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1000 tulosta hakusanalla Jenni Ramone

Building Distinctive Brand Assets

Building Distinctive Brand Assets

Jenni Romaniuk

OUP Australia and New Zealand
2018
sidottu
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
How Brands Grow 2 Revised Edition

How Brands Grow 2 Revised Edition

Jenni Romaniuk; Bryon Sharp

OXFORD UNIVERSITY PRESS AUSTRALIA
2021
sidottu
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Better Brand Health

Better Brand Health

Jenni Romaniuk

OXFORD UNIVERSITY PRESS AUSTRALIA
2023
sidottu
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.
Step Forward Introductory Level Student Book and Workbook Introductory Pack: Language for Everday Life

Step Forward Introductory Level Student Book and Workbook Introductory Pack: Language for Everday Life

Jenni Currie Santamaria; Series Director Jayme Adelson-Goldstein

Oxford University Press, USA
2008
nidottu
Step Forward is a standards-based, four-skills course that integrates language instruction into real-life contexts. The program ensures learners' mastery of the language related to civics, the workplace, the community, and academics. The new introductory level meets the needs of true beginners through strong visual support, thorough practice of new language items, and gradual introduction of new material.
Step Forward: Level 5: Student Book with Online Practice

Step Forward: Level 5: Student Book with Online Practice

Jenni Currie Santamaria; Jayme Adelson-Goldstein

Oxford University Press
2019
muu
Step Forward Second Edition provides the essential language, skills and rigorous content adult English language learners need to move confidently towards their work and academic goals. Newly revised to align with the College and Career Readiness Standards and the English Language Proficiency Standards, Step Forward ensures that learners are well prepared to use their English in the real world. Step Forward features a full suite of easy-to-use resources, including tests, lesson plans, multilevel activities and the Oxford English Vocabulary Trainer app, ensuring that every teacher can teach the content with confidence and every student can achieve their goals.
Step Forward: Level 5: Lesson Plans

Step Forward: Level 5: Lesson Plans

Jenni Currie Santamaria; Jayme Adelson-Goldstein

Oxford University Press
2020
nidottu
Step Forward Second Edition provides the essential language, skills and rigorous content adult English language learners need to move confidently towards their work and academic goals. Newly revised to align with the College and Career Readiness Standards and the English Language Proficiency Standards, Step Forward ensures that learners are well prepared to use their English in the real world. Step Forward features a full suite of easy-to-use resources, including tests, lesson plans, multilevel activities and the Oxford English Vocabulary Trainer app, ensuring that every teacher can teach the content with confidence and every student can achieve their goals.
Q: Skills for Success: Level 3: Reading and Writing Teacher's Handbook with Teacher's Access Card
Q: Skills for Success is renowned for helping students to achieve academic success in English. The Third Edition helps students to develop the techniques and critical thinking skills they need for academic study with new Critical Thinking Strategies, updated texts and topics and 100% new assessment. The Teacher's Handbook with Teacher's Access card includes a printed Teacher's Handbook along with access to iQ Online Practice with Teacher Resources and the Classroom Presentation Tool. iQ Online Practice with Teacher Resources provides all the course resources, teaching notes and answer keys you need for Q: Skills for Success Third Edition, plus assessment, classroom management and professional development resources. Deliver heads-up lessons with the Classroom Presentation Tool, a digital resource for the front of the class with an extensive range of easy-to-use features. *The Q: Skills for Success impact study was conducted between September 2018 and March 2019. Oxford Impact is how Oxford University Press evaluates its educational products and services so that teachers and learners can be sure that our resources make a positive difference.
Q: Skills for Success: Level 1: Listening and Speaking Teacher's Handbook with Teacher's Access Card
Q: Skills for Success is renowned for helping students to achieve academic success in English. The Third Edition helps students to develop the techniques and critical thinking skills they need for academic study with new Critical Thinking Strategies, updated texts and topics and 100% new assessment. The Teacher's Handbook with Teacher's Access card includes a printed Teacher's Handbook along with access to iQ Online Practice with Teacher Resources and the Classroom Presentation Tool. iQ Online Practice with Teacher Resources provides all the course resources, teaching notes and answer keys you need for Q: Skills for Success Third Edition, plus assessment, classroom management and professional development resources. Deliver heads-up lessons with the Classroom Presentation Tool, a digital resource for the front of the class with an extensive range of easy-to-use features. *The Q: Skills for Success impact study was conducted between September 2018 and March 2019. Oxford Impact is how Oxford University Press evaluates its educational products and services so that teachers and learners can be sure that our resources make a positive difference.
Fractured Minds

Fractured Minds

Jenni A. Ogden

Oxford University Press Inc
2005
sidottu
Fractured Minds introduces the reader to clinical neuropsychology through vivid case descriptions of adults who have suffered brain damage. At one level, this is a book about the courage, humour, and determination to triumph over illness and disability that many "ordinary people" demonstrate when coping with the extraordinary stress of a brain disorder. On another level, it is a well-referenced and up-to-date textbook that provides a holistic view of the practice of clinical neuropsychology. Included are reader-friendly descriptions and explanations of a wide range of neurological disorders and neuroscientific concepts. Two introductory chapters are followed by 17 chapters that each focus on a specific disorder and include research, clinical assessment, rehabilitation, and a detailed case study. Disorders range across the full spectrum from common ones such as traumatic brain injury and dementia, to rare disorders such as autopagnosia. Each of the 16 chapters retained from the first edition has been revised to reflect current research and clinical advances. Three new chapters on multiple sclerosis, Parkinson's disease, and Huntington's disease incorporate discussion of important current topics such as genetically-transmitted diseases, genetic counselling, gene transplantation, functional neurosurgery, and the complex ethical issues that go hand-in-hand with these new techniques.
Fractured Minds

Fractured Minds

Jenni A. Ogden

Oxford University Press Inc
2005
nidottu
Fractured Minds introduces the reader to clinical neuropsychology through vivid case descriptions of adults who have suffered brain damage. At one level, this is a book about the courage, humour, and determination to triumph over illness and disability that many "ordinary people" demonstrate when coping with the extraordinary stress of a brain disorder. At another level, it is a well-referenced and up-to-date textbook that provides a holistic view of the practice of clinical neuropsychology. Included are reader-friendly descriptions and explanations of a wide range of neurological disorders and neuroscientific concepts. Two introductory chapters are followed by 17 chapters that each focus on a specific disorder and include research, clinical assessment, rehabilitation, and a detailed case study. Disorders range across the full spectrum from common ones such as traumatic brain injury and dementia, to rare disorder such as autotopagnosia. Each of the 16 chapters retained from the first edition has been revised to reflect current research and clinical advances. Three new chapters on multiple sclerosis, Parkinson's disease, and Huntington's disease incorporate discussion of important current topics such as genetically-transmitted diseases, genetic counselling, gene transplantation, functional neurosurgery, and the complex ethical issues that go hand-in-hand with these new techniques. This informative and engaging book will be of interest to students of clinical psychology, neuropsychology, and neurology, health professionals who work with neurological patients, neurological patients and their families, and lay readers who are simply fascinated by the mind and brain.
Patterns in Mathematics Classroom Interaction

Patterns in Mathematics Classroom Interaction

Jenni Ingram

Oxford University Press
2021
sidottu
Classroom interaction has a significant influence on teaching and learning. It is through interaction that we solve problems, build ideas, make connections and develop our understanding. Patterns in Mathematics Classroom Interaction describes, exemplifies and considers the implications of patterns and structures of mathematics classroom interaction. Drawing on a Conversation Analytic approach, the book examines how the structures of interactions between teachers and students influence, enable, and constrain the mathematics that students are experiencing and learning in school. In particular, it considers the handling of difficulties or errors and the consequences on both the mathematics students are learning, and the learning of this mathematics. The various roles of silence and the treatment of knowledge and understanding within everyday classroom interactions also reveal the nature of mathematics as it is taught in different classrooms. Examples of students explaining, reasoning and justifying as they interact are also drawn upon to examine how the structures of classroom interaction support students to develop these discursive practices. The approach taken in Patterns in Mathematics Classroom Interaction enables the identification of not only what structures exist and pervade classroom discourse, but also how these structures influence teaching and learning. It is the understanding of how these structures affect students' experiences in the classroom that permits the use and development of practices that can support students' learning. This reflexive relationship between these structures of interactions and student actions and learning is central to the issues explored in this book, alongside the implications these may have for teachers' practice, and students' learning.
Trouble in Mind

Trouble in Mind

Jenni Ogden

Oxford University Press Inc
2012
nidottu
In Trouble in Mind, neuropsychologist Jenni Ogden, author of Fractured Minds, transports the reader into the world of some of her most memorable neurological patients as she explores with compassion, insight, and vivid description the human side of brain damage. These are tales of patients who, as the result of stroke, brain tumor, car crash, or neurological disease, begin thinking and behaving strangely, and with their loved ones' support embark on the long journey to recovery, acceptance of disability and sometimes, death. There is Luke, the gang member who loses his speech but finds he can still sing his favorite blues number "Trouble in Mind," and HM, who teaches the world about memory and becomes the most studied single case in medical history. You will meet Julian, who misplaces his internal map of the human body, and Melody, a singer who risks losing her song when she undergoes brain surgery to cure her epilepsy. Then there is Kim with a severe head injury, and Sophie who has just enough time to put her house in order before Alzheimer's dementia steals her insight. For these and the many other patients whose stories are told in this book, the struggle to understand their disordered minds and disobedient bodies takes extraordinary courage, determination, and patience. For health professionals and researchers working with these patients, the ethical and emotional challenges can be as demanding as the intellectual and treatment decisions they make daily. Trouble In Mind is written in an accessible narrative style that is both accurate and intimate. It will be enjoyed by readers -- whether students, researchers, or professionals in mental health and neuroscience, patients with neurological disorders and their families, or general readers -- who want to learn more about brain disorders and the doctors who care for those who suffer them.
Live Form

Live Form

Jenni Sorkin

University of Chicago Press
2016
sidottu
Ceramics had a far-reaching impact in the second half of the twentieth century, as its artists worked through the same ideas regarding abstraction and form as those for other creative mediums. Live Form shines new light on the relation of ceramics to the artistic avant-garde by looking at the central role of women in the field: potters who popularized ceramics as they worked with or taught male counterparts like John Cage, Peter Voulkos, and Ken Price. Sorkin focuses on three Americans who promoted ceramics as an advanced artistic medium: Marguerite Wildenhain, a Bauhaus-trained potter and writer; Mary Caroline (M. C.) Richards, who renounced formalism at Black Mountain College to pursue new performative methods; and Susan Peterson, best known for her live throwing demonstrations on public television. Together, these women pioneered a hands-on teaching style and led educational and therapeutic activities for war veterans, students, the elderly, and many others. Far from being an isolated field, ceramics offered a sense of community and social engagement, which, Sorkin argues, crucially set the stage for later participatory forms of art and feminist collectivism.
How to Lose an Earl in Ten Weeks

How to Lose an Earl in Ten Weeks

Jenni Fletcher

Penguin Random House Children's UK
2022
pokkari
Already raced through Bridgerton and need something... exquisite to get your scandalous fix?Well then... you are cordially invited to the wedding of The Earl of Denholm and Miss Essie Craven. (Although, if Essie has her way, there will be no wedding...)Welcome to the hottest Season that Regency London has ever seen.An enemies-to-lovers regency romance that's like watching an episode of Bridgerton. Perfect for fans of Georgette Heyer, Outlander and Romancing the Duke.Miss Essie Craven has been engaged since birth to a man she has only met once. The haughty, black-haired man with the intense blue eyes: Aidan Ravell, Earl of Denholm. The most coveted man in all of the Ton.The day of their marriage is set. The only problem is, spirited Essie dreams of more than being a Countess. She soon finds out that Aidan has his own reasons for not wishing to marry, but is compelled to proceed due to his sense of honour and the financial baggage his father has left him.So, Aidan and Essie strike up a deal. Essie will find him a more suitable match, and in the meantime they will keep up appearances.But soon what is real and what is fake begins to converge. Suddenly, what seemed to be a simple agreement is no longer quite that straightforward . . .---'Be prepared to be enchanted and waltz the night away with this beautiful romance. Make this "Plan A" for "At the top of your TBR pile!"' BETH REEKLES, author of The Kissing Booth'Fun, pacy, flirty and witty [. . .] I romped through this book, smiling and loving every minute of it' MARGUERITE KAYE, co-author of Her Heart for a Compass'I adored this book - it's fresh and funny and definitely feminist as well as being thoroughly charming! Jenni has a real talent for writing hugely appealing characters, crisp, witty dialogue and page-turning romance. It's a perfect uplifting read!' - NICOLA CORNICK'How to Lose an Earl in 10 Weeks is an absolute page-turner. Jenni Fletcher's talent knows no bounds' THERESE BEHARRIE, author of And They Lived Happily Ever After'A sparkling, witty slice of deliciousness from start to finish and one I struggled to put down' VIRGINIA HEATH, author of Never Fall for Your Fiancé
Lights Out

Lights Out

Jenni Fletcher

Penguin Random House Children's UK
2024
pokkari
An addictive new adult Formula One romance, perfect for fans of BookTok faves Hannah Grace and Lauren Asher.He’s a future F1 champion, but she’s making it hard to stay on track…F1’s resident bad boy Giovanni Bauer needs to turn his reputation around fast - or risk losing his place on the team.Maisie Evans is a dedicated university student, who still secretly dreams of the glittering sports career she abandoned.When Gio and Maisie's worlds collide, the answer to their problems seems obvious: a fake relationship. She gets to travel and brush shoulders with sports royalty, and he gets to fix his public image.But as sparks fly - on and off the track - will their 'relationship' make it across the finish line, or crash and burn?
Falling Fast

Falling Fast

Jenni Fletcher

Penguin Random House Children's UK
2025
pokkari
From Jenni Fletcher, the award-winning author of Formula 1 romance LIGHTS OUT, comes the next addictively steamy story, perfect for adult readers of Booktok faves Hannah Grace (Icebreaker), and Lauren Asher (The Fine Print).Formula 1 superfan Ava Yearwood can’t quite believe her luck when she lands a job at Rask Racing.Ava loves everything about working for the team . . . everything except their devastatingly attractive driver, Leif Olsen. His cold, brooding attitude should put her off, but frustratingly sparks fly during their every interaction.Ever the professional, Ava is determined to avoid Leif at all costs. But when she’s assigned as his Media Officer, there’s just no getting away from him – and the flames smouldering between them begin to heat up…Can Ava and Leif keep their careers on track, or will their insane chemistry steer them both off-course?
Striped Scarves and Coal Dust

Striped Scarves and Coal Dust

Jenni Wyn Hyatt

Lulu.com
2019
nidottu
Jenni Wyn Hyatt's poetry is, for the most part, written in a traditional style using rhyme and metre but in language which is accessible to a modern reader. Her subjects cover the whole range of human experience from the heartbreaking to the humorous and her love of Wales and of nature are evident. 'Striped Scarves and Coal Dust' is divided into sections, enabling it to be read in small 'chunks' if desired. The collection contains a small section of poems written both in Welsh and in English, the poems in each pair being an almost exact translation of the other so that non-Welsh-speaking readers are not disadvantaged.
The Highlander's Tactical Marriage

The Highlander's Tactical Marriage

Jenni Fletcher

HARPERCOLLINS PUBLISHERS
2022
nidottu
A strategic marriage… …with his runaway bride! Coira Barron is the last woman Fergus MacMillan would choose to marry – he’s never forgiven her for running away with another man on the eve of their wedding six-years ago. Now, an alliance with widowed Coira is crucial, and Fergus is shocked to discover his new wife is nowhere near as disloyal as he believed. Protecting her and his clan are his priority, but can he protect his own heart?
Cinderella's Deal With The Colonel

Cinderella's Deal With The Colonel

Jenni Fletcher

HARPERCOLLINS PUBLISHERS
2023
nidottu
?? Winner of The Shorter Romantic Novel Award at the RNA Awards 2024! ?? 'I laughed out loud several times reading this story […] Really enjoyed it. 5 stars.' ????? Amazon reviewer A penniless Cinderella And a tempting offer from the Colonel… When a marquess’s scheme leads to the debt and demise of Abigail’s father she wants retribution! Only her plans of confronting the scoundrel go awry when his handsome younger brother Colonel Theodore Marshall offers her a job as his secretary. Theo’s deal helps Abigail rescue her family from financial ruin, but working so closely with him isn’t as easy as she expected. Especially when each encounter sparks with tension! Perfect for fans of: ?? Revenge ?? Workplace romance ?? High society – Readers LOVE Jenni Fletcher! 'Having never read much romance set in the 1800s before the last couple of years, I am now totally addicted' ????? 'I highly recommend it to any romance lover.' ????? 'Absolutely perfect in all ways' ????? 'Plenty of intrigue, action, and sizzling chemistry' ????? 'A sweet wholesome story, filled with romance and likeable characters which was a pleasure to read!' ????? 'I would recommend it to so many people' ?????