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1000 tulosta hakusanalla Kenneth Stuart

Achieving a Strategic Sales Focus

Achieving a Strategic Sales Focus

Kenneth Le Meunier-FitzHugh; Tony Douglas

Oxford University Press
2016
nidottu
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resources more strategically. The sales function can provide critical customer and market knowledge to help inform both innovation and marketing. Sales are responsible for building customer knowledge, networking both internally and externally to help create additional customer value, as well as the more traditional role of managing customer relationships and selling. The text considers how sales organizations are responding to increasing competition, more demanding customers and a more complex selling environment. We identify many of the challenges facing organisations today and offers discussions of some of the possible solutions. This book considers the changing nature of sales and how activities can be aligned within the organization, as well as marketing sensing, creating customer focus and the role of sales leadership. The text will include illustrations (short case studies) provided by a range of successful organizations operating in a number of industries. Sales and senior management play an important role in ensuring that the sales teams' activities are aligned to business strategy and in creating an environment to allow salespeople to be more successful in developing new business opportunities and building long-term profitable business relationships. One of the objectives of this book is to consider how conventional thinking has changed in the last five years and integrate it with examples from sales practice to provide a more complete picture of the role of sales within the modern organization.
Contemporary American Fiction

Contemporary American Fiction

Kenneth Millard

Oxford University Press
2000
nidottu
An introduction to American fiction since 1970. Offering substantial and detailed interpretations of more than 30 texts by 30 different writers, Kenneth Millard combines them in a critical structure designed to promote debates about cultural politics and aesthetic value.
States, Debt, and Power

States, Debt, and Power

Kenneth Dyson

Oxford University Press
2014
sidottu
States, Debt, and Power argues for the importance of situating our contextually influenced thinking about European states and debt within a commitment to historically informed and critical analysis. It teases out certain broad historical patterns. The book also examines the inescapably difficult and contentious judgements about 'bad' and 'good' debt; about what constitutes sustainable debt; and about distributive justice at times of sovereign debt crisis. These judgements offer insight into the nature of power and the contingent nature of sovereign creditworthiness. Three themes weave through the book: the significance of creditor-debtor state relations in defining asymmetry of power; the context-specific and constructed character of debt, above all in relation to war; and the limitations of formal economic reasoning in the face of radical uncertainty. Part I examines case studies from Ancient Greece to the modern Euro Area and brings together a wealth of historical data that cast fresh light on how sovereign debt problems are debated and addressed. Part II looks at the conditioning and constraining framework of law, culture, and ideology and their relationship to the use of policy instruments. Part III shows how the problems of matching the assumption of liability with the exercise of control are rooted in external trade and financial imbalances and external debt; in financial markets and vulnerability to banking crisis; in the character of the 'private governance of public debt'; in who has power over indicators of sustainability; in domestic institutional and political arrangements; and in sub-national fiscal governance. Part IV looks at how the problems of mismatch between liability and control take on an acute form within the historical context of European monetary union, above all in Euro Area debt crises.
Morality and the Nature of Law

Morality and the Nature of Law

Kenneth Einar Himma

Oxford University Press
2019
sidottu
Morality and the Nature of Law explores the conceptual relationship between morality and the criteria that determine what counts as law in a given societythe criteria of legal validity. Is it necessary condition for a legal system to include moral criteria of legal validity? Is it even possible for a legal system to have moral criteria of legal validity? The book considers the views of natural law theorists ranging from Blackstone to Dworkin and rejects them, arguing that it is not conceptually necessary that the criteria of legal validity include moral norms. Further, it rejects the exclusive positivist view, arguing instead that it is conceptually possible for the criteria of validity to include moral norms. In the process of considering such questions, this book considers Raz's views concerning the nature of authority and Shapiro's views about the guidance function of law, which have been thought to repudiate the conceptual possibility of moral criteria of legal validity. The book, then, articulates a thought experiment that shows that it is possible for a legal system to have such criteria and concludes with a chapter that argues that any legal system, like that of the United States, which affords final authority over the content of the law to judges who are fallible with respect to the requirements of morality is a legal system with purely source-based criteria of validity.
Eye Tracking

Eye Tracking

Kenneth Holmqvist; Marcus Nyström; Richard Andersson; Richard Dewhurst; Halszka Jarodzka; Joost van de Weijer

Oxford University Press
2015
nidottu
We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity among researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Practicality lies at the heart of the book, providing in-depth guidance to key questions: how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II examines the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book is an essential reference work.
How Hume and Kant Reconstruct Natural Law

How Hume and Kant Reconstruct Natural Law

Kenneth R. Westphal

Clarendon Press
2016
sidottu
Kenneth R. Westphal presents an original interpretation of Hume's and Kant's moral philosophies, the differences between which are prominent in current philosophical accounts. Westphal argues that focussing on these differences, however, occludes a decisive, shared achievement: a distinctive constructivist method to identify basic moral principles and to justify their strict objectivity, without invoking moral realism nor moral anti-realism or irrealism. Their constructivism is based on Hume's key insight that 'though the laws of justice are artificial, they are not arbitrary'. Arbitrariness in basic moral principles is avoided by starting with fundamental problems of social coördination which concern outward behaviour and physiological needs; basic principles of justice are artificial because solving those problems does not require appeal to moral realism (nor to moral anti-realism). Instead, moral cognitivism is preserved by identifying sufficient justifying reasons, which can be addressed to all parties, for the minimum sufficient legitimate principles and institutions required to provide and protect basic forms of social coördination (including verbal behaviour). Hume first develops this kind of constructivism for basic property rights and for government. Kant greatly refines Hume's construction of justice within his 'metaphysical principles of justice', whilst preserving the core model of Hume's innovative constructivism. Hume's and Kant's constructivism avoids the conventionalist and relativist tendencies latent if not explicit in contemporary forms of moral constructivism.
Language and the Structure of Berkeley's World

Language and the Structure of Berkeley's World

Kenneth L. Pearce

Oxford University Press
2017
sidottu
According to George Berkeley (1685-1753), there is fundamentally nothing in the world but minds and their ideas. Ideas are understood as pure phenomenal 'feels' which are momentarily had by a single perceiver, then vanish. Surprisingly, Berkeley tries to sell this idealistic philosophical system as a defense of common-sense and an aid to science. However, both common-sense and Newtonian science take the perceived world to be highly structured in a way that Berkeley's system does not appear to allow. Kenneth L. Pearce argues that Berkeley's solution to this problem lies in his innovative philosophy of language. The solution works at two levels. At the first level, it is by means of our conventions for the use of physical object talk that we impose structure on the world. At a deeper level, the orderliness of the world is explained by the fact that, according to Berkeley, the world itself is a discourse 'spoken' by God - the world is literally an object of linguistic interpretation. The structure that our physical object talk - in common-sense and in Newtonian physics - aims to capture is the grammatical structure of this divine discourse. This approach yields surprising consequences for some of the most discussed issues in Berkeley's metaphysics. Most notably, it is argued that, in Berkeley's view, physical objects are neither ideas nor collections of ideas. Rather, physical objects, like forces, are mere quasi-entities brought into being by our linguistic practices.
Catalonia

Catalonia

Kenneth McRoberts

Oxford University Press
2022
sidottu
Located in north eastern Spain, Catalonia has long displayed the attributes of a nation: distinct language and culture, separate social and political institutions, and a strong collective identity. At the same time, it is one of Spain's centres of economic dynamism and innovation. As such, it is an especially striking instance of what has come to be known as 'minority' or 'internal' nations within a larger political order. Even after the Franco dictatorship's systematic suppression of Catalan language and culture, the idea that the Catalan nation needed to have an independent state of its own remained at the margins of Catalan politics. Yet, in recent years Catalan independence has become: the formal objective of Catalonia's nationalist parties; the focus of a strongly mobilized social movement; and the primary option of as much as half of Catalonia's electorate. This drive to independence even led to a failed unilateral declaration of independence. How can this remarkable transformation best be explained and what does it portend for the future of Catalonia and Spain? This new edition seeks to answer these questions. At the same time, the book analyzes the proposal for an independent Catalan state while also showing how the Catalan question might be resolved within Spain, by creating a multinational federation. It also explains why there is little prospect of either project coming to pass. The book demonstrates the dangers and contradictions of a state nationalism that denies the very existence of internal nations, while also exploring the terms under which such nations can be accommodated within a larger political order. On this basis, it addresses a critical challenge to the political institutions of much of Europe and North America.
Catalonia

Catalonia

Kenneth McRoberts

Oxford University Press
2022
nidottu
Located in north eastern Spain, Catalonia has long displayed the attributes of a nation: distinct language and culture, separate social and political institutions, and a strong collective identity. At the same time, it is one of Spain's centres of economic dynamism and innovation. As such, it is an especially striking instance of what has come to be known as 'minority' or 'internal' nations within a larger political order. Even after the Franco dictatorship's systematic suppression of Catalan language and culture, the idea that the Catalan nation needed to have an independent state of its own remained at the margins of Catalan politics. Yet, in recent years Catalan independence has become: the formal objective of Catalonia's nationalist parties; the focus of a strongly mobilized social movement; and the primary option of as much as half of Catalonia's electorate. This drive to independence even led to a failed unilateral declaration of independence. How can this remarkable transformation best be explained and what does it portend for the future of Catalonia and Spain? This new edition seeks to answer these questions. At the same time, the book analyzes the proposal for an independent Catalan state while also showing how the Catalan question might be resolved within Spain, by creating a multinational federation. It also explains why there is little prospect of either project coming to pass. The book demonstrates the dangers and contradictions of a state nationalism that denies the very existence of internal nations, while also exploring the terms under which such nations can be accommodated within a larger political order. On this basis, it addresses a critical challenge to the political institutions of much of Europe and North America.
Meaning Diminished

Meaning Diminished

Kenneth A. Taylor

Oxford University Press
2019
sidottu
Meaning Diminished examines the complex relationship between semantic analysis and metaphysical inquiry. Kenneth A. Taylor argues that we should expect linguistic and conceptual analysis of natural language to yield far less metaphysical insight into what there is - and the nature of what there is - than many philosophers have imagined. Taking a strong stand against the so-called linguistic turn in philosophy, Taylor contends that philosophers as diverse as Kant, with his Transcendental Idealism, Frege, with his aspirational Platonism, Carnap with his distinction between internal and external questions, and Strawson, with his descriptive metaphysics, have placed too much confidence in the ability of linguistic and conceptual analysis to achieve deep insight into matters of ultimate metaphysics. He urges philosophers who seek such insight to turn away from the interrogation of language and concepts and back to the more direct interrogation of reality itself. In doing so, he maps out the way forward toward a metaphysically modest semantics, in which semantics carries less weighty metaphysical burdens, and toward a revisionary and naturalistic metaphysics, untethered to the a priori analysis of ordinary language.
Visionary Spenser and the Poetics of Early Modern Platonism
Platonic concerns and conceptions profoundly affected early modern English and continental poetics, yet the effects have had little attention. This book defines Platonism's roles in early modern theories of literature, then reappraise the Platonizing major poet Edmund Spenser. It makes important new contributions to the knowledge of early modern European poetics and advances our understanding of Spenser's role and significance in English literary history. Literary Platonism energized pursuits of the sublime, and knowledge of this approach to poetry yields cogent new understandings of Spenser's poetics, his principal texts, his poetic vocation, and his cultural influence. By combining Christian resources with doctrines of Platonic poetics such as the poet's and lover's inspirational furies, the revelatory significance of beauty, and the importance of imitating exalted ideals rather than the world, he sought to attain a visionary sublimity that would ensure his enduring national significance, and he thereby became a seminal figure in the English literary "line of vision" including Milton and Blake among others. Although readings of Spenser's Shepheardes Calender typically bypass Plato's Phaedrus, this text deeply informs the Calender's treatments of beauty, inspiration, poetry's psychagogic power, and its national responsibilities. In The Faerie Queene, both heroism and visionary poetics arise from the stimuli of love and beauty conceived Platonically, and idealized mimesis produces its faeryland. Faery's queen, projected from Elizabeth I as in Platonic idealization of the beloved, not only pertains to temporal governance but also points toward the transcendental Ideas and divinity. Whereas Plato's Republic valorizes philosophy for bringing enlightenment to counter society's illusions, Spenser champions the learned and enraptured poetic imagination, and proceeds as such a philosopher-poet.
Marketing

Marketing

Kenneth Le Meunier-FitzHugh

Oxford University Press
2021
nidottu
Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Political Community in Revolutionary Pennsylvania, 1774-1800
Political Community in Revolutionary Pennsylvania challenges the ways we understand popular sovereignty in the American Revolution. Whereas previous histories place undue focus on elite political thought or analysis based on class, this study argues that it was ordinary citizens that cared most about the establishment of a proper, representative, publicly legitimate political process. Popular activism constrained the options available to leaders and created a system through which the actions of government were made more representative of the will of the community. Political Community in Revolutionary Pennsylvania analyzes political developments in Pennsylvania from 1774, when Americans united in opposition to Britain's Intolerable Acts, through to 1800 and the election of Thomas Jefferson. It looks at the animating philosophy of the Pennsylvania state constitution of 1776, a 'radical manifesto' which espoused a vision of popular sovereignty in which government was devolved from the people only where necessary. Even when governmental institutions were necessary, their legitimacy rested on being able to clearly demonstrate that they operated on popular consent, expressed in a variety of forms of popular mobilization.
Becoming the World's Biggest Brewer

Becoming the World's Biggest Brewer

Kenneth Bertrams; Julien Del Marmol; Sander Geerts; Eline Poelmans

Oxford University Press
2019
sidottu
AB InBev is today's uncontested world leader of the beer market. It represents over 20% of global beer sales, with more than 450 million hectolitre a year flowing all around the world. Its Belgian predecessor, Interbrew, was a success story stemming from the 1971 secret merger of the country's two leading brewers: Artois and Piedboeuf. Based on material originating from company and private archives as well as interviews with managers and key family actors, this is the first study to explore the history of the company through the nineteenth and twentieth centuries. The story starts in the mid-nineteenth century with the scientific breakthroughs that revolutionised the beer industry and allowed both Artois and Piedboeuf to prosper in a local environment. Instrumental in this respect were the respective families and their successive heirs in stabilizing and developing their firms. Despite the intense difficulties of two world wars in the decades to follow, they emerged stronger than ever and through the 1960s became undisputed leaders in the national market. Then, in an unprecedented move, Artois and Piedboeuf secretly merged their shareholding in 1971, though keeping their operations separate until 1987 when they openly and operationally merged to become Interbrew. Throughout their histories Artois, Piedboeuf, and their successor companies have kept a controlling family ownership. This book provides a unique insight into the complex history of these three family breweries and their path to becoming a prominent global company, and the growth and consolidation of the beer market through the nineteenth and twentieth centuries.
Whitman in Washington

Whitman in Washington

Kenneth M. Price

Oxford University Press
2020
sidottu
During Walt Whitman's decade in Washington, DC, 1863-1873, he labored intensely, at times seeming to have three lives at once. He wrote the most distinguished journalism of his career; came into his own as a writer of letters; crafted memorable Civil War poetry, Drum-Taps and Sequel to Drum-Taps and later folded it into heavily revised and expanded versions of Leaves of Grass; and produced his searching but also flawed critique of American culture, Democratic Vistas. Whitman's work through the first three editions of Leaves often receives the highest praise, yet his writing in the Washington years is exceptional, too, by any reckoning--and is all the more remarkable given that he also cared for thousands of wounded and sick soldiers in Washington hospitals, serving as an attentive visitor. In addition, he served as a government clerk in various positions, most notably in the attorney general's office when much was accomplished on the road toward a multi-racial democracy including efforts to suppress the Ku Klux Klan, and much was also missed (both by the attorney general's office and by Whitman) in the efforts to advance a more just and vibrant union. This book analyses Whitman's integrated life, writings, and government work in his urban context to re-evaluate the writer and the nation's capital in a time of transformation. Drawing on an expanded Whitman corpus, including nearly 3,000 Whitman documents the author recently identified in the National Archives, Whitman in Washington demonstrates that the power of Whitman's Civil War and Reconstruction writing emerges, more fully than we could ever before have imagined, from his intimate knowledge of the capital city, its bureaucracies, and its tumultuous post-war history.
The People's Peace

The People's Peace

Kenneth O. Morgan

Oxford University Press
2021
nidottu
The People's Peace: Britain since 1945 is the first comprehensive study by a professional historian of British history from 1945 to the present day. It examines the transformation of post-war Britain from the planning enthusiasm of 1945 to the rise of New Labour. Its themes include the troubles of the British economy; public criticism of the legitimacy of the state and its instruments of authority; the co-existence of growing personal prosperity with widespread social inequality; and the debates aroused by decolonization, and Britain's relationship to the Commonwealth, the US and Europe. Changes in cultural life, from the puritanical 'austerity' of the 1940's, through the 'permissiveness' of the 1960s, to the tensions and achievements of recent years are also charted. Using a wide variety of sources, including the records of political parties and the most recently released documents from the Public Records Office, Kenneth Morgan brings the story right up to date and draws comparisons with the post-war history of other nations. This penetrating analysis by a leading twentieth-century historian will prove invaluable to anyone interested in the development of the Britain of today.
Conservative Liberalism, Ordo-liberalism, and the State

Conservative Liberalism, Ordo-liberalism, and the State

Kenneth Dyson

Oxford University Press
2021
sidottu
This book uses extensive original archival and elite interview research to examine the attempt to rejuvenate liberalism as a means of disciplining democracy and the market through a new rule-based economic and political order. This rebirth took the form of conservative liberalism and, in its most developed form, Ordo-liberalism. It occurred against the historical background of the great transformational crisis of liberalism in the first part of the twentieth century. Conservative liberalism evolved as a cross-national phenomenon. It included such eminent and cultured liberal economists as James Buchanan, Frank Knight, Henry Simons, Ralph Hawtrey, Jacques Rueff, Luigi Einaudi, Walter Eucken, Friedrich Hayek, Alfred Müller-Armack, Wilhelm Röpke, Alexander Rüstow, and Paul van Zeeland, as well as leading lawyers like Louis Brandeis, Franz Böhm, and Maurice Hauriou. Conservative liberals also played a formative role in establishing new international networks, notably the Mont Pèlerin Society. The book investigates the rich intellectual inheritance of this variant of new liberalism from aristocratic liberalism, ethical philosophy, and religious thought. It also locates the social basis of conservative liberalism and Ordo-liberalism in the cultivated bourgeois intelligentsia. The book goes on to examine the attempts to embed this new disciplinary form of liberalism in Britain, France, Germany, Italy, and the United States, and to consider the determinants of its varying significance across space and over time. It concludes by assessing the historical significance and contemporary relevance of conservative liberalism and Ordo-liberalism as liberalism confronts a new transformational crisis at the beginning of the new millennium. Is their promise of disciplining democracy and the market a hollow one?
Coercion and the Nature of Law

Coercion and the Nature of Law

Kenneth Einar Himma

Oxford University Press
2020
sidottu
The Coercion Thesis has been a subject of longstanding debate, but legal positivist scholarship over the last several decades has concluded that coercion is not necessary for law. Coercion and the Nature of Law is concerned with reviving the Coercion Thesis, presenting a strong case for the inherently coercive nature of legal regulation, and arguing that anything properly characterized as a legal system must back legal norms prohibiting breaches of the peace with the threat of a coercive sanction. Himma presents the argument that people are self-interested beings who must compete in a world of scarcity for everything they need to survive and thrive. The need to compete for resources naturally leads to conflict that can breach the peace, and threatens the ability to live together in a community and reap the social benefits of cooperation. Law only functions as a system if it can maintain the peace enough for community to continue, and thus systems of law cannot succeed in doing anything that we want systems of law to do unless they back laws prohibiting violent assaults on persons or property with the threat of punishment; without sanctions, we would descend into something resembling a condition of war-of-all-against-all. We adopt coercive systems of regulation precisely to avoid having to live under such conditions. The book is divided into three parts: (1) a prima facie logical-empirical case for the Coercion Thesis, (2) a study of the "society of angels" and international law counterexamples, and why they do not refute the thesis, and (3) an analysis of how law guides behaviour and the implications of the Coercion Thesis on reasons for action. Going against the current conventional wisdom in legal philosophy, Himma makes a systematic defence of the Coercion Thesis arguing that coercion or enforcement mechanisms are not only a necessary feature of legal systems, but a conceptually necessary feature of legal systems.
Whitman in Washington

Whitman in Washington

Kenneth M. Price

Oxford University Press
2023
nidottu
During Walt Whitman's decade in Washington, DC, 1863-1873, he labored intensely, at times seeming to have three lives at once. He wrote the most distinguished journalism of his career; came into his own as a writer of letters; crafted memorable Civil War poetry, Drum-Taps and Sequel to Drum-Taps and later folded it into heavily revised and expanded versions of Leaves of Grass; and produced his searching but also flawed critique of American culture, Democratic Vistas. Whitman's work through the first three editions of Leaves often receives the highest praise, yet his writing in the Washington years is exceptional, too, by any reckoning—and is all the more remarkable given that he also cared for thousands of wounded and sick soldiers in Washington hospitals, serving as an attentive visitor. In addition, he served as a government clerk in various positions, most notably in the attorney general's office when much was accomplished on the road toward a multi-racial democracy including efforts to suppress the Ku Klux Klan, and much was also missed (both by the attorney general's office and by Whitman) in the efforts to advance a more just and vibrant union. Kenneth M. Price analyses Whitman's integrated life, writings, and government work in his urban context to re-evaluate the writer and the nation's capital in a time of transformation. Drawing on an expanded Whitman corpus, including nearly 3,000 Whitman documents Price recently identified in the National Archives, Whitman in Washington demonstrates that the power of Whitman's Civil War and Reconstruction writing emerges, more fully than previously imagined, from his intimate knowledge of the capital city, its bureaucracies, and its tumultuous post-war history.
Luther and the Peasants

Luther and the Peasants

Kenneth G. Appold

Oxford University Press
2025
sidottu
The German Peasants' Revolts of 1525 were a defining moment both for the Protestant Reformation and the history of European culture. But while the conflicts are well-studied, they are typically analyzed today from political and socioeconomic perspectives, whereas the protagonists themselves framed them in religious and theological terms. Luther and the Peasants takes these perspectives seriously to offer a novel and timely reinterpretation of the uprisings. A detailed examination of peasants' religious lives reveals commitments to peace, social harmony, and the environment that came into conflict with spiritual priorities of the Protestant Reformation, notably with those of Martin Luther. Drawing on the peasants' own documents, such as the famous manifesto The Twelve Articles, the book provides a thorough re-examination their actions, including their negotiations with lords and their organization into bands and Christian brotherhoods, and a fresh analysis of their behavior in battle. This ritual reconstruction makes peasants' statements and behaviors historiographically legible for the first time, effectively giving voice to an illiterate rural people, and offers new ways of reading Luther's 1525 writings on peasants, which are among his most challenging works. In this context, the 1525 conflict between Luther and the peasants comes to light as the collision of two different religious worlds, each incomprehensible to the other. This, in turn, reveals the important role played by religion in a defining moment of early modern European history.