Kirjojen hintavertailu. Mukana 11 627 220 kirjaa ja 12 kauppaa.

Kirjahaku

Etsi kirjoja tekijän nimen, kirjan nimen tai ISBN:n perusteella.

1000 tulosta hakusanalla Ryan Hutton

Letters, Power Lines, and Other Dangerous Things
An examination of how post-9/11 security concerns have transformed the public view and governance of infrastructure.After September 11, 2001, infrastructures-the mundane systems that undergird much of modern life-were suddenly considered "soft targets" that required immediate security enhancements. Infrastructure protection quickly became the multibillion dollar core of a new and expansive homeland security mission. In this book, Ryan Ellis examines how the long shadow of post-9/11 security concerns have remade and reordered infrastructure, arguing that it has been a stunning transformation. Ellis describes the way workers, civic groups, city councils, bureaucrats, and others used the threat of terrorism as a political resource, taking the opportunity not only to address security vulnerabilities but also to reassert a degree of public control over infrastructure. Nearly two decades after September 11, the threat of terrorism remains etched into the inner workings of infrastructures through new laws, regulations, technologies, and practices. Ellis maps these changes through an examination of three U.S. infrastructures: the postal system, the freight rail network, and the electric power grid. He describes, for example, how debates about protecting the mail from anthrax and other biological hazards spiraled into larger arguments over worker rights, the power of large-volume mailers, and the fortunes of old media in a new media world; how environmental activists leveraged post-9/11 security fears over shipments of hazardous materials to take on the rail industry and the chemical lobby; and how otherwise marginal federal regulators parlayed new mandatory cybersecurity standards for the electric power industry into a robust system of accountability.
The Long Haul: How Long Covid Survivors Are Revolutionizing Health Care
How survivors of the COVID-19 pandemic battling long-term disabling conditions are fighting for recognition and research--and helping to transform healthcare for many overlooked diseases. To the world's public health authorities, COVID-19 would be either a deadly disease for some or a simple respiratory illness for most, its symptoms clearing up in just a matter of weeks. But then tens of millions around the world got sick and stayed sick. With scientists and doctors caught off guard, these Long COVID patients often found solace only with one another, organizing support groups across oceans and continents while ill in bed. In The Long Haul, CNN journalist Ryan Prior weaves his own life, the stories of activist patients, and the latest science into a captivating tale of regular people crying out for care that actually works. What COVID "long haulers" found was that their new illness was not so new. In fact, it resembled other post-viral syndromes: difficult to treat and neglected by science. In riveting and accessible prose, Prior follows an innovative band of patients who took matters into their own hands and researched the disease themselves, thereby flipping the script and illustrating a new paradigm for research. In these unprecedented times, the CDC and the WHO came to them. As COVID continues to circulate, its long-term effects could grow as well, weighing on the healthcare system for decades to come. But, as Prior shows, getting Long COVID treatments right could help revolutionize care for all complex and chronic illnesses.
Craft Weed, with a new preface by the author
How the future of post-legalization marijuana farming can be sustainable, local, and artisanal.What will the marijuana industry look like as legalization spreads? Will corporations sweep in and create Big Marijuana, flooding the market with mass-produced weed? Or will marijuana agriculture stay true to its roots in family farming, and reflect a sustainable, local, and artisanal ethic? In Craft Weed, Ryan Stoa argues that the future of the marijuana industry should be powered by small farms—that its model should be more craft beer than Anheuser-Busch.To make his case for craft weed, Stoa interviews veteran and novice marijuana growers, politicians, activists, and investors. He provides a history of marijuana farming and its post-hippie resurgence in the United States. He reports on the amazing adaptability of the cannabis plant and its genetic gifts, the legalization movement, regulatory efforts, the tradeoffs of indoor versus outdoor farms, and the environmental impacts of marijuana agriculture. To protect and promote small farmers and their communities, Stoa proposes a Marijuana Appellation system, modeled after the wine industry, which would provide a certified designation of origin to local crops. A sustainable, local, and artisanal farming model is not an inevitable future for the marijuana industry, but Craft Weed makes clear that marijuana legalization has the potential to revitalize rural communities and the American family farm.As the era of marijuana prohibition comes to an end, now is the time to think about what kind of marijuana industry and marijuana agriculture we want. Craft Weed will help us plan for a future that is almost here.
Tropologies

Tropologies

Ryan McDermott

University of Notre Dame Press
2016
nidottu
Tropologies is the first book-length study to elaborate the medieval and early modern theory of the tropological, or moral, sense of scripture. Ryan McDermott argues that tropology is not only a way to interpret the Bible but also a theory of literary and ethical invention. The "tropological imperative" demands that words be turned into works—books as well as deeds. Beginning with Augustine, Jerome, and Gregory the Great, then treating monuments of exegesis such as the Glossa ordinaria and Nicholas of Lyra, as well as theorists including Thomas Aquinas, Erasmus, Martin Luther, and others, Tropologies reveals the unwritten history of a major hermeneutical theory and inventive practice. Late medieval and early Reformation writers adapted tropological theory to invent new biblical poetry and drama that would invite readers to participate in salvation history by inventing their own new works. Tropologies reinterprets a wide range of medieval and early modern texts and performances—including the Patience-Poet, Piers Plowman, Chaucer, the York and Coventry cycle plays, and the literary circles of the reformist King Edward VI—to argue that "tropological invention" provided a robust alternative to rhetorical theories of literary production. In this groundbreaking revision of literary history, the Bible and biblical hermeneutics, commonly understood as sources of tumultuous discord, turn out to provide principles of continuity and mutuality across the Reformation's temporal and confessional rifts. Each chapter pursues an argument about poetic and dramatic form, linking questions of style and aesthetics to exegetical theory and theology. Because Tropologies attends to the flux of exegetical theory and practice across a watershed period of intellectual history, it is able to register subtle shifts in literary production, fine-tuning our sense of how literature and religion mutually and dynamically informed and reformed each other.
Tropologies

Tropologies

Ryan McDermott

UNIVERSITY OF NOTRE DAME PRESS
2022
sidottu
Tropologies is the first book-length study to elaborate the medieval and early modern theory of the tropological, or moral, sense of scripture. Ryan McDermott argues that tropology is not only a way to interpret the Bible but also a theory of literary and ethical invention. The "tropological imperative" demands that words be turned into works—books as well as deeds. Beginning with Augustine, Jerome, and Gregory the Great, then treating monuments of exegesis such as the Glossa ordinaria and Nicholas of Lyra, as well as theorists including Thomas Aquinas, Erasmus, Martin Luther, and others, Tropologies reveals the unwritten history of a major hermeneutical theory and inventive practice. Late medieval and early Reformation writers adapted tropological theory to invent new biblical poetry and drama that would invite readers to participate in salvation history by inventing their own new works. Tropologies reinterprets a wide range of medieval and early modern texts and performances—including the Patience-Poet, Piers Plowman, Chaucer, the York and Coventry cycle plays, and the literary circles of the reformist King Edward VI—to argue that "tropological invention" provided a robust alternative to rhetorical theories of literary production. In this groundbreaking revision of literary history, the Bible and biblical hermeneutics, commonly understood as sources of tumultuous discord, turn out to provide principles of continuity and mutuality across the Reformation's temporal and confessional rifts. Each chapter pursues an argument about poetic and dramatic form, linking questions of style and aesthetics to exegetical theory and theology. Because Tropologies attends to the flux of exegetical theory and practice across a watershed period of intellectual history, it is able to register subtle shifts in literary production, fine-tuning our sense of how literature and religion mutually and dynamically informed and reformed each other.
The Sculpted Ear

The Sculpted Ear

Ryan McCormack

Pennsylvania State University Press
2020
sidottu
Sound and statuary have had a complicated relationship in Western aesthetic thought since antiquity. Taking as its focus the sounding statue—a type of anthropocentric statue that invites the viewer to imagine sounds the statue might make—The Sculpted Ear rethinks this relationship in light of discourses on aurality emerging within the field of sound studies. Ryan McCormack argues that the sounding statue is best thought of not as an aesthetic object but as an event heard by people and subsequently conceptualized into being through acts of writing and performance.Constructing a history in which hearing plays an integral role in ideas about anthropocentric statuary, McCormack begins with the ancient sculpture of Laocoön before moving to a discussion of the early modern automaton known as Tipu’s Tiger and the statue of the Commendatore in Mozart’s Don Giovanni. Finally, he examines statues of people from the present and the past, including the singer Josephine Baker, the violinist Aleksandar Nikolov, and the actor Bob Newhart—with each case touching on some of the issues that have historically plagued the aesthetic viability of the sounding statue. McCormack convincingly demonstrates how sounding statues have served as important precursors and continuing contributors to modern ideas about the ontology of sound, technologies of sound reproduction, and performance practices blurring traditional divides between music, sculpture, and the other arts.A compelling narrative that illuminates the stories of individual sculptural objects and the audiences that hear them, this book will appeal to anyone interested in the connections between aurality and statues in the Western world, in particular scholars and students of sound studies and sensory history.
The Sculpted Ear

The Sculpted Ear

Ryan McCormack

Pennsylvania State University Press
2021
pokkari
Sound and statuary have had a complicated relationship in Western aesthetic thought since antiquity. Taking as its focus the sounding statue—a type of anthropocentric statue that invites the viewer to imagine sounds the statue might make—The Sculpted Ear rethinks this relationship in light of discourses on aurality emerging within the field of sound studies. Ryan McCormack argues that the sounding statue is best thought of not as an aesthetic object but as an event heard by people and subsequently conceptualized into being through acts of writing and performance.Constructing a history in which hearing plays an integral role in ideas about anthropocentric statuary, McCormack begins with the ancient sculpture of Laocoön before moving to a discussion of the early modern automaton known as Tipu’s Tiger and the statue of the Commendatore in Mozart’s Don Giovanni. Finally, he examines statues of people from the present and the past, including the singer Josephine Baker, the violinist Aleksandar Nikolov, and the actor Bob Newhart—with each case touching on some of the issues that have historically plagued the aesthetic viability of the sounding statue. McCormack convincingly demonstrates how sounding statues have served as important precursors and continuing contributors to modern ideas about the ontology of sound, technologies of sound reproduction, and performance practices blurring traditional divides between music, sculpture, and the other arts.A compelling narrative that illuminates the stories of individual sculptural objects and the audiences that hear them, this book will appeal to anyone interested in the connections between aurality and statues in the Western world, in particular scholars and students of sound studies and sensory history.
Wound Care

Wound Care

Ryan Kelly

Routledge
2013
nidottu
Ideal for quick reference in any ward or community environment, this pocket-sized (120x80mm), spiral-bound book in the popular Nursing & Health Survival guide series puts all the crucial information on wound care at your fingertips. It includes all you need to know on: Wound assessment Wound conditions Treatment and dressing choice Pressure ulcers and prevention Healing factors and risk assessment And much more…
Leadership and the Bush Presidency

Leadership and the Bush Presidency

Ryan J. Barilleaux; Mary E. Stuckey

Praeger Publishers Inc
1992
sidottu
George Bush's critics charge the president with paying undue attention to opinion polls, focusing on symbol rather than substance, and allowing the nation to drift at a time that loudly demands leadership. In response, Mr. Bush's defenders applaud him for his prudence in the face of international instability, his resolution in the face of Iraqi aggression, and his realistic approach to national problems. Each chapter of Leadership and the Bush Presidency addresses these issues with specific regard to the upcoming presidential election, the potential for governance in a second term, and the legacy of the Bush presidency for future presidents.Leadership and the Bush Presidency offers the most comprehensive coverage of the Bush presidency to date. It includes chapters by the nation's foremost political scientists on leadership, executive branch relations, Congress, federalism, public opinion, the Republican Party, conservatives, domestic and foreign policy, and civil rights. This important book should appeal to the general reader seeking information about Bush's approach to the presidency and the conduct of his first term in office; to scholars interested in leadership and the contemporary presidency; to students seeking better understanding of the chief executive office in our times; and to libraries with collections in American politics and history.
Presidential Frontiers

Presidential Frontiers

Ryan J. Barilleaux

Praeger Publishers Inc
1998
sidottu
The American presidency is the single most important political office in the United States, but it is also a complex institution that scholars and the general public still do not fully understand. The scholarly literature on the presidency is extensive, but many aspects of the office have received little—if any—attention and yet are relevant to White House politics. This edited collection takes readers into territory that has been heretofore unexplored or underexplored.Is the president a representative of the public, and what does this mean? What are the powers of the president to make peace? How do presidents use their office to influence cultural issues? What signficance does the First Lady have as a political/cultural symbol? The established scholars and promising young researchers who contributed to this volume explore these and other important issues. All chapters are linked by a common effort to address issues that need more attention and to discuss how those interested in the future of the American presidency—citizens as well as scholars—can enlarge their understanding of the office, its operations, and its place in American political life.
Between the Tides in Washington and Oregon

Between the Tides in Washington and Oregon

Ryan P. Kelly; Terrie Klinger; John J. Meyer

UNIVERSITY OF WASHINGTON PRESS
2022
pokkari
Take a closer look into the secret worlds of the intertidal zoneA spectacular variety of life flourishes between the ebb and flow of high and low tide. Anemones talk to each other through chemical signaling, clingfish grip rocks and resist the surging tide, and bioluminescent dinoflagellates—single-celled algae—light up disturbances in the shallow water like glowing fingerprints.This guidebook helps readers uncover the hidden workings of the natural world of the shoreline. Richly illustrated and accessibly written, Between the Tides in Washington and Oregon illuminates the scientific forces that shape the diversity of life at each beach and tidepool—perfect for beachgoers who want to know why.Features include• profiles of popular and off-the-beaten-track sites to visit along the Greater Salish Sea, Puget Sound, and Washington and Oregon coasts• the fascinating stories behind both common and less familiar species• a lively introduction to how coastal ecosystems work and why no two beaches are ever alike
Between the Tides in California

Between the Tides in California

Ryan P. Kelly; Terrie Klinger; Patrick J. Krug; John J. Meyer

UNIVERSITY OF WASHINGTON PRESS
2024
pokkari
A fascinating guide to the secret worlds of the intertidal zoneThe vast and diverse California coast is an awe-inspiring place of exploration and discovery, full of life forms that are shockingly unfamiliar. Intertidal fish that can breathe in air, worms that build entire reefs, and seaweeds that can be mistaken for tar spots—these are as common as the more familiar barnacles that eat with their feet. Unicorn snails lie still on the rocks as they drill into the shells of their prey, while purple urchins nestle into sides of rock walls and keyhole limpets fend off sea stars. Surfgrass covers tidepools and protects sensitive species from sun and heat while welcoming animals like spiny lobsters and kelpfish to cruise atop its tangled blades.In this guidebook, scientific experts describe how land and water shape specific ecosystems of the intertidal zone. Richly illustrated and accessibly written, Between the Tides in California transforms readers into nearshore detectives, with each species offering unique clues about the environment around them.Features include:• Profiles of sites to visit ranging from remote seashores on the northern coast to the popular beaches of Southern California• The fascinating stories behind both common and less familiar animal and plant species• A lively introduction to how coastal ecosystems work and why no two beaches are ever alike
The Blameless

The Blameless

Ryan Kenedy

UNIVERSITY OF WISCONSIN PRESS
2023
nidottu
Newly divorced, Virginia Bigelow is struggling with pressing financial debt, the frustration of a stalled teaching career, an increasingly isolated and lonely existence, and the challenges of being a single parent to an autistic child. When she learns that Travis Lee Hilliard, the man who murdered her father in the 1980s, has been released from prison, she drops everything and sets out on an ill-conceived journey to confront him in order to mete out the justice she feels he deserves. Meanwhile, having spent three decades serving a life sentence for murdering the California preacher who rescued him from the streets, Travis thinks of himself as a reformed man. Traveling from Folsom Prison to his new home in the Mojave Desert, a remote location with minimal temptations, he struggles to reconcile his past and embrace his newfound freedom. But there are more challenges to staying on the straight and narrow than he ever could have imagined. Virginia’s and Travis’s braided narratives slowly tighten as they approach their inevitable collision. Unflinching, compassionate, and gripping, this bold novel evocatively examines the ambiguities wrought by both violence and redemption.
Forsaken Causes

Forsaken Causes

Ryan Wolfson-Ford

UNIVERSITY OF WISCONSIN PRESS
2024
sidottu
Postcolonial and post–World War II Southeast Asia churned with new political, social, and cultural realities and possibilities. Liberal democracies flourished briefly, only to be discarded in favor of dictatorships and other authoritarian regimes, as the disorder and slow response times inherent to democracy proved unsavory or unequal to the challenges of the Cold War. Uniquely, Laos maintained a stable democracy into the 1970s, but its history has often been flattened into the global tug-of-war between the superpowers.Forsaken Causes offers the groundbreaking intellectual history of the Royal Lao Government (RLG) from 1945 to 1975. Ryan Wolfson-Ford’s account firmly centers the Lao people as not pawns of the superpowers but agents of their own history, with the Lao elite as the authors of the nation’s trajectory. The prevailing ideologies of liberal democracy and anticommunism were not imposed from the outside, as is usually assumed in Western accounts; rather, they were rooted in the specific culture of Laos, which prized its traditional monarchy, its Buddhist faith, and a powerful nationalistic concept of Lao race. Contrary to histories that dismiss the Lao elite as mere instruments of foreign powers, the RLG charted its own course during the Cold War, guided by complex motivations, rationales, and beliefs. By recentering the Lao in their own history, Wolfson-Ford restores our understanding of this robust, multiparty political system and enhances our understanding of postcolonial and Cold War Southeast Asia as a whole.
Fuzhou Protestants and the Making of a Modern China, 1857-1927
In this groundbreaking examination of Chinese Protestants and their place in the history of modern China, Ryan Dunch focuses on the Fuzhou area of southeast China from the mid-nineteenth century until 1927, when a national revolutionary government was established. Though accounting for only a small proportion of the population, Protestants occupied a central place in Fuzhou’s political, intellectual, and social life, Dunch contends. He shows how Chinese Protestants, with a distinctive vision for constituting China as a modern nation-state, contributed to the dissolution of the imperial regime, enjoyed unprecedented popularity following the 1911 revolution, and then saw their dreams for social and political change dashed.Dunch draws on previously untapped Chinese-language sources and on mission archives and publications to understand how Chinese Protestants saw themselves and to situate them within local Chinese society. He explores how the missionary presence diffused not only religion but also notions of nationalism and identity and models of political ritual. The book concludes with a discussion of the discrediting of Protestant nationalism and the frustration of Protestant hopes for China’s swift conversion to Christianity.
Stronger

Stronger

Ryan Hass

YALE UNIVERSITY PRESS
2023
pokkari
An examination of how America can strengthen its approach to China by building on its existing advantages“This book is essential reading for anyone interested in understanding how the United States can renew its advantages in its competition with China.”—Ambassador Susan E. Rice, former U.S. National Security Advisor“Ryan Hass has provided an indispensable and timely contribution to understanding our critical path forward with China.”—Jon M. Huntsman, former U.S. Ambassador to China and Russia Ryan Hass charts a path forward in America’s relationship and rivalry with China, a path rooted in the relative advantages America already possesses. Hass argues that while competition will remain the defining trait of the relationship, both countries will continue to be impacted—for good or ill—by their capacity to coordinate on common challenges that neither can solve on its own, such as pandemic disease, global economic development, climate change, and nuclear nonproliferation. Hass makes the case that the United States will have greater success in outpacing China economically and outshining it in questions of governance if it focuses more on improving its condition at home than on trying to impede Chinese initiatives. He argues that the task at hand is not to stand in China’s way and, in the process, turn a rising power into an enemy but to renew America’s advantages in its competition with China.
Robert Wedderburn

Robert Wedderburn

Ryan Hanley

YALE UNIVERSITY PRESS
2025
sidottu
The first-ever biography of the ultra-radical thinker Robert Wedderburn, from his native Jamaica to metropole London, by an award-winning historian Robert Wedderburn (1762–1834/5) was one of the most charismatic, irascible, and radical intellectuals of the eighteenth- and early nineteenth-century Atlantic world. Born to an enslaved woman and a slavemaster in Jamaica, and moving in the radical working-class circles of London, Wedderburn made his name as a fiery political writer and orator—before dying, forgotten, in poverty. Among the few abolitionists bold enough to publicly call for the enslaved in the British West Indies to rise up and violently overthrow their colonial “masters,” Wedderburn was also among the most outspoken and—amid an increasingly repressive British establishment—dangerous advocates for domestic political reform and working-class rights. From award-winning scholar Ryan Hanley, this is the first full-length biography of a man increasingly recognized as central to Black radical political thought in the Revolutionary Atlantic. Tapping newly rediscovered sources, Hanley details Wedderburn’s extraordinary public and private life, explores the central influence of enslaved women on his political ideas, and offers fresh analysis of his contributions to British political thought and activism.
Biochemistry of Sulfur

Biochemistry of Sulfur

Ryan J. Huxtable

Kluwer Academic/Plenum Publishers
1986
sidottu
There can be few elements with a biochemistry as coherent as that of sulfur. This important element is crucial to myriad aspects of metabo­ lism, catalysis, and structure. The plurality of functions in which sulfur is involved derives squarely from the numerous oxidation states in which it may exist, some having great stability, some being capable of ready redox interconversions, and yet others having great instability. As a result, the flux of sulfur from the geosphere through the various kingdoms of life leaves few biochemical processes unaffected. Although there are large gaps in the fabric of our basic knowledge of sulfur biochemistry, it is sufficiently framed to allow a unified and organized story, a story which many of the best-known names in bio­ chemistry have helped to write. It has been both a task and a privilege to try and summarize this story, one that is enormous, complex, fast­ moving, still developing and, above all, exciting. I suppose that no mo­ nographer of such a vast subject could be satisfied with his efforts. It is unfortunately probable that in attempting this task I have made as many errors as a Stilton cheese has blue streaks, and as many omissions as a Swiss cheese has holes. Perfection is not to be achieved in a monograph. Inasmuch as I have succeeded, the credit belongs to those whose efforts gave us the knowledge we have. Where I have failed, the fault is only mine.
Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions
National bestselling author and star of Bravo's Million Dollar Listing and Sell It Like Serhant shows readers how to restructure their approach to money so they can achieve success in business and life. Big Money Energy is the feeling you get when you encounter someone who is massively succeeding at life. They're the ultimate picture of self-confidence. There's no bravado, no bragging--they know they have BME and so does everyone else. You get Big Money Energy by being 100% committed to making your vision a reality . . . and that vision has to be BIG. Ten years ago, Ryan Serhant, billion dollar broker and costar of Million Dollar Listing New York was living paycheck-to-paycheck and didn't even own a suit. Serhant realized that while he couldn't change his circumstances or the balance of his bank account, there was one thing he could change--his energy. The energy you give off impacts every area of your life, from how much money you earn and how much power you have, to who you socialize with and the jobs you get. Determined to leave his low-rent lifestyle behind forever, Serhant took life-changing steps that resulted in his getting cast on television, graduating to seven-figure sales, and doubling his income every year for the next decade. Serhant is now the CEO and Founder of SERHANT., a multi-dimensional real estate brokerage and media company, and averages a billion dollars in sales every year. In Big Money Energy, Serhant will show readers how he tapped into his Big Money Energy to crush his goals and achieve huge success, earning his first million before he turned thirty. Whether you're a self-made entrepreneur, a corporate executive or barista, Serhant will teach you how to climb the ladder to success better and faster than anyone else. If you want Big Money Energy, this is your blueprint. This book is an inspirational, lively guide for anyone who is ambitious enough to dream big and is committed to doing whatever it takes to conquer them.
Brand It Like Serhant: Stand Out from the Crowd, Build Your Following, and Earn More Money
Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven strategy to build your brand from scratch. Brand It Like Serhant brings readers through Ryan's three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. -In Phase One, you'll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. -In Phase Two, you'll learn how to deliver consistent content--realistically--by understanding social platforms and making the right choices for your work. -And in Phase Three, you'll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential. Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person's progress through each chapter, Brand It Like Serhant is a textbook, classroom, and teacher rolled into one. From start to finish, Ryan's actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for--and skyrocket your career.