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385 tulosta hakusanalla Arto Laitinen

Middle Eastern Cookery

Middle Eastern Cookery

Arto der Haroutunian

Grub Street Publishing
2024
sidottu
All Arto der Haroutunian's twelve cookbooks written in the 1980s became classics; it was his belief that the rich culinary tradition of the Middle East is the main source of many of our Western cuisines and his books were intended as an introduction to that tradition. His Middle Eastern Cookery is regarded as the seminal work on the subject but it had been out of print for twenty years with second hand copies on offer for over four hundred pounds, such was its scarcity and popularity. At last here in a new redesigned paperback edition is the Middle Eastern cookbook that everyone wants. It is a book containing every possible recipe from the Middle East – there are dishes from the plains of Georgia, from Afganistan, Egypt, Syria, Lebanon, Israel, Persia and Armenia. It is written in the same wonderful style as his other classic cookbooks; peppered with anecdotes on life, food and culture. He guides us first round the mezze table and then leads us on to recipes for soups, salads, savouries, pilaffs, kebabs, casseroles and grills that make the best use of meat, fish and poultry. He teaches the cook about the different spices that are favoured by different countries – mint for Armenia, cumin for Iran and with each recipe comes a piece of history or a fable which makes this a book to read as well as an unequalled collection of recipes.
Sensory Marketing in Retail

Sensory Marketing in Retail

Arto Lindblom

Springer International Publishing AG
2023
nidottu
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to “nudge” customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: · Identify various cues in a retailing setting · Categorise cues into different groups · Explain how cues affect consumers when they make their daily choices · Understand the multisensory nature of retail stores and the meaning of cue (in)congruence · Describe how consumers are likely to respond differently to cue combinations than single cues · Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.
Formale Sprachen

Formale Sprachen

Arto K. Salomaa

Springer-Verlag Berlin and Heidelberg GmbH Co. K
1978
nidottu
In diesem Buch wird eine Theorie der formalen Sprachen yom Standpunkt der Erzeugungsverfahren, hauptslichlich der Gramma- tiken aus entwickelt. Erkennungsverfahren, also Automaten, wer- den nur als eine zweite Moglichkeit eingefiihrt und im Rahmen von Ersetzungssystemen vorgestellt. Das Hauptgewicht liegt auf den mathematischen Aspekten der formalen Sprachen und nicht auf ihren Anwendungen. Wer nur an Anwendungen aufProgrammiersprachen (bzw. narurliche Spra- chen) interessiert ist, wiirde sicherlich eine ausfiihrlichere Diskus- sion von Themen wie LR(k)-Grammatiken (bzw. Transformations- grammatiken) bevorzugen. So1che Diskussionen liegen au erhalb des Rahmens dieses Buches. Wir vermeiden unnotige Abstraktionen, da von Seiten des Lesers keine tieferen mathematischen Kenntnisse verlangt werden. Es wird nur vorausgesetzt, d der Leser mit den grundlegendsten Begriffen der Algebra und der Logik vertraut ist. Es sind keine Vorkenntnisse tiber formale Sprachen erforderlich. Das Niveau der Darstellung entspricht dem Stoffkurz nach dem Vordiplom. Das Buch ist in sich abgeschlossen, so d man keine weiteren Quellen fUr die Beweise von Ergebnissen benotigt, die als Slitze formuliert sind. Einige weitere Ergebnisse werden bisweilen ohne Beweis angefiihrt, hauptslichlich als Behauptungen oder in den Be- merkungen im Anschl an einige Abschnitte. Selbstverstandlich werden diese Ergebnisse in den Beweisen spliterer Slitze nicht ver- wendet. Es wurde auch versucht, die jiingsten Ergebnisse mit ein- zubeziehen. Danksagungen Teile des Manuskriptes flir dieses Buch wurden als Unterlagen fUr Vorlesungen verwendet, die an den Universitaten von Aarhus (Danemark), Turku (Finnland), Uppsala (Schweden) und Western Ontario (London, Canada) gehalten wurden. Ich mochte den Teil- nehmern dieser VorleSlingen danken.
Public-Key Cryptography

Public-Key Cryptography

Arto Salomaa

Springer-Verlag Berlin and Heidelberg GmbH Co. K
1996
sidottu
Cryptography, secret writing, is enjoying a scientific renaissance following the seminal discovery in 1977 of public-key cryptography and applications in computers and communications. This book gives a broad overview of public-key cryptography - its essence and advantages, various public-key cryptosystems, and protocols - as well as a comprehensive introduction to classical cryptography and cryptoanalysis. The second edition has been revised and enlarged especially in its treatment of cryptographic protocols. From a review of the first edition: "This is a comprehensive review ... there can be no doubt that this will be accepted as a standard text. At the same time, it is clearly and entertainingly written ... and can certainly stand alone." Alex M. Andrew, Kybernetes, March 1992
Public-Key Cryptography

Public-Key Cryptography

Arto Salomaa

Springer-Verlag Berlin and Heidelberg GmbH Co. K
2010
nidottu
Cryptography, secret writing, is enjoying a scientific renaissance following the seminal discovery in 1977 of public-key cryptography and applications in computers and communications. This book gives a broad overview of public-key cryptography - its essence and advantages, various public-key cryptosystems, and protocols - as well as a comprehensive introduction to classical cryptography and cryptoanalysis. The second edition has been revised and enlarged especially in its treatment of cryptographic protocols. From a review of the first edition: "This is a comprehensive review ... there can be no doubt that this will be accepted as a standard text. At the same time, it is clearly and entertainingly written ... and can certainly stand alone." Alex M. Andrew, Kybernetes, March 1992
Ocharovatelnoe massovoe samoubijstvo
"Dumaesh o samoubijstve?Ne volnujsja, ty ne odinok.Nas mnogo, s temi zhe mysljami i dazhe koe-kakim opytom.Korotko napishi o sebe i svoej situatsii, mozhet byt, my sumeem tebe pomoch.Ukazhi v pisme svoe imja i adres, my s toboj svjazhemsja.Svedenija obrabatyvajutsja v rezhime strogoj konfidentsialnosti i ne peredajutsja postoronnim.Iskatelej prikljuchenij prosba ne bespokoitsja.Pisma ostavljajte na glavnom pochtamte Khelsinki do vostrebovanija s pometkoj "Poprobuem vmeste".Imenno takoe objavlenie razmeschajut v finskoj gazete dvoe nezadachlivykh samoubijts, reshivshikh najti edinomyshlennikov i podojti k organizatsii dela s finskoj praktichnostju. Vskore zhelajuschikh vstupit v "klub po interesam" nabivaetsja tselyj avtobus, - ochen kstati, ved stolko vsego nuzhno produmat i splanirovat. Glavnoe v burnom protsesse podgotovki massovogo samoubijstva - ne nachat sluchajno naslazhdatsja zhiznju, a to tak i peredumat nedolgo.
Hirtettyjen Kettujen Metsä (na finskom jazyke, sokraschennyj tekst s kommentarijami)
Les poveshennykh lisits Kniga na finskom jazyke Roman pechataetsja s neznachitelnymi sokraschenijami i snabzhen kommentarijami i slovarem.Arto Paasilinna - odin iz samykh uspeshnykh romanistov Finljandii. Blagodarja jarkomu avtorskomu stilju ego knigi zavoevali ljubov chitatelej po vsemu miru. "Les poveshennykh lisits" obraduet poklonnikov edkogo jumora, izoschrennoj fantazii i spetsificheskogo finskogo kolorita.Gde mozhno nadezhno sprjatat tridtsat shest kilogrammov ukradennogo zolota? Konechno, v dremuchikh lesakh snezhnoj Laplandii. U glavnogo geroja, kazhetsja, vsjo pod kontrolem, no vdrug nachinaet proiskhodit nechto sovershenno neponjatnoe... i ochen smeshnoe.Kalejdoskop zhitejskikh istorij, zakruchennyj sjuzhet i neozhidannyj final etoj knigi zastavjat vas smejatsja ot dushi i podarjat otlichnoe nastroenie.