Here is a profit-making blueprint for advancement in the convergence marketplace and the first book to address all of the issues that telecom providersand customersmust confront to meet customer challenges. The book covers all aspects of telecommunications convergence, including not only the technologies themselves but the management, marketing, and business aspects of the telecommunications industry.This new edition, featuring nearly 200 pages of revised material, details the toll convergence has taken on the industry, how the fleetest companies are responding to it, and presents a best practices guide to staying afloat. Delivering the right service, at the right time, regardless of the underlying technology has never been easier! * Top Ten industry bestseller * Provides a blueprint for surviving in the difficult, converged market * Shows how smart companies are thriving * Website provides monthly updates HOW TO BRIDGE THE GAP BETWEEN TECHNOLOGY AND SERVICES FEATURING ITS OWN REGULARLY UPDATED WEBSITE, TELECOM CONVERGENCE IS THE ONLY SURVIVAL MANUAL YOU NEED FOR THE BRAVE NEW WORLD OF TELECOM In this new edition of Telecommunications Convergence, globally recognized telecom guru Steven Shepard gives you a life raft for the whirlpool of today's tech market. With the keen analytical skills and deep knowledge of the industry that have earned him marquee status at telecom conferences around the world, Shepard breaks down the key questions you must answer for your own company and career. Steven Shepard predicted the current overcapacity, convergence shakeout, and downturn in telecom. Now, in this second edition, he gives you nearly 300 new pages of solutions that workan almost entirely new book. With this information you and your company can surviveand even thrivein the challenging environment he forecast. If you're serious about telecom, you need Shepard's technology, service, and management answers to the most critical questions you face: * What survival strategies will work for my company? * How do I build a company-sparing blueprint? * Can management and network hierarchy changes improve the outcome? * Capability: build or buy? * What are the smart companies doing right now? * And most important of allwhat's next?
