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1000 tulosta hakusanalla Seth a. Graham

Free Prize Inside

Free Prize Inside

Seth Godin

Penguin Books Ltd
2006
pokkari
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
Small is the New Big

Small is the New Big

Seth Godin

Penguin Books Ltd
2007
pokkari
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years. Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo LessSmall is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'
Binge Trading

Binge Trading

Seth Freedman

Penguin Books Ltd
2009
pokkari
What is it like to make millions before you turn 20? What drives City traders to excess in their quest for extreme wealth? And what happens when they lose it all overnight? This is the first account of life in today's Square Mile, laying bare the tricks, lifestyles and minds of the men who gamble with millions and influence all our lives. It's a thrilling insider story, full of anecdotes and personalities in the style of Liar's Poker and Kitchen Confidential.
The Municipalists

The Municipalists

Seth Fried

Penguin Putnam Inc
2019
nidottu
A novel about an unlikely pair of lonely outsiders--one human, one AI--on an adventure to save the great American city of Metropolis written by one of the most exciting new voices in fiction (Charles Yu) In Metropolis, the gleaming city of tomorrow, the dream of the great American city has been achieved. But all that is about to change, unless a neurotic, rule-following bureaucrat and an irreverent, freewheeling artificial intelligence can save the city from a mysterious terrorist plot that threatens its very existence. Henry Thompson has dedicated his life to improving America's infrastructure as a proud employee of the United States Municipal Survey. So when the agency comes under attack, he dutifully accepts his unexpected mission to visit Metropolis looking for answers. But his plans to investigate quietly, quickly, and carefully are interrupted by his new partner: a day-drinking know-it-all named OWEN, who also turns out to be the projected embodiment of the agency's supercomputer. Soon, Henry and OWEN are fighting to save not only their own lives and those of the city's millions of inhabitants, but also the soul of Metropolis. The Municipalists is a thrilling, funny, and touching adventure story, a tour-de-force of imagination that trenchantly explores our relationships to the cities around us and the technologies guiding us into the future.
The Savvy Academic

The Savvy Academic

Seth J. Schwartz

OXFORD UNIVERSITY PRESS INC
2022
nidottu
This approachable guide meets health and social sciences scholars at their level--either as a reference text or as an enchanting but practical read--and walks them through each stage of their academic publishing journey. Drawing on a wealth of examples from his own experience mentoring others and publishing 300+ articles, Dr. Schwartz engages early, mid-, and senior-level professionals as well as graduate students and postdoctoral fellows alike, to demystify each stage of the writing and publishing process. Employing a reader-friendly, accessible voice, Dr. Schwartz's style captivates readers across disciplines, with a refreshing, can-do perspective. Before diving in, the author relates his own personal story in scholarly publishing, inviting all academics to unlock the high-impact writer within. The next set of chapters tackle the nuts and bolts of the academic publishing process, with basics such as topic selection, data analysis for publication, writing preparation, drafting and editing manuscripts, and journals submissions. The book advances into more innovative topics that can be simultaneously intimidating and rewarding, including recruiting and collaborating with coauthors, developing a network, navigating the peer review process, publishing nonempirical papers, getting creative with rejected manuscripts, foraying into Open Access and fee-based publishing, and even how to publish a book or book chapter. Designed as a digital mentor, The Savvy Academic is the ultimate tool for students, fellows, and scholarly professionals of a broad range of experiences in the health and social sciences who are looking to launch or elevate their scholarly publication career.
The Inevitable Party

The Inevitable Party

Seth Masket

Oxford University Press Inc
2016
sidottu
Seth Masket's The Inevitable Party is a study of anti-party reforms and why they fail. Numerous reform movements over the past century have designated parties as the enemy of democracy, and they have found a willing ally in the American people in their efforts to rein in and occasionally root out parties. Masket investigates several of these anti-party reform efforts - from open primaries to campaign finance restrictions to nonpartisan legislatures - using legislative roll call votes, campaign donations patterns, and extensive interviews with local political elites. These cases each demonstrate parties adapting to, and sometimes thriving amidst, reforms designed to weaken or destroy them. The reason for these reforms' failures, the book argues, is that they proceed from an incorrect conception of just what a party is. Parties are not rigid structures that can be wished or legislated away; they are networks of creative and adaptive policy demanders who use their influence to determine just what sorts of people get nominated for office. Even while these reforms tend to fail, however, they impose considerable costs on society, usually reducing transparency and accountability in politics and government.
The Inevitable Party

The Inevitable Party

Seth Masket

Oxford University Press Inc
2016
nidottu
Seth Masket's The Inevitable Party is a study of anti-party reforms and why they fail. Numerous reform movements over the past century have designated parties as the enemy of democracy, and they have found a willing ally in the American people in their efforts to rein in and occasionally root out parties. Masket investigates several of these anti-party reform efforts - from open primaries to campaign finance restrictions to nonpartisan legislatures - using legislative roll call votes, campaign donations patterns, and extensive interviews with local political elites. These cases each demonstrate parties adapting to, and sometimes thriving amidst, reforms designed to weaken or destroy them. The reason for these reforms' failures, the book argues, is that they proceed from an incorrect conception of just what a party is. Parties are not rigid structures that can be wished or legislated away; they are networks of creative and adaptive policy demanders who use their influence to determine just what sorts of people get nominated for office. Even while these reforms tend to fail, however, they impose considerable costs on society, usually reducing transparency and accountability in politics and government.
Waging Insurgent Warfare

Waging Insurgent Warfare

Seth G. Jones

Oxford University Press Inc
2017
sidottu
Since the end of World War II, there have been 181 insurgencies around the world. Today, there are over three dozen violent insurgencies, including in such high-profile countries as Iraq, Syria, Libya, Afghanistan, and Ukraine. These insurgencies have been led by a range of groups, from the Islamic State in Iraq and Syria to the Taliban in Afghanistan. In fact, most warfare today occurs in the form of insurgencies. If we are to understand modern warfare, we need to understand insurgencies. While numerous books have been written on the subject of insurgencies, there is no book that brings together all of what we know into one accessible volume that policymakers can understand and use. Waging Insurgent Warfare is that book. Seth G. Jones, who has been deeply involved in the Afghanistan war over the last decade, aims to help policymakers, scholars, and general readers better understand how groups start, wage, and end insurgencies. He weaves together examples from today and from recent history into an analytic synthesis that focuses on several sets of questions. First, what factors contribute to the rise of an insurgency? Second, what are the key components involved in conducting an insurgency? As he explains, insurgent groups need to decide on a strategy, employ a range of tactics, select an organizational structure, secure outside aid from state and non-state actors, and conduct information campaigns. They then have to routinely re-assess these decisions over the course of an insurgency. Third, what factors contribute to the end of insurgencies? Finally, what do the answers to these questions mean for the conduct of counterinsurgency warfare? Waging Insurgent Warfare is not only a practical handbook for understanding insurgent warfare, but it also has implications for waging counterinsurgent warfare. Highly readable, empirically sophisticated, and historically informed, Waging Insurgent Warfare will become a standard work on the topic.
Building Mid-Republican Rome

Building Mid-Republican Rome

Seth Bernard

Oxford University Press Inc
2018
sidottu
Building Mid-Republican Rome offers a holistic treatment of the development of the Mid-Republican city from 396 to 168 BCE. As Romans established imperial control over Italy and beyond, the city itself radically transformed from an ambitious central Italian settlement into the capital of the Mediterranean world. Seth Bernard describes this transformation in terms of both new urban architecture, much of it unprecedented in form and extent, and new socioeconomic structures, including slavery, coinage, and market-exchange. These physical and historical developments were closely linked: building the Republican city was expensive, and meeting such costs had significant implications for urban society. Building Mid-Republican Rome brings both architectural and socioeconomic developments into a single account of urban change. Bernard, a specialist in the period's history and archaeology, assembles a wide array of evidence, from literary sources to coins, epigraphy, and especially archaeological remains, revealing the period's importance for the decline of the Roman state's reliance on obligation and dependency and the rise of slavery and an urban labor market. This narrative is told through an investigation of the evolving institutional frameworks shaping the organization of public construction. A quantitative model of the costs of the Republican city walls reconstructs their economic impact. A new account of building technology in the period allows for a better understanding of the social and demographic profile of the city's builders. Building Mid-Republican Rome thus provides an innovative synthesis of a major Western city's spatial and historical aspects, shedding much-needed light on a seminal period in Rome's development.
Waging Insurgent Warfare

Waging Insurgent Warfare

Seth G. Jones

Oxford University Press Inc
2019
nidottu
Since the end of World War II, there have been 181 insurgencies around the world. In fact, most modern warfare occurs in the form of insurgencies, including in such high-profile countries as Iraq, Syria, Libya, Afghanistan, and Ukraine. However, in spite of their prevalence, we still know relatively little about how insurgencies function. With more than three dozen violent insurgencies currently taking place today, a deeper understanding of insurgent groups is more important than ever. In Waging Insurgent Warfare, Seth G. Jones offers new insights into the dynamics of insurgent groups. Jones weaves together examples from current events and recent history to identify the factors that contribute to the rise of an insurgency, the key components involved in conducting an insurgency, from selecting an organizational structure to securing aid from an outside source, and the elements that contribute to the end of insurgencies. Through examining the strategies, tactics, and campaigns that insurgents use, as well as how these factors relate to each other on the ground, Jones provides a comprehensive understanding of the ways in which insurgent groups operate. Empirically rich and historically informed, Waging Insurgent Warfare features data on over one hundred factors for every insurgency that has taken place between 1946 and 2015. While the primary emphasis revolves around insurgency, the findings in this book also have important implications for waging counterinsurgent warfare. Bringing together the existing body of knowledge on insurgencies, Jones provides a practical, accessible resource to help understand insurgent warfare. The definitive resource on insurgency, Waging Insurgent Warfare will appeal to anyone with an interest in insurgency, counterinsurgency, or modern war.
Reading Baudelaire's Le Spleen de Paris and the Nineteenth-Century Prose Poem
Through its readings of Charles Baudelaire's collection Le Spleen de Paris and other prose poems from the nineteenth century, this book considers the practice of reading prose poetry and how it might be different from reading poetry in verse. Among the numerous factors that helped shape the nascent modernity in Baudelaire's poetic prose are the poems' themes, forms, linguistic qualities, and modes. The contradictions identifiable at the level of prose poetry's discourse are similarly perceptible in other aspects of Baudelaire's poetic language, beyond the discursive: in the poems' formal considerations, which retain recognisable traces of verse despite their prose presentation; and, with respect to both poetic form and thematics, in the sights and sounds that contribute to their poeticity. With a focus on what makes prose texts poetic, this study sheds light on Baudelaire the practitioner of the prose poem, as he navigated and complicated the boundaries between verse, prose, and poetry. Rather than rejecting those categories, Baudelaire forges a poetic space in which the notions of poetry and prose are recast, juxtaposed in a delicate balance in a textual space they manage to share. This coexistence of poetry and prose--previously thought of as incompatible--is the underlying tension and framework that contributes importantly to the modernity of his prose poetry. In turn, this new mode of poetry calls for new modes of reading poetry and new ways of engaging with a text.
The Grammar of Q

The Grammar of Q

Seth Cable

Oxford University Press Inc
2010
sidottu
The Grammar of Q puts forth a novel syntactic and semantic analysis of wh-questions, one that is based upon in-depth study of the Tlingit language, an endangered and under-documented language of North America. A major consequence of this new approach is that the phenomenon classically dubbed "pied-piping" does not actually exist. Cable begins by arguing that wh-fronting in Tlingit does not involve a syntactic relationship between interrogative C and the wh-word. Rather, it involves a probe/Agree relation between C and an overt 'Q-particle' (or 'Q') c-commanding the wh-word. Fronting of the wh-word in Tlingit is a mere by-product of fronting the QP projected by this Q. From this core observation, he develops a syntax and semantics for Tlingit wh-questions. Given the strong similarity between the wh-constructions of Tlingit and those of more widely studied languages, Cable applies his analysis to a range of other languages and finds that such a 'Q-based' theory holds a number of interesting consequences in syntax and semantics.
The Grammar of Q

The Grammar of Q

Seth Cable

Oxford University Press Inc
2010
nidottu
The Grammar of Q puts forth a novel syntactic and semantic analysis of wh-questions, one that is based upon in-depth study of the Tlingit language, an endangered and under-documented language of North America. A major consequence of this new approach is that the phenomenon classically dubbed "pied-piping" does not actually exist. Cable begins by arguing that wh-fronting in Tlingit does not involve a syntactic relationship between interrogative C and the wh-word. Rather, it involves a probe/Agree relation between C and an overt 'Q-particle' (or 'Q') c-commanding the wh-word. Fronting of the wh-word in Tlingit is a mere by-product of fronting the QP projected by this Q. From this core observation, he develops a syntax and semantics for Tlingit wh-questions. Given the strong similarity between the wh-constructions of Tlingit and those of more widely studied languages, Cable applies his analysis to a range of other languages and finds that such a 'Q-based' theory holds a number of interesting consequences in syntax and semantics.
Building Mid-Republican Rome

Building Mid-Republican Rome

Seth Bernard

Oxford University Press Inc
2021
nidottu
Building Mid-Republican Rome offers a holistic treatment of the development of the Mid-Republican city from 396 to 168 BCE. As Romans established imperial control over Italy and beyond, the city itself radically transformed from an ambitious central Italian settlement into the capital of the Mediterranean world. Seth Bernard describes this transformation in terms of both new urban architecture, much of it unprecedented in form and extent, and new socioeconomic structures, including slavery, coinage, and market-exchange. These physical and historical developments were closely linked: building the Republican city was expensive, and meeting such costs had significant implications for urban society. Building Mid-Republican Rome brings both architectural and socioeconomic developments into a single account of urban change. Bernard, a specialist in the period's history and archaeology, assembles a wide array of evidence, from literary sources to coins, epigraphy, and especially archaeological remains, revealing the period's importance for the decline of the Roman state's reliance on obligation and dependency and the rise of slavery and an urban labor market. This narrative is told through an investigation of the evolving institutional frameworks shaping the organization of public construction. A quantitative model of the costs of the Republican city walls reconstructs their economic impact. A new account of building technology in the period allows for a better understanding of the social and demographic profile of the city's builders. Building Mid-Republican Rome thus provides an innovative synthesis of a major Western city's spatial and historical aspects, shedding much-needed light on a seminal period in Rome's development.
Within You Without You

Within You Without You

Seth Rogovoy

OXFORD UNIVERSITY PRESS INC
2024
sidottu
How did the most reluctant member of the Fab Four put his mark on all of their music? This book helps listeners hear how George Harrison shaped the sound of The Beatles and how he carried that sound forward into his solo career Within You Without You is a highly personal exploration of George Harrison's essential contributions to the Beatles and his solo work, as well as his significant role as a Western proponent of Indian music and beliefs. Through close examination of his guitar playing in the Fab Four and his songwriting both in and out of the Beatles, author Seth Rogovoy demystifies the enigma of this most reluctant of rock stars. Drawing upon the insights of the author--a rock critic and historian of over forty years standing--as well as those of expert observers including Beatles filmmaker Michael Lindsay-Hogg and English rock singer-songwriters Robyn Hitchcock and John Wesley Harding, among others, this book extensively examines George Harrison's contributions to the musical world. Within You Without You will forever change the way readers hear the music of the Beatles and view Harrison's role in the group, as well as enhancing appreciation of Harrison as a cultural figure above and beyond his work as a musician.
The Origins and Early History of Conjugated Organic Polymers

The Origins and Early History of Conjugated Organic Polymers

Seth C. Rasmussen

OXFORD UNIVERSITY PRESS INC
2025
sidottu
Conjugated organic polymers first drew significant interest in the late 1970s when metallic-looking plastic films of polyacetylene were shown to exhibit conductivities in the metallic regime after treatment with various oxidizing agents. These results formed the basis for awarding Alan MacDiarmid, Alan Heeger, and Hideki Shirakawa the 2000 Nobel Prize in Chemistry for the "for the discovery and development of electrically conductive polymers." However, reports of electrically conductive polymers date back to the early 1960s, with the study of conjugated polymers as a whole dating back to the early 19th century. The Origins and Early History of Conjugated Organic Polymers rethinks the accepted historical narrative of conjugated organic polymers, challenges the established interpretations, and provides new insights into these fascinating electronic materials. Using a range of reader-friendly figures, tables, and illustrations, this book charts the history of the first six primary parent polymers, beginning with the introduction of polyaniline in 1834 and continuing up through the development of polythiophenes and low bandgap polymers in the 1980s. Thought-provoking and original, The Origins and Early History of Conjugated Organic Polymers presents an authoritative history of the primary conjugated organic materials that now make up the foundations of a significant field of science and technology.
Historical Culture in Iron Age Italy

Historical Culture in Iron Age Italy

Seth Bernard

OXFORD UNIVERSITY PRESS INC
2023
sidottu
Long before the emergence of Roman historical writing, the societies of Iron Age Italy were actively engaged in transmitting and using their past. This book provides a first account of this early historical interest, providing a sort of prehistory of historical thought in Italy leading down to the first encounters with Roman expansion. From the Early Iron Age to the fifth and fourth centuries BCE, Italian communities can be seen actively using burial practices, images, special objects, calendars, and various other media to record and transmit history. Drawing from current anthropological and archaeological theory, the book argues for collecting this material together under the broad rubric of "historical culture," as the socialized mode of engagement with the past. The prevailing mode of historical culture in Italy develops alongside the wider structures of society, from the Early Iron Age to the early stages of urbanization, to the first encounters with Rome. Throughout the period, Italy's many communities possessed a far more extensive interest in history than scholarship has previously acknowledged. The book's fresh account of this historical culture also includes accessible presentation of several recent and important archaeological discoveries. Historical Culture in Iron Age Italy will be of wide interest to historians and archaeologists of Early Rome and Italy, as well as all those thinking broadly about modes of historical transmission, and the intersections between archaeology and history.
Patterns That Remain

Patterns That Remain

Seth Rogovoy

OXFORD UNIVERSITY PRESS INC
2025
sidottu
This empowering book blends history, storytelling, and culturally grounded techniques to equip readers with the tools needed to promote self-reflection, personal growth, and diasporic healing. Asian Americans represent the fastest growing ethnic group in the United States, yet few books capture how historical events, immigration experiences, cultural values, and unhelpful generational patterns contribute to this group's thoughts, attitudes, and actions in ways that impact relationships, well-being, and psychological health. In Patterns That Remain, Stacey Diane Arañez Litam empowers readers to heal from diasporic wounds and become people, partners, and parents who embody abundance mentalities grounded in joy, balance, and gratitude. This unique book combines complex and nuanced facets of Asian American history, research, and therapeutic modalities in ways that validate Asian American worldviews and promote a deep sense of universality and community. Each chapter addresses culturally relevant topics among Asian Americans and children of Asian immigrants and is informed by academic research in addition to author-conducted interviews with diverse Asian American community members and thought leaders. The book effortlessly blends history, storytelling, and culturally grounded perspectives to provide an inspirational, validating, and practical framework toward healing. Informed by Litam's lived experiences as a Filipina and Chinese immigrant as well as by her professional identities as a professor, researcher, and mental health clinician, Patterns That Remain provides the foundation for timely conversations and centers the importance of healing, personal growth, and unlocking the power behind our stories.
The American Edge

The American Edge

Seth G. Jones

OXFORD UNIVERSITY PRESS INC
2026
sidottu
To regain its capacity to effectively deter China and retain its unmatched global status, the United States must deepen its partnership with the nation's most innovative tech companies. In The American Edge, Seth G. Jones explains how the industrial bases of the world's great military powers have risen, fallen, and evolved relative to each other over the past century, from Imperial Germany and Japan during World War II, to the United States and Soviet Union during the Cold War, to the recent rise of China. In doing so, Jones reveals how the US is on a trajectory toward failure-a failure to effectively deter major adversaries, and to fight and win a great power war if necessary. China is on a wartime footing. It is rapidly building its defense industrial base to deter and-if deterrence fails-to fight the United States. During periods of wartime, the US defense industrial base has always needed to maximize production capacity, minimize excessive regulations, and provide incentives to the private sector for innovation. Today, though, the US military industrial base is operating on a peacetime footing despite China's massive military buildup and Russia's total war in Ukraine. Set in its ways and trapped in outdated procurement systems, it lacks the capacity, responsiveness, flexibility, and surge capability to meet the military requirements to deter China. However, the US does have a tremendously innovative private sector, from companies like SpaceX to Microsoft and Anduril, and this private sector can be leveraged. If the US can regain its capacity to respond flexibly and deter China in the current struggle for global power, it will need to come through the partnership with and utilization of these private companies. Along with providing a deep history of the economic foundations of how America's ascent to military superpower, this book shows how these innovative firms are helping the US military regain its edge and thereby retain its status as the world's paramount military force.