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Persuasive Genres

Persuasive Genres

Sujata S. Kathpalia

TAYLOR FRANCIS LTD
2023
nidottu
This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society.This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.
India-Iran Relations

India-Iran Relations

Sujata Ashwarya

TAYLOR FRANCIS LTD
2024
nidottu
This book examines India’s relationship with Iran since the post-World War II period and its unique search for meaningful bilateral ties in the West Asian region in the context of the changing regional and international scenarios. The four chapters highlight the achievements and constraints on the development of Indo-Iranian relations during the Cold War era; opportunities and limitations in bilateral engagements between India and Iran in the aftermath of the Cold War; impact of the ‘US factor’ on the development of crucial Indo-Iranian energy ties and the limitation imposed by India’s relations with Israel and Saudi Arabia on the India–Iran ties. More specifically, the four chapters touch on the central drivers—energy imports, access to Central Asia, cooperation in Afghanistan, mutual trade and economic investments and security ties—of India’s Iran policy, and how they structure India’s interaction with the other countries of the region and impact on the articulation of national interests. Combining a rich interplay of facts and figures with nuanced analyses, this volume will be a valuable resource for scholars, policymakers, diplomats and any interested reader desirous of knowing more about Indo-Iranian relations in particular and India’s West Asia policy in general.Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka
Behavioral Finance

Behavioral Finance

Sujata Kapoor; Jaya Mamta Prosad

TAYLOR FRANCIS LTD
2026
sidottu
This textbook examines the role of cognitive biases, emotional influences, and mental heuristics that shape investor behaviour and market outcomes. Designed to serve as a comprehensive resource, it integrates foundational concepts and advanced applications, ensuring utility for financial practitioners, academicians, and students alike. This book will be essential for understanding the psychological underpinnings of financial behaviour and leverage this knowledge to advance personal and professional objectives in finance. The integration of behaviour tests and experiments further enhances its utility, enabling practitioners to identify and address behavioural biases systematically. It fills a critical gap in existing literature, which often prioritizes perspectives rooted in developed economies. It aims to place behavioural finance within the context of these markets and offers insights that are both domestically relevant and globally informed. Written in a lucid yet academically robust manner, the book ensures accessibility without compromising the depth of analysis, making it suitable for both novice learners and experienced scholars. It would be useful as a core text for undergraduate and postgraduate students of Management, Commerce and Economics.
Behavioral Finance

Behavioral Finance

Sujata Kapoor; Jaya Mamta Prosad

TAYLOR FRANCIS LTD
2026
nidottu
This textbook examines the role of cognitive biases, emotional influences, and mental heuristics that shape investor behaviour and market outcomes. Designed to serve as a comprehensive resource, it integrates foundational concepts and advanced applications, ensuring utility for financial practitioners, academicians, and students alike. This book will be essential for understanding the psychological underpinnings of financial behaviour and leverage this knowledge to advance personal and professional objectives in finance. The integration of behaviour tests and experiments further enhances its utility, enabling practitioners to identify and address behavioural biases systematically. It fills a critical gap in existing literature, which often prioritizes perspectives rooted in developed economies. It aims to place behavioural finance within the context of these markets and offers insights that are both domestically relevant and globally informed. Written in a lucid yet academically robust manner, the book ensures accessibility without compromising the depth of analysis, making it suitable for both novice learners and experienced scholars. It would be useful as a core text for undergraduate and postgraduate students of Management, Commerce and Economics.
Israel’s Mediterranean Gas

Israel’s Mediterranean Gas

Sujata Ashwarya

Routledge India
2019
sidottu
This book examines the internal and external implications of Israel’s natural gas discoveries in the Eastern Mediterranean. The nation’s changed status from being an importer of coal and oil to that of an exporter of natural gas has consequences not only for the energy sector but also for the fragile geopolitics of the region.The book: Explores the challenges and issues of energy economics and governance; Analyses Israel’s gas diplomacy with its neighbours in the Middle East and North Africa and its potential positive impact on the amelioration of the Arab-Israeli conflict; Studies how Israel can avoid the deleterious impact of the Dutch disease once the government’s share of the export revenues start flowing.The author traces a consummate picture of history, politics, and conflicts that shape the economics of energy in Israel and its future trajectories. A major intervention in Middle East studies, this volume will be of great interest to scholars and researchers of energy studies, development studies, strategic studies, politics, diplomacy, and international relations. It will also be of interest to government agencies, think-tanks, and risk management firms.
India-Iran Relations

India-Iran Relations

Sujata Ashwarya

Routledge
2017
sidottu
This book examines India’s relationship with Iran since the post-World War II period and its unique search for meaningful bilateral ties in the West Asian region in the context of the changing regional and international scenarios. The four chapters highlight the achievements and constraints on the development of Indo-Iranian relations during the Cold War era; opportunities and limitations in bilateral engagements between India and Iran in the aftermath of the Cold War; impact of the ‘US factor’ on the development of crucial Indo-Iranian energy ties and the limitation imposed by India’s relations with Israel and Saudi Arabia on the India–Iran ties. More specifically, the four chapters touch on the central drivers—energy imports, access to Central Asia, cooperation in Afghanistan, mutual trade and economic investments and security ties—of India’s Iran policy, and how they structure India’s interaction with the other countries of the region and impact on the articulation of national interests. Combining a rich interplay of facts and figures with nuanced analyses, this volume will be a valuable resource for scholars, policymakers, diplomats and any interested reader desirous of knowing more about Indo-Iranian relations in particular and India’s West Asia policy in general.Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka
Shakespeare and Adaptation Theory

Shakespeare and Adaptation Theory

Sujata Iyengar

BLOOMSBURY PUBLISHING PLC
2023
nidottu
Shakespeare and Adaptation Theory reconsiders, after 20 years of intense critical and creative activity, the theory and practice of adapting Shakespeare to different genres and media. Organized around clusters of key metaphors, the book explicates the principal theories informing the field of Shakespearean adaptation and surveys the growing field of case studies by Shakespeare scholars. Each chapter also looks anew at a specific Shakespeare play from the perspective of a prevailing set of theories and metaphors. Having identified the key critics responsible for developing these metaphors and for framing the discussion in this way, Iyengar moves on to analyze afresh the implications of these critical frames for adaptation studies as a whole and for particular Shakespeare plays. Focusing each chapter around a different play, the book contrasts comic, tragic, and tragicomic modes in Shakespeare's oeuvre and within the major genres of adaptation (e.g., film, stage-production, novel and digital media). Each chapter seasons its theoretical discussions with a lively sprinkling of allusions to Shakespeare - ranging from TikTok to tissue-boxes, from folios and fine arts to fan work. To conclude each chapter, the author provides a case-study of three or four significant and interesting adaptations from different genres or media. A glossary of terms compiled by Philip Gilreath and the author completes the book.
Shakespeare and Adaptation Theory

Shakespeare and Adaptation Theory

Sujata Iyengar

BLOOMSBURY PUBLISHING PLC
2023
sidottu
Shakespeare and Adaptation Theory reconsiders, after 20 years of intense critical and creative activity, the theory and practice of adapting Shakespeare to different genres and media. Organized around clusters of key metaphors, the book explicates the principal theories informing the field of Shakespearean adaptation and surveys the growing field of case studies by Shakespeare scholars. Each chapter also looks anew at a specific Shakespeare play from the perspective of a prevailing set of theories and metaphors. Having identified the key critics responsible for developing these metaphors and for framing the discussion in this way, Iyengar moves on to analyze afresh the implications of these critical frames for adaptation studies as a whole and for particular Shakespeare plays. Focusing each chapter around a different play, the book contrasts comic, tragic, and tragicomic modes in Shakespeare's oeuvre and within the major genres of adaptation (e.g., film, stage-production, novel and digital media). Each chapter seasons its theoretical discussions with a lively sprinkling of allusions to Shakespeare - ranging from TikTok to tissue-boxes, from folios and fine arts to fan work. To conclude each chapter, the author provides a case-study of three or four significant and interesting adaptations from different genres or media. A glossary of terms compiled by Philip Gilreath and the author completes the book.
All-American TV Crime Drama

All-American TV Crime Drama

Sujata Moorti; Lisa Cuklanz

BLOOMSBURY PUBLISHING PLC
2022
nidottu
Law and Order Special Victims Unit (SVU) is more popular than any other American police procedural television series, but how does its unique focus on sex crimes reflect contemporary popular culture and feminist critique, whilst also recasting the classic crime narrative? All-American TV Crime Drama is the first dedicated study of SVU and its treatment of sexual violence, gender and criminality. The book uses detailed textual and visual analyses of episodes to illuminate the assumptions underpinning the programme. Although SVU engages with issues pertaining to feminism and gender it still relies upon traditional and misogynistic tropes such as false rape charges and the monstrous mother to undermine positive views of the feminine. The show, and its backdrop, New York City thus become a stage on which national concerns about women, gender roles, the family and race are carried out. Moorti and Cuklanz unpack how the show has become a crucible for examining current attitudes towards these issues and include an analysis of its reception by its many fans in over 30 countries.
Biomaterials for Clinical Applications

Biomaterials for Clinical Applications

Sujata K. Bhatia

Springer-Verlag New York Inc.
2010
sidottu
Biomaterials for Clinical Applications is organized according to the World Health Organization’s report of the top 11 causes of death worldwide, and lays out opportunities for both biomaterials scientists and physicians to tackle each of these leading contributors to mortality. The introductory chapter discusses the global burden of disease. Each of the subsequent eleven chapters focuses on a specific disease process, beginning with the leading cause of death worldwide, cardiovascular disease. The chapters start with describing diseases where clinical needs are most pressing, and then envisions how biomaterials can be designed to address these needs, instead of the more technologically centered approached favored by most books in the field. This book, then, should appeal to chemical engineers and bioengineers who are designing new biomaterials for drug delivery and vaccine delivery, as well as tissue engineering.
Shakespeare's Medical Language: A Dictionary

Shakespeare's Medical Language: A Dictionary

Sujata Iyengar

The Arden Shakespeare
2014
nidottu
Physicians, readers and scholars have long been fascinated by Shakespeare’s medical language and the presence of healers, wise women and surgeons in his work. This dictionary includes entries about ailments, medical concepts, cures and, taking into account recent critical work on the early modern body, bodily functions, parts, and pathologies in Shakespeare.Shakespeare’s Medical Language will provide a comprehensive guide for those needing to understand specific references in the plays, in particular, archaic diagnoses or therapies (‘choleric’, ‘tub-fast’) and words that have changed their meanings (‘phlegmatic’, ‘urinal’); those who want to learn more about early modern medical concepts (‘elements’, ‘humors’); and those who might have questions about the embodied experience of living in Shakespeare’s England. Entries reveal what terms and concepts might mean in the context of Shakespeare’s plays, and the significance that a particular disease, body part or function has in individual plays and the Shakespearean corpus at large.
The Sleeping Dictionary

The Sleeping Dictionary

Sujata Massey

Gallery Books
2013
nidottu
From an award-winning novelist, a stunning portrait of late Raj India--a sweeping saga and a love story set against a background of huge political and cultural upheaval.YOU ASK FOR MY NAME, THE REAL ONE, AND I CANNOT TELL. IT IS NOT FOR LACK OF EFFORT. In 1930, a great ocean wave blots out a Bengali village, leaving only one survivor, a young girl. As a maidservant in a British boarding school, Pom is renamed Sarah and discovers her gift for languages. Her private dreams almost die when she arrives in Kharagpur and is recruited into a secretive, decadent world. Eventually, she lands in Calcutta, renames herself Kamala, and creates a new life rich in books and friends. But although success and even love seem within reach, she remains trapped by what she is . . . and is not. As India struggles to throw off imperial rule, Kamala uses her hard-won skills--for secrecy, languages, and reading the unspoken gestures of those around her--to fight for her country's freedom and her own happiness.
Tangled In Tales

Tangled In Tales

Sujata Garimella

Createspace Independent Publishing Platform
2013
pokkari
What would happen if you became a part of your favourite fairy tales? If you met all the characters that you love? Twins, Vee and Mik unwittingly run into Rumplestiltskin. He has his hands on their gold. Now Rumplestiltskin will never part with gold without setting up an impossible challenge. His challenge: He will send one of the twins into fairyland. He will also make one major change in the story. It is the twins' job to bring the story to the same end that it has always had or they will be trapped in the story forever. Not only that, they have to pass through six tales in one day Snow White doesn't eat the poisoned apple...Goldilocks doesn't go into the bears' house...Little Red-Riding Hood doesn't get eaten up by the wolf...Cinderella's glass slipper is broken before she can wear it...When Jack shimmies down from the beanstalk, his mother is not at home to give him the axe...Alice isn't on trial...Mik is sent off. He doesn't know the stories...so what will he do?Vee can help from the real world...but how?This is an exciting tale full of action and adventure. Tangled in Tales also introduces two of the most lovable, young and modern guardian-angel fairies every created. Join the four in their race to untangle the tales...
Biomaterials for Clinical Applications

Biomaterials for Clinical Applications

Sujata K. Bhatia

Springer-Verlag New York Inc.
2014
nidottu
Biomaterials for Clinical Applications is organized according to the World Health Organization’s report of the top 11 causes of death worldwide, and lays out opportunities for both biomaterials scientists and physicians to tackle each of these leading contributors to mortality. The introductory chapter discusses the global burden of disease. Each of the subsequent eleven chapters focuses on a specific disease process, beginning with the leading cause of death worldwide, cardiovascular disease. The chapters start with describing diseases where clinical needs are most pressing, and then envisions how biomaterials can be designed to address these needs, instead of the more technologically centered approached favored by most books in the field. This book, then, should appeal to chemical engineers and bioengineers who are designing new biomaterials for drug delivery and vaccine delivery, as well as tissue engineering.