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1000 tulosta hakusanalla Gerhard Hauser

Customer Relationship Management

Customer Relationship Management

Gerhard Raab; Riad A. Ajami; G. Jason Goddard

TAYLOR FRANCIS LTD
2024
nidottu
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
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The Psychology of Marketing

The Psychology of Marketing

Gerhard Raab; G. Jason Goddard; Alexander Unger

TAYLOR FRANCIS LTD
2024
nidottu
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
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South Africa’s High-Stress Security Environment

South Africa’s High-Stress Security Environment

Gerhard Schoeman

TAYLOR FRANCIS LTD
2024
sidottu
This book presents valuable insights into the realities faced by security personnel as they deal with life-threatening situations in a high-stress security environment. The causes and consequences of stress are explored, followed by a comprehensive discussion of coping strategies and the negative consequences of not being able to cope effectively. In this book, a scientifically tested accessible model is also developed, which provides a visual overview of the stress management process and captures the flow between stressors, personality, and coping strategies.South Africa's High-Stress Security Environment is a helpful guide for anyone who wants to gain a wider understanding and appreciation of the challenges and the courage of security personnel – which we often take for granted.Print edition not for sale in Sub Saharan Africa.
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Water Lust

Water Lust

Gerhard Pohle

Friesenpress
2024
pokkari
Gerhard Pohle fell in love with the water when he was a child. His parents travelled widely, and he spent his formative years in Indonesia, Madagascar, and India, along with his native Germany. Snorkeling in tropical waters left the little boy with a fascination for marine life-an undertow that would keep pulling him back towards the sea.This water-loving child-who had only occasionally seen the inside of a classroom-would eventually earn a doctorate and become a marine biologist, but it would be far from easy. The journey would take another twenty years and cross five different continents. It would pit him against everything from an education system determined to discard him to a raging civil war. Rejections, heartbreaks, family crises, and his own crumbling self-esteem would test his resilience, but that resilience would never run dry for long.An unvarnished inspirational coming-of-age story about travel and family, about love, friendship, and loneliness, about being dismissed as "not worth teaching," and about learning anyway-despite everything life throws at you.
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Water Lust

Water Lust

Gerhard Pohle

Friesenpress
2024
sidottu
Gerhard Pohle fell in love with the water when he was a child. His parents travelled widely, and he spent his formative years in Indonesia, Madagascar, and India, along with his native Germany. Snorkeling in tropical waters left the little boy with a fascination for marine life-an undertow that would keep pulling him back towards the sea.This water-loving child-who had only occasionally seen the inside of a classroom-would eventually earn a doctorate and become a marine biologist, but it would be far from easy. The journey would take another twenty years and cross five different continents. It would pit him against everything from an education system determined to discard him to a raging civil war. Rejections, heartbreaks, family crises, and his own crumbling self-esteem would test his resilience, but that resilience would never run dry for long.An unvarnished inspirational coming-of-age story about travel and family, about love, friendship, and loneliness, about being dismissed as "not worth teaching," and about learning anyway-despite everything life throws at you.
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Arrows of God: Essays on Job, the Apostle Paul, Immanuel Kant, St. Augustine, Martin Luther, René Descartes, Bob Marley, and more

Arrows of God: Essays on Job, the Apostle Paul, Immanuel Kant, St. Augustine, Martin Luther, René Descartes, Bob Marley, and more

Gerhard Venter

Independently Published
2019
nidottu
God uses flawed people to achieve His purpose. He shoots a straight shot with a crooked arrow. This is a collection of essays about God's crooked arrows throughout history.This is a collection of theological essays about the people who, through the ages, have woven the rich tapestry of what we believe today. I write about Job's rebellion against God; the countless miles traveled by Paul and his companions; Augustine's struggle against the Donatists - about a host of theologians, reformers, and reprobates who formed our spiritual world.
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Slay Your Pain Giant: A Christian Victory over Chronic Pain

Slay Your Pain Giant: A Christian Victory over Chronic Pain

Gerhard Venter

Independently Published
2012
nidottu
Your pain giant may have been stalking you for months, years, or decades. Or he may have appeared in the flash of an exploding IED or in the crash of a car accident. Or he may have entered your life during the sudden onset of an illness.Suddenly, he's there. Maybe you don't realize right away how big he is. Then you look up and he's blocking out the sun.You look at your armament and all you have is a sling and a handful of pebbles. And your legs turn into water. Nine-one-one? This is Gerhard. I'm going to need help here. This one's too big for me. I passed my SATs and that job interview and maybe even made it through a divorce or the death of a loved one. But this one scares me out of my wits.The giant attacks. He grabs hold of you and he just does-not-let-go. He could lift you up and drop you on his knee in a classic back breaker. Or you may be feeling great one moment, and the next run into the giant's clothesline. But more often than not, Goliath is not playing - he brandishes his huge spear and you realize that he's out for blood. You begin to understand that he may very well take your life. You need a plan. You need a strategy. You need to fight back. In fact, you need to kill this oversized son-of-a-so-and-so.Most of all, you need backup. You need your big brother on the scene. You need the police. You need to call the cavalry. You need the National Guard. In fact, you need the Marines. No, cancel all of that. You need someone in your corner who was betrayed by a close friend, arrested in the middle of the night and beaten up; who was tied up, faced two sham trials, and was mocked and humiliated by soldiers; someone who was scourged with a cruel whip, had thorns pressed into his head, and was forced to carry a heavy wooden beam through crowds who mocked him and spat on him; and who finally had nails driven through his hands and feet and was hoisted up on a cross and left to die. Man, does he know a thing or two about being manhandled by giants But in going through all of that, this man slew all of the giants there ever were. And why not? He had serious backup. His Father is the Almighty God of the universe. Besides, he had an earthly ancestor, David, who did, in fact, kill a giant. You can say giant-slaying ran in his family. So let's get down to business. The serious business of dealing with chronic pain that's threatening to overwhelm you.
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Arrows of God: Essays on Job, the Apostle Paul, Immanuel Kant, St. Augustine, Martin Luther, René Descartes, Bob Marley, and more

Arrows of God: Essays on Job, the Apostle Paul, Immanuel Kant, St. Augustine, Martin Luther, René Descartes, Bob Marley, and more

Gerhard Venter

Independently Published
2019
nidottu
God's Arrows Are Not StraightIf you and I are God's arrows, then He sure is going to have a hard time hitting the target.God uses flawed people to achieve His purpose. He shoots a straight shot with a crooked arrow. This is a collection of essays about God's crooked arrows throughout history.This is a collection of theological essays about the people who, through the ages, have woven the rich tapestry of what we believe today. I write about Job's rebellion against God; the countless miles traveled by Paul and his companions; Augustine's struggle against the Donatists - about a host of theologians, reformers, and reprobates who formed our spiritual world.This book is about the people who featured in the history of Christianity.
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