After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
There's never been a better time to be an Astros fan, and this lively, detailed book explores the personalities, events, and facts every fan should know. Whether you're a die-hard booster from the days of the Colt .45’s or a new supporter of Jose Altuve and Carlos Correa, these are the 100 things all fans need to know and do in their lifetime. It contains every essential piece of Astros knowledge and trivia, as well as must-do activities, and ranks them all from 1 to 100, providing an entertaining and easy-to-follow checklist as you progress on your way to fan superstardom. This World Series edition has been updated to include the team's 2017 championship season as well as a new generation of stars, including Altuve, Correa, George Springer, Dallas Keuchel, Justin Verlander, and more.
While many textbooks explain the techniques of CBT, few fully explore the issues surrounding their application in real-life practice. This unique book comes to the rescue of anyone struggling with the challenges of practising CBT, whether you are a trainee working under supervision or a qualified practitioner. It examines key obstacles, issues and difficulties encountered over the course of the therapy, illustrated with extensive case examples. Learning objectives, practice exercises and further reading lists help you engage with and relate the issues to your own practice. Acknowledging that people are more complex than just the presenting disorder, the authors consider questions around: o Good practice in assessment and case formulation o The challenge of diagnosis o Key client issues, such as guilt and shame, perfectionism, and inability to tolerate storing feeling o The therapeutic relationship o Organisational factors. This succinct and accessible guide throws a lifebelt to any CBT trainee or therapist struggling under the realities of today's psychotherapy and counselling practice, particularly within NHS settings.
While many textbooks explain the techniques of CBT, few fully explore the issues surrounding their application in real-life practice. This unique book comes to the rescue of anyone struggling with the challenges of practising CBT, whether you are a trainee working under supervision or a qualified practitioner. It examines key obstacles, issues and difficulties encountered over the course of the therapy, illustrated with extensive case examples. Learning objectives, practice exercises and further reading lists help you engage with and relate the issues to your own practice. Acknowledging that people are more complex than just the presenting disorder, the authors consider questions around: o Good practice in assessment and case formulation o The challenge of diagnosis o Key client issues, such as guilt and shame, perfectionism, and inability to tolerate storing feeling o The therapeutic relationship o Organisational factors. This succinct and accessible guide throws a lifebelt to any CBT trainee or therapist struggling under the realities of today's psychotherapy and counselling practice, particularly within NHS settings.
Balanced, broad-based, and up to date, this comprehensive text explores the nature and critical issues of earth resources and the impacts that resource usage has on the earth environment. The authors offer full coverage of all major types of earth resourcesâ??energy, metallic, nonmetallic, water, soil. A minimal scientific background is assumed.
The Bill of Rights—the first 10 amendments to the U.S. Constitution—are widely misunderstood by many Americans. This book explores the widely held myths about the Bill of Rights, how these myths originated, why they have persisted, and the implications for contemporary politics and policy.Interestingly, most Americans today—even professional political commentators—misinterpret or misunderstand what the Bill of Rights' intended meaning and purposes were. Culturally ingrained myths about the Bill of Rights have helped to define what it means to be an "American" but also limited the range of political debate and justified unfair and unequal treatment of minorities. This book addresses the top ten myths regarding the Bill of Rights from the standpoint of public understanding (and misunderstanding) from a non-partisan, objective point of view, provoking independent thought and enabling readers to reach their own educated conclusions and opinions.Written by two experts in the fields of political science, public policy, media law, and civil liberties, the work explores the key role of modern news and entertainment media in contributing to public misunderstanding of individual rights and liberties. The authors also apply and interpret data from public opinion surveys to further examine public beliefs about the Bill of Rights and closely connect the analysis of misperceptions to existing political beliefs.
The pending expiration of the Terrorism Risk Insurance Act (TRIA) of 2002 is the impetus for this assessment of how TRIA redistributes terrorism losses. The authors find that the role of taxpayers is expected to be minimal in all but very rare cases and that, even with TRIA in place, a high fraction of losses would go uninsured in each of the attack scenarios examined.
Devastation wrought by Hurricane Fran is a reminder of the fragility of the North Carolina coast. Arguing for a policy of intelligent development this text includes practical information on hazards of many kinds - storms, tides, floods, erosion, island migration and earthquakes.
The North Carolina Shore and Its Barrier Islands is the latest volume in the series, Living with the Shore. Replacing an earlier volume, this thoroughly new book provides a diverse guide to one of America’s most popular shorelines. As is true for all books in the series, it is based on the premise that understanding the changing nature of beaches and barrier islands is essential if we are to preserve them for future generations.Evidence that the North Carolina shore is changing is never hard to find, but recently the devastation wrought by Hurricane Fran and the perilous situation of the historic lighthouse at Cape Hatteras have reminded all concerned of the fragility of this coast. Arguing for a policy of intelligent development, one in which residential and commercial structures meet rather than confront the changing nature of the shore, the authors have included practical information on hazards of many kinds-storms, tides, floods, erosion, island migration, and earthquakes. Diagrams and photographs clearly illustrate coastal processes and aid in understanding the impact of hurricanes and northeasters, wave and current dynamics, as well as pollution and other environmental destruction due to overdevelopment. A chapter on estuaries provides related information on the shores of back barrier areas that are growing in popularity for recreational residences. Risk maps focus on the natural hazards of each island and together with construction guidelines provide a basis for informed island management. Lastly, the dynamics of coastal politics and management are reviewed through an analysis of the controversies over the decision to move the Cape Hatteras lighthouse and a proposed effort to stabilize Oregon Inlet. From the natural and historic perspective of the opening chapters to the regional discussions of individual barrier islands, this book is both a primer on coastal processes for the first time visitor as well as a guide to hazard identification for property owners.
Joachim Bondo; David Barnard; Dan Burcaw; Tim Novikoff; Craig Kemper; Chris Parrish; Keith Peters; Jurgen Siebert; Eddie Wilson; Brian Wilson; Ingo Peters; Michael Kemper
With over 100,000 iPhone applications and 125,000 registered iPhone developers, is it still possible to create a top-selling app that stands apart from the six-figure crowd? Of course, but you'll need more than a great idea and flawless code—an eye-catching and functional user interface design is essential. With this book, you'll get practical advice on user interface design from 10 innovative developers who, like you, have sat wondering how to best utilize the iPhone's minimal screen real estate. Their stories illustrate precisely why, with more apps and more experienced, creative developers, no iPhone app can succeed without a great user interface. Whatever type of iPhone project you have in mind—social networking app, game, or reference tool—you'll benefit from the information presented in this book. More than just tips and pointers, you'll learn from the authors' hands-on experiences, including: Dave Barnard of App Cubby on how to use Apple's user interface conventions and test for usability to assure better results Joachim Bondo, creator of Deep Green Chess, beats a classic design problem of navigating large dataset results in the realm of the iPhone Former Apple employee Dan Burcaw tailors user interfaces and adds the power of CoreLocation, Address Book, and Camera to the social networking app, Brightkite David Kaneda takes his Basecamp project management client, Outpost, from a blank page (literally) to a model of dashboard clarity Craig Kemper focuses on the smallest details to create his award-winning puzzle games TanZen and Zentomino Tim Novikoff, a graduate student in applied math with no programming experience, reduces a complex problem to simplicity in Flash of Genius: SAT Vocab Long-time Mac developer Chris Parrish goes into detail on thecreation of the digital postcard app, Postage, which won the 2009 Apple Design Award Flash developer Keith Peters provides solutions for bringing games that were designed for a desktop screen to the small, touch-sensitive world of the iPhone Jürgen Siebert, creator of FontShuffle, outlines the anatomy of letters and how to select the right fonts for maximum readability on the iPhone screen Eddie Wilson, an interactive designer, reveals the fine balance of excellent design and trial-by-fire programming used to create his successful app Snow Report Combined with Apress' best-selling Beginning iPhone 3 Development: Exploring the iPhone SDK, you'll be prepared to match great code with striking design and create the app that everyone is talking about.
Dr. Bryan Craig reveals the secrets behind lasting changes to become and stay slender while boosting your internal health mechanisms. With Secrets of Slender you won't need to spend countless hours at the gym, nor will you have to starve yourself. You will bring your body back into its instinctual desires for food and feel great about it. End the madness of temporary crash diets and start enjoying guilt-free eating without having to starve yourself or calories count . Ignite Your Fat Burning Furnace By Discovering the Secrets of Slender!
Empirical Political Analysis introduces readers to the foundations of social science research. Organized around the stages of the research process, this textbook prepares readers to conduct both quantitative and qualitative research, from the formation of theory through the design of research projects, to the collection of data and the analysis of results. It offers a clear and concise presentation of basic concepts and tools that can be applied in a wide range of research settings and highlights ethical conduct in the research process. It will help you both to achieve sound results in your own research and to critically evaluate research presented by others.Key features: Offers comprehensive coverage of quantitative and qualitative research methods in political science – this book is one of the key texts in the field of political research methods since it was first published over 25 years ago. Covers the research process from start to finish—hypothesis formation, literature review, research design, data gathering, data analysis, and research report writing. Includes in-depth examples of political science research to give discipline-specific instruction on political analysis. Features a "Practical Research Ethics" box in every chapter to make students aware of common ethical dilemmas and potential solutions to them. Includes learning goals, key terms, and research examples to help students engage and explore the most important concepts.New to this edition: Updated and international case studies. New material on understanding research design – what constitutes a sound research design and how this contributes to being able to justify research findings.
Empirical Political Analysis introduces readers to the foundations of social science research. Organized around the stages of the research process, this textbook prepares readers to conduct both quantitative and qualitative research, from the formation of theory through the design of research projects, to the collection of data and the analysis of results. It offers a clear and concise presentation of basic concepts and tools that can be applied in a wide range of research settings and highlights ethical conduct in the research process. It will help you both to achieve sound results in your own research and to critically evaluate research presented by others.Key features: Offers comprehensive coverage of quantitative and qualitative research methods in political science – this book is one of the key texts in the field of political research methods since it was first published over 25 years ago. Covers the research process from start to finish—hypothesis formation, literature review, research design, data gathering, data analysis, and research report writing. Includes in-depth examples of political science research to give discipline-specific instruction on political analysis. Features a "Practical Research Ethics" box in every chapter to make students aware of common ethical dilemmas and potential solutions to them. Includes learning goals, key terms, and research examples to help students engage and explore the most important concepts.New to this edition: Updated and international case studies. New material on understanding research design – what constitutes a sound research design and how this contributes to being able to justify research findings.
Introduce elementary students to chemistry through this wacky story. Nova, Jenny and Craig video their science project and get an A The three friends compare chemical change and physical change using wood logs.
Developing better therapies for neurological conditions such as Parkinson’s and Alzheimer’s diseases remains an enduring problem for 21st century medicine. The testing of novel therapies will continue to require a robust experimental animal model. The marmoset is an ideal animal model for modern neurological research because of the species’ convenient body size, ease of handling, and the fundamental similarity of its neuroanatomy to the human brain.The Stereotaxic and Chemoarchitectural Atlas of the Brain of the Common Marmoset (Callithrix jacchus) is the most detailed atlas of the marmoset brain available. An essential tool for researchers developing more effective therapies for disabling and debilitating neurological disorders, the book contains: Fully delineated, high-quality (400x magnification) images of Nissl-stained, acetylcholinesterase histochemically-stained and parvalbumin, calbindin and neurofilament immunohistochemically-stained coronal and sagittal sections, as well as structural magnetic resonance images (MRI) for direct comparisonsLine diagrams with delineations of all cortical and subcortical structures, with grid overlays so the precise position of each structure can be located stereotaxically relative to the interaural line and infraorbital marginQuantitative data regarding volume and cell number of many of the structures delineated in the atlas, regularly updated on an accompanying websiteStandard nomenclature widely used in the Paxinos group of atlases, allowing users to compare and contrast homologous nuclei in different species using the major available atlasesThe book combines modern imaging (MRI) with an accurate stereotaxic and chemoarchitectonic section atlas, making the fullest use of available technologies. The downloadable resources include all the images in full color. Designed by publishing neuroanatomists, this book/downloadable resources will be a cornerstone in marmoset brain research for years to come.
If you've always wanted to stop intrusive thoughts but don't have an effective method for doing so, then keep reading... Are you sick and tired of being depressed, experiencing anxiety, and having unwanted intrusive thoughts? Do you finally want to say goodbye to negative thought patterns and discover something which works for you? If so, then you've come to the right place. You see, breaking free from depression and anxiety doesn't have to be difficult. Even if you've tried many other ways that didn't work. In fact, it can be easier than you think. A report in BBC Science linked to a study demonstrating that CBT can change the prefrontal cortex, the part of the brain responsible for higher-level thinking. The report concluded that it seems that CBT might be able to make real, physical changes to both our "emotional brain" (instincts) and our "logical brain" (thoughts). In this book, you are going to discover how you can use CBT to condition your thoughts and actions to support you in improving your emotional experiences in life. From cover to cover, you will be walked through the step-by-step process of overcoming your mental illness once and for all using CBT. Here's just a tiny fraction of what you'll discover: The 9 types of negative thoughts you need to be aware ofHow to get something to work towardsAmazing CBT toolsThe best behavioral activation techniquesHow to change your problematic core beliefs and replace them with positive and productive core beliefsHow Mindfulness-integrated CBT (MiCBT) worksSimple methods you can use to improve your overall life that supports the success of your CBT effortsAnd so much moreIf you are ready to begin living a life free of the problematic symptoms of your anxiety or depression, "Cognitive Behavioral Therapy" will show you everything that you need to know to understand CBT and begin implementing it in your own life. So if you want to learn more about Cognitive Behavioral Therapy, scroll up and click "add to cart"
