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Mobile Marketing In A Week

Mobile Marketing In A Week

Nick Smith

Teach Yourself
2019
pokkari
Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!
eCommerce In A Week

eCommerce In A Week

Nick Smith

Teach Yourself
2019
pokkari
In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.Sunday: Getting ready to start your storeMonday: Basic e-commerce setupTuesday: Social marketing for e-commerceWednesday: Pay-per-click (PPC) marketing for e-commerceThursday: Search engine optimization (SEO) for e-commerceFriday: Customer service for e-commerceSaturday: Bringing it all together into the ultimate e-commerce marketing system
Digital Marketing In A Week

Digital Marketing In A Week

Nick Smith

Teach Yourself
2016
pokkari
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mobile users- Friday: Email marketing - why you should do it no matter what- Saturday: Other marketing tricks and tips in the modern worldABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
SEO And Search Marketing In A Week

SEO And Search Marketing In A Week

Nick Smith

Teach Yourself
2016
pokkari
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success:- Sunday: An introduction to search engines and SEO- Monday: Keyword research- Tuesday: On-page optimization- Wednesday: Off-page optimization- Thursday: Getting other traffic sources to your website- Friday: Pay-per-click traffic: making it work for you- Saturday: Monitoring and managing your progressABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Social Media Marketing In A Week

Social Media Marketing In A Week

Nick Smith

Teach Yourself
2016
pokkari
Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success:- Monday: Gain insight with cases studies of companies that have achieved positive results from social media- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience- Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn- Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch- Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less- Saturday: Discover the tools and techniques that will help you to continually manage your social media campaignABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
The Ultimate Digital Marketing Book

The Ultimate Digital Marketing Book

Nick Smith; Jane Heaton

John Murray Press
2023
pokkari
If you want to be the best, you have to have the right skillset.From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in digital marketing.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Rogues' Nest (Historical Fiction)

Rogues' Nest (Historical Fiction)

Nick Smith

Createspace Independent Publishing Platform
2013
nidottu
1699. Stranded on the greasy shores of a notorious pirate haven, Captain Miguel Fan z begins a near suicidal mission to find his missing sister Maria. She was returning to Spain aboard the storm-damaged San Isdora galleon until buccaneers took her and the precious cargo of indigo and silver for their own. Lost in a lawless place where he doesn't belong, and struggling to keep his true identity hidden, Miguel finds safety with local whore Jacquette - a girl with her own secrets and problems. He becomes embroiled in the rivalries between grounded buccaneers and smuggling gangs on top of Jacquette's dangerous scheming. So deep is his descent into the rogues' nest, he doubts he'll ever see Maria again...
Gentleman of Fortune (Historical Fiction)

Gentleman of Fortune (Historical Fiction)

Nick Smith

Createspace Independent Publishing Platform
2014
nidottu
1699. Dogged by the mysterious deeds of his long-dead buccaneer father, Jacob Hollum tries to find his place in a lawless world of blood and gold. The promise of a better life seemingly lies in the capture of the San Isdora - a Spanish galleon - and the beautiful Maria Fan z he finds amongst its precious indigo and silver. When a bloody disagreement between cutthroats strips everything away, Jacob is caught between pursuing his new sweetheart, or the lure of riches. He ends up in a perilous situation, where even his skill with the cutlass may not be enough to see him safe...
Bridge Literature

Bridge Literature

Nick Smith

Master Point Press
2019
pokkari
Parody is the Sincerest Form of FlatteryBridge Literature was first published by Cadogan Books in 1993 and has since been acclaimed as one of the quirky classics of the game. Most of the stories in Bridge Literature originally appeared in English Bridge, International Popular Bridge Monthly and other periodicals.Readers may be inspired to turn to the original works upon which these stories are based. Most of the original stories are well-known, at least as far as the plot and major characters are concerned, but more pleasure may be derived from the stories if read in conjunction with the original.This new edition has been updated and extended to precede the publication of More Bridge Literature.
Sublime Declarer Play

Sublime Declarer Play

Nick Smith

MASTER POINT PRESS
2023
pokkari
It's not often that a bridge book comes along that takes dummy play into a new dimension, but Sublime Declarer Play does exactly that. The focus is on the competitive auction and the inferences that can be drawn from opponents' bidding choices. Moments of sublimity are the consequence of a series of logical steps rooted in that initial analysis. Tournament players at all levels from intermediate to expert will enjoy a new insight into the magic of the game.
Bridge and the Victorians

Bridge and the Victorians

Nick Smith

MASTER POINT PRESS
2024
pokkari
The Greatest Bridge Match Ever Played? Great Britain has given the world many great games - football, cricket, tennis, golf, shove ha'penny, etc - and the world has repaid them by playing them better than the Britons and winning all the shiny baubles ever since. The same is true with bridge but there was a time, in the mid-nineteenth century, when English bridge players, especially women, were the finest in the world. The Great Exhibition of 1851 (in London's Hyde Park) hosted a tournament that featured dazzling cardplay on almost every board and brilliance not seen before or since. Here, for the first time, you have the chance to enjoy those deals.Nick Smith's books are famous for including the toughest single-dummy problems in the history of bridge. If you solve even a couple of these, you are a future international player.
Head Trauma

Head Trauma

Nick Smith

MICHAEL O'MARA BOOKS LTD
2022
sidottu
Welcome to the world of teaching: polyester suits, well-polished shoes, endless marking and a stream of embarrassing moments at the coalface of the classroom.Follow Nick Smith as he charts his journey from trainee teacher to inspiring head. Now, thirty years on, Nick has seen – and heard – it all, and in this book, he shares extraordinary stories from his time in the education system. Follow Nick from his early trainee years, as he faces a daily battle to make it home without having his classroom set on fire (yes, really) and watch as he climbs the greasy pole to headship, navigating everything from Ofsted visits to mission statements, parents’ evenings and much more. At turns heart-breaking and hilarious, Head Trauma is a rousing call to arms for parents, teachers and pupils alike. Above all else, this is the story of the students that kept Nick returning to the school gates every morning: the brave, the bolshie and the downright determined kids who helped shape him into the headteacher he went on to become.‘As I began my teacher training, little did I know of what awaited me. Almost three decades and seven schools later, I am head of a state secondary school. On the wall in my office is a children’s toy, a plastic monster’s head which, if pressed, emits a pre-recorded message: ‘It beggars belief!’. I press the monster whenever I, pupils, parents, staff, or the Department for Education do something that is notable, ludicrous, odd, bewildering or unreasonable. It is pressed so often that I am forever having to replace the batteries.’
The Kitty Killer Cult

The Kitty Killer Cult

Nick Smith

Luath Press Ltd
2004
pokkari
In the style of Raymond Chandler, this is hard-boiled detective fiction set in the city of Nub; where cats are king, killer and killed. Tiger Straight, PI, is past his prime, homeless and unemployed until the dame Connie Hant shows up. The PI is back, pawing the mean streets of Nub that he knows so well. Straight has a new mission - to catch the killers of the broad's brothers. It leads him to the murky, tatty underbelly of Nub, throwing up more kitty deaths and a love for a certain make-up artiste. What are the links between these murders and will Straight and his bug loving side-kick Natasha survive to discover the answers before the edible Inspector Bix Mortis? For those who know and love Smith's first novel, Milk Treading, this is the book feline crime hack Julius Kyle started to write.
Undead on Arrival

Undead on Arrival

Nick Smith

Luath Press Ltd
2007
pokkari
Glen is as dead as a dodo's doornail, and what's more he has just lost his job. How he became a differently-alive ex-employee is a mystery and extremely inconvenient, in fact it's a bit of a downer. But one thing is certain - he'll stop at nothing to find out how he became a morbid member of the ungrateful undead. This unique new novel from best-selling author Nick Smith is as compelling as it is original.