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128 tulosta hakusanalla Shatton A. Claybrooks
Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category at the 2019 Business Book AwardsBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.The Choice Factory is the new advertising essential.
The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.The Illusion of Choice identifies the 16¬O most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.You simply cannot afford to miss The Illusion of Choice.
This book, first published in 1988, is the most comprehensive annotation of Bleak House ever undertaken. It provides authoritative background information about the topical issues of the novel that interested Dickens as a social critic and activist. It also describes the novel’s literary antecedents and identifies the sources of its hundreds of literary and historical allusions. The annotation is based on a wide range of nineteenth-century sources – from newspapers, periodicals and parliamentary papers to travel guides and cookery books – and gives the modern reader unprecedented access to both Bleak House – Dickens’s tract for the times – and the period when it was written.
This book, first published in 1988, is the most comprehensive annotation of Bleak House ever undertaken. It provides authoritative background information about the topical issues of the novel that interested Dickens as a social critic and activist. It also describes the novel’s literary antecedents and identifies the sources of its hundreds of literary and historical allusions. The annotation is based on a wide range of nineteenth-century sources – from newspapers, periodicals and parliamentary papers to travel guides and cookery books – and gives the modern reader unprecedented access to both Bleak House – Dickens’s tract for the times – and the period when it was written.
This is an essential resource for educators working to support emotional wellbeing in children and young people. Written by the team behind the Emotional Literacy Support Assistant (ELSA) training programme, it provides practical suggestions that can be implemented straight away to make a positive difference in the life of the young person.Fully updated, the third edition of this bestselling guide includes a new chapter on trauma and adverse childhood experiences, as well as expanded material to support neurodivergent children, help those who struggle with worry, and work more closely with parents and carers. The chapters give a clear overview of each topic underpinned by the latest research in educational psychology, descriptions of vulnerabilities as well as case studies, 'let's get practical' ideas, and reflective moments. Topics include:self-esteemfriendship skillssocial skillstherapeutic storiesunderstanding anger and anxietydealing with loss and bereavement.With fresh colour illustrations throughout, this resource will be vital reading for ELSA trainees as well as anyone wanting to provide the best possible support for the emotional wellbeing of the young people they work with. It is designed for use with individuals, groups or whole classes.
This is an essential resource for educators working to support emotional wellbeing in children and young people. Written by the team behind the Emotional Literacy Support Assistant (ELSA) training programme, it provides practical suggestions that can be implemented straight away to make a positive difference in the life of the young person.Fully updated, the third edition of this bestselling guide includes a new chapter on trauma and adverse childhood experiences, as well as expanded material to support neurodivergent children, help those who struggle with worry, and work more closely with parents and carers. The chapters give a clear overview of each topic underpinned by the latest research in educational psychology, descriptions of vulnerabilities as well as case studies, 'let's get practical' ideas, and reflective moments. Topics include:self-esteemfriendship skillssocial skillstherapeutic storiesunderstanding anger and anxietydealing with loss and bereavement.With fresh colour illustrations throughout, this resource will be vital reading for ELSA trainees as well as anyone wanting to provide the best possible support for the emotional wellbeing of the young people they work with. It is designed for use with individuals, groups or whole classes.
This is an essential resource for educators working to support emotional wellbeing in children and young people. Written by the team behind the Emotional Literacy Support Assistant (ELSA) training programme, it provides practical suggestions that can be implemented straight away to make a positive difference in the life of the young person. The second edition of this bestselling guide has been fully updated and includes a new chapter on resilience as well as additional material on recognising and dealing with anxiety and anger. The chapters give a clear overview of each topic underpinned by the latest research in educational psychology, descriptions of vulnerabilities as well as case studies and suggestions for practical activities. Topics include: self-esteem; friendship skills; social skills; therapeutic stories; dealing with loss and bereavement. Designed for use with individuals, groups or whole classes, this will be vital reading for ELSA trainees as well as anyone wanting to provide the best possible support for the emotional wellbeing of the young people they work with.
Winner of the National Book Critics Circle Award for Autobiography Named a Best Book of the Year by The Observer Back in print, a "fusion of cool, clear-eyed prose and watercolors, photographs and painted portraits" (Time Out New York) by celebrated author and artist Leanne Shapton, on a sport that has shaped her life. Intimate with chlorinated space; weightless yet limited; closed off to taste, sound, and most sight; acutely aware of the clock: this is a swimmer's state. When ten-year-old Leanne Shapton joins an Ontario township swim team with her brother, she finds an affinity for its rhythms--and spends years training, making it to the Olympic trials twice. Swimming Studies reflects on her time immersed in a world of rigor and determination, routine and competition, pairing together contemplative essays and paintings. Vivid details of an aquatic life appear: adolescence in suburban Canada, dawn risings for morning practice, bus rides with teammates, a growing collection of swimsuits, dips in lakes and oceans. When she trades athletic pursuits for artistic ones, the metrics of moving through water endure. In these elegant and potent meditations, Shapton renders swimming as a mode of experiencing time, movement, and perspective, capable of shaping our lives in every environment.
Wendy is a practice nurse with a husband and a new baby boy, but she has a secret. Since childhood she has had an alter ego: the Warrior Woman. She speaks to her alter ego when she's in trouble. After all, Wendy believes she is invincible. She is the Warrior Woman. Then Wendy's biggest challenge of all hits her: her kidneys are growing into a huge mass of cysts leading to kidney failure. Not everyone really understands this experience for Wendy. She still has a family to bring up, a role as a nurse, wife, and friend to fulfil, and a life to live. The Warrior Woman isn't enough to help her any more. To get her through the twists and turns of this challenge, she's going to need extra help. Enter the Mutant and the Sexy Alien as her other alter-egos and self-mentors, and a few other friends she makes along the way. And what or who is the dark shadow she sees in the garden in her sleep?
Snatches from Oblivion
Piers Shafton; Herbert Trevelyan; Robert Seymour
Gale Ncco, Print Editions
2017
pokkari
Snatches from Oblivion
Piers Shafton; Herbert Trevelyan; Robert Seymour
Gale Ncco, Print Editions
2017
sidottu
Important Artifacts and Personal Property from the Collection of Lenore Doolan and Harold Morris
Leanne Shapton
Bloomsbury Publishing PLC
2009
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Lenore Doolan, a food writer for the New York Times, meets Harold Morris, a photographer, at a halloween party in 2002. He is dressed as Harry Houdini. In Leanne Shapton's marvellously inventive and invented auction catalogue, the 325 lots up for auction are what remain from the relationship between Lenore and Harold (who aren't real people, but might as well be). Through photographs of the couple's personal effects-the usual auction items (jewellery, fine art, and rare furniture) and the seemingly worthless (pyjamas, Post-it notes, worn paperbacks)-the story of a failed love affair vividly and cleverly emerges. From first meeting to final separation, the progress and rituals of intimacy are revealed through the couple's accumulated relics and memorabilia. And a love story, in all its tenderness and struggle, emerges from the evidence that has been left behind, laid out for us to appraise and appreciate. In Important Artifacts and Personal Property from the Collection of Lenore Doolan and Harold Morris Leanne Shapton invites us to contemplate what is truly valuable, and to consider the art we make of our private lives.
In 1800 Napoleon Bonaparte's grip on the reins of power in Revolutionary France is far from secure. And the French Army stands on the brink of another defeat with thousands of men besieged in the city of Genoa. He needs a great victory to secure his position and he is looking to northern Italy for it. Like Hannibal two thousand years earlier he will cross the Alps with an army to fall upon his enemy. Caught up in this plan is a young cavalry officer, Antoine Chauvelle, returning to his regiment from leave as they march to war. From the struggle across the mountains to the desperate fight for survival in a besieged and pestilential city, events sweep Chauvelle into a plot that could undermine all Bonaparte's grand strategy and will culminate on the bloody battlefield of Marengo.
In 'From Symbol to Substance: Training the Astrological Intuition' astrologer Richard Swatton teaches you to: develop creative and spontaneous interpretations for any placement; enhance intuitive faculties when analysing charts; and think creatively when exploring symbolism and correspondences. This unique booklet offers various methods and examples, as well as a guiding framework, to assist in the training of intuition when reading birth charts. In addition, there is a section on the astrology of Neptune and its links to Richard Nixon and the Watergate cover-up. www.londonschoolofastrology.com
Treating Ankle Sprains and Strains: Complete with Prevention and Rehabilitation Strategies
Ben Shatto
Createspace Independent Publishing Platform
2017
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Treating Low Back Pain during Exercise and Athletics: Complete with Prevention and Rehabilitation Strategies
Ben Shatto
Createspace Independent Publishing Platform
2017
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HAS AN EPISODE OF LOW BACK PAIN MADE YOU FEEL TOO SCARED TO TRAIN OR TO EVEN MOVE LIKE YOU DID PRIOR TO THE INJURY?Many of us just accept occasional episodes of low back pain (LBP) as a normal part of life, but these episodes of LBP can have both devastating monetary and training consequences. Your insurance money may be used up. The pain may have dissipated, but you're still not sure how to progress through the next steps. What if it happens again? Should you train or exercise as hard as before?What do you do when you're past the worst of the pain and want to resume training, but you don't feel physically, mentally or emotionally ready? Often after a severe case of LBP, you may be too scared to train like you did prior to the injury, and it turns out you should be At least until you understand why LBP almost always re-occurs and what you can do to prevent it. Don't let LBP affect your ability to stay active and keep enjoying your favorite activities In Treating Low Back Pain during Exercise and Athletics, I share very specific strategies for general LBP prevention among athletes such as sport enthusiasts, CrossFitters, weightlifters, and runners. These principles are helpful for anyone participating in athletics as well as those implementing a healthy lifestyle. You'll learn how to address specific causes of LBP as well as the best practices on how to prevent and self-treat when you experience an episode of LBP. In this step-by-step LBP rehabilitation guide (complete with photos and detailed exercise descriptions), you will discover how to implement prevention and rehabilitation strategies to eliminate pain and get back to training and exercise sooner. Let's get started