brooke, Bill Charles, Brad M. Bucklin, Caroline Burman, E.K. Entrada, Elaine Medline, Grant J. Bergland, Heather Grange, Holly Day, Ian Lamberto, James Bowler, James Cotter, John Ammirati, John Bruce, John Grey, John Wiswell, John Yamrus, Jordan Eudy, Leigh Byrne, Len Joy, Michael McLaughlin, Patricia McCowan, RD Armstrong, Richard Grossman, Ryan Sayles, Sarah R. Larson and T. Paul Buzan.
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