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No B.S. Guide to Brand-Building by Direct Response

No B.S. Guide to Brand-Building by Direct Response

Dan S. Kennedy

Entrepreneur Press
2014
pokkari
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.
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No B.S. Ruthless Management of People and Profits

No B.S. Ruthless Management of People and Profits

Dan S. Kennedy

Entrepreneur Press
2014
pokkari
What does it really take to get productivity from people and, by doing so, maximum profits for your business? With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees. In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. Topics include learning how to hire profitable employees, taking home as much money as possible, making every employee's job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.
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No B.S. Guide to Maximum Referrals and Customer Retention

No B.S. Guide to Maximum Referrals and Customer Retention

Dan S. Kennedy; Shaun Buck

Entrepreneur Press
2016
pokkari
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: * Apply the #1 best retention strategy (hint: it's exclusive) * Catch customers before they leave you * Grow each customer's value (and have more power in the marketplace) * Implement the three-step customer retention formula * Use other people's events to get more referrals * Create your own Customer Multiplier System * Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
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No B.S. Guide to Powerful Presentations

No B.S. Guide to Powerful Presentations

Dan S. Kennedy; Dustin Mathews

Entrepreneur Press
2017
pokkari
Millionaire maker Dan S. Kennedy has joined with speaking and presentation expert Dustin Matthews to help business owners, private practice professionals, and professional marketers start making dollars and cents of their speaking and online media presence. Kennedy and Matthews show readers how to harness the power of their personalities to sell their businesses in person, at events, and via online outlets like webinars, video, and online seminars.
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No B.S. Time Management for Entrepreneurs

No B.S. Time Management for Entrepreneurs

Dan S. Kennedy

Entrepreneur Press
2017
pokkari
TURN TIME INTO WEALTHWARNING: This book is not for the fain of heart, fawningly polite, or desperate to be liked. This book is expressively for entrepreneurs and business owners who wear many hats—those who can't resist piling more responsibility onto his own shoulders, who has more great ideas that time and resources to take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it."Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.Learn how to: ACCURATELY CALCULATE THE VALUE OF YOUR TIME—and put a meter on those consuming itSLAY TIME VAMPIRES—like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckersSTOP 'PRODUCTIVUS INTERRUPTUS'—master the 5 time-defense tacticsACHIEVE MAXIMUM PRODUCTIVITY with Psycho-CyberneticsTHE 8 NO B.S. TIME TRUTHS never to violate despite the conspiracy against themBecome successful beyond your wildest dreams—APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINETHE 10 TIME MANAGEMENT TECHNIQUES worth using. Only 10!FIRE YOURSELF! Replace yourself. Make MORE money from LESS time, and have MORE freedom to do BIG things!
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No B.S. Direct Marketing

No B.S. Direct Marketing

Dan S. Kennedy

Entrepreneur Press
2018
pokkari
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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No B.S. Marketing to the Affluent

No B.S. Marketing to the Affluent

Dan S. Kennedy

Entrepreneur Press
2019
pokkari
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
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No B.S. Guide to Direct Response Social Media Marketing

No B.S. Guide to Direct Response Social Media Marketing

Dan S. Kennedy; Kim Walsh Phillips

Entrepreneur Press
2020
pokkari
Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time. You’ll learn: 6 direct-response principles that must be applied to social media marketingThe most powerful marketing tactic (per Google)How to get riches with niches and become a magnet to your customersThe monetizing magic of crafting effective emailsThe #1 way to prevent wasted marketing dollars5 ways to grow your list for FREE (before spending a dime on advertising)Turn passive content into an active conversion toolCreate raving fans who introduce you to their networksTurn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”Harness the biggest secret in social media—offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
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America's Best Colleges for B Students

America's Best Colleges for B Students

Tamra B. Orr; Gen Tanabe; Kelly Tanabe

SuperCollege LLC,US
2021
pokkari
High school students who get average grades and don’t ace the SAT or ACT discover that an exceptional college education is by no means beyond their reach with this guide. Along with information on what to look for in a college and what colleges look for in their students besides grades, this college reference provides details on more than 175 colleges that make it a point to help students who have not achieved a stellar GPA and includes information on whether colleges feature extra tutoring, help from professors, and distance-learning programs. Advice on the application process emphasizes the schools that look beyond GPA to the extracurricular activities and community involvement at which many average students excel. Quelling both students’ and parents’ fears about finding a good education with a less-than-perfect academic record, this guide makes it clear that it is always possible. This updated edition has new data on student life, financial aid and costs, deadlines, and admissions information.
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No B.S. Guide to Succeed in Business by Breaking All the Rules

No B.S. Guide to Succeed in Business by Breaking All the Rules

Dan S. Kennedy

Entrepreneur Press
2024
pokkari
Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business.Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention.Welcome to your no B.S. guide– your personal blueprint to unconventional success. Bid farewell to cookie-cutter marketing campaigns, “positive-thinking” motivators, and all preconceived notions of a successful entrepreneur. With Dan S. Kennedy and the esteemed experts at Entrepreneur as your advisors, you’ll uncover the secrets to transforming your business into a trailblazing powerhouse.Profit from disruption and crush the competition with the “No B.S. Guide to Succeeding in Business by Breaking All the Rules.” Your path to greatness is counting on it.
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No B.S. Direct Marketing

No B.S. Direct Marketing

Dan S. Kennedy

Entrepreneur Press
2024
pokkari
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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No B.S. Time Management for Entrepreneurs

No B.S. Time Management for Entrepreneurs

Dan S. Kennedy; Ben Glass

Entrepreneur Press
2024
pokkari
Time Is Money and You Are Running Out of It!Dan S. Kennedy, joined by co-author Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you’ll learn to redefine the saying, "time is money".Learn how to:CALCULATE THE VALUE OF YOUR TIME—and put a meter on those consuming itSLAY TIME VAMPIRES—like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckersKICK YOUR SOCIAL MEDIA ADDICTION—and combat time consumptionSTOP 'PRODUCTIVUS INTERRUPTUS'—master the 5 time-defense tacticsACHIEVE MAXIMUM PRODUCTIVITY with Psycho-CyberneticsTHE 8 NO B.S. TIME TRUTHS never to violate despite the conspiracy against themBecome successful beyond your wildest dreams—APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINETHE 10 TIME MANAGEMENT TECHNIQUES worth using. Only 10!FIRE YOURSELF! Replace yourself. Make MORE money from LESS time, and have MORE freedom to do BIG things!WARNING: This book is not for the faint of heart, fawningly polite, or desperate to be liked. This book is expressly for entrepreneurs and business owners who wear many hats—those who can't resist piling more responsibility onto his own shoulders, who have more great ideas than time and resources to take advantage of them, who run (not walk) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it."
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No B.S. Guide to Successful Marketing Automation

No B.S. Guide to Successful Marketing Automation

Dan S. Kennedy; Parthiv Shah

Entrepreneur Press
2024
pokkari
Automate or Die! Turn Your Marketing on Autopilot and Watch Your Business Grow.In No B.S. Guide to Successful Marketing Automation, renowned marketing experts Dan S. Kennedy and Parthiv Shah join forces to deliver straightforward, proven strategies for mastering marketing automation. This essential guide is your blueprint to leveraging cutting-edge technology and AI to elevate your marketing game.Discover How To:Meet your customers at the digital doorway with a funnel that actually works.Harness AI to supercharge your research and copywriting.Choose the right CRM to sell more and keep your customers coming back.Unlock more profits and scale your business effortlessly with automation.Effortless Marketing: Learn how software and technology empower your marketing efforts to operate autonomously.Expand Your Reach: Use campaign automation to grow your audience and boost revenue.Unlock the Power of AI: See how AI can revolutionize your business and fuel remarkable growth.Take the guesswork out of marketing and put your business on the fast track to success with No B.S. Guide to Successful Marketing Automation.
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No B.S. Guide to Growing a Business to Sell for Top Dollar

No B.S. Guide to Growing a Business to Sell for Top Dollar

Dan S. Kennedy; David Melrose

Entrepreneur Press
2025
pokkari
Join Dan Kennedy and David Melrose for a no-nonsense dive into building businesses that SELL BIG.In this brand new addition to the No B.S. series, you'll learn how to build a business that you can sell for maximum wealth. Every business owner dreams of pursuing a successful, top-dollar exit that'll get them a 7- to 8- figure payday, but few ever achieve it. Those who do manage to sell their business are often bogged down by ruthless investment firms, BS valuation formulas, or their own poor business practices and systems. These stop business owners from getting the maximum amount of wealth that they can from their businesses. DON'T BE ONE OF THEM!Luckily, business experts and sellers themselves, Dan Kennedy and David Melrose have the antidote. You'll discover: Who the potential buyers are for your business and how to tap into a whole new market primed to buyHow to set up a business that is BUILT TO SELL, with your future exit strategy always in mindHow to sell "Blue Sky" and ditch the traditional valuation formula to achieve the biggest payday possibleWays to negotiate with potential buyers and survive the "Deal-Killers"How to live life and set yourself up for success after the salePlus, real interviews with company owners who successfully sold their companies to achieve top-dollar exitsIf you own or are even thinking about starting a business and want to achieve real wealth, then you can't afford not to read this book!
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No B.S. Marketing to the Affluent

No B.S. Marketing to the Affluent

Dan S. Kennedy; Martin J. Fischer

Entrepreneur Press
2025
pokkari
Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotelsDrawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.
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No B.S. Sales Success

No B.S. Sales Success

Dan S. Kennedy

Entrepreneur Press
2030
nidottu
Stop making excuses and start closing sales--no matter the competition or the economy.Join Dan Kennedy, Rob Graham, and Andrew Allan in the fully updated fifth edition of the iconic No B.S. Sales Success. These seasoned experts bring you time-tested strategies and fresh insights to help you thrive in today's fast-paced, tech-driven sales environment.Packed with 15 proven strategies, this book teaches you how to: Turn rejection into opportunity and close more deals with confidence.Use listening as a powerful tool to influence and connect with prospects.Leverage marketing to attract high-quality leads, eliminating the need for cold prospecting.Present yourself professionally to create a lasting impression that earns respect.Build emotional resilience to stay focused and succeed, no matter the circumstances.With decades of combined experience, Kennedy, Graham, and Allan offer a no-nonsense approach to achieving true sales success. Whether you're an experienced pro or just starting out, this book is packed with actionable advice to help you earn more, close faster, and position yourself at the top of your sales game.If you're not closing deals, you're wasting time--grab your copy of No B.S. Sales Success today
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FEMINISM B.S. (The Good, The Bad & The Ultra-Ugly!) + "TOXIC FEMININITY"

FEMINISM B.S. (The Good, The Bad & The Ultra-Ugly!) + "TOXIC FEMININITY"

Bart Smith

Independently Published
2020
pokkari
BART SMITH, the author of FIVE relationship books, advocates that while first and second wave feminism was great for women in attaining fundamental rights, feminism's third wave is working fast against their best interests when it comes to their love lives, dating, marriage, starting families, raising children, and their overall happiness. Bart clearly points out how third wave feminism has become this anti-male, bully pulpit that NEGATIVELY AFFECT: WOMEN, MEN, FAMILIES, CHILDREN, SOCIETY and the WORLD.With so much negativity and counter-productive results, he proposes that women not stop working, going to school, pursuing their passions, but pay close attention to how they look at and treat men, in particular, because they are not the enemy. Your real enemy lies (no pun) in FEMINISM. Women need to spurn the label of "feminist" N.O.W. because of its radical, angry, culturally Marxian code word for a far-left movement that only seeks to undermine what their hearts truly desire ... to find love and be loved in a crazy world overrun by a male-bashing media, bias family courts against fathers, male-blaming academia and hostile feminist organizations still crying "wolf" and female "victim hood," which driving men fast and far away from the very women they'd rather love and cherish.TOPICS COVERED: Feminism's Main GoalAbsurditiesBlame GameBrainwashingCareerChivalryDating/RelationshipsDelusions / DenialDouble StandardsEntitlement B.S.Equality B.S.Family, Law, Etc.Fears Men HaveFemale NatureFeminism B.S.Future PredictionsHumorHypocrisy / LunacyLawsLet Me Help You HereMake Up Your MindMale PrivilegeMale Treatment#MetooMen/Women Are Different Non-ConformersOur Design (M/Woman)Pay Gap (Myth/B.S.)Sexual LiberationStacked Against MenStatsToxic FeministsToxic Masculinity? (No )War Against Boys/MenWelcome Men's WorldWhat Men Bring To SocietyWhat Men Do For WomenWhat Women HadWhere Do You Stand?At the end of the book, Bart lists a number solutions on how to eradicate 3RD WAVE FEMINISM B.S. once and for all.ALSO inside FEMINISM B.S. are chapter excerpts from Bart's book, WATCH OUT LADIES ...#2. Sex: With Multiple Men For Too Many Years#4. Postponing Marriage/Motherhood Into Her 30s/40s (Not The Best Idea Here's Why )#5. Too Career Focused & For Too Long (Pros/Cons)#7. Personal Habits, Traits & Behaviors (That Drive Men Away )#8. Having Higher Income/Education Requirements Of Men (Here's What To Do/Say To Him )#9. Mr. Perfect vs. Mr. He's Good Enough ("Yes, I Will") #10. M.G.T.O.W. (Men Going Their Own Way) "Ladies Be Worried "#11. Porn, Fapping, PMO, Sex Bots & "No More" Sex For You, Ladies ("You're Being Erased, Ladies ")#14. Pop Culture & The Media (Nothing But Lies & More B.S. That Cause Women To Suffer)#15. The Wall & Sexual/Marriage Market Value (Watch Out ") WATCH OUT LADIES CONCLUSION / MY ADVICE: What Should Women Do After Reading All This? Well, ...
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STOP Not Writing: A No B.S. Guide to Avoid the Avoidance Tricks of a Non-writing Writer

STOP Not Writing: A No B.S. Guide to Avoid the Avoidance Tricks of a Non-writing Writer

B. J. Thompson

ISBN Canada
2019
nidottu
Learn How to Retrain Your Brain to Become the Prolific Writer You've Always Wanted to Be...You're a writer.You know you are.You love words.You love stories.But you can't write. You've tried everything. You start, you stop, and you drop... every work you've ever tried. And they all, more or less, lay incomplete.By now, you feel frustrated and paralyzed, but your passion still smolders... STOP the cycle.STOP the bad habits.STOP all the excuses. Start reading, STOP Not Writing now. STOP Not Writing will give you Actionable Tools to eradicate 22 Known Writing Issues that you can easily learn and put into practice NOW - not later, not some day, but Right Now - that will get you from writer's paralysis to writing prolific. No B.S.No buzzwords.No elitist jargon.No enabling. Just good, old, time and experienced-tested exercises that WILL CHANGE YOUR MINDSET from, "I wish I could..." to, "I am " Enter STOP Not Writing's virtual Boot Camp with me, your virtual Drill Sergeant, B.J. Thompson - Language Arts graduate, free-lance editor, literary novelist and leader of a writer's process group since 2009 - and I'll promise you won't regret it. I have no time for flowery hand holding or theoretical "How To" crap. And neither do you. Want to Start Writing, NOW, for real and forever?Start reading, STOP Not Writing like your literary life depends on it.
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Della B's Bleu Glo

Della B's Bleu Glo

J Stewart Willis

Authors' Tranquility Press
2023
sidottu
Della B's Bleu Glo is a novel based on the nature of a national, and even a world, population that succumbs to the siren's leadership of celebrities, emulating fads that homogenize lives and sometimes have psychological or physical impacts on those who are disciples. In this case, a low-level scientist accidentally discovers a material that can serve as a dye that luminesces. He and his wife dream of avoiding his commitments to the company for which he works and making a fortune off the dye. The wife grows frustrated with the slow progress and misdirections of her husband as he develops the dye and seeks her fortune by divorcing her husband and marrying the son of the owners of the company her husband worked for. When the ex-husband achieves success, she backstabs him and reveals that he discovered the dye during company time. In the resulting suit, the company takes over the patent for the dye and, under the sponsorship of a noted hip-hop singer, launches a line of glowing blue cosmetics that becomes a worldwide fad.Continuing his research on the dye, the scientist discovers that the dye has a half-life, with its molecules gradually attaching themselves to organic compounds as it reconfigures itself and loses its ability to glow. Since skin is organic, he realizes that the cosmetics are attaching themselves to human beings and doing damage. With lasers, he develops a way to correct this damage and opens a clinic to correct the problem, only then revealing what is happening to people throughout the world.Under this overarching story are subplots of a marriage to an ambitious woman who is beautiful beyond the dreams of her husband, whose ambition leads to the murder of a scientist who might interfere with her becoming wealthy from her husband's discovery, of the murder of a fellow worker who rapes her to keep him from ruining her life, of her attempt to disrupt her ex-husband's later success by trying to involve him in one of the murders, and of the accidental discovery of the wrong body that leads to her arrest.Underlying the story are the moral questions of adequate cosmetic testing and of the responsibility of an individual to warn the public of a danger when he knows it, especially when he is delaying notification while he develops a way to correct the danger and make a personal fortune.
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Della B's Bleu Glo

Della B's Bleu Glo

J Stewart Willis

Authors' Tranquility Press
2023
pokkari
Della B's Bleu Glo is a novel based on the nature of a national, and even a world, population that succumbs to the siren's leadership of celebrities, emulating fads that homogenize lives and sometimes have psychological or physical impacts on those who are disciples. In this case, a low-level scientist accidentally discovers a material that can serve as a dye that luminesces. He and his wife dream of avoiding his commitments to the company for which he works and making a fortune off the dye. The wife grows frustrated with the slow progress and misdirections of her husband as he develops the dye and seeks her fortune by divorcing her husband and marrying the son of the owners of the company her husband worked for. When the ex-husband achieves success, she backstabs him and reveals that he discovered the dye during company time. In the resulting suit, the company takes over the patent for the dye and, under the sponsorship of a noted hip-hop singer, launches a line of glowing blue cosmetics that becomes a worldwide fad.Continuing his research on the dye, the scientist discovers that the dye has a half-life, with its molecules gradually attaching themselves to organic compounds as it reconfigures itself and loses its ability to glow. Since skin is organic, he realizes that the cosmetics are attaching themselves to human beings and doing damage. With lasers, he develops a way to correct this damage and opens a clinic to correct the problem, only then revealing what is happening to people throughout the world.Under this overarching story are subplots of a marriage to an ambitious woman who is beautiful beyond the dreams of her husband, whose ambition leads to the murder of a scientist who might interfere with her becoming wealthy from her husband's discovery, of the murder of a fellow worker who rapes her to keep him from ruining her life, of her attempt to disrupt her ex-husband's later success by trying to involve him in one of the murders, and of the accidental discovery of the wrong body that leads to her arrest.Underlying the story are the moral questions of adequate cosmetic testing and of the responsibility of an individual to warn the public of a danger when he knows it, especially when he is delaying notification while he develops a way to correct the danger and make a personal fortune.
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