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474 tulosta hakusanalla Sengoopta Chandak

The Blotting Paper

The Blotting Paper

Chandan Sukumar SenGupta

Pencil (One Point Six Technologies Pvt Ltd)
2022
pokkari
Mind is the only place where ideals and ideals generate. Generation of such ideas and ideals directly or indirectly depend upon the knowledge base of a person. Such knowledge base again resides on the segment of skills and competences that a person duly acquired while remaining active during the period of guided learning. The kind of guided learning again depends upon the combination of masterly guides and their adherence towards any culture and tradition. The ultimate root of such culture and tradition in India is the scriptures, Vedas, Upanishads and Brahmans. Some such scriptures and epics are missing due to different reasons. Some other scriptures interpreted differently by different thinkers and in gradual succession people lost their faith on the relevance of such scriptures in moder
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The Karma Yoga

The Karma Yoga

Chandan Sukumar SenGupta

Pencil (One Point Six Technologies Pvt Ltd)
2022
pokkari
We often encompass a life duly impregnated with ideas and ideals of community living. We also aspire for a peaceful resolutions of all sorts of problems. People often join hands for surpassing trying days. All these efforts are solely accomplishable through incorporation of an integral approach of human efforts for understanding cultural bases of each other. We also move on to establish human bonds of love and care only after understanding the cultural base of fellow partners. This title will expose an individual for cultivating all possible efforts of harnessing success in transforming the inner most conscious mind.
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Brand Positioning

Brand Positioning

Sengupta Subroto

McGraw Hill Higher Education
2004
nidottu
How do you give your brand a competitive edge in a 'me-too' situation? How do you differentiate your brand and give it a distinctive identity? How, in short, do you secure competitive advantage for your brand? Especially in a 'mine-too' situation. The author answers all these questions and more, by discussing the concepts and principles involved in developing sound positioning strategy. He brings into focus its practice and applications with cases and examples from the Indian market. A large number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, etc. have been analysed. The second edition has new chapters on positioning of services and celebrity endorsements. Also new cases and examples have been included. With this coverage, the book will help markets and advertisers create sound positioning strategies for their brands.
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Recasting India

Recasting India

Sengupta Hindol

Palgrave Macmillan
2014
sidottu
Twenty years after India opened its economy, it faces severe economic problems, including staggering income inequality. A third of its citizens still lack adequate food, education and basic medical services, while Mumbai businessman Mukesh Ambani lives in the most expensive home in the world, which cost over a billion dollars to build, and despite the fact that India now has a Mars mission there are still more mobile phones than toilets in the country. In most places, such a disparity would have the locals pounding at the gates. So why no Arab Spring for India? Hindol Sengupta, senior editor of Fortune India, argues that the only thing holding it back is the explosion of local entrepreneurship across the country. While these operations are a far cry from the giant companies owned by India's ruling billionaires, they are drastically changing its politics, upending the old caste system, and creating a "middle India" full of unprecedented opportunity. In fact, India's 7,000 biggest companies only employ around 7% of its workforce. The other 93% work in this so-called 'unorganised sector,' - like Gazalla Amin whose flourishing horticulture business from the heart of Kashmir, where nearly 50,000 people have been killed in a 20 year old militancy, has given her the title 'lavender queen'. Or Sunil Zode, who stole the first shoes he ever wore and now drives a Mercedes andwhose pesticide business istearing apart India's centuries old vicious caste system. And, in one gripping example of invention growing out of necessity, Calcutta's Pranaadhika Deb Burman, who has been molested more than 25 times in her 26 years, makes homemade pepper sprays that sell out instantly. Sengupta shows that the true potential of India is even larger than the world perceives, since the economic miracle unfolding in its small towns and villages, as opposed to large financial and tech companies, is not reflected in its stock markets. He reveals an India rarely seen by the larger world or even spoken of among Indians themselves - the millions of ordinary, enterprising people who are redefining the world's largest democracy.
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Entropy Law, Sustainability, and Third Industrial Revolution

Entropy Law, Sustainability, and Third Industrial Revolution

Ramprasad Sengupta

OUP India
2020
sidottu
In mankind's relentless quest for prosperity, Nature has suffered great damage. It has been treated as an inexhaustible reserve of resources. The indefinite scale of global expansion is still continued and now the earth's very survival is under threat. But against this exploitation of nature, there is a concept of Entropy that places a finite limit on the extent to which resources can be used in any closed system, such as our planet. Considering the impact of entropy, this book examines the key issues of sustainability-social, economic, and environmental. It discusses the social dimension of sustainability, showing how it is impacted by issues of economic inequality, poverty, and other socio-economic and infrastructural factors in the Indian context. It also highlights how Indian households suffer from clean energy poverty and points to the inequality in distribution of different fuels and of fuel cost among households. It assesses India's power sector and its potential to be a significant player in bringing the third industrial revolution in India by replacing fossil fuels to new renewables. It concludes by projecting power sector scenarios till 2041-42 achievable through alternative, realizable policy with respect to energy conservation and fuel substitution, and thus paving the way for the green power.
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Mutating Goddesses

Mutating Goddesses

Saswati Sengupta

OUP India
2021
sidottu
Mutating Goddesses traces the shifting fortunes of four specific Hindu deities - Manasa, Candi, Sasthi and Laksmi--- from the fifteenth century to the present time. It focuses on the goddess-invested tradition of Bengal's Hinduism to argue for a historical evolution/devolution of divinities in tandem with sectarian interests and illumines in the process the knotted correlation of gender, caste and class in the sanctioning of female subjectivities through goddess formation. The critical studies of Hindu goddesses have been dominated by the sastrik perspective deriving from the Sanskrit scriptures authorized by the male Brahman. But there are religious practices and beliefs under the broad rubric of Hinduism that are neither governed by the male Brahman nor articulated in Sanskrit. It is this vibrant laukika archive-- - considered low from the hegemonic perspective---that Mutating Goddesses explores to realize the politic trafficking between this realm and the sastrik. The book excavates the multiple and layered heritage of the region which includes tribal culture, Buddhism, Tantricism, and so on, as is available in rituals, proverbs, verses, circulating myths, poetic genres and kathas, caste manuals, census records etc to illustrate how tradition is a matter of strategic selection.
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At the Margins

At the Margins

Jayanta Sengupta

OUP India
2015
sidottu
In comparison to other well-known linguistic movements in India (like the Andhra or the Tamil movements), Orissa is the single instance of the imagination of a pan-regional linguistic identity that made a successful negotiation with the colonial state by using mainly constitutional means within the framework of colonial power. Subsequently, like many other linguistic movements that culminated in statehood in postcolonial India, its appeal waxed and waned and over the long run gradually declined in the second half of the twentieth century, as language came to be displaced by issues of development and underdevelopment as the prime movers of identity politics under electoral democracy. This book addresses these broader questions of poverty, marginality, ethnicity, and identity in Orissa in the twentieth century. Since it challenges the idea of 1947 as a watershed and seeks to grapple with the themes of regionalism, language-based ethnicity, centre-state relations, and the interrelationships between development and democracy across this divide, it will be of great interest not only to historians, political scientists, economists, and sociologists of modern South Asia, but also to scholars and students interested in the cultural politics of linguistic identity, and the politics of democracy and development in the global South.
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Voicing Code in STEM

Voicing Code in STEM

Pratim Sengupta; Amanda Dickes

MIT Press
2021
nidottu
An exploration of coding that investigates the interplay between computational abstractions and the fundamentally interpretive nature of human experience.The importance of coding in K-12 classrooms has been taken up by both scholars and educators. Voicing Code in STEM offers a new way to think about coding in the classroom--one that goes beyond device-level engagement to consider the interplay between computational abstractions and the fundamentally interpretive nature of human experience. Building on Mikhail Bakhtin's notions of heterogeneity and heteroglossia, the authors explain how STEM coding can be understood as voicing computational utterances, rather than a technocentric framing of building computational artifacts. Empirical chapters illustrate this theoretical stance by investigating different framings of coding as voicing.
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Vibration of Periodic Structures

Vibration of Periodic Structures

Gautam Sengupta

Elsevier - Health Sciences Division
2023
nidottu
Vibration of Periodic Structures introduces the fundamentals of periodic structure theory by considering the simplest model – wave propagation in an infinitely long periodic spring-mass system. It then shows how the knowledge of the stop and pass bands can be utilized to find the natural frequency distribution in a finite periodic structure. The basic concepts are further extended to wave propagation in infinitely long periodically supported beams and plates; distribution of natural frequencies of a similar structure of finite length; vibration of skin-stringer structures; and structuralacoustic properties of a section of an aircraft fuselage, based on a combination of the finite element method and the periodic structure theory, in a highly cost-effective manner. This book is a valuable resource of information for practicing engineers in various industries, e.g., civil, mechanical, or aerospace engineering, dealing with vibration of structures with periodic properties, including prediction of supersonic flutter characteristics of aerospace structures. It will also prove to be a beneficial reference for researchers involved with wave propagation in metamaterials and phononic devices. “Readers who have wanted a clear and connected account of vibration of periodic structures will find this treatment accessible and stimulating and will want to add this volume to their personal or institutional library.? – Prof. Earl Dowell, Duke University, Durham, NC, USA
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Becoming Assamese

Becoming Assamese

Madhumita Sengupta

Routledge India
2019
nidottu
This book explores the making of colonial Northeast India and offers a new perspective to the study of the Assamese identity in the nineteenth century as a distinctly nineteenth-century cultural phenomenon, not confined to linguistic parameters alone. It studies crucial markers of the self ? history, customs, food, dress, new religious beliefs ? an
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