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550 tulosta hakusanalla Samuli Thomasson

The Heartbeat of Indigenous Africa

The Heartbeat of Indigenous Africa

R. Sambuli Mosha

CRC Press Inc
1999
nidottu
Empowered by findings and insights from the wit and wisdom of the indigenous Chaga educational system, Dr. Mosha contends that an authentic educational program in Tanzania and elsewhere should be holistic in its unrelenting quest to educate the entire person: body, mind, and spirit. He provides a comprehensive description of the indigenous schooling process and its underlying fundamental virtues and then proposes that modern education should give equal emphasis to both the spiritual development of students as well as to their intellectual growth in knowledge, science, and technology. Dr. Mosha argues that for its own advantage and survival, education has to prioritize moral consciousness and responsibility in its students in order to attain academic excellence. Without a consistent moral living and moral action by all who teach and learn, education eventually plunges into hopeless mediocrity, It becomes the proverbial salt which loses its saltiness. This book provides several unique contributions to the academy. First, it illustrates how the Chaga people of N. Tanzania cherish everyday experience and every here-and-now situation as teachable moments, teaching moments, and learning moments. It is also uniquely rich in its description of stories, riddles, proverbs, and rituals as powerful tools of holistic education. Thirdly, the book breaks ground by comprehensively articulating specific indigenous virtues such as reverence, self-control, silence and thoughtfulness, courage, diligence in work, and communality. This book therefor makes a unique contribution in the areas of Indigenous Knowledge, Spirituality, Education, African American Studies, African Studies, Religious Studies, Anthropology, et cetera. The author's stories, personal experiences, and thick descriptions are so fundamental that every reader will rediscover, in this book, similar experiences in his/her own life.
Technology Transfer

Technology Transfer

A. Coskun Samli

Praeger Publishers Inc
1985
sidottu
This book identifies the factors--geographic, economic, cultural, and technical--that must be considered if technology transfer is to be effective. Samli and his contributors emphasize cultural barriers as the greatest challenge to a successful transfer. They advance an all important principle, that of congruence among the sender, the technology, and the receiver. Among the questions the book answers are: What sender strategies are most successful in technology transfer? What technologies should have higher priorities and how should these be established? What are the cultural barriers to technology transfer? What are the institutional instruments of technology transfer and how do they proceed in transfer activities? How should the process of technology transfer and its aftermath be monitored? Sixteen essays, written by scientists, economists, and marketing specialists, answer each of these and many other questions about technology transfer.
Marketing and the Quality-of-Life Interface

Marketing and the Quality-of-Life Interface

A. Coskun Samli

Praeger Publishers Inc
1987
sidottu
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. ChoiceThis interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
Retail Marketing Strategy

Retail Marketing Strategy

A. Coskun Samli

Praeger Publishers Inc
1989
sidottu
Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. Choice Samli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and professionals in the field. Whereas most books in this area have stressed a how-to approach, Samli focuses on planning, implementing, and analyzing the results of the retail marketing strategy. He argues that as retail competition becomes keener and as the retailing environment becomes more adverse, success in retailing will be equated with the ability to develop an effective marketing strategy rather than extensive emphasis on day-to-day operations. Organizing his study according to the three key phases of the strategy-making process--planning, implementation, and control--Samli proposes a new concept, differential congruence, as the basic philosophy of success in developing a retail marketing strategy. He draws upon the extensive, yet until now largely neglected, body of research in the field to illustrate the principles of effective marketng and demonstrates that these principles and strategies are equally applicable to large retailing giants and small retailing establishments. The comprehensive discussion ranges from an examination of intermarket shopping patterns and the plight of downtown shopping areas to detailed analyses of segmentation in retailing, store-image definition measurement, and retail pricing strategy. An essential text for advanced courses in marketing, sales, and retailing, this book will also be read with profit by store managers and corporate retailing executives.
Social Responsibility in Marketing

Social Responsibility in Marketing

A. Coskun Samli

Praeger Publishers Inc
1992
sidottu
The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority. Marketing must reach out and cater to, not only the mainstream core markets, but to those who are less than equal opportunity consumers. These are special market segments such as the poor, elderly, minorities, and those who are particularly vulnerable. Marketing must also develop environment and consumer-friendly products and services.The prevailing market conditions in the United States are in favor of certain select groups. Furthermore, many conditions in the existing market are borderline pathological and need to be corrected. In addition to these, there are those consumers who are very vulnerable such as the elderly, the poor, the undereducated, and the frail. These groups cannot make the best purchase decisions nor do they have access to many facets of the market. Marketing must make a special effort to provide education, information, and protection for them and must bring as many people as possible into the mainstream of the economy. Unless marketing can take a proactive position and bring about products and services that are good, functional, and non-hazardous, consumers will not be able to optimize their purchase decisions.
Counterturbulence Marketing

Counterturbulence Marketing

A. Coskun Samli

Praeger Publishers Inc
1993
sidottu
Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. The author makes the case that the firm must revise its orientation toward being more marketing oriented, and then must develop a counterturbulence marketing strategy that is coined in this book as value marketing. Since turbulence in the American market is expected to intensify, it is expected that this book's contribution will be specific and significant. In order to implement a successful value marketing plan, the firm must be extremely sensitive to market changes and must be able to counteract these within a very short period of time. If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced.After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon. In fact, the book implies that success in the market place is dependent on the firm's ability to manage itself against turbulence. The author posits that unless the firm takes the position that the customer is not only king but is everything, it will be impossible to survive constantly occurring and strengthening market turbulence. This position revision provides the firm with the opportunity to establish a proactive marketing program that is the blueprint for revising its product, price, and promotion strategies quickly and effectively. Furthermore, the value marketing plan thrives on value-added distribution and logistics processes. Adopting a counterturbulence marketing strategy begins with an attitude change on the part of the firm's executives. These executives must run the firm not by a bottom line but for a bottom line. This orientation change is primarily facilitated by opportunity budgeting. Ideal as supplemental reading in advanced marketing classes, this book will make an important impact on the thinking and orientation of business decision makers.
International Consumer Behavior

International Consumer Behavior

A. Coskun Samli

Praeger Publishers Inc
1995
sidottu
Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international marketing success.In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior. Rather, it is primarily culture-driven. Whereas culture is a given in studying consumer behavior in the West or in North America, foreign cultures must be understood before parameters of international consumer behavior patterns can be established. Understanding these patterns is the essence of successful international marketing. This orientation explains why successful marketing plans must be different in different world markets and that these markets are not at all homogeneous. Successful international marketing plans must dwell primarily on differences rather than similarities among international consumers. The key aspects of behavior patterns are connected to marketing plans throughout the book.Social class, hierarchy of needs, and formal and informal group memberships play quite different roles within the given constraints of culture. As a result, involvement, learning, and experiences of the individual form differently in different world markets. This process needs to be deciphered and understood so that adequate communication is established with consumers everywhere. Both marketing scholars and marketing practitioners need to understand that marketing plans around the world should be keyed to consumer needs and behavior patterns. These are the essence of competitive advantage.
New Dimensions in Marketing/Quality-of-Life Research

New Dimensions in Marketing/Quality-of-Life Research

A. Coskun Samli; M. Joseph Sirgy

Praeger Publishers Inc
1995
sidottu
A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.
Information-Driven Marketing Decisions

Information-Driven Marketing Decisions

A. Coskun Samli

Praeger Publishers Inc
1996
sidottu
Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions, and this is particularly true in making marketing decisions. Thus, Samli's new book dwells on the art and science of information generation and on how to convert it to practical knowledge. Without information and knowledge, says Samli, the firm faces great risk in the marketplace and its survival probabilities in the long run are very low. Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data — all in a clear, systematic presentation that marketing managers will understand and benefit from immediately. Their MIS colleagues, whose goal should be to make data and information decision-maker friendly, will also benefit. A unique, valuable book for both. The problem is not information overload as some contend, says Samli, but data overload. Data have almost no value in and for themselves. What's important is how data are used to create the information marketers need in order to make knowledgeable decisions. Thus, Samli's newest book dwells on the art and science of information generation and on how to convert it to practical knowledge. Without information and knowledge — and another essential ingredient, wisdom — the firm faces great risk in the marketplace and its survival probabilities in the long run are very low, says the author. Samli starts by presenting the key elements that contribute to an information gap in the use of data for marketing decisions. He describes the evolution of information in decision making, the distinction between data and information, and the reasons why data gathering and processing have become so sophisticated and difficult to use. Samli goes on to discuss data collecting techniques, the dimensions and uses of internal data and their parameters, and identifies the best but most underrated data gathering method: observation. Surveys, experimentation, and research are covered next, including attitude and motivation research, with a careful analysis of how the research operation, as well as its products, should be managed. He goes on to explain how information is elicited from data and how it should be used; then, the various control mechanisms for information systems overall, and ends with his own agenda for the improvement of the entire information-driven marketing decision process. A clear, systematic presentation that marketing managers, and their MIS colleagues (who appreciate the need to make data and information decision-maker friendly), will find valuable and immediately beneficial.
Dynamic Markets and Conventional Ignorance
In this follow up to From a Market Economy to a Finance Economy, Samli reflects on his more than half a century of economic experience and research, maintaining that financiers, the government and many decision makers in both politics and the economy, do not really the 'free market.
Coping with Retail Giants

Coping with Retail Giants

A. Coskun Samli

Palgrave Macmillan
2015
sidottu
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Empowering the Market Economy through Innovation and Entrepreneurship
This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a “survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement.The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.
Dynamic Markets and Conventional Ignorance
In this follow up to From a Market Economy to a Finance Economy, Samli reflects on his more than half a century of economic experience and research, maintaining that financiers, the government and many decision makers in both politics and the economy, do not really the 'free market.
Coping with Retail Giants

Coping with Retail Giants

A. Coskun Samli

Palgrave Macmillan
2015
nidottu
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Globalization from the Bottom Up

Globalization from the Bottom Up

A. Coskun Samli

Springer-Verlag New York Inc.
2009
nidottu
The net pro?t of Exxonfor the year2005was reportedto be almost $8 billion which re?ectedabout40percentgrowthinits pro?tpicturewithina year. Aspro?tpictures of fuel, arms, medical services and ?nancial services industries among others reach unbelievable levels, by de?nition, most consumers get poorer because they have less money left for other essentials for their lives such as food, education, medical needs, and housing. Adding insult to injury, of the 100 largest budgets in the world, 52 belong to private corporations. Needless to say, such accumulation of economic power and such mind-boggling pro?t pictures do not encourage any movement on the part of these powerhouse companies to reach out and do something about the troubled world within which they have amassed such economic and indeed in- rectly political power. This is a questionable view of the world; I have to get more power before others do it and I get it at the expense of others. This is what this author coins the GREED FACTOR. As has been said, power corrupts and absolute power corrupts absolutely. The greed factor unfortunately is at the threshold of - solute power that corrupts absolutely. Unchecked and unguided continuity of this orientation is bound to bring disaster to this very fragile planet called the earth. We must establish a point of view that if the world we live in does better, there will be more for everyone. In other words, everyonewill be better off economically.
International Entrepreneurship

International Entrepreneurship

A. Coskun Samli

Springer-Verlag New York Inc.
2011
nidottu
Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and the "have-nots," only recently have proponents of sustainable economic development and entrepreneurship discovered each other. In this provocative and timely book, A. Coskun Samli fills the gap by making the connections explicit and arguing that entrepreneurship may be the only hope for countries that have fallen into the trap of relying on foreign aid and bowing to the pressures of multinational conglomerates driven by short-term profit-maximizing goals. Samli builds the case that some cultures are more entrepreneurial than others, and demonstrates the importance of creating the right conditions, infrastructure, policies, and educational systems that inspire and support new business creation.
International Entrepreneurship

International Entrepreneurship

A. Coskun Samli

Springer-Verlag New York Inc.
2010
nidottu
Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and the "have-nots," only recently have proponents of sustainable economic development and entrepreneurship discovered each other. In this provocative and timely book, A. Coskun Samli fills the gap by making the connections explicit and arguing that entrepreneurship may be the only hope for countries that have fallen into the trap of relying on foreign aid and bowing to the pressures of multinational conglomerates driven by short-term profit-maximizing goals. Samli builds the case that some cultures are more entrepreneurial than others, and demonstrates the importance of creating the right conditions, infrastructure, policies, and educational systems that inspire and support new business creation.
Infrastructuring

Infrastructuring

A. Coskun Samli

Springer-Verlag New York Inc.
2010
sidottu
The recent global financial crisis has intensified concerns over how nations—both developed and developing — can revitalize economic growth and ensure opportunity for prosperity to all citizens. Many analysts and policymakers alike are looking to new business creation and the promotion of entrepreneurial practices as a panacea, or at least as a partial solution. A. Coskun Samli has argued in his two most recent books that the current model of globalization tends to marginalize the poor and that developing countries must rely on local business development, rather than exogenous forces, such as aid, loans, and trade, to catalyze growth. This third book in his trilogy argues that a "bottom-up" approach is necessary for developing countries to participate in globalization—but is not sufficient. He proposes that the economic goals of a country, a region, or a company are fulfilled first and foremost by a properly designed and maintained infrastructure, encompassing both physical elements, such as transportation and communication systems, and qualitative elements, such as functioning educational, legal, and governing institutions. In Infrastructuring, Samli analyzes the experiences of a variety of countries, including China, India, Ireland, and South Africa, to highlight the role that infrastructure plays in economic development, and considers its implications for such timely issues as new business creation, productivity, and supply chain logistics. Moreover, he outlines practical approaches to infrastructure management and policy oversight.