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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

Rohit Bhargava

McGraw-Hill Professional
2008
sidottu
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past itUse the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketingCreate your company's “marketing backstory” using techniques pioneered by Hollywood screenwritersHarness the influence of “accidental spokespeople” and use it to your advantageNavigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamedPinpoint and capitalize on the moments where personality can make a differencePart Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
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Severe Asthma, An Issue of Immunology and Allergy Clinics of North America

Severe Asthma, An Issue of Immunology and Allergy Clinics of North America

Rohit K. Katial

Elsevier - Health Sciences Division
2016
sidottu
This issue of Immunology and Allergy Clinics of North America, guest edited by Dr. Rohit Katial, is devoted to Severe Asthma. Articles in this issue include: Epidemiology and Pulmonary Physiology of Severe Asthma; Linkage and Genetic Associations in Severe Asthma; Asthma COPD Overlap Syndrome (ACOS); Biomarkers in Severe Asthma; Imaging in Severe Asthma; Eosinophilic Phenotype; Neutrophilic and Pauci-immune Phenotypes; Role of Sleep Apnea and Gastroesophageal Reflux Disease in Severe Asthma; Role of Small Airways in Severe Asthma; Chronic Infection and Severe Asthma; Chronic Rhinosinusitis and Aspirin Associated Respiratory Disease; Psychosocial Factors in Severe Asthma; Traditional Therapies for Severe Asthma; and Emerging Biologics for Severe Asthma.
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Digital Queer Cultures in India

Digital Queer Cultures in India

Rohit K. Dasgupta

Routledge India
2019
nidottu
Sexuality in India offers an expression of nationalist anxieties and is a significant marker of modernity through which subjectivities are formed among the middle class. This book investigates the everyday experience of queer Indian men on digital spaces. It explores how queer identities are formed in virtual spaces and how the existence of such spaces challenge and critique ‘Indian’-ness. It also looks at the role of class and intimacy within the discourse. This work argues that new media, social networking sites (SNSs), both web and mobile, and related technologies do not exist in isolation; rather they are critically embedded within other social spaces. Similarly, online queer spaces exist parallel to and in conjunction with the larger queer movement in the country. This book will be of great interest to scholars and researchers of gender studies, especially men's and masculinity studies, queer and LGBT studies, media and cultural studies, particularly new media and digital culture, sexuality and identity, politics, sociology and social anthropology, and South Asian studies.
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Atmosphere of Collaboration

Atmosphere of Collaboration

Rohit Negi; Prerna Srigyan

Routledge India
2021
sidottu
This book discusses air pollution in Delhi from scientific, social and entrepreneurial perspectives. Using key debates and interventions on air pollution, it examines the trajectories of environmental politics in the Delhi region, one of the most polluted areas in the world. It highlights the administrative struggles, public advocacy, and entrepreneurial innovations that have built creative new links between science and urban citizenship. The book describes the atmosphere of collaboration that pervades these otherwise disparate spheres in contemporary Delhi.Key features: · Presents an original case study on urban environmentalism from the Global South· Cuts across science, policy, advocacy and innovation· Includes behind-the-scenes discussions, tensions and experimentations in the Indian air pollution space· Uses immersive ethnography to study a topical and relevant urban issueAs South Asian and Global South cities confront fast-intensifying environmental risks, this study presents a dialogue between urban political ecology (UPE) and science and technology studies on Delhi’s air. The book explores how the governance of air is challenged by scales, jurisdictions, and institutional structures. It also shows how technical experts are bridging disciplinary silos as they engage in advocacy by translating science for public understanding. The book serves as a reminder of the enduring struggles over space, quality of life, and citizenship while pointing to the possibilities for different urban futures being negotiated by variegated agents.The book will interest scholars and researchers of science and technology studies, urban studies, urban geography, environmental studies, environmental politics, governance, public administration, and sociology, especially in the Global South context. It will also be useful to practitioners, policymakers, bureaucrats, government bodies, civil society organisations, and those working on air pollution advocacy.
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Islet Cell Growth Factors

Islet Cell Growth Factors

Rohit N. Kulkarni

CRC Press
2019
nidottu
This book, Islet Cell Growth Factors, provides a timely contribution to the current thinking regarding the concepts in the area of islet cell regeneration with special reference to insulin secreting beta cells. The contributions are from leaders in the field with a long-standing interest in the area of islet biology.In the first chapter Drs. Dirice and Kulkarni provide a broad introduction to the topic of islet cell regeneration with a focus on growth factor pathways, especially the insulin and insulin-like growth factor signaling mechanisms affecting beta cells in Type 1, Type 2 and gestational diabetes. This is followed by a contribution by Drs. Granot and Dor who describe an elegant lineage-trace model to confirm that proliferation is one of the major mechanisms underlying beta-cell regeneration in adult rodents. These findings are backed up by Drs. Georgia and Bhushan on cell cycle control in beta cells. Subsequent chapters are focused on proteins downstream of the growth factor pathways in the regulation of beta-cell biology. Thus, Drs. Ham and Stoffers discuss the role of the homeodomain protein, Pdx-1, on beta-cell growth while Dr. Bernal-Mizrachi describes the significance of Akt in beta-cell growth and function. Finally, Drs. Kitamura, Kitamura and Accili highlight the importance of the forkhead protein, FoxO1, in pancreatic betacells.In addition to insulin and IGF-I, several other growth factors play an important role in modulating beta-cell growth. The pathway utilized by the hepatocyte growth factor is discussed by Drs. Gonzalez-Perusa, Alonso and Garcia-Ocana. The significance of pathways relevant for beta-cell proliferation and apoptosis during pregnancy and the postnatal period is nicely presented by Drs. Fujinaka, Wang, Matsushita and Vasavada. Together these chapters provide a comprehensive and mechanistic view of the signaling pathways that are relevant for mammalian beta-cell proliferation. This is an excellent book for the research scientist
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Atmosphere of Collaboration

Atmosphere of Collaboration

Rohit Negi; Prerna Srigyan

TAYLOR FRANCIS LTD
2023
nidottu
This book discusses air pollution in Delhi from scientific, social and entrepreneurial perspectives. Using key debates and interventions on air pollution, it examines the trajectories of environmental politics in the Delhi region, one of the most polluted areas in the world. It highlights the administrative struggles, public advocacy, and entrepreneurial innovations that have built creative new links between science and urban citizenship. The book describes the atmosphere of collaboration that pervades these otherwise disparate spheres in contemporary Delhi.Key features: · Presents an original case study on urban environmentalism from the Global South· Cuts across science, policy, advocacy and innovation· Includes behind-the-scenes discussions, tensions and experimentations in the Indian air pollution space· Uses immersive ethnography to study a topical and relevant urban issueAs South Asian and Global South cities confront fast-intensifying environmental risks, this study presents a dialogue between urban political ecology (UPE) and science and technology studies on Delhi’s air. The book explores how the governance of air is challenged by scales, jurisdictions, and institutional structures. It also shows how technical experts are bridging disciplinary silos as they engage in advocacy by translating science for public understanding. The book serves as a reminder of the enduring struggles over space, quality of life, and citizenship while pointing to the possibilities for different urban futures being negotiated by variegated agents.The book will interest scholars and researchers of science and technology studies, urban studies, urban geography, environmental studies, environmental politics, governance, public administration, and sociology, especially in the Global South context. It will also be useful to practitioners, policymakers, bureaucrats, government bodies, civil society organisations, and those working on air pollution advocacy.
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Efficient Cost Aware Artificial Intelligence in Healthcare and Biomedicine

Efficient Cost Aware Artificial Intelligence in Healthcare and Biomedicine

Rohit Kumar

ELSEVIER SCIENCE PUBLISHING CO INC
2025
nidottu
Efficient Cost Aware Artificial Intelligence in Healthcare and Biomedicine is situated within the broader context of artificial intelligence (AI) and deep learning (DL) technologies as they pertain to healthcare and biomedicine. AI and DL have witnessed remarkable advancements in recent years, leading to breakthroughs in various applications, including medical image analysis, drug discovery, disease diagnosis, and personalized treatment recommendations. In 14 chapters this book offers techniques and best practices for compressing deep learning models, allowing them to run efficiently on healthcare devices with limited memory and processing power. This book provides the void code-first approach to optimizing AI for healthcare and biomedicine by offering practical solutions to the unique challenges posed by AI in healthcare. The growing demand for efficient AI computing techniques, coupled with advancements in Deep Learning and Large Language Models tailored for healthcare and biomedicine, makes this book, Efficient Cost Aware Artificial Intelligence in Healthcare and Biomedicine timely and essential. It addresses the pressing need for practical guidance on compressing and optimizing AI models for everyday healthcare devices, making it accessible to a broad and diverse audience seeking to harness the power of AI within the healthcare and biomedicine sectors. "Efficient AI in Healthcare and Biomedicine" empowers healthcare professionals, researchers, and organizations with practical solutions to the challenges posed by resource-intensive deep learning models in healthcare and biomedicine.
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A People's Constitution

A People's Constitution

Rohit De

Princeton University Press
2018
sidottu
It has long been contended that the Indian Constitution of 1950, a document in English created by elite consensus, has had little influence on India’s greater population. Drawing upon the previously unexplored records of the Supreme Court of India, A People’s Constitution upends this narrative and shows how the Constitution actually transformed the daily lives of citizens in profound and lasting ways. This remarkable legal process was led by individuals on the margins of society, and Rohit De looks at how drinkers, smugglers, petty vendors, butchers, and prostitutes—all despised minorities—shaped the constitutional culture.The Constitution came alive in the popular imagination so much that ordinary people attributed meaning to its existence, took recourse to it, and argued with it. Focusing on the use of constitutional remedies by citizens against new state regulations seeking to reshape the society and economy, De illustrates how laws and policies were frequently undone or renegotiated from below using the state’s own procedures. De examines four important cases that set legal precedents: a Parsi journalist’s contestation of new alcohol prohibition laws, Marwari petty traders’ challenge to the system of commodity control, Muslim butchers’ petition against cow protection laws, and sex workers’ battle to protect their right to practice prostitution.Exploring how the Indian Constitution of 1950 enfranchised the largest population in the world, A People’s Constitution considers the ways that ordinary citizens produced, through litigation, alternative ethical models of citizenship.
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A People's Constitution

A People's Constitution

Rohit De

Princeton University Press
2020
pokkari
It has long been contended that the Indian Constitution of 1950, a document in English created by elite consensus, has had little influence on India’s greater population. Drawing upon the previously unexplored records of the Supreme Court of India, A People’s Constitution upends this narrative and shows how the Constitution actually transformed the daily lives of citizens in profound and lasting ways. This remarkable legal process was led by individuals on the margins of society, and Rohit De looks at how drinkers, smugglers, petty vendors, butchers, and prostitutes—all despised minorities—shaped the constitutional culture.The Constitution came alive in the popular imagination so much that ordinary people attributed meaning to its existence, took recourse to it, and argued with it. Focusing on the use of constitutional remedies by citizens against new state regulations seeking to reshape the society and economy, De illustrates how laws and policies were frequently undone or renegotiated from below using the state’s own procedures. De examines four important cases that set legal precedents: a Parsi journalist’s contestation of new alcohol prohibition laws, Marwari petty traders’ challenge to the system of commodity control, Muslim butchers’ petition against cow protection laws, and sex workers’ battle to protect their right to practice prostitution.Exploring how the Indian Constitution of 1950 enfranchised the largest population in the world, A People’s Constitution considers the ways that ordinary citizens produced, through litigation, alternative ethical models of citizenship.
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Tarkari

Tarkari

Rohit Ghai

Kyle Books
2021
sidottu
KUTIR NAMED BRITISH RESTAURANT OF THE YEAR 2022 AT THE BRITISH RESTAURANT AWARDSKutir named by Evening Standard as one of the Best Indian Restaurants in London 2022'Rohit is respectful of the traditions of Indian cooking, yet unafraid of innovation and refinement.' - Pierre Koffmann'Manthan is definitely the best curry house in the world. Which is no surprise when you consider that it is the latest manifestation of the genius of Rohit Ghai, the Punjabi chef initially behind Benares, Trishna Gymkhana and Hoppers.' Giles Coren, The TimesWith food inspired by India's incredibly rich and varied food scene, Rohit Ghai has gained a reputation for colourful, flavour-rich curries that showcase both classic and lesser-known Indian flavours. Tarkari, meaning 'vegetable' in Urdu, is Rohit's first book and similarly celebrates this diverse heritage - but on a more personal, homely note.Packed with innovative vegetarian and vegan dishes, it pays homage to the food his parents ate. From creative starters like Malabar Cauliflower, to big, bold curries such as Jackfruit Masala and Lotus Root Kofta, as well as breads, rice, dips and pickles, it includes everything you need to cook truly spectacular Indian vegetarian and vegan meals at home.'Rohit Ghai's backstory is the stuff of culinary legend.' GQ'Faultless cooking that has immediately propelled it into London's very top tier for nouvelle cuisine.' Harden's London Restaurant Guide on Kutir
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Assembling India’s Constitution

Assembling India’s Constitution

Rohit De; Ornit Shani

Cambridge University Press
2025
sidottu
In this paradigm-shifting history, two leading historians of India re-examine the making of the Indian constitution from the perspective of the country's people. In a departure from dominant approaches that foreground the framing of the text within the Constituent Assembly, Ornit Shani and Rohit De instead demonstrate how it was shaped by diverse publics across India and beyond. They reveal multiple, parallel constitution-making processes underway across the subcontinent, highlighting how individuals and groups transformed constitutionalism into a medium of struggle and a tool for transformation. De and Shani argue that the deep sense of ownership the public assumed over the constitution became pivotal to the formation, legitimacy and endurance of India's democracy against arduous challenges and many odds. In highlighting the Indian case as a model for thinking through constitution making in plural societies, this is a vital contribution to constitutional and democratic history.
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Concise History of Indian Economy

Concise History of Indian Economy

Rohit Majumdar

TAYLOR FRANCIS LTD
2023
sidottu
This book presents a concise economic history of India from 1600 to the mobile economy of the twenty-first century. It examines political events, social history, and economic developments across the world through the years to showcase how India has navigated its economic past, present, and future, and shaped events that for years controlled the Indian economy.This volume covers a range of important themes, which include:Medieval fiscal systems, and the European surge in IndiaThe impact of the British Industrial Revolution on India; English interventionism and policies; the imperialistic economy and its impactIndian economy and nationalist movement in the nineteenth and early-twentieth century; the Great Depression and its global consequencesGandhiism and ‘mass nationalism’; Independence and Partition; the impact of the World Wars; the inter-war economy; the rise of the dollar, and other key global trendsThe Cold War and IndiaConstitutional remedies, nation-building and industrial policies; food security, the Green Revolution, and the power politics of 1970sLiberalization, privatization, and globalization in the 1990s; andThe economy of war and peace, India–China relations, and current trends in political economyThe book offers a lucid and insightful narrative of how the economy unfolded in India. It will interest readers of Indian history, economic history, and South Asian history and other general readers.
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Mapping Innovation in India’s Creative Industries

Mapping Innovation in India’s Creative Industries

Rohit K Dasgupta; Jennie Jordan; Graham Hitchen; Kishalay Bhattacharjee; Diviani Chaudhuri; Deepa D; Adrija Roychowdhury

TAYLOR FRANCIS LTD
2023
sidottu
The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures.Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights.The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.
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Concise History of Indian Economy

Concise History of Indian Economy

Rohit Majumdar

TAYLOR FRANCIS LTD
2023
nidottu
This book presents a concise economic history of India from 1600 to the mobile economy of the twenty-first century. It examines political events, social history, and economic developments across the world through the years to showcase how India has navigated its economic past, present, and future, and shaped events that for years controlled the Indian economy.This volume covers a range of important themes, which include:Medieval fiscal systems, and the European surge in IndiaThe impact of the British Industrial Revolution on India; English interventionism and policies; the imperialistic economy and its impactIndian economy and nationalist movement in the nineteenth and early-twentieth century; the Great Depression and its global consequencesGandhiism and ‘mass nationalism’; Independence and Partition; the impact of the World Wars; the inter-war economy; the rise of the dollar, and other key global trendsThe Cold War and IndiaConstitutional remedies, nation-building and industrial policies; food security, the Green Revolution, and the power politics of 1970sLiberalization, privatization, and globalization in the 1990s; andThe economy of war and peace, India–China relations, and current trends in political economyThe book offers a lucid and insightful narrative of how the economy unfolded in India. It will interest readers of Indian history, economic history, and South Asian history and other general readers.
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Mapping Innovation in India’s Creative Industries

Mapping Innovation in India’s Creative Industries

Rohit K Dasgupta; Jennie Jordan; Graham Hitchen; Kishalay Bhattacharjee; Diviani Chaudhuri; Deepa D; Adrija Roychowdhury

TAYLOR FRANCIS LTD
2023
nidottu
The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures.Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights.The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.
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Generative AI

Generative AI

Rohit Mahajan; Ritu M. Uberoy

TAYLOR FRANCIS LTD
2025
nidottu
From algorithms that draft clinical notes in seconds to autonomous agents that triage emergency room backlogs, artificial intelligence is quietly reshaping every facet of healthcare. Generative AI: Unlocking the Next Chapter in Healthcare is the first comprehensive guide to this revolution—charting how we got here, what’s working now, and where the technology could take us next.Drawing on frontline case studies from leading health systems, biotech labs, and tech giants, the book reveals how large language models, synthetic data engines, and multi agent ecosystems are boosting diagnostic accuracy, accelerating drug discovery, and personalizing patient engagement. It also confronts the hard questions—privacy, bias, liability, and the fear of “machines taking over”—offering clear, actionable frameworks for ethical, human centered deployment.Written for clinicians, executives, innovators, and policy makers and patients alike, this definitive volume distils the expertise of industry pioneers into an accessible roadmap. You’ll explore:• The evolution from early machine learning to today’s generative powerhouses• Real world wins—ambient documentation, AI assisted radiology, virtual nursing, and more• The players shaping the landscape: Epic, Google, Microsoft, NVIDIA, Salesforce, and a wave of insurgent startups• Guardrails that preserve trust, protect privacy, and keep humans in the loop• Bold yet plausible futures—from digital twin medicine to globe spanning agent networksWhether you’re leading a hospital, building health tech solutions, a tech startup, or simply curious about the future of care, Generative AI: Unlocking the Next Chapter in Healthcare delivers the insight, inspiration, and practical guidance you need to thrive in the era where human empathy and machine intelligence work side by side.
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Generative AI

Generative AI

Rohit Mahajan; Ritu M. Uberoy

TAYLOR FRANCIS LTD
2025
sidottu
From algorithms that draft clinical notes in seconds to autonomous agents that triage emergency room backlogs, artificial intelligence is quietly reshaping every facet of healthcare. Generative AI: Unlocking the Next Chapter in Healthcare is the first comprehensive guide to this revolution—charting how we got here, what’s working now, and where the technology could take us next.Drawing on frontline case studies from leading health systems, biotech labs, and tech giants, the book reveals how large language models, synthetic data engines, and multi agent ecosystems are boosting diagnostic accuracy, accelerating drug discovery, and personalizing patient engagement. It also confronts the hard questions—privacy, bias, liability, and the fear of “machines taking over”—offering clear, actionable frameworks for ethical, human centered deployment.Written for clinicians, executives, innovators, and policy makers and patients alike, this definitive volume distils the expertise of industry pioneers into an accessible roadmap. You’ll explore:• The evolution from early machine learning to today’s generative powerhouses• Real world wins—ambient documentation, AI assisted radiology, virtual nursing, and more• The players shaping the landscape: Epic, Google, Microsoft, NVIDIA, Salesforce, and a wave of insurgent startups• Guardrails that preserve trust, protect privacy, and keep humans in the loop• Bold yet plausible futures—from digital twin medicine to globe spanning agent networksWhether you’re leading a hospital, building health tech solutions, a tech startup, or simply curious about the future of care, Generative AI: Unlocking the Next Chapter in Healthcare delivers the insight, inspiration, and practical guidance you need to thrive in the era where human empathy and machine intelligence work side by side.
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