Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The only ob-gyn handbook offering on-the-go guidance and step-by-step instruction for your ob-gyn rotation or clinical serviceThe Johns Hopkins Handbook of Obstetrics and Gynecology provides you with essential, easily located information to address treatment and management questions and gives you immediate guidance on difficult clinical decisions that you face in daily practice. In addition to general obstetric and gynecologic coverage, it includes the subspecialties of gynecologic oncology, reproductive endocrinology and infertility, and urogynecology.This concise book is packed with protocol-driven instruction and successfully presents complex information through the use of an outline format consisting exclusively of bullets, tables, and figures.Based on Johns Hopkins and ACOG Practice Guidelines, this carry-everywhere reference offers quick answers that you can trust when there isn't time to read a chapter, access a computer, or scan summary articles to find that one key bit of information.
The essential guide to seamless product management for today’s fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.This indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance—whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products—from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to:Balance breakthroughs and line extensionsCreate business cases—including competitive assessment, market requirements, and risk reductionConduct gate reviews and beta testing and manage scope creep Get everything in order for a smooth product launch For those who manage existing lines, this guide provides:Specific tips for each of the 4Rs of product life-cycle managementBrand guidelinesApproaches to customer message managementAdvice on working with sales and the channelClear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every turn.
Forget “business as usual.”Don’t believe everything you read about “best practices.” There is no “magic bullet.”When your market changes, you have to change your strategy and take control of your own success. You have to renew your business model.In a global market that is constantly evolving, you can’t expect “magic bullets” or “best practices”—or any stand-alone business philosophy that many books and gurus offer—to guide your company through good times and bad. Instead you need to take an active role in reviewing and retooling your strategies. You need to stop thinking “business as usual.” You need Business Model Renewal—a groundbreaking book that provides a language and multiple frameworks for how to think about and implement business model reinvention.A full-range guide to synthesizing and applying the most up-to-date thinking in business today, Business Model Renewal challenges you to re-evaluate your methods, rethink your options, and reignite your organization. Constantly challenging the mindset of “tried and true” numbers-based solutions such as market share, financials, and metrics, Gorchels integrates both traditional concepts and cutting-edge ideas to avoid the usual “one size fits all” approach that can stifle a company’s growth. You’ll learn how to build a custom-made business model that encompasses the totality of how your company produces value—including design, infrastructure, culture, operations, and more. You’ll learn how to adapt to newest emerging technologies, how to cope with the biggest market fluctuations, how to serve the latest demographic shifts, and how to plan ahead for your company’s future.Envisioning business model renewal efforts drives leaders and managers to deal with the ambiguity of future thinking. Shifts in technology, market needs, and competitive arenas can never be known precisely, but must nevertheless be anticipated. Scenario planning and other group-based, collaborative efforts to study the future are therefore necessary components of business model renewal. So, too, is corporate culture, decision making, business model portfolio design, and change management.That’s why the frameworks in this book touch on all of these facets. Business Model Renewal won’t give you seven proven steps, five key principles, or even 10 irrefutable laws. But it will challenge you to do the hard work of broadening the perspectives of your firm, the ecosystem in which it exists, the role of your personal leadership, and the followership within your corporate culture.
CREATE A POWERFUL COMPETITIVE ADVANTAGE FOR YOUR BUSINESS WITH HIGH-PERFORMING GLOBAL LEADERS“Finally, a book that can guide leaders who are facing a shortage of global talent. Not only is this book an inspiring read, but it also provides practical and sustainable best practices that can help global leaders select and develop top talent.”—STEVE BENNETT, Chairman of the Board, Symantec, and former President and CEO, Intuit“Provides actionable best practices and research-based advice that every successful global leader needs in today’s complex business environment.”—SHEILA PENROSE, Chairman, Jones Lang LaSalle, and Cochairman, Corporate Leadership Center“In this book, a seasoned team of leaders has distilled key insights on leading across borders that are based on several decades’ experience and groundbreaking research. This is a mustread for anyone seeking to lead a global organization in today’s dynamic marketplace.”—RANJAY GULATA, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School“Delivers valuable insights and best practices to assist leaders in today’s increasingly complex world of global work.”—MARGARET KEANE, CEO and President, GE Capital Retail Finance“In my experience, it is not just the quality of your senior management, but their ability to think and work across cultures that is really critical to the success of any international expansion plan. This book—and the research on which it is based—is a very valuable tool.”—P.R.S. OBEROI, Chairman, Oberoi Hotels, Ltd.About the Book:Operating and expanding business units offshore, selling in foreign markets, and managing global supply chains are just three of the many challenges that emphasize the importance of leaders that can transcend borders.Winning with Transglobal Leadership will help prepare your organization to meet this need head-on with a framework for developing and training leaders that best fit your global growth strategies.The book combines insights from a global team of author-experts. Together, they draw on an impressive range of resources—extensive original research, interviews with world-class high-performing executives, and decades of combined experience as senior executives, researchers, and consultants—to deliver an easily implemented process for assessing your organization’s global capability and developing the leaders who will drive success. Inside Winning with Transglobal Leadership, you will find:Guidance on measuring and evaluating your organization’s capacity to compete globallyFive behavioral dimensions that global leaders need to developKeys to assessing leadership candidates early in their careersThe “Transglobal Leadership Matrix,” a tool for taking stock of your own skills and behaviorsAt a recent World Economic Forum in Davos, Switzerland, numerous CEOs in attendance cited a growing need for talent that could function successfully in new and emerging global markets. For leaders and managers, HR and training specialists, or anybody doing business today, Winning with Transglobal Leadership is the definitive handbook on satisfying the demand for specialized leadership skills—now and in the years to come.
CREATE BETTER, MORE EFFECTIVE CONVERSATIONS IN TODAY'S HYPER-DIGITAL WORLDIn this era of iPads, iPhones, and apps, salescommunications may be growing, but sales conversations are dying--and so are too many sales. Globalization, the explosion in competition, the slow economy, and fast-emerging technologies all have changed buying habits.Salespeople can no longer rely on the traditional sales methodologies. They must change the conversation.A visionary of the consultative sales movement, Linda Richardson has again moved selling forward by reengineering the sales conversation. Purchasing has become a core competency for clients. They evaluate theiroptions against checklists they carefully develop.Richardson helps you understand what is on their checklists and align your solutions with their business and personal priorities to help you win.Clients today are focused on business outcomes.They are interested in reducing risk. They turn to peers and social networks to self-educate before turning to salespeople. To engage them you must demonstrate that youknow their world and that you are prepared with insights and ideas to add to what they already know. Richardson gives you five clear strategies and tools to help you do just that. You will create and shape opportunities, prepareand probe in an entirely new way, gain client consensus, and use sales process and tools to guide and accelerate closing. You will learn:Futuring to prepare for and anticipate customer needsHeat-mapping to use insights to focus and engage customersValue-tracking to connect your solutions to business outcomes and ROIPhasing to use sales process to forecast accurately and closeLinking to reassert heart and trust into your sales conversationsLinda Richardson was named Sales Thought Leader for 2013 and this book shows why as she helps you sometimes tweak but more often change how you sell. She builds on your foundation to take your selling to a new elevationand bring your sales results along with it.PRAISE FOR CHANGING THE SALES CONVERSATION"Linda Richardson is in the Sales Hall of Fame. Her new book, Changing the Sales Conversation, is not an option. It's an imperative. When Linda Richardson says it's time to change the sales conversation, you can bet your job, and your wallet, that it's time to change." -- Jeffrey Gitomer, author of The Little Red Book of Selling"The sales game has changed radically in recent years, and there's no going back. Richardson not only gets the big picture about the new world of sales, but she also provides the kind of insidebaseball details new and experienced salespeople can really use. This book stands out in a field bloated with old thinking and tired cliches." -- Daniel H. Pink, author of Drive and To Sell Is Human"This book is beyond a 'must-read' or 'must-have' book. This is a MUST-DO guide. It is a landmark book in which Linda Richardson gives us an updated road map that clearly explains today's AND tomorrow's buying patterns and how to leverage technology, connections, andexceptional expertise to win on the new sales landscape." -- Marc Ramos, Global Lead, Google Enterprise Learning, Google"Linda has created a sales foundation for the profession of selling across all industries. WithChanging the Sales Conversation she has seized on the new emerging trend: the conversation economy. This is the most substantive and authoritative book on conversation management on the market. A must-read for every sales leader and every top performing salesperson." -- Gerhard Gschwandtner, CEO, Selling Power"Linda's new book accomplishes the almost-impossible: providing an easy-to-understand road map for selling in an increasingly complex business world." -- Geoffrey James, author of Business
Timothy and Linda O'Leary Microsoft Office 2013: A Case ApproachMaking Office RelevantTimothy and Linda O'Leary and the Computer Information Technology Team at McGraw-Hill Higher Education offer your students a fully integrated learning program with time-tested quality and reliability. Office 2013: A Case Approach offers a running case study throughout the text to help students understand the material in a consistent, relevant environment. Through the theme “Making Office Relevant,” this text helps students understand why they need this course and skills. Updated for Office 2013, student success is assured through clear step-by-step instruction, plentiful screen captures, and conceptual explanations. Each lab, designed to be covered in 1 hour of class time, combines conceptual coverage with detailed software-specific instructions. The labs opens with a running case study that highlights real-world applications of each software program and leads students from problem to solution. The O'Leary Series helps students learn specific applications skills along with skills that cross all Office applications, which is especially important in mastering this version of Office. The O'Leary Series correlates with SIMnet Online, McGraw-Hill's online training and assessment program for Microsoft Office skills and basic computer concepts. Projects, however, are 1:1 within the SIMgrader component and allow students to practice their skills live in the Office application to receive immediate feedback via autograding. This integration with SIMnet helps meet the diverse needs of students and accommodate individual learning styles. Additional textbook resources can be found on the text's Online Learning Center: www.mhhe.com/olearyoffice2013. For more information on O’Leary; Microsoft Office 2013: A Case Approach and SIMnet Online for Office 2013, please visit www.simnetkeepitsimple.com or contact your McGraw-Hill representative.
Timothy and Linda O'Leary Microsoft Office 2013: A Case ApproachMaking Office RelevantTimothy and Linda O'Leary and the Computer Information Technology Team at McGraw-Hill Higher Education offer your students a fully integrated learning program with time-tested quality and reliability. Office 2013: A Case Approach offers a running case study throughout the text to help students understand the material in a consistent, relevant environment. Through the theme “Making Office Relevant,” this text helps students understand why they need this course and skills. Updated for Office 2013, student success is assured through clear step-by-step instruction, plentiful screen captures, and conceptual explanations. Each lab, designed to be covered in 1 hour of class time, combines conceptual coverage with detailed software-specific instructions. The labs opens with a running case study that highlights real-world applications of each software program and leads students from problem to solution. The O'Leary Series helps students learn specific applications skills along with skills that cross all Office applications, which is especially important in mastering this version of Office. The O'Leary Series correlates with SIMnet Online, McGraw-Hill's online training and assessment program for Microsoft Office skills and basic computer concepts. Projects, however, are 1:1 within the SIMgrader component and allow students to practice their skills live in the Office application to receive immediate feedback via autograding. This integration with SIMnet helps meet the diverse needs of students and accommodate individual learning styles. Additional textbook resources can be found on the text's Online Learning Center: www.mhhe.com/olearyoffice2013. For more information on O'Leary; Microsoft Office 2013: A Case Approach and SIMnet Online for Office 2013, please visit www.simnetkeepitsimple.com or contact your McGraw-Hill representative.
An effective supplement to any standard sociology text, this broad and comprehensive sociological description of five diverse contemporary societies with wide geographic distribution - Japan, Mexico, Egypt, Germany and the San peoples of Namibia - is organized around basic sociological topics: culture, social structure, group life, socialization, deviance, social institutions, social stratification, and social change. Fictional vignettes of individuals in each country help students experience first-person viewpoints on life in five very different societies. By comparing other societies with their own, students read about the range of social variation, learn what makes their own society distinctive, and gain a unique and fascinating vantage point on what sociology offers in a world of rapid social change.
Within most libraries in the United States today there is an information professional who has become the ‘go-to’ person for grasping and grappling with copyright questions. While not an attorney, this librarian has developed an awareness and understanding of copyright law, legislation and practice as they relate to a wide variety of library activities. This practical handbook provides a broad overview of copyright librarianship. It is written for information professionals whose area of expertise, specialization or job it is to inform and educate others about the ethical use and best practices surrounding copyrighted materials It is written about the person with solid analytical skills and the ability to adapt and adjust in a rapidly changing environment; someone who can serve as an intermediary between information producers and consumers; someone who is knowledgeable about the law and providing access to information; someone who is well positioned within an organization to answer questions about copyright and provide reliable, accurate, and relevant answers, information, assistance, and guidance when needed. In short: a copyright librarian.
A simple programme designed to improve communication and interaction with babies before they can speak. The book includes easy-to-follow illustrated signs and photographs, as well as popular nursery rhymes and stories, to allow infants to reach out and forge bonds of affection and satisfaction.
Caroline Blake longs for a night under a cloud-free sky with the telescope of her dreams. Lizzy Carter is living the life she'd longed for. She longs for twenty-four uneventful hours - but the gods have other plans. When the engaging Tom Grainger moves into each of the women's lives, things start to change.
Set against a background of the modern day and the First World War, Greg's contemporary beliefs become intertwined with those of Edmund, a foot soldier whose confusion about his sexuality and identity mirrors Greg's own feelings of insecurity.
Craving the simple life she'd planned, Ella finds herself trying to keep the peace in a volatile household, wreaking havoc with the DIY, embroiled in a relationship with a married man and spending time with another whose wedding is only months away.
Cathy finds out that she has a grandfather and goes to Oxford to meet him. He turns out to be a grumpy old cricket-mad curmudgeon. His lodger assures her there's more to life and tries to seduce her. Then the devastatingly sexy Nick arrives on the scene.
Following the success of The Shell House, Linda Newbery again demonstrates her brilliance at weaving thought-provoking subjects into a wholly satisfying and sensitively drawn novel. Hilly's German grandmother, HeidiGran, comes to live with her family after she gets Alzheimer's disease;
Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experience across a variety of delivery mechanisms, such as online help and social media. Throughout this book, you'll learn simple techniques for writing consistent text with the right tone, how to select content delivery mechanisms, and how straightforward, clear layouts help your customer interact with your application. Divided into five sections, the book completely covers the information experience design process from beginning to end. You'll cover everything from understanding your users and their needs, to creating personas, designing the IX strategy, creating your information, and evaluating the resulting information experience. This is your one-stop reference for information experience!
Sex Differences serves as an advanced text for courses in evolutionary and human biology, psychology, and sexuality and gender studies. It also serves as a reference source for academic professionals in these disciplines. The book covers the evolution of sex and sex differences, and sex differences and sexual strategies in non-human and human animals. The final chapter addresses issues of sex and gender in interpersonal relationships, organizations and politics. Diagrams, graphs, charts, and tables illustrate key concepts; cartoons and photos provide visual breaks and an element of humor.
For advanced undergraduate and beginning graduate courses on Modeling offered in departments of Mathematics. This text introduces a variety of mathematical models for biological systems, and presents the mathematical theory and techniques useful in analyzing those models. Material is organized according to the mathematical theory rather than the biological application. Undergraduate courses in calculus, linear algebra, and differential equations are assumed.
