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1000 tulosta hakusanalla Larry D. Rosen

Advertising Management in a Digital Environment

Advertising Management in a Digital Environment

Larry D. Kelley; Kim Bartel Sheehan

Routledge
2021
sidottu
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning.This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment

Larry D. Kelley; Kim Bartel Sheehan

Routledge
2021
nidottu
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning.This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
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Portable Surgical Mentor

Portable Surgical Mentor

Larry D. Florman; H.C. Jr Polk

Springer-Verlag New York Inc.
2005
nidottu
Y2K may have been overrated in terms of its immediate disruptive impact on medical and surgical practice, but it also may have coincidentally marked an era of unprece­ dented change, especially in the domain of surgical spe­ cialty education. Whether one chooses to identify this with training in the beginning of the third year ofmedical school or the completion of the 7th or 8th year of super­ specialty training, many of the same issues and concerns apply. The transition from a scientifically oriented stu­ dent to a real doctor is fraught with hazard and consumes hundreds of hours. The transition into becoming a real doctor is fueled, in many respects, by what most patients expect their doctors to be. This marvelous, concise book is aimed precisely at helping you smoothly bridge the gap between student and practitioner. We have witnessed a decline in surgical career choices, but now a reversal of that decline is occurring with a renewed growth of interest in careers in all surgical specialties. Studies on workforce, or old-fashioned man­ power as it were, continue to show that there is a growing demand for surgical specialty services in America. Depending on where you live, it may be highly specialty oriented or nearer to "old-fashioned" general surgery.
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Information and Communication Technologies in Action

Information and Communication Technologies in Action

Larry D. Browning; Alf Steinar Saetre; Keri Stephens; Jan-Oddvar Sornes

Routledge
2008
sidottu
This book combines 20 stories from a variety of organizations with a selection of nine theories, both mainstream and emerging. The stories introduce readers to individuals talking about how they communicate today via information and communication technologies (ICTs) in business or organizational contexts. The theories, presented in accessible language, illuminate the implicit patterns in these stories. This book demonstrates how and why these technologies are used under myriad circumstances.
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Information and Communication Technologies in Action

Information and Communication Technologies in Action

Larry D. Browning; Alf Steinar Saetre; Keri Stephens; Jan-Oddvar Sornes

Routledge
2008
nidottu
This book combines 20 stories from a variety of organizations with a selection of nine theories, both mainstream and emerging. The stories introduce readers to individuals talking about how they communicate today via information and communication technologies (ICTs) in business or organizational contexts. The theories, presented in accessible language, illuminate the implicit patterns in these stories. This book demonstrates how and why these technologies are used under myriad circumstances.
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Modern Assembly Language Programming with the ARM Processor

Modern Assembly Language Programming with the ARM Processor

Larry D Pyeatt

ELSEVIER SCIENCE PUBLISHING CO INC
2024
nidottu
Modern Assembly Language Programming with the ARM Processor, Second Edition is a tutorial-based book on assembly language programming using the ARM processor. It presents the concepts of assembly language programming in different ways, slowly building from simple examples towards complex programming on bare-metal embedded systems. The ARM processor was chosen as it has fewer instructions and irregular addressing rules to learn than most other architectures, allowing more time to spend on teaching assembly language programming concepts and good programming practice. Careful consideration is given to topics that students struggle to grasp, such as registers vs. memory and the relationship between pointers and addresses, recursion, and non-integral binary mathematics. A whole chapter is dedicated to structured programming principles. Concepts are illustrated and reinforced with many tested and debugged assembly and C source listings. The book also covers advanced topics such as fixed- and floating-point mathematics, optimization, and the ARM VFP and NEONTM extensions.
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The Power of Transformation

The Power of Transformation

Larry D Carnes

Larry Carnes Ministries, Inc.
2021
pokkari
Are you resisting the process of transformation because you're trying to avoid transformational pain?You were created to be much more than you are right now. It's time to unlock the power of transformation in your life. The Power of Transformation outlines the journey of transformation for Kingdom purpose. Dr. Carnes decribes the process, enemies and benefits of transformation. The practical insight provided is a foundation for the internal work that leads to true transformation."When the light of your internal picture is greater than the darkness of the external picture, you will transform your world."Dr. Larry D. Carnes
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Sunday School Lessons from the Apostle Paul's Letter to the Romans

Sunday School Lessons from the Apostle Paul's Letter to the Romans

Larry D. Alexander

Larry D Alexander
2007
nidottu
This book is the final in a trilogy of bible study devotionals released by Alexander over a 12-month period. It contains 21 lessons that have been pulled from the pages of Paul's Letter to the Romans. The lessons in this book, as well as in Alexander's previous two books (Sunday school lessons from the book of the Acts of the Apostles and Sunday school lessons from the Gospel according to John Mark) are simple and straightforward, and, are to be used to help introduce people to CHRIST, and to the Christian ideaology that comes from the mind of GOD. The book of Romans takes us through a deeper study of JESUS' actions, during HIS 3-year earthly ministry, and shows us how the work of the Apostle Paul and other early Church workers, were able to clearly show the world the difference between Judaism and the, then new, Gospel of CHRIST. They presented Chritianity as the universal religion for all mankind, and showed that it was not just a tiny sect of Judaism for the benefit of the Jews.
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Home Bible Study Commentaries from the Gospel of John

Home Bible Study Commentaries from the Gospel of John

Larry D. Alexander

Larry D Alexander
2008
pokkari
EDITORIAL REVIEW: John's Gospel was most likely written sometime between A.D. 85 and 95. His depiction of JESUS is the most theological of the four gospels. He presents to us, a JESUS WHO existed with GOD, and, as GOD, even before the creation of the universe. John's unique style confront's us with an overwhelming necessity to believe on our LORD and SAVIOR. He shows JESUS as the focus of a spiritual struggle between the forces of light and darkness, love and hate, and most of all, life and death. The four Gospels are our primary source of information about JESUS. And while they do not provide us with a biography of HIS life, they do present us with a clear picture of HIS person,and HIS works. It is my hope that these commentaries will help develop a better understanding of this gospel account, and that the reader will be able to make a decision to give their life to CHRIST, and if they already have, hopefully it will help them grow in their Christian walk, so, they too, can win others to CHRIST.
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International Strategic Alliances: Joint Ventures Between Asian and U.S. Companies

International Strategic Alliances: Joint Ventures Between Asian and U.S. Companies

Larry D. Qiu; Frederick D. Lipman

Frederick D Lipman
2012
nidottu
International Strategic Alliances is primarily directed at U.S. companies, specifically middle-market or smaller, who wish to establish strategic alliances based in China or other Asian countries. Unlike other books, International Strategic Alliances is also intended for middle market or smaller Asian companies who wish to establish strategic alliances based in the U.S. One of the chapters includes a detailed step-by-step guide to obtaining a U.S. Green Card through an EB-5 visa for Asian entrepreneurs and their families. About the Authors: Frederick D. Lipman is a senior partner with the international law firm of Blank Rome LLP, with offices in Hong Kong and Shanghai. He has lectured on business topics in China and has appeared on Chinese television. Mr. Lipman has lectured in the MBA program at the Wharton School of Business and at the University of Pennsylvania Law School. A graduate of Harvard Law School, he has appeared on CNBC, CNN and Bloomberg and has been quoted in the Wall Street Journal, the New York Times, USA Today, Forbes, and other business publications. Mr. Lipman is an internationally known authority on business law and has authored 14 books, including Whistleblowers, Incentives, Disincentives and Protection Strategies (John Wiley & Sons, Inc. 2012), The Family Business Guide (Palgrave Macmillan 2010), International and U.S. IPO Planning (John Wiley & Sons, Inc. 2009), Valuing Your Business: Strategies to Maximize the Sale Price (John Wiley & Sons, Inc. (2005), Executive Compensation Best Practices (John Wiley & Sons, Inc. 2008), Corporate Governance Best Practices (John Wiley & Sons, Inc. 2006), and Audit Committees (The Bureau of National Affairs, Inc. 2008). Professor Larry Dongxiao Qui is a professor at the School of Economics and Finances and an Associate Dean at The University of Hong Kong. He teaches courses in foreign trade and investment in China and has published a number of academic papers, including a paper entitled "Cross-Border Strategic Alliances and Foreign Market Entry", and co-authored an article entitled "International Mergers: Incentives and Welfare." Dr. Qui obtained his Bachelor of Science (Math) degree in 1983 from Zhongshan University, China, Master of Arts (Economics) degree in 1989 and PhD (Economics) degree in 1993 from University of British Columbia, Canada. He then joined Hong Kong University of Science and Technology in 1993 as an assistant professor and later became an associate professor and then professor. He moved to the University of Hong Kong in January 2008 as a professor. Dr. Qui's research covers a wide range of topics, with focuses on industrial organization, international trade and foreign direct investment (FDI). In the field of FDI, he analyzes cross-border M&As, strategic alliances and technology transfer. He has also done some research on China's foreign trade and FDI. He has published extensively in international journals and books. Dr. Qui has taught a variety of courses at all levels and in many places including China, Hong Kong and Portugal. Examples of his courses include globalization, international trade and finance, China's industry analysis, and foreign trade and investment in China.
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