This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface.We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.
Create ready-to-play 3D games with reactive environments, sound, dynamic effects, and more! Key Features Build a solid foundation for game design and game development Understand the fundamentals of 3D such as coordinates, spaces, vectors, and cameras Get to grips with essential Unity concepts including characters, scenes, terrains, objects and more Book DescriptionThis book, written by a team of experts at Unity Technologies, follows an informal, demystifying approach to the world of game development. Within Unity 3D Game Development, you will learn to: Design and build 3D characters and game environments Think about the users’ interactions with your game Develop an interface and apply visual effects to add an emotional connection to your world Gain a solid foundation of sound design, animations, and lighting Build, test, and add final touches The book contains expert insights that you’ll read before you look into the project on GitHub to understand all the underpinnings. This way, you get to see the end result, and you’re allowed to be creative and give your own thoughts to design, as well as work through the process with the new tools we introduce. Join the book community on Discord to read this book with Unity game developers, and the team of authors. Ask questions, build teams, chat with the authors, participate in events and much more. The link to join is included in the book.What you will learn Learn fundamentals of designing a 3D game and C# scripting Design your game character and work through their mechanics and movements Create an environment with Unity Terrain and ProBuilder Explore instantiation and rigid bodies through physics theory and code Implement sound, lighting effects, trail rendering, and other dynamic effects Create a short, fully functional segment of your game in a vertical slice Polish your game with performance tweaks Join the book-club to read alongside other users and Unity experts, and ask the authors for help when stuck Who this book is forOur goal with this book is to enable every reader to build the right mindset to think about 3D games, and then show them all the steps we took to create ours. The main target audience for this book is those with some prior knowledge in game development, though regardless of your experience, we hope to create an enjoyable learning journey for you.
Now in its second edition, An Introduction to Psychology for Health Carers provides an accessible grounding for all nursing and health care students who have little previous experience of studying psychology, but who within their first year courses need to quickly understand how psychological research and theory is invaluable in interpreting, explaining and actively influencing clinical practice. As a discipline, Psychology makes an important contribution to health care practitioners’ understanding of health and health promotion, treatment, stress, pain, emotion, bereavement and loss. This engaging text introduces basic psychological concepts and techniques and applies them directly to nursing, encouraging all health care students to make the most of their experiences in the practice environment, to learn from these, and to become a reflective, psychologically-informed practitioner.
Many regard religious experience as the essence of religion, arguing that narratives might be created and rituals invented but that these are always secondary to the original experience itself. However, the concept of "experience" has come under increasing fire from a range of critics and theorists. This Reader presents writings from both those who assume the existence and possible universality of religious experience and those who question the very rhetoric of "experience". Bringing together both classic and contemporary writings, the Reader showcases differing disciplinary approaches to the study of religious experience: philosophy, literary and cultural theory, history, psychology, anthropology; feminist theory; as well as writings from within religious studies. The essays are structured into pairs, with each essay separately introduced with information on its historical and intellectual context. The ultimate aim of the Reader is to enable students to explore religious experience as rhetoric created to authorize social identities. The book will be an invaluable introduction to the key ideas and approaches for students of Religion, as well as Sociology and Anthropology. CONTRIBUTORS: Robert Desjarlais, Diana Eck, William James, Craig Martin, Russell T. McCutcheon, Wayne Proudfoot, Robert Sharf, Ann Taves, Charles Taylor, Joachim Wach, Joan Wallach Scott, Raymond Williams
Many regard religious experience as the essence of religion, arguing that narratives might be created and rituals invented but that these are always secondary to the original experience itself. However, the concept of "experience" has come under increasing fire from a range of critics and theorists. This Reader presents writings from both those who assume the existence and possible universality of religious experience and those who question the very rhetoric of "experience". Bringing together both classic and contemporary writings, the Reader showcases differing disciplinary approaches to the study of religious experience: philosophy, literary and cultural theory, history, psychology, anthropology; feminist theory; as well as writings from within religious studies. The essays are structured into pairs, with each essay separately introduced with information on its historical and intellectual context. The ultimate aim of the Reader is to enable students to explore religious experience as rhetoric created to authorize social identities. The book will be an invaluable introduction to the key ideas and approaches for students of Religion, as well as Sociology and Anthropology. CONTRIBUTORS: Robert Desjarlais, Diana Eck, William James, Craig Martin, Russell T. McCutcheon, Wayne Proudfoot, Robert Sharf, Ann Taves, Charles Taylor, Joachim Wach, Joan Wallach Scott, Raymond Williams
High quality scans of master illustrator P. Craig Russell's original art, printed at art board size and collecting stunning and complete adaptations of works by Neil Gaiman, H.P. Lovecraft, Ray Bradbury, Mike Mignola, Clive Barker, and Oscar Wilde; The Spirit story "Art Walk," and much more stunning artwork by this legendary graphic storyteller.
This is a book that will create enormous debate within the technical and the counter-terrorism communities. While there will be the inevitable criticism that the material contained in the book could be used maliciously, the fact is that this knowledge is already in the hands of our enemies. This book is truly designed to inform while entertaining (and scaring) the reader, and it will instantly be in demand by readers of "Stealing the Network: How to Own the Box"
Neil Gaiman s award-winning masterpiece The Sandman continues here, filled with the art from the medium s most gifted talent. Collecting The Sandman Universe #1, The Sandman: Overature #1-6, and The Sandman: The Dream Hunters #1-4 The Sandman Book Six is a can't miss addition for any Sandman fan! The Sandman: Overture tells the story from the birth of a galaxy to the moment that Morpheus is captured, featuring cameo appearances by fan-favorite characters such as The Corinthian, Merv Pumpkinhead and, of course, the Dream King s siblings: Death, Desire, Despair, Delirium, Destruction and Destiny. The Sandman: Dream Hunters follows a humble young monk and a magical, shape-changing fox find themselves romantically drawn together. As their love blooms, the fox learns of a devilish plot by a group of demons and a Japanese emperor to steal the monk's life. With the aid of Morpheus, the fox must use all of her cunning and creative thinking to foil this evil scheme and save the man that she loves.
When it comes to fly fishing, simpler is better. Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014
Tamoxifen is a pioneering medicine for the treatment and prevention of breast cancer. It is the first drug targeted therapy in cancer to be successful. Tamoxifen targets the tumor estrogen receptor. The therapy is known to have saved the lives of millions of women over the past 40 years.This monograph, written by V. Craig Jordan - known as the “father of tamoxifen” - and his Tamoxifen Team at the Georgetown University Washington DC, illustrates the journey of this milestone in medicine. It includes a personal interview with V. Craig Jordan about his four decades of discovery in breast cancer research and treatment. V. Craig Jordan was there for the birth of tamoxifen as he is credited for reinventing a “failed morning after contraceptive” to become the “gold standard” for the treatment of breast cancer. He contributed to every aspect of tamoxifen application in therapeutics and all aspects of tamoxifen’s pharmacology. He discovered the selective estrogen receptor modulators (SERMs) and explored the new biology of estrogen-induced apoptosis.
Tamoxifen is a pioneering medicine for the treatment and prevention of breast cancer. It is the first drug targeted therapy in cancer to be successful. Tamoxifen targets the tumor estrogen receptor. The therapy is known to have saved the lives of millions of women over the past 40 years.This monograph, written by V. Craig Jordan - known as the “father of tamoxifen” - and his Tamoxifen Team at the Georgetown University Washington DC, illustrates the journey of this milestone in medicine. It includes a personal interview with V. Craig Jordan about his four decades of discovery in breast cancer research and treatment. V. Craig Jordan was there for the birth of tamoxifen as he is credited for reinventing a “failed morning after contraceptive” to become the “gold standard” for the treatment of breast cancer. He contributed to every aspect of tamoxifen application in therapeutics and all aspects of tamoxifen’s pharmacology. He discovered the selective estrogen receptor modulators (SERMs) and explored the new biology of estrogen-induced apoptosis.
This 368-page volume covers Hellboy's adventures from 1961 to 1993, leading up to Seed of Destruction. It includes stories from the Hellboy collections The Troll Witch, The Chained Coffin, The Bride of Hell, The Right Hand of Doom, and The Crooked Man, including "Heads," "Buster Oakley Gets His Wish," and "A Christmas Underground With over 100 pages drawn by Mignola himself, The Complete Short Stories Vol. 2 features an incredible roster of artists The two Short Stories volumes, along with the four-volume Hellboy Omnibus series, collect all of Mignola's award-winning Hellboy stories in chronological order for a definitive reading experience. Unaware of his role as Beast of the Apocalypse, Hellboy travels the world to find his first brushes with the royalty of Hell and the otherworldly Ogdru Hem, while shooting out the Baba Yaga's eye and getting a glimpse of his possible fate in the epic African adventure "Makoma."