Responding to a surge in demand among the physicians and dieticians who run counseling programs based on their earlier best-selling books, Dr. Ron and Nancy Goor have devised the first-ever fitness and nutrition plan specifically for men. Studies show that there are more than 40 million overweight men in the United States. Yet men have never before been so interested in reading about their own health, as demonstrated by the explosive growth of such male-oriented magazines as Men's Health, with 1.5 million subscribers. Like the Goors' earlier books, The Choose to Lose Weight-Loss Plan for Men empowers the reader to control his weight by giving him all the information necessary to create his own clear, quantitative "fat budget." No gimmicks, no fluff. No single food is off limits or forbidden. Users can eat as much as they like. In addition, there is an entire section devoted to aerobic exercise, stretching, and weight training, to take maximum advantage of the fat-burning potential of the male body. This is not a fad diet but a sustainable, even enjoyable way of life for today's man.