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Content Marketing für Dummies

Content Marketing für Dummies

Fabienne Petry

Wiley-VCH Verlag GmbH
2021
nidottu
In diesem Buch erfahren Sie, wie Sie Content Marketing erfolgreich einsetzen, um Aufmerksamkeit zu erzeugen, neue Kunden zu gewinnen und Bestandskunden langfristig zu binden. Sie erhalten außerdem Tipps, wie Sie Content Strategien im Employer Branding anwenden und damit neue Mitarbeiter gewinnen. Das Buch hilft Ihnen dabei, Content, der die Bedürfnisse Ihrer Zielgruppe klar anspricht, zu planen und zu erzeugen. Dabei lernen Sie, wie Sie Buyer Personas erstellen und den Weg Ihrer Kunden, die Customer Journey, abbilden. Begleitet von vielen Beispielen, werden Sie Schritt-für-Schritt durch die einzelnen Phasen des Content Marketing Prozesses geführt, von der Planung bis zur Erfolgsmessung. Sie entdecken eine ganze Palette an Content Formaten und Tools mit denen Sie Umfragen, Infografiken, Videos und Social Media Posts erstellen und viral verbreiten. In diesem Buch finden Sie auch Antworten auf Fragen, wie Sie einen Blog aufbauen, eine Newsletter gestalten und Social Media einsetzen. Und zum Schluß, werden Sie eingeführt in die Basics der Suchmaschinenoptimierung.
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Content-Management in der Praxis

Content-Management in der Praxis

Oliver Christ

Springer-Verlag Berlin and Heidelberg GmbH Co. K
2003
sidottu
Content-Management in der Praxis beschreibt anhand von illustrativen Fallbeispielen Lösungskonzepte für den erfolgreichen Aufbau und Betrieb unternehmensweiter Portale. Mit klarem Blick für die betriebliche Realität entwickelt der Autor ein integriertes Modell für das Content-Management, auf dessen Basis die einzelnen Fragestellungen der Arbeit analysiert und strukturiert werden. Neben strategischen Elementen beschreibt das Buch eine integrierte Architektur für das Content-Management multikanalfähiger Portale, die Prozessmodelle und darauf ausgerichtete Software-Funktionen des Content-Management enthält. Das Buch zeigt Unternehmen Wege auf, um aus unterschiedlichen Ausgangssituationen heraus ein effizientes und am betrieblichen Nutzen ausgerichtetes Content-Management zu erzielen. Die Darstellung auch komplexer Themenstellungen in klarer und allgemeinverständlicher Sprache erleichtert dem Leser den Einstieg in die teilweise unübersichtliche Materie.
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Content Analysis of Verbal Behavior

Content Analysis of Verbal Behavior

Springer-Verlag Berlin and Heidelberg GmbH Co. K
1986
nidottu
The psychological states of patients with diabetes mellitus were compared with those of patients suffering from other chronic diseases and people with no diagnosed chronic diseases. These states were assessed by applying content analysis scales to transcripts of their descriptions of their current experiences. Analyses of the diabetics' scale scores re­ vealed a pattern characterized by much anxiety, depression, anger expressed both direct­ ly and indirectly, together with feelings of helplessness. The sources of anxiety which proved to be of most importance to them were fears of death and bodily mutilation, as weIl as guilt and shame. They experienced little sense of sharing with most people around them, although they showed considerable enjoyment of dose relationships with family and friends. This pattern of psychological states did not vary with the sex of the patients or whether they were interviewed in a hospital or at horne nor with recency of onset or multiplicity of health problems. It was similar to the pattern of patients with other chronic diseases but differed significantly from that of the healthy group. Acknowledgment The authors wish to acknowledge the contribution ofCarol Preston to the collection and analysis of these data which were made available, inpart, by patients of the Wollongong Hospital and members of the Illawarra Branch of the Diabetic Association of N ew South Wales. References 1. Strong JA, Baird JD (1971) Diseases ofthe endocrine system. In: Davidson S, McLeod J (eds) The principles and practice of medicine.
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Content-Addressable Memories

Content-Addressable Memories

Teuvo Kohonen

Springer-Verlag Berlin and Heidelberg GmbH Co. K
1987
nidottu
Due to continual progress in the large-scale integration of semiconductor circuits, parallel computing principles can already be met in low-cost sys­ tems: numerous examples exist in image processing, for which special hard­ ware is implementable with quite modest resources even by nonprofessional designers. Principles of content addressing, if thoroughly understood, can thereby be applied effectively using standard components. On the other hand, mass storage based on associative principles still exists only in the long­ term plans of computer technologists. This situation is somewhat confused by the fact that certain expectations are held for the development of new storage media such as optical memories and "spin glasses" (metal alloys with low-density magnetic impurities). Their technologies, however, may not ripen until after "fifth generation" computers have been built. It seems that software methods for content addressing, especially those based on hash coding principles, are still holding their position firmly, and a few innovations have been developed recently. As they need no special hardware, one might expect that they will spread to a wide circle of users. This monograph is based on an extensive literature survey, most of which was published in the First Edition. I have added Chap. ?, which contains a review of more recent work. This updated book now has references to over 1200 original publications. In the editing of the new material, I received valuable help from Anneli HeimbUrger, M. Sc. , and Mrs. Leila Koivisto.
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Content Computing

Content Computing

Springer-Verlag Berlin and Heidelberg GmbH Co. K
2004
nidottu
Welcome to the Advanced Workshop on Content Computing 2004. The focus of this workshop was "Content Computing". It emphasized research areas that facilitate e?cient, appropriate dissemination of content to users with the nec- saryaccessrights. Weusetheword"content"insteadof"information"or"data" because we want to cover not only raw data but also presentation quality. The fast growth of the Internet has already made it the key infrastructure for informationdissemination,education,business andentertainment. While the client-server model has been the most widely adopted paradigm for the WWW, thedesiretoprovidemorevalue-addedservicesinthedeliverylayerhasledtothe concept of an active network, where content-driven, intelligent computation will be performed to provide quality-of-service for content presentation and best-?t client demand. These value-added services typically aim to enhance information security, provide pervasive Internet access, and improve application robustness, system/networkperformance,knowledgeextraction,etc. Theyarerealizedby- corporatingsophisticatedmechanisms atthe deliverylayer,which is transparent to the content providers and Web surfers. Consequently, the notion of "Content Computing" has emerged. Content computing is a new paradigm for coordin- ing distributed systems and intelligent networks, based on a peer-to-peer model and with value-added processing of the application-speci?c contents at the - livery layer. This paradigm is especially useful to pervasive lightweight client devices such as mobile and portable end-user terminals with a wide variation of hardware/software con?gurations. This year, the workshop was held in Zhenjiang, Jiangsu, China. We received 194 high-quality papers from 11 regions, namely PR China, Korea, Singapore, Japan, United States, Canada, Australia, Germany, Taiwan, Italy, and Hong Kong. Totally, 62 papers were accepted and presented in the workshop.
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