This monograph directly addresses design, and incorporates elements of Engineering Design Theory to the codified, social act of campaign creation using art, science, and craft. The monograph gives a definition of design and discusses the appropriate language for design. Furthermore, design is expressed as the evolution of military craft, and a blending of military art and military science. Therefore, the monograph is staunchly pro-design, and presents the incorporation of design thinking at the operational and strategic levels as a moral imperative. The argument that MDMP or JOPP are appropriate for the creation of strategy is rejected herein, and design is presented as the next manifestation of campaign creation. Engineering Design, as a theory of social creation, recommends a cultural shift away from single authorship or commander centric leadership. Engineering philosophy, which examines social creation, bounded rationality (stochasticity), competitive creation, risk and safety, intentionality, and methodology, is directly analogous to the needs of military campaign philosophy. The engineering methodology of proceeding through the cognitive phases of divergence, transformation, and convergence is explicated in a way that should inform military thinking. Finally, there is an introduction to appropriate design team size, the design charrette, and design methods (some of which are included in Appendix I). The monograph makes several recommendations. First, the Army should align its definition of design with industry and academics. Second, the Army should clearly explain the strengths and weaknesses of traditional methodologies (MDMP, JOPP, SOD) and explicate the necessary move to design. Third, the Army should understand craft, and examine its culture and commander-centric leanings, and explain why the increasingly social and political demands of strategy in an interconnected world suggest a need for the social creation of campaign designs. Only by incorporating de This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
