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Handbook of Bakery and Confectionery

Handbook of Bakery and Confectionery

S.M.D. Mathuravalli

TAYLOR FRANCIS LTD
2021
sidottu
Bakery products, due to great nutrient value and affordability, are an element of huge consumption. Due to the rapidly increasing population, the rising foreign influence, the emergence of a working population and the changing eating habits of people, they have gained popularity among people, causing significantly to the growth trajectory of the bakery industry. The Handbook of Bakery and Confectionery delineates a theoretical and practical knowledge on bakery and confectionery.Chapter 1-21: This part deals with basic concepts in baking and includes chapters on all bakery ingredients and their functions, bakery products in the baking industry.Chapter 22-23: This section provides an affluent information about production of various chocolates and toffees.Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.
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Storytelling in Marketing and Brand Communications

Storytelling in Marketing and Brand Communications

S M A Moin

TAYLOR FRANCIS LTD
2024
sidottu
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications.Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science.With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age.
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Plant Techniques

Plant Techniques

S.M. Khasim; K. Thammasiri; S. Rama Rao; M. Rahamtulla

TAYLOR FRANCIS LTD
2024
sidottu
This book deals with the basic concepts of Plant Science including botanical micro technique and microtomy, staining techniques, molecular techniques, plant tissue culture, electron microscopy, and cryopreservation and germplasm storage.It is the outcome of several decades of research and teaching in plant biology to undergraduate and postgraduate students of Plant Science, Horticulture, Microbiology, and Biotechnology.Print edition not for sale in Bangladesh, Bhutan, India, Nepal, Pakistan, and Sri Lanka.
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Recapitalizing America

Recapitalizing America

S.M. Miller; Donald Tomaskovic-Devey

TAYLOR FRANCIS LTD
2025
sidottu
First published in 1983, Recapitalizing America (now with a new preface by Donald Tomaskovic-Devey) identifies, criticizes, and offers alternatives to the accepted wisdoms of recapitalization, whose variants include not only Reaganomics and Thatcherism but also the less rigid neo-liberal and even liberal policy proposals likely to supplant them. The authors do not want simply to restore the Keynesian welfare state liberalism of the past, but to change and build beyond it.If the economic ideology of pro-business recapitalization is productivity, the social ideology is the deliberate widening of inequalities and the legitimation of the inegalitarian trends. In opposition to this erosion of support for greater equality, Miller and Tomaskovic-Devey first expose the faulty economic analysis of recapitalization and then propose an alternative economics and politics which are grounded in a commitment to social justice. More specifically, they argue that high-technology jobs cannot solve the problem of unemployment, that the U.S. does not suffer from low investment but from the inappropriate use of capital funds, and that higher productivity is no panacea for the complex problems of the American economy. Their prescriptions include a more effective allocation of capital coupled with a realistic assessment of the difficulties faced by democratic planning, advocacy of employment as the social policy, and the recognition that a more caring society depends not only on legislation and administration but more fundamentally on the concern of one citizen for another.
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Suzy and the Magic Turnip

Suzy and the Magic Turnip

S M Dunning

Friesenpress
2025
pokkari
Suzy is growing up fast in troubled times. Crops are failing, the world is starving, and a shadowy global elite appears to be behind it all. But when Suzy decides to spy on her peculiar next-door neighbour, she discovers a lot more than she bargained for.Is the turnip that lives in Mrs. Limpke's secret backyard chamber just another cruciferous vegetable, or is it something else entirely? Perhaps even the key to unlocking mysteries of time and space that can save the world? These questions lead Suzy on an odyssey of exploration-and self-discovery-that takes her not just to the other side of the world but into parallel dimensions where her sense of reality is shaken to its core.The mysterious turnip has powers that draw out Suzy's own hidden potential. Powers that put her and her magical charge in great danger from dark forces that tolerate no rivals and no interference with their nefarious plans. Years ago, Suzy's parents disappeared, and her aunt and uncle can only do so much to protect her. Caught up in the struggle, along with a team of other "special" teens and their mentors, Suzy begins to realize that the magic she discovers through the turnip might not just save the world, but also hold the key to understanding the true nature of reality.But how can Suzy unlock the secrets of time and space while dealing with all the awkward struggles of a young teen? Can her quest to understand herself and her place in this perilous world succeed in a universe that is weirder and harder to comprehend than she could ever have imagined?
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Suzy and the Magic Turnip

Suzy and the Magic Turnip

S M Dunning

Friesenpress
2025
sidottu
Suzy is growing up fast in troubled times. Crops are failing, the world is starving, and a shadowy global elite appears to be behind it all. But when Suzy decides to spy on her peculiar next-door neighbour, she discovers a lot more than she bargained for.Is the turnip that lives in Mrs. Limpke's secret backyard chamber just another cruciferous vegetable, or is it something else entirely? Perhaps even the key to unlocking mysteries of time and space that can save the world? These questions lead Suzy on an odyssey of exploration-and self-discovery-that takes her not just to the other side of the world but into parallel dimensions where her sense of reality is shaken to its core.The mysterious turnip has powers that draw out Suzy's own hidden potential. Powers that put her and her magical charge in great danger from dark forces that tolerate no rivals and no interference with their nefarious plans. Years ago, Suzy's parents disappeared, and her aunt and uncle can only do so much to protect her. Caught up in the struggle, along with a team of other "special" teens and their mentors, Suzy begins to realize that the magic she discovers through the turnip might not just save the world, but also hold the key to understanding the true nature of reality.But how can Suzy unlock the secrets of time and space while dealing with all the awkward struggles of a young teen? Can her quest to understand herself and her place in this perilous world succeed in a universe that is weirder and harder to comprehend than she could ever have imagined?
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The Evil Within [Standard Large Print]

The Evil Within [Standard Large Print]

S M Hardy

Readhowyouwant
2023
pokkari
On the brink of a breakdown, two years after the death of his fianc (c)e, Jim Hawkes quits his high-powered job in the City to rent a cottage in the Devonshire countryside seeking some well-needed rest. But Slyford St James is far from the peaceful haven Jim was hoping for. Almost immediately he is plagued by strange occurrences: a combination lock that won't open, loud noises in the attic, the figure of a little girl always just out of sight. His new village friends, Jed and Emma, are convinced Jim has found his way to the village for a reason, to solve the mystery surrounding the suspicious death of a child. But as Jim is haunted by the ghosts of his past and endangered by a real-world threat in the present, it soon becomes apparent that true evil never dies.
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Evil Never Dies [Standard Large Print]

Evil Never Dies [Standard Large Print]

S M Hardy

Readhowyouwant
2023
pokkari
Jed Cummings is no stranger to supernatural happenings, though he would wish otherwise. When he receives an ominous request from an old friend, he is unsettled. Though he and Simon Pomeroy were like brothers during their army days, they have lost touch over the years. Simon's eldest brother has been brutally murdered, and he hopes his friend Jed can help solve the crime. As he begins to investigate, a gruesome warning reveals dark and dangerous family secrets that threaten the safety of them all.
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Creativity in Marketing Education

Creativity in Marketing Education

S M A Moin

TAYLOR FRANCIS LTD
2026
sidottu
Creativity in Marketing Education: Storytelling, Imagination and Purpose reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning. It reconceptualises every student as a protagonist on a journey of self-discovery, every educator as a guide and catalyst for change, the curriculum as a blank canvas for creativity, and teaching and learning as a symphony of possibility. This evocative collection invites readers to reimagine marketing education not as a rigid discipline but as a living, breathing act of art infused with story, values, and voice. Blending reflection with forward-thinking insight, the book explores how purposeful education can nurture both intellect and soul. From the ancient art of storytelling to the challenges of teaching in the age of imagination and artificial intelligence, each chapter intertwines narrative with ethical clarity and creative purpose. Educators are called to design with conscience, place creativity above convention, and redefine success in more human terms. At its heart lies a simple yet profound question: what does it mean to truly educate a marketer today? The answers span moral guidance, social inclusion, brand storytelling, and imaginative freedom – guided not by the need to fill minds but to kindle souls. Thus, teaching, when guided by creativity, care, purpose, and the power of story, is not a job or profession but a sacred calling. This essential guide offers practical exercises, ideation techniques, and industry case studies to help marketing educators create an inclusive, creativity-centred classroom. It provides a framework for nurturing imaginative, purpose-driven students prepared to lead and innovate in an ever-evolving world. This book will appeal to educators, scholars, and changemakers in the field of marketing, who believe that marketing can – and must – be a force for good.
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