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1000 tulosta hakusanalla David Michaels
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
David Michaelson; Donald W. Stacks
Business Expert Press
2014
nidottu
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach—one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
David Michaelson; Donald W. Stacks
Business Expert Press
2017
nidottu
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
When a suspicious death and a suicide enters her life, what will Courtney do to make it right, and at the same time, hold on to her sanity that goes along with love?
She's known as the Snow Maiden-an operative of a secret group dedicated to world domination. To get their hands on her, U.S. Special Forces Captain Alexander Brent and his team will have to outmaneuver a terrorist faction bent on wiping her off the face of the earth.
"Life is very simple, but we insist on making it Complicated"
M. David Michaels
Createspace Independent Publishing Platform
2014
nidottu
The meaning of life is a philosophical question concerning the significance of life or existence in general. It can also be expressed in different forms, such as "Why are we here?", "What is life all about?", and "What is the purpose of existence?" It has been the subject of much philosophical, scientific, and theological speculation throughout history. There have been a large number of proposed answers to these questions from many different cultural and ideological backgrounds. The meaning of life is in the philosophical and religious conceptions of existence, social ties, consciousness, and happiness, and borders on many other issues, such as symbolic meaning, ontology, value, purpose, ethics, good and evil, free will, and the existence of one or multiple gods, conceptions of God, the soul, and the afterlife. Scientific contributions focus primarily on describing related empirical facts about the universe, exploring the context and parameters concerning the 'how' of life. Science also studies and can provide recommendations for the pursuit of well-being and a related conception of morality. Most of us are searching for happiness or "the meaning of life." This is a book of quotations that get some perspective on life and what our purpose here is. Hear from some famous artists, businessmen, rappers, singers, politicians, athletes, authors, philosophers, and many more. These are some one or two liners that might give you the guidance you need to make it through those tough times. These gives you some philosophical and psychological incite on what our purpose in this life may be.
When Life Gives You Lemons, Make Gay Lemonade
M. David Michaels
Createspace Independent Publishing Platform
2015
nidottu
50 shades of Thai: Based on a true story.
M. David Michaels; Weerachon Keodstaart
Createspace Independent Publishing Platform
2015
nidottu
Learning Your State Capitals And State Symbols Made Easy
M. David Michaels
Createspace Independent Publishing Platform
2015
nidottu
Who say money doesn't make you happy? We should know by now money makes us happy. In sales and marketing, our main objective is to make money, this book will give you some tips on selling, but most of all teach how to be happy in you're personal and professional life, and in turn bring you great wealth and abundance.
The Quick and EasyGuide For the American Citizenship Test
M. David Michaels
Createspace Independent Publishing Platform
2015
nidottu
Are you becoming an American Citizen? This is a complete work book of practice questions about American History you will have to know. This a great study guide with over 100 practice questions that will be on the test. Good luck and when you become an American never take that for granted it's truly the land of opportunity.
A Practitioner's Guide to Public Relations Research, Measurement and Evaluation
Don Stacks; David Michaelson
Business Expert Press
2010
nidottu
Winner of the 2011 National Communication Association PRIDE Best Textbook Award, given by the PR Division.Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
The Secret Book of Mormon: What they Truly Believe
Weerachon Koedstaart; M. David Michaels
Createspace Independent Publishing Platform
2015
nidottu
After Mit Romney's campaign for president, the growing question of Mormonism becomes greater than ever. Rumors fly on the outlandish teachings of the book of Mormon. The questions is what's true and untrue? This book will help anyone in understanding The Church of Jesus Christ of Latter Day Saints. This short book will give you in a nut shell what Mormons truly believe and the secret rituals that gone on in the mysterious Mormon Temples. From the secret Marriage sealings to the "magic underwear". This book tackles homosexuality and how after the United States banned polygamy many Mormons moved south of the border to Mexico and formed the Mormon Mexican Colonies.
A Communication Guide for Investor Relations in an Age of Activism
Marcia W. DiStaso; David Michaelson; John Gilfeather
Business Expert Press
2017
nidottu
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets-its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.