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1000 tulosta hakusanalla Duane Watari

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Duane Knapp

McGraw-Hill Professional
2008
sidottu
Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come. “A brand's promise is the new currency for success,” says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books.Brand success rests on three principles: 1) Provide a unique experience with products or services that enhance your customer's lives2) Inspire employee partnership, passion, and support3) Create a perception of exceptional value and distinctive benefits and deliver on your promise. Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It's not just about doing a good job-it's about optimizing the emotional and functional benefits from a customer's perspective.The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver.The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops.The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam. According to Knapp, “Annika’s strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success.“Great stars may be born, but it’s the celebrities that embrace the principles of BrandScience that enjoy long term brand success.”The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.
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Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

Duane Forrester

McGraw-Hill Professional
2010
nidottu
Turn online visitors into PAYING CUSTOMERS!You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site. From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services. Forrester explains what works and what doesn’t for multiple online marketing strategies, including:E-mailOnline searchesInternet advertisingWebinarsVideosSocial networking You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.
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Aircraft System Safety

Aircraft System Safety

Duane Kritzinger

Woodhead Publishing Ltd
2016
nidottu
Aircraft System Safety: Assessments for Initial Airworthiness Certification presents a practical guide for the novice safety practitioner in the more specific area of assessing aircraft system failures to show compliance to regulations such as FAR25.1302 and 1309. A case study and safety strategy beginning in chapter two shows the reader how to bring safety assessment together in a logical and efficient manner. Written to supplement (not replace) the content of the advisory material to these regulations (e.g. AMC25.1309) as well as the main supporting reference standards (e.g. SAE ARP 4761, RTCA/DO-178, RTCA/DO-154), this book strives to amalgamate all these different documents into a consolidated strategy with simple process maps to aid in their understanding and optimise their efficient use.
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CUDA for Engineers

CUDA for Engineers

Duane Storti; Mete Yurtoglu

Addison Wesley
2015
nidottu
CUDA for Engineers gives you direct, hands-on engagement with personal, high-performance parallel computing, enabling you to do computations on a gaming-level PC that would have required a supercomputer just a few years ago. The authors introduce the essentials of CUDA C programming clearly and concisely, quickly guiding you from running sample programs to building your own code. Throughout, you’ll learn from complete examples you can build, run, and modify, complemented by additional projects that deepen your understanding. All projects are fully developed, with detailed building instructions for all major platforms. Ideal for any scientist, engineer, or student with at least introductory programming experience, this guide assumes no specialized background in GPU-based or parallel computing. In an appendix, the authors also present a refresher on C programming for those who need it. Coverage includes Preparing your computer to run CUDA programsUnderstanding CUDA’s parallelism model and C extensionsTransferring data between CPU and GPUManaging timing, profiling, error handling, and debuggingCreating 2D gridsInteroperating with OpenGL to provide real-time user interactivityPerforming basic simulations with differential equationsUsing stencils to manage related computations across threadsExploiting CUDA’s shared memory capability to enhance performanceInteracting with 3D data: slicing, volume rendering, and ray castingUsing CUDA librariesFinding more CUDA resources and code Realistic example applications include Visualizing functions in 2D and 3DSolving differential equations while changing initial or boundary conditionsViewing/processing images or image stacksComputing inner products and centroidsSolving systems of linear algebraic equationsMonte-Carlo computations
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Developing Your Theoretical Orientation in Counseling and Psychotherapy

Developing Your Theoretical Orientation in Counseling and Psychotherapy

Duane Halbur; Kimberly Halbur

Pearson
2018
nidottu
An interactive guide for helping professionals choose a theoretical orientationAppropriate for mental health counselors, psychologists, social workers, school counselors, substance abuse counselors, psychotherapists, and peer helpers, Developing Your Theoretical Orientation in Counseling and Psychotherapy helps readers find a theoretical orientation aligned with their personal values and worldview. Theories are presented in the text in a way that allows the reader to identify quickly the philosophical and cultural foundations of the theories while also accessing the theories’ goals and techniques.The 4th Edition is updated to include, among other things, a deeper discussion of the implications of empirically validated treatments and a new review of the implications of common-factor approaches.
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Psychological Consultation and Collaboration

Psychological Consultation and Collaboration

Duane Brown; Walter Pryzwansky; Ann Schulte

Pearson
2010
nidottu
Psychological Consultation and Collaboration: Introduction to Theory and Practiceprovides an overview of both the theory and practice of consultation and collaboration along with a summary of the empirical support, multicultural strengths, and limitations for each approach. Coverage includes mental health consultation, behavioral consultation, organizational development consultation, and the processes in consultation and collaboration–including the characteristics of the people who engage in them, evaluation of the outcomes of the two processes, and ethical guidelines for consultants and collaborators. Two chapters deal with the specifics of consulting with teachers and parents, with emphasis on multiple relationships among parents, schools, and communities. The 7th edition contains many cutting edge updates, including more information about empirically-based interventions; alternative views of the consulting relationship; school, family and community interventions; and recent research findings and updated policy statements. A new chapter examines Solution Focused Consultee Centered Consultation, an approach rooted in constructiveness theory that uses the consultee’s strengths to build interventions.
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Cleopatra's Daughter

Cleopatra's Daughter

Duane W. Roller

Oxford University Press Inc
2018
sidottu
The Roman emperor Augustus gave his name to the age he dominated, from the latter half of the first century BC until the second decade of the following century. Yet he shared the age with several royal women who ruled parts of the Mediterranean world, in a symbiotic relationship with Rome. This book is the first detailed portrait of these remarkable women. Previous accounts of the period have centered on Augustus or Rome's allied kings, with scant attention to the women who ruled as their partners or on their own. The most famous of these is Cleopatra Selene, the daughter of the great Cleopatra VII of Egypt and her partner, the Roman magistrate Marcus Antonius. Her very survival following Roman victory over her mother's forces is itself noteworthy but she went on to rule Mauretania (northwest Africa) with her husband for more than twenty years. She even attempted to reconstitute her mother's legacy in this remote region and, like her mother, was an ardent patron of the arts and scholarship. Other women of note included in this book are Pythodoris of Pontos, who ruled northern Asia Minor for forty years, and Salome of Judaea, the sister of Herod the Great, who, while never queen, exercised significant power for nearly half a century. These and others -- Glaphyra of Cappadocia, Dynamis of Bosporos, Abe of Olbe, and Mousa of Parthia -- were all part of the interrelated dynasties of the Augustan Age. Their values and attitudes toward rule directly affected the emergent Roman imperial system, and their legacy survived for centuries through their descendants and the goals of the royal women of Rome, such as Livia and Octavia, the wife and sister of Augustus. Assimilating all of the historical and archaeological evidence, Cleopatra's Daughter recovers these extraordinary women from the dim shadows of the ancient past.
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Empire of the Black Sea

Empire of the Black Sea

Duane W. Roller

Oxford University Press Inc
2020
sidottu
What is commonly called the kingdom of Pontos flourished for over two hundred years in the coastal regions of the Black Sea. At its peak in the early first century BC, it included much of the southern, eastern, and northern littoral, becoming one of the most important Hellenistic dynasties not founded by a successor of Alexander the Great. It also posed one of the greatest challenges to Roman imperial expansion in the east. Not until 63 BC, after many violent clashes, was Rome able to subjugate the kingdom and its last charismatic ruler Mithridates VI. This book provides the first general history, in English, of this important kingdom from its mythic origins in Greek literature (e.g., Jason and the Golden Fleece) to its entanglements with the late Roman Republic. Duane Roller presents its rulers and their complex relationships with the powers of the eastern Mediterranean and Near East, most notably Rome. In addition, he includes detailed discussions of Pontos' cultural achievements--a rich blend of Greek and Persian influences — as well as its political and military successes, especially under Mithridates VI, who proved to be as formidable a foe to Rome as Hannibal. Previous histories of Pontos have focused almost exclusively on the career of its last ruler. Setting that famous reign in its wide historical context, Empire of the Black Sea is an engaging and definitive account of a powerful yet little-known ancient dynasty.
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Cleopatra's Daughter

Cleopatra's Daughter

Duane W. Roller

OXFORD UNIVERSITY PRESS INC
2021
nidottu
The Roman emperor Augustus gave his name to the age he dominated, from the latter half of the first century BC until the second decade of the following century. Yet he shared the age with several royal women who ruled parts of the Mediterranean world, in a symbiotic relationship with Rome. This book is the first detailed portrait of these remarkable women. Previous accounts of the period have centered on Augustus or Rome's allied kings, with scant attention to the women who ruled as their partners or on their own. The most famous of these is Cleopatra Selene, the daughter of the great Cleopatra VII of Egypt and her partner, the Roman magistrate Marcus Antonius. Her very survival following Roman victory over her mother's forces is itself noteworthy but she went on to rule Mauretania (northwest Africa) with her husband for more than twenty years. She even attempted to reconstitute her mother's legacy in this remote region and, like her mother, was an ardent patron of the arts and scholarship. Other women of note included in this book are Pythodoris of Pontos, who ruled northern Asia Minor for forty years, and Salome of Judaea, the sister of Herod the Great, who, while never queen, exercised significant power for nearly half a century. These and others--Glaphyra of Cappadocia, Dynamis of Bosporos, Abe of Olbe, and Mousa of Parthia-were all part of the interrelated dynasties of the Augustan Age. Their values and attitudes toward rule directly affected the emergent Roman imperial system, and their legacy survived for centuries through their descendants and the goals of the royal women of Rome, such as Livia and Octavia, the wife and sister of Augustus. Assimilating all of the historical and archaeological evidence, Cleopatra's Daughter recovers these extraordinary women from the dim shadows of the ancient past.
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The Empire of the Black Sea

The Empire of the Black Sea

Duane W. Roller

OXFORD UNIVERSITY PRESS INC
2023
nidottu
What is commonly called the kingdom of Pontos flourished for over two hundred years in the coastal regions of the Black Sea. At its peak in the early first century BC, it included much of the southern, eastern, and northern littoral, becoming one of the most important Hellenistic dynasties not founded by a successor of Alexander the Great. It also posed one of the greatest challenges to Roman imperial expansion in the east. Not until 63 BC, after many violent clashes, was Rome able to subjugate the kingdom and its last charismatic ruler Mithridates VI. This book provides the first general history, in English, of this important kingdom from its mythic origins in Greek literature (e.g., Jason and the Golden Fleece) to its entanglements with the late Roman Republic. Duane Roller presents its rulers and their complex relationships with the powers of the eastern Mediterranean and Near East, most notably Rome. In addition, he includes detailed discussions of Pontos' cultural achievements--a rich blend of Greek and Persian influences — as well as its political and military successes, especially under Mithridates VI, who proved to be as formidable a foe to Rome as Hannibal. Previous histories of Pontos have focused almost exclusively on the career of its last ruler. Setting that famous reign in its wide historical context, Empire of the Black Sea is an engaging and definitive account of a powerful yet little-known ancient dynasty.
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Cleopatra

Cleopatra

Duane W. Roller

Oxford University Press Inc
2012
nidottu
Few personalities from classical antiquity are more famous--yet more poorly understood--than Cleopatra VII, queen of Egypt. In this major biography, Duane Roller reveals that Cleopatra was in fact a learned and visionary leader whose overarching goal was always the preservation of her dynasty and kingdom. Roller's authoritative account is the first to be based solely on primary materials from the Greco-Roman period: literary sources, Egyptian documents (Cleopatra's own writings), and representations in art and coinage produced while she was alive. His compelling portrait of the queen illuminates her prowess as a royal administrator who managed a large and diverse kingdom extending from Asia Minor to the interior of Egypt, as a naval commander who led her own fleet in battle, and as a scholar and supporter of the arts. Even her love affairs with Julius Caesar and Marcus Antonius--the source of her reputation as a supreme seductress who drove men to their doom--were carefully crafted state policies: she chose these partners to insure the procreation of successors who would be worthy of her distinguished dynasty. That Cleopatra ultimately lost to her Roman opponents, Roller contends, in no way diminishes her abilities. "Roller tells his tale smoothly and accessibly....The resulting portrait is that of a complex, many-sided figure, a potent Hellenistic ruler who could move the tillers of power as skillfully as any man, and one far and nobly removed from the 'constructed icon' of popular imagination." --The New York Times Book Review "A rich account of late Ptolemaic culture." --The New Yorker "Offers a superb panorama of the society and culture of late Ptolemaic Egypt, with vivid sketches of the (remarkably vigorous) intellectual life of Cleopatra's Alexandria and the structural instabilities of the late Ptolemaic state." --Times Literary Supplement "Besides providing a compelling story and breathing fresh air into a heretofore two-dimensional caricature from history, Roller's 'Cleopatra' provides an interesting commentary on the attitudes still prevalent towards women who rule." --Christian Science Monitor
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Custer

Custer

Duane Schultz; Wesley K. Clark

Palgrave Macmillan
2011
nidottu
Colorful, charismatic, and controversial, George Armstrong Custer became a national hero at the age of twenty-three when he was promoted to the rank of brigadier general - barely two years after graduating at the bottom of his class from West Point. He was idolized both by his men and by the American public, though he endured two courts-martial and temporary dismissal from the Army. Custer pushed himself harder and longer than most, owing to an intense ambition to succeed and a hunger for glory and fame. He was contemptuous of danger, taking chances that no one else would take, which earned him the reputation among some observers of being reckless. Redeeming himself through his actions at the front, he resurrected his former glory with a stunning victory over the Cheyenne Indians using tactics he had perfected during the Civil War. General Custer was one of those larger-than-life figures whose flamboyant personality, daring, and seeming invincibility became legendary. Here, author Duane Schultz shows why he remains one of the most fascinating figures in American military history.
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Big Ideas for Little Philosophers: Truth with Socrates

Big Ideas for Little Philosophers: Truth with Socrates

Duane Armitage; Maureen McQuerry

Puffin
2020
pahvisivuinen
Answering life's big questions for little children, this board book explains Socrates' beliefs about truth in a simple, accessible way.Even little children can become philosophers by asking big questions about the world around them. Socrates believed that telling the truth and living a life full of wonder can make us wise. In Truth with Socrates, this idea is explained for the youngest thinkers, from being honest even when it is scary or hard, to questioning everything around us to learn and grow. This book will inspire little ones to have exciting thoughts and conversations about these big ideas.'A philosopher is a person who loves wisdom. Wisdom means knowing things that help you live better and be happy.'
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Big Ideas for Little Philosophers: Equality with Simone de Beauvoir

Big Ideas for Little Philosophers: Equality with Simone de Beauvoir

Duane Armitage; Maureen McQuerry

Puffin
2020
pahvisivuinen
Answering life's big questions for little children, this board book explains Simone de Beauvoir's beliefs about equality and respect in a simple, accessible way.Even little children can become philosophers by asking big questions about the world around them. Simone de Beauvoir believed that everybody should have the same opportunities to be happy, and to be themselves. In Equality with Simone de Beauvoir, this idea is explained for the youngest thinkers, from treating people with respect to listening to who you are on the inside. This book will inspire little ones to have exciting thoughts and conversations about these big ideas.'A philosopher is a person who loves wisdom.Wisdom means knowing things that help you live better and be happy.'
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Big Ideas for Little Philosophers: Happiness with Aristotle

Big Ideas for Little Philosophers: Happiness with Aristotle

Duane Armitage; Maureen McQuerry

Puffin
2020
pahvisivuinen
Answering life's big questions for little children, this board book explains Aristotle's beliefs about happiness and friendship in a simple, accessible way.Even little children can become philosophers by asking big questions about the world around them. Aristotle believed that the best way to live a happy life was to fill it with true friends. In Happiness with Aristotle, this idea is explained for the youngest thinkers, from helping your friends to be good people to learning to love yourself as well as others. This book will inspire little ones to have exciting thoughts and conversations about these big ideas.'A philosopher is a person who loves wisdom.Wisdom means knowing things that help you live better and be happy.'
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Big Ideas for Little Philosophers: Imagination with Descartes

Big Ideas for Little Philosophers: Imagination with Descartes

Duane Armitage; Maureen McQuerry

Puffin
2020
pahvisivuinen
Answering life's big questions for little children, this board book explains Descartes' beliefs about imagination and empathy in a simple, accessible way. Even little children can become philosophers by asking big questions about the world around them. Descartes believed that the ability to imagine is what makes us our true selves. In Imagination with Descartes, this idea is explained for the youngest thinkers, from the uniqueness of imagination to understanding other people's point of view. This book will inspire little ones to have exciting thoughts and conversations about these big ideas.'A philosopher is a person who loves wisdom.Wisdom means knowing things that help you live better and be happy.'
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Freedom from Advertising

Freedom from Advertising

Duane C.S. Stoltzfus

University of Illinois Press
2007
sidottu
Disgusted by publishers and editors who refused to cover important stories for fear of offending advertisers, the press baron E. W. Scripps rejected conventional wisdom and set out to prove that an ad-free newspaper could be profitable entirely on circulation. Duane C. S. Stoltzfus details the history of Scripps’s innovative 1911 experiment, which began in Chicago amid great secrecy. The tabloid-sized newspaper was called the Day Book, and at a penny a copy, it aimed for a working-class market, crusading for higher wages, more unions, safer factories, lower streetcar fares, and women’s right to vote. It also tackled the important stories ignored by most other dailies, like the labor conflicts that shook Chicago in 1912. Though the Day Book’s financial losses steadily declined over the years, it never became profitable, and publication ended in 1917. Nevertheless, Stoltzfus explains that the Day Book served as an important ally of workers, a keen watchdog on advertisers, and it redefined news by providing an example of a paper that treated its readers first as citizens with rights rather than simply as consumers.
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Rocky Mountain Mining Camps

Rocky Mountain Mining Camps

Duane A Smith

Indiana University Press
2017
pokkari
Traditionally the American frontier was the home of the self-sufficient individualist, a rural environment where settlers lived without the comforts of society. But from the first gold rush into the Rockies in 1859 until the 1890s, when most gold fields had been played out, the unsettled wilderness of the Rocky Mountains became the setting of a unique phenomenon—the Western mining camp. To be profitable, miners needed a community of support—including secure lines of transportation, farmers who could raise crops, and merchants who could supply equipment. The lure of easy money also attracted a drifting crowd of gamblers, prostitutes, and con men, and a saloon and a brothel often were the first businesses to appear in a prospering mining town. Unstable populations and a lack of planning exacerbated the problems of the mining camps, including lawlessness, destructive fires, and rough-and-ready vigilante justice, but most maturing communities stabilized and quickly established schools, churches, and libraries. In this absorbing history of the Rocky Mountain mining towns, Duane A. Smith traces their cycle of growth from birth to boom and either extinction or transformation into permanent agricultural-mining communities, and he recounts colorful histories of camps that sprang up overnight and developed into urban settlements.
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Cybersecurity

Cybersecurity

Duane C. Wilson

MIT Press
2021
nidottu
An accessible guide to cybersecurity for the everyday user, covering cryptography and public key infrastructure, malware, blockchain, and other topics.It seems that everything we touch is connected to the internet, from mobile phones and wearable technology to home appliances and cyber assistants. The more connected our computer systems, the more exposed they are to cyber attacks--attempts to steal data, corrupt software, disrupt operations, and even physically damage hardware and network infrastructures. In this volume of the MIT Press Essential Knowledge series, cybersecurity expert Duane Wilson offers an accessible guide to cybersecurity issues for everyday users, describing risks associated with internet use, modern methods of defense against cyber attacks, and general principles for safer internet use.Wilson describes the principles that underlie all cybersecurity defense: confidentiality, integrity, availability, authentication, authorization, and non-repudiation (validating the source of information). He explains that confidentiality is accomplished by cryptography; examines the different layers of defense; analyzes cyber risks, threats, and vulnerabilities; and breaks down the cyber kill chain and the many forms of malware. He reviews some online applications of cybersecurity, including end-to-end security protection, secure ecommerce transactions, smart devices with built-in protections, and blockchain technology. Finally, Wilson considers the future of cybersecurity, discussing the continuing evolution of cyber defenses as well as research that may alter the overall threat landscape.
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