Kirjahaku
Etsi kirjoja tekijän nimen, kirjan nimen tai ISBN:n perusteella.
1000 tulosta hakusanalla Neil T. Sinclair
For courses in Physiological/Biopsychology An up-to-date, comprehensive, and accessible overview of behavioral neuroscience Physiology of Behavior provides a scholarly yet accessible portrait of the dynamic interaction between biology and behavior. Lead author Neil Carlson and new co-author Melissa Birkett drew upon their experience teaching and working with students to create the new edition of this comprehensive and accessible guide for students of behavioral neuroscience. In addition to updated research, the Twelfth Edition offers an updated art and visual program and a more robust learning architecture that highlights key concepts, guiding students through the text. Physiology of Behavior, Twelfth Edition is also available via REVEL (TM), an immersive learning experience designed for the way today's students read, think, and learn.
ESSENTIALS OF CRIMINAL LAW, 11/e is an easy-to-read, clear, and comprehensive introduction to criminal law for criminal justice majors and non-majors at all levels. Avoiding overly complex issues, it explains key principles through real-world examples, so they can be easily and quickly understood. Thoroughly reviewed and revised for even greater clarity and relevance, this edition contains multiple examples from drawn from The American Law Institute's Model Penal Code. Even more than previous editions, it goes beyond a pure "law enforcement" orientation, offering a broader and more all-encompassing approach to criminal law. This edition also contains extensive updates to reflect the latest changes in statutory and case law; notably, revisions related to narcotics law, juvenile offenses, forgery and counterfeiting.
For one- or two-semester courses in Introductory Statistics. Statistically significant Introductory Statistics MyLab Revision, 10th Edition is ideal for introductory statistics classes that emphasize statistical reasoning and critical thinking. Weiss’s meticulous and comprehensive coverage includes careful, detailed explanations to ease the learning process. With more than 1,000 data sets and over 3,000 exercises, this text takes a data-driven approach that encourages students to apply their knowledge and develop statistical understanding. Weiss offers a parallel presentation of critical-value and P-value approaches to hypothesis testing. This unique design allows the flexibility to concentrate on one approach or the opportunity for greater depth in comparing the two. Also available with MyLab Statistics By combining trusted author content with digital tools and a flexible platform, MyLab Statistics personalizes the learning experience and improves results for each student. With MyLab Statistics and StatCrunch®, an integrated web-based statistical software program, students learn the skills they need to interact with data in the real world. Note: You are purchasing a standalone product; MyLab Statistics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Statistics, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Statistics, search for: 0135230004 / 9780135230008 Introductory Statistics MyLab Revision Plus MyLab Statistics with Pearson eText - Access Card Package Package consists of: 0135163056 / 9780135163054 Introductory Statistics, MyLab Revision0135190177 / 9780135190173 MyLab Statistics with Pearson eText - Standalone Access Card - for Introductory Statistics, MyLab Revision
Student's Solutions Manual for Elementary Statistics, MyLab Revision
Neil Weiss
Pearson
2019
nidottu
MyLab Statistics with Pearson eText Access Code (24 Months) for Introductory Statistics, MyLab Revision
Neil Weiss
Pearson
2019
lisenssiavain
MyLab Statistics Standalone Access Card to accompany Weiss, Introductory Statistics, MyLab Revision, 10/e This item is an access card for MyLab™ Statistics. This physical access card includes an access code for your MyLab Statistics course. In order to access the online course you will also need a Course ID, provided by your instructor. This title-specific access card provides access to the Weiss, Introductory Statistics, MyLab Revision, 10/e accompanying MyLab course ONLY. 0135190177 / 9780135190173 MYLAB STATISTICS WITH PEARSON ETEXT -- STANDALONE ACCESS CARD -- FOR INTRODUCTORY STATISTICS, MYLAB REVISION , 10/e MyLab Statistics is the world’s leading online tutorial, and assessment program designed to help you learn and succeed in your statistics course. MyLab Statistics online courses are created to accompany one of Pearson’s best-selling math textbooks. Every MyLab Statistics course includes a complete, interactive eText. Learn more about MyLab Statistics. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
Marketing Metrics
Neil Bendle; Paul Farris; Phillip Pfeifer; David Reibstein
Pearson FT Press
2021
nidottu
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and moreApply web, online, social, and mobile metrics more effectivelyBuild models to optimize planning and decision-makingAttribute purchase decisions when multiple channels interactUnderstand the links between search and distribution, and use new online distribution metricsEvaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.
IN THE SOUTH SEAS records Stevenson's travels with his wife Fanny and their family in the Marquesas, the Paumotus and the Gilbert Islands during 1888-9. Originally drafted in journal form while Stevenson travelled, it was then ambitiously rewrittento describe the islands and islanders as well as Stevenson's own personal experiences. IN THE SOUTH SEAS was published posthumously in 1896. Its combination of personal anecdote and historical account, of autobiography and anthropology, of Stevenson and South Sea Islands, has a particular charm.
Neil Shubin's Your Inner Fish is the unexpected story of how one creature's journey out of the water made the human body what it is today - and one man's voyage of discovery in search of our origins. Have you ever wondered why our bodies look and work and fail the way they do? One of the world's leading experts in evolutionary history, Neil Shubin reveals the secrets of our biology: why if we want to understand our limbs we should take a close look at Tiktaalik, the first fish capable of doing a push-up; why if we want to know why we hiccup, the answer is in the way fish breathe; and why it is that fish teeth are surprisingly similar to human breasts. 'This would be Darwin's book of the year' Sunday Telegraph 'An intelligent, exhilarating, and compelling scientific adventure story' Oliver Sacks, author of The Man Who Mistook His Wife for a Hat 'Delightful ... his enthusiasm is infectious' Steven D. Levitt, author of Freakonomics 'Profoundly fascinating ... a magisterial work ... expressed so clearly and with such good humour' Financial Times 'Will make you think about your organs in ways you have never considered before' Sunday Times Neil Shubin is a palaeontologist in the great tradition of his mentors, Ernst Mayr and Stephen Jay Gould. He has discovered fossils around the world that have changed the way we think about many of the key transitions in evolution and has pioneered a new synthesis of expeditionary palaeontology, developmental genetics and genomics. He trained at Columbia, Harvard and Berkeley and is currently Chairman of the Department of Anatomy at the University of Chicago.
Discover inspiring stories of heroism, adventure, endurance and survival from throughout history. Captain Robert Falcon Scott didn't start out life as a hero. In fact, as a boy he was considered small, frail and shy. So what was it that turned this ordinary man into a legend? Through his gripping account of how this modest naval officer became Scott of the Antarctic, Neil Oliver vividly relates the awe-inspiring tales of brave men that inspired Britain's greatest hero, including Nelson, Sir John Moore, and the Demons of Camerone. And alongside these epic stories of courage, fortitude and sacrifice, Oliver recounts how the spirit of Scott lives on - from Neil Armstrong and the Apollo 13 mission, to the SAS and the Battle of Mirbat. Young and old alike will enjoy reading these brave stories of men who understood - as Scott always did - that it was more important to die a hero than live a coward's life.________ 'A joy from start to finish' Sunday Telegraph'A great book . . . I shall treasure it' Sir Ranulph Fiennes'A must-have collection' The Times
The Universe Within is a thrilling journey from today all the way back to the Big Bang, which shows the deep connections between the human body and the universe, from Neil Shubin, author of Your Inner FishWhat links the birth of the moon to our body clocks? How did the creation of the Atlantic Ocean affect how we have children? What does the water inside us and on Earth have to do with the deepest stretches of space? Humanity's status in the cosmos can seem insignificant. Yet, as Neil Shubin shows, the one place where the universe, solar system and planet merge is inside your body. Exploring the smallest atomic structures and vastest reaches of space, Shubin uncovers a sublime truth: that in every one of us lies the most profound story of all - how we and our world came to be.Neil Shubin is a palaeontologist in the great tradition of his mentors, Ernst Mayr and Stephen Jay Gould. He has discovered fossils around the world that have changed the way we think about many of the key transitions in evolution and has pioneered a new synthesis of expeditionary palaeontology, developmental genetics and genomics. He trained at Columbia, Harvard and Berkeley and is currently a Professor in the Department of Organismal Biology and Anatomy at the University of Chicago.'A new, fresh way of telling the story of life, the universe and everything ... hugely enjoyable' Tim Radford, Guardian'Shubin is not only a distinguished scientist, but a wonderfully lucid and elegant writer; he is an irrepressibly enthusiastic teacher ... a science writer of the first rank' Oliver Sacks'Glorious, uplifting ... It tracks the very atoms in our bodies back to the Big Bang, and shows how all the molecules that comprise us have roots in the formation of Earth ... What is special about the book is its sweep, its scope, its panorama' Wall Street Journal
Deep Country is Neil Ansell's account of five years spent alone in a hillside cottage in Wales.'I lived alone in this cottage for five years, summer and winter, with no transport, no phone. This is the story of those five years, where I lived and how I lived. It is the story of what it means to live in a place so remote that you may not see another soul for weeks on end. And it is the story of the hidden places that I came to call my own, and the wild creatures that became my society.'Neil Ansell immerses himself in the rugged British landscape, exploring nature's unspoilt wilderness and man's relationship with it. Deep Country is a celebration of rural life and the perfect read for fans of Robert Macfarlane's Landmarks, Helen Macdonald's H is for Hawk orJames Rebanks' A Shepherd's Life.'A beautiful, translucent portrayal of mid-Wales' Jay Griffiths'Touching. Through Ansell's charming and thoroughly detailed stories of run-ins with red kites, curlews, sparrowhawks, jays and ravens, we see him lose himself . . . in the rhythms and rituals of life in the British wilderness' Financial Times'Remarkable, fascinating' Time Out'A gem of a book, an extraordinary tale. Ansell's rich prose will transport you to a real life Narnian world that CS Lewis would have envied. Find your deepest, most-comfortable armchair and get away from it all' CountryfileNeil Ansell spent five years living on a remote hillside in Wales, and wrote his first book, Deep Country, about the experience. Since that time, he has become an award-winning television journalist with the BBC. He has travelled in over fifty countries and has written for the Guardian, the New Statesman and the Big Issue.
From Neil MacGregor, the author of A History of the World in 100 Objects, this is a view of Germany like no otherFor the past 140 years, Germany has been the central power in continental Europe. Twenty-five years ago a new German state came into being. How much do we really understand this new Germany, and how do its people now understand themselves?Neil MacGregor argues that uniquely for any European country, no coherent, over-arching narrative of Germany's history can be constructed, for in Germany both geography and history have always been unstable. Its frontiers have constantly floated. Königsberg, home to the greatest German philosopher, Immanuel Kant, is now Kaliningrad, Russia; Strasbourg, in whose cathedral Johann Wolfgang von Goethe, Germany's greatest writer, discovered the distinctiveness of his country's art and history, now lies within the borders of France. For most of the five hundred years covered by this book Germany has been composed of many separate political units, each with a distinct history. And any comfortable national story Germans might have told themselves before 1914 was destroyed by the events of the following thirty years.German history may be inherently fragmented, but it contains a large number of widely shared memories, awarenesses and experiences; examining some of these is the purpose of this book. Beginning with the fifteenth-century invention of modern printing by Gutenberg, MacGregor chooses objects and ideas, people and places which still resonate in the new Germany - porcelain from Dresden and rubble from its ruins, Bauhaus design and the German sausage, the crown of Charlemagne and the gates of Buchenwald - to show us something of its collective imagination. There has never been a book about Germany quite like it.
A TIMES BOOK OF THE YEAR'As brilliant a history of the Vikings as one could possibly hope to read' Tom HollandThe 'Viking Age' is traditionally held to begin in June 793 when Scandinavian raiders attacked the monastery of Lindisfarne in Northumbria, and to end in September 1066, when King Harald Hardrada of Norway died leading the charge against the English line at the Battle of Stamford Bridge. This book, the most wide-ranging and comprehensive assessment of the current state of our knowledge, takes a refreshingly different view. It shows that the Viking expansion began generations before the Lindisfarne raid, and traces Scandinavian history back centuries further to see how these people came to be who they were.The narrative ranges across the whole of the Viking diaspora, from Vinland on the eastern American seaboard to Constantinople and Uzbekistan, with contacts as far away as China. Based on the latest archaeology, it explores the complex origins of the Viking phenomenon and traces the seismic shifts in Scandinavian society that resulted from an economy geared to maritime war. Some of its most striking discoveries include the central role of slavery in Viking life and trade, and the previously unsuspected pirate communities and family migrations that were part of the Viking 'armies' - not least in England.Especially, Neil Price takes us inside the Norse mind and spirit-world, and across their borders of identity and gender, to reveal startlingly different Vikings to the barbarian marauders of stereotype. He cuts through centuries of received wisdom to try to see the Vikings as they saw themselves - descendants of the first human couple, the Children of Ash and Elm. Healso reminds us of the simultaneous familiarity and strangeness of the past, of how much we cannot know, alongside the discoveries that change the landscape of our understanding. This is an eye-opening and surprisingly moving book.
Following the award-winning BBC Radio 4 series, a panoramic exploration of peoples, objects and beliefs from the celebrated author of A History of the World in 100 Objects and Germany 'Riveting, extraordinary ... tells the sweeping story of religious belief in all its inventive variety. The emphasis is not on our differences, but on shared spiritual yearnings' Rachel Campbell-Johnston, The Times, Books of the Year One of the central facts of human existence is that every society shares a set of beliefs and assumptions - a faith, an ideology, a religion - that goes far beyond the life of the individual. These beliefs are an essential part of a shared identity. They have a unique power to define - and to divide - us, and are a driving force in the politics of much of the world today. Throughout history they have most often been, in the widest sense, religious. Yet this book is not a history of religion, nor an argument in favour of faith. It is about the stories which give shape to our lives, and the different ways in which societies imagine their place in the world. Looking across history and around the globe, it interrogates objects, places and human activities to try to understand what shared beliefs can mean in the public life of a community or a nation, how they shape the relationship between the individual and the state, and how they help give us our sense of who we are. For in deciding how we live with our gods, we also decide how to live with each other. 'The new blockbuster by the museums maestro Neil MacGregor ... The man who chronicles world history through objects is back ... examining a new set of objects to explore the theme of faith in society' Sunday Times
Furnishing meditations on the ninety-nine Qualities of Unity, this reflective handbook explains how to apply Sufi principles to the challenges of modern life, with inspirational commentary on each quality and its relationship to contemporary concerns, along with timeless wisdom from the Sufi masters, stories, lore, and poetry. Original.
Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Neil Postman
PENGUIN BOOKS
2005
nidottu
What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than ever. "It's unlikely that Trump has ever read Amusing Ourselves to Death, but his ascent would not have surprised Postman." -CNN Originally published in 1985, Neil Postman's groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media--from the Internet to cell phones to DVDs--it has taken on even greater significance. Amusing Ourselves to Death is a prophetic look at what happens when politics, journalism, education, and even religion become subject to the demands of entertainment. It is also a blueprint for regaining control of our media, so that they can serve our highest goals. "A brilliant, powerful, and important book. This is an indictment that Postman has laid down and, so far as I can see, an irrefutable one." -Jonathan Yardley, The Washington Post Book World
A scathing and prescient look at television news' now updated for the new tech-savvy generation Television news: genuine information or entertainment fodder? Fifteen years ago, Neil Postman, a pioneer in media education and author of the bestselling Amusing Ourselves to Death, and Steve Powers, an award-winning broadcast journalist, concluded that anyone who relies exclusively on their television for accurate world news is making a big mistake. A cash cow laden with money from advertisers, so-called news shows glut viewers with celebrity coverage at the cost of things they really should know. Today, this message is still appallingly true but the problems have multiplied, along with the power of the Internet and the abundance of cable channels. A must-read for anyone concerned with the way media is manipulating our worldview, this newly revised edition addresses the evolving technology and devolving quality of America's television news programming.