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1000 tulosta hakusanalla Seth a. Graham

Are You Afraid of the Dark?

Are You Afraid of the Dark?

Seth C. Adams

One More Chapter
2019
nidottu
Perfect for fans of Stephen King, Dean Koontz and Ray Bradbury You never know what’s lurking out of sight… Dealing with the tragic death of his father, 14-year-old Reggie finds the isolation of the woods near his house comforting. Until one day, a man – stumbling, bleeding, clearly distressed – emerges from the shadows. Reggie hides the man in his treehouse, and helps the stranger recover. Each with stories to share, soon the pair form a strange friendship. But then Reggie learns that his new friend is a ruthless contract killer. And when the killer decides to make a break over the Mexican border, with law enforcement in hot pursuit, Reggie must decide whether to honor the bond with his newfound father figure, or betray it and bring a brutal murderer to justice… A powerful, emotional, thrilling rollercoaster of a read from the author of If You Go Down to the Woods
Unlocking the Sky: Glenn Hammond Curtiss and the Race to Invent the Airplane
Unlocking the Sky tells the extraordinary tale of the race to design, refine, and manufacture a manned flying machine, a race that took place in the air, on the ground, and in the courtrooms of America. While the Wright brothers threw a veil of secrecy over their flying machine, Glenn Hammond Curtiss -- perhaps the greatest aviator and aeronautical inventor of all time -- freely exchanged information with engineers in America and abroad, resulting in his famous airplane, the June Bug, which made the first ever public flight in America. Fiercely jealous, the Wright brothers took to the courts to keep Curtiss and his airplane out of the sky and off the market. Ultimately, however, it was Curtiss's innovations and designs, not the Wright brothers', that served as the model for the modern airplane.
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
An Economist Best Book of the YearA PBS NewsHour Book of the YearAn Entrepeneur Top Business Book An Amazon Best Book of the Year in Business and LeadershipNew York Times Bestseller Foreword by Steven Pinker, author of The Better Angels of our Nature Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
EVERYBODY LIES

EVERYBODY LIES

SETH STEPHENS DAVIDOWITZ

HARPERCOLLINS PUBLISHERS INC
2022
nidottu
Foreword by Steven PinkerBlending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
Power Up

Power Up

Seth Fishman

Greenwillow Books
2019
sidottu
"Innovative." --New York Times Book Review"For the four- to eight-year-old who goes nonstop." --Philadelphia TribuneThe companion to the popular and award-winning A Hundred Billion Trillion Stars.This captivating and educational picture book from Seth Fishman and Isabel Greenberg introduces young readers to basic facts about energy and the human body. Fun, informative and accessible, Power Up is perfect for classroom and family sharing. A great title to read along with Andrea Beaty's Ada Twist, Scientist and Oliver Jeffers's Here We Are. Did you know there is enough energy in your pinkie finger to power an entire city? And that everything you do--running, jumping, playing, and exploring--uses that same energy inside of you?In the companion to the acclaimed A Hundred Billion Trillion Stars, Seth Fishman and Isabel Greenberg explore the relationship between energy and the human body, breaking down complicated concepts into small, child-friendly segments. Seth Fishman's playful text explores the science behind the most energetic kids, while Isabel Greenberg's vibrant illustrations offer plenty for children to explore in multiple readings.Ideal for curious kids and classroom learning, this engaging book is for fans of Elin Kelsey's You Are Stardust and John Scieszka's Science Verse.This nonfiction picture book is an excellent choice to share in the classroom or at home, in particular for children ages 4 to 6.
When I Wake Up

When I Wake Up

Seth Fishman

Greenwillow Books
2021
sidottu
Every single day holds so many possibilities--how do you choose what to do when you wake up? Award-winning author Seth Fishman and acclaimed illustrator Jessixa Bagley introduce a young child and four different paths for their day in this inventive and original picture book that recognizes the imagination, courage, and independence of every child.When an imaginative young child wakes up before their parents, they know that they're supposed to stay in bed until the clock says 7:00. But that's no fun--so what should they do instead? Make breakfast? Build a city? Ride a scooter? Dig in the garden?Each choice leads to a different path for the day. And in the end, the child makes the best decision of all--to curl up, safe and loved, between Mom and Dad.When I Wake Up begins in black-and-white, and then each of the child's four choices is rendered in a different color. Every spread includes all four choices, so readers can enjoy this book traditionally, reading all four colors at once, or they can choose one color to follow from beginning to end.Jessixa Bagley's masterful and ingenious artwork beautifully complements Seth Fishman's lyrical text that celebrates imagination, creativity, independence, and love. When I Wake Up begs to be read over and over again--and can change every time. Both children and parents will enjoy sharing this timeless story--no matter when they wake up or what time the clock says.
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
Foreword by Steven PinkerBlending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
Don't Trust Your Gut: Using Data to Get What You Really Want in Life
"Seth Stephens-Davidowitz is more than a data scientist. He is a prophet for how to use the data revolution to reimagine your life. Don't Trust Your Gut is a tour de force--an intoxicating blend of analysis, humor, and humanity." -- Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is HumanBig decisions are hard. We consult friends and family, make sense of confusing "expert" advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement--such as who we marry, how to date, where to live, what makes us happy--based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.In Don't Trust Your Gut, economist, former Google data scientist, and New York Times bestselling author Seth Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our own lives. In the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles. Data from hundreds of thousands of dating profiles have revealed surprising successful strategies to get a date; data from hundreds of millions of tax records have uncovered the best places to raise children; data from millions of career trajectories have found previously unknown reasons why some rise to the top.Telling fascinating, unexpected stories with these numbers and the latest big data research, Stephens-Davidowitz exposes that, while we often think we know how to better ourselves, the numbers disagree. Hard facts and figures consistently contradict our instincts and demonstrate self-help that actually works--whether it involves the best time in life to start a business or how happy it actually makes us to skip a friend's birthday party for a night of Netflix on the couch. From the boring careers that produce the most wealth, to the old-school, data-backed relationship advice so well-worn it's become a literal joke, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better.Lively, engrossing, and provocative, the end result opens up a new world of self-improvement made possible with massive troves of data. Packed with fresh, entertaining insights, Don't Trust Your Gut redefines how to tackle our most consequential choices, one that hacks the market inefficiencies of life and leads us to make smarter decisions about how to improve our lives. Because in the end, the numbers don't lie.
Don't Trust Your Gut: Using Data to Get What You Really Want in Life
"Seth Stephens-Davidowitz is more than a data scientist. He is a prophet for how to use the data revolution to reimagine your life. Don't Trust Your Gut is a tour de force--an intoxicating blend of analysis, humor, and humanity." -- Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is HumanBig decisions are hard. We consult friends and family, make sense of confusing "expert" advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement--such as who we marry, how to date, where to live, what makes us happy--based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.In Don't Trust Your Gut, economist, former Google data scientist, and New York Times bestselling author Seth Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our own lives. In the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles. Data from hundreds of thousands of dating profiles have revealed surprising successful strategies to get a date; data from hundreds of millions of tax records have uncovered the best places to raise children; data from millions of career trajectories have found previously unknown reasons why some rise to the top.Telling fascinating, unexpected stories with these numbers and the latest big data research, Stephens-Davidowitz exposes that, while we often think we know how to better ourselves, the numbers disagree. Hard facts and figures consistently contradict our instincts and demonstrate self-help that actually works--whether it involves the best time in life to start a business or how happy it actually makes us to skip a friend's birthday party for a night of Netflix on the couch. From the boring careers that produce the most wealth, to the old-school, data-backed relationship advice so well-worn it's become a literal joke, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better.Lively, engrossing, and provocative, the end result opens up a new world of self-improvement made possible with massive troves of data. Packed with fresh, entertaining insights, Don't Trust Your Gut redefines how to tackle our most consequential choices, one that hacks the market inefficiencies of life and leads us to make smarter decisions about how to improve our lives. Because in the end, the numbers don't lie.
The Ocean in Your Bathtub

The Ocean in Your Bathtub

Seth Fishman

Greenwillow Books
2020
sidottu
"A fabulous find."--School Library Journal (starred review)"A wealth of information."--BooklistPerfect for curious kids From shore to suburb, the ocean connects all of us in unexpected ways--through the weather, our water, our food sources, and more In their signature informative and child-friendly style, the award-winning creators of A Hundred Billion Trillion Stars explore how the ocean affects everyone, no matter where they live, and how everyone affects the ocean. Fans of Jess Keating's Shark Lady and Kate Messner's The Brilliant Deep will be hooked. Did you know that oceans cover 71 percent of our planet and contain 97 percent of the earth's water? That seven out of every ten breaths you take contains oxygen that comes from oceanic plant life? No matter how far from the ocean you live, it is part of your life, every single day. And you are part of the ocean's life, too. Every time you flush the toilet or throw something away, you might be sending it to the ocean--and every time you do a good deed, such as pick up litter or recycle, you are helping the ocean Acclaimed creators Seth Fishman and Isabel Greenberg explore how the earth's five oceans affect daily life for everyone on the planet and present surprising information about the ocean ecosystem in a fun, accessible story.
The Ocean in Your Bathtub

The Ocean in Your Bathtub

Seth Fishman

Greenwillow Books
2022
nidottu
"A fabulous find."--School Library Journal (starred review)"A wealth of information."--BooklistPerfect for curious kids From shore to suburb, the ocean connects all of us in unexpected ways--through the weather, our water, our food sources, and more In their signature informative and child-friendly style, the award-winning creators of A Hundred Billion Trillion Stars explore how the ocean affects everyone, no matter where they live, and how everyone affects the ocean. Fans of Jess Keating's Shark Lady and Kate Messner's The Brilliant Deep will be hooked. Did you know that oceans cover 71 percent of our planet and contain 97 percent of the earth's water? That seven out of every ten breaths you take contains oxygen that comes from oceanic plant life? No matter how far from the ocean you live, it is part of your life, every single day. And you are part of the ocean's life, too. Every time you flush the toilet or throw something away, you might be sending it to the ocean--and every time you do a good deed, such as pick up litter or recycle, you are helping the ocean Acclaimed creators Seth Fishman and Isabel Greenberg explore how the earth's five oceans affect daily life for everyone on the planet and present surprising information about the ocean ecosystem in a fun, accessible story.
Up Your Nose

Up Your Nose

Seth Fishman

Greenwillow Books
2022
sidottu
What exactly are germs? And what do they do? The acclaimed and award-winning author and artist of A Hundred Billion Trillion Stars have created a timely--and funny --introduction to germs and the human body's natural response to the microscopic (sometimes) organisms. An informative and accessible choice for fans of Andrea Beatty's Ada Twist, Scientist and Kimberly Derting and Shelli R. Johannes's Loves Science series.Did you know that there are quadrillions of germs in the world? And that hundreds of billions of germs may be in the room around you--and inside you as well?Acclaimed creators Seth Fishman and Isabel Greenberg explore the five main types of germs--bacteria, viruses, protozoa, fungi, and helminths--and the human immune system that protects us from them. Seth Fishman expertly breaks down this complex topic with humor--and with a large dose of wonder at the human body and the world around us. Isabel Greenberg's signature bright, comic-style illustrations bring life to this microscopic landscape so that young readers can pore over each page.Full of fascinating facts, Up Your Nose is perfect for curious children and classroom learning.
Power Up

Power Up

Seth Fishman

Greenwillow Books
2021
nidottu
"Innovative." --New York Times Book Review"For the four- to eight-year-old who goes nonstop." --Philadelphia TribuneThe companion to the popular and award-winning A Hundred Billion Trillion Stars.This captivating and educational picture book from Seth Fishman and Isabel Greenberg introduces young readers to basic facts about energy and the human body. Fun, informative and accessible, Power Up is perfect for classroom and family sharing. A great title to read along with Andrea Beaty's Ada Twist, Scientist and Oliver Jeffers's Here We Are. Did you know there is enough energy in your pinkie finger to power an entire city? And that everything you do--running, jumping, playing, and exploring--uses that same energy inside of you?In the companion to the acclaimed A Hundred Billion Trillion Stars, Seth Fishman and Isabel Greenberg explore the relationship between energy and the human body, breaking down complicated concepts into small, child-friendly segments. Seth Fishman's playful text explores the science behind the most energetic kids, while Isabel Greenberg's vibrant illustrations offer plenty for children to explore in multiple readings.Ideal for curious kids and classroom learning, this engaging book is for fans of Elin Kelsey's You Are Stardust and John Scieszka's Science Verse.This nonfiction picture book is an excellent choice to share in the classroom or at home, in particular for children ages 4 to 6.
Mindful Cognitive Behavioral Therapy

Mindful Cognitive Behavioral Therapy

Seth J. Gillihan

HARPERCOLLINS PUBLISHERS INC
2023
sidottu
A practicing psychologist—one of the top popularizers of Cognitive Behavioral Therapy (CBT)—offers a fresh, welcome approach for treating mental health issues that speaks to our times, blending mindfulness and spirituality with CBT to effectively overcome negative thinking, achieve deep healing, and truly attain lasting peace.Mental health professionals have numerous tools and techniques to help their patients battle depression and illness. But while these methods can alleviate the pain, they are often only temporary. Based on his extensive knowledge of Cognitive Behavioral Therapy (CBT) and his personal experience with depression and illness, Dr. Seth J. Gillihan believes we need to do more than relieve our symptoms to become healthy and whole. To achieve long-lasting wellness and good health, we must embrace the spiritual in our healing.By incorporating insights from both Christianity and Buddhism and mindfulness into the therapeutic process, we can exponentially magnify the healing CBT provides. Gillihan calls his method Mindful Cognitive Behavioral Therapy and shows how it can be used successfully to master negative thoughts and behaviors and choose the right actions to become fully present and at peace in our daily lives.This extraordinary guide shows how to banish the stubborn lies we tell ourselves—that we’re unlovable, stupid, unworthy, defective—and adapt new healthful and spiritual practices that can help us retrain our minds to focus on the deep truths of our existence—that we are perfect in our imperfections, and most important, that we are beings deserving of love.
Build Your Own Plug-In Hybrid Electric Vehicle

Build Your Own Plug-In Hybrid Electric Vehicle

Seth Leitman

McGraw-Hill Professional
2009
nidottu
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.A Step-by-Step Guide to Building a Plug-In Hybrid Electric Vehicle from the Ground UpWritten by clean energy guru and electric vehicle expert Seth Leitman, this hands-on guide gives you the latest technical information and easy-to-follow instructions for building a plug-in hybrid electric vehicle (PHEV). "Written by Seth Leitman, longtime green vehicle/sustainability expert and author of "Build Your Own Electric Vehicle," this 275-page book provides an overview of the technology and the issues in doing a conversion, and it works well as a different way in to the open source material that can be found at http://www.eaa-phev.org or the easier-to-remember http://www.priusplus.org." -- CalCars.orgBuild Your Own Plug-In Hybrid Electric Vehicle puts you in the driver's seat when it comes to hitting the road in a reliable, economical, and environmentally friendly ride. Inside, you'll find complete details on the hybrid powertrain and all the required components, including the motor, battery, and chassis. The book covers the plug-in hybrids currently on the market as well as hybrid conversion companies, conversion kits, and related resources. Pictures, diagrams, charts, and graphs illustrate each step along the way. With this how-to guide on hand, you'll be behind the wheel of your own plug-in hybrid electric automobile in no time!Build Your Own Plug-In Hybrid Electric Vehicle covers:Energy savings and environmental benefitsPHEV backgroundDrivetrain components and designChassis selectionDC and AC motor typesBatteries and chargersThe conversion processLicensing and insuranceSafety, maintenance, troubleshooting, and warrantiesClubs and associations Additional resources
Build Your Own Electric Vehicle, Third Edition

Build Your Own Electric Vehicle, Third Edition

Seth Leitman; Bob Brant

TAB Books Inc
2013
nidottu
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.BUILD, CONVERT, OR BUY A STATE-OF-THE-ART ELECTRIC VEHICLEThoroughly revised and expanded, Build Your Own Electric Vehicle, Third Edition, is your go-to guide for converting an internal combustion engine vehicle to electric or building an EV from the ground up. You'll also find out about the wide variety of EVs available for purchase and how they're being built. This new editiondetails all the latest breakthroughs, including AC propulsion and regenerative braking systems, intelligent controllers, batteries, and charging technologies.Filled with updated photos, this cutting-edge resource fully describes each component--motor, battery, controller, charger, and chassis--and provides illustrated, step-by-step instructions on how to assemble all the parts. Exclusive web content features currentsupplier and dealer lists. Custom-built for environmentalists, engineers, students, hobbyists, and mechanics, this hands-on guide puts you in the fast lane toward a cost-effective, reliable green machine.Build Your Own Electric Vehicle, Third Edition, covers:Environmental impact and energy savingsThe best EV for you--purchase trade-offs, conversion trade-offs, and conversion costsChassis and designDifferent types of electric motors and controllersLithium EV batteriesChargers and electrical systemsEV builds and conversionsLicensing and insuring your EVDriving and maintenanceList of manufacturers and dealers regularly updated on website
Programming The Universe

Programming The Universe

Seth Lloyd

Vintage
2007
pokkari
IN THE BEGINNING WAS THE BIT...The universe is made of bits of information and it has been known for more than a century that every piece of the the universe - every electron, atom and molecule - registers these bits and that information. It is only in the last years, however, with the discovery and development of quantum computers, that scientists have gained a fundamental understanding of just how that information is registered and processed.Building on recent breakthroughs in quantum computation, Seth Lloyd shows how the universe itself is a giant computer. Every atom and elementary particle stores these bits, and every collision between those atoms and particles flips the bits into a new arrangement and effortlessly spins out beautiful and complex systems, including galaxies, planets and life itself.But every computer needs a program, the set of instructions that tell it what patterns to create. Where did the bits come from that tell the universe to create its magnificent complexity? Who - or what - is programming the universe?
Leadership, Work, and the Dark Side of Personality
Leadership, Work, and the Dark Side of Personality uses an interpersonal psychological perspective to unite general theories of both personality and leadership. By focusing in on the interpersonal, the book characterizes social behaviors by their agency (how dominant they are) and by their communion (how relational and nurturing they are). It argues that these interpersonal dimensions align closely with the traditional structure of leader behaviors—both task-related and relationship oriented behaviors—and uses those frameworks to orient trait theory for both normal-range personality traits and subclinical (dark side) traits. After overviewing the history of leadership theory, reviewing normal range personality traits (Extraversion, Neuroticism, Conscientiousness, Agreeableness and Openness) and subclinical traits, such as the Dark Triad (Narcissism, Machiavellianism and Psychopathy), the book moves on to thoroughly bring the perspective of interpersonal psychology to bear on questions of personality and leadership, and ends by narrowing in on how the dark side of personality affects the leadership process—for better and for worse.
Purple Cow

Purple Cow

Seth Godin

Penguin Books Ltd
2005
pokkari
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.