From the Bottom Up: The Ultimate Guide for Business Planning to Profitability
David L. Brown
Beacon Conuslting Group LLC
2012
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The economic climate we have today in 2011 has led to many large corporations downsizing their workforce. This is leading to a large number of individuals trying to find new employment. Some are unable to find the replacement position. What I have found is these tend to be middle age people who still need a source of income, as they are unable to tap into the retirement nest egg. At which point they decide to become an entrepreneur. This decision can be troubling as most of these individuals have never been neither involved in running a business nor have any idea as to what it takes to start one. This is where my book comes in and fills this gap in knowledge. From the Bottom Up is a book that will provide the information needed along the way as they start to plan the business. In the opening portion of the book we discuss what it means to be an entrepreneur and the responsibilities it brings. One of which is having a written business plan for the business. As an entrepreneur you need a different mindset from an employee of a business. This book will guide you through a creative process while providing you resources for information needed. The book is an easy-to-read detail of what a business plan is, how to write the business plan and how the plan is used in your business. We take it even further into operating a business. Time is spent on goals, setting and tracking them. Translation of goals into income and create a budget for the business including tracking income and expenses to determine profitability. There are some key take pieces from this book we want the reader to walk away with, they are: a. Necessary steps to write a quality business plan b. How to effectively market their business c. Describe who is their ideal customer d. What to know about hiring employees e. Setting goals and budgets for their business
