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Medical Content-Based Retrieval for Clinical Decision Support

Medical Content-Based Retrieval for Clinical Decision Support

Springer-Verlag Berlin and Heidelberg GmbH Co. K
2013
nidottu
This book constitutes the refereed proceedings of the Third MICCAI Workshop on Medical Content-Based Retrieval for Clinical Decision Support, MCBR-CBS 2012, held in Nice, France, in October 2012. The 10 revised full papers presented together with 2 invited talks were carefully reviewed and selected from 15 submissions. The papers are divided on several topics on image analysis of visual or multimodal medical data (X-ray, MRI, CT, echo videos, time series data), machine learning of disease correlations in visual or multimodal data, algorithms for indexing and retrieval of data from visual or multimodal medical databases, disease model-building and clinical decision support systems based on visual or multimodal analysis, algorithms for medical image retrieval or classification, systems of retrieval or classification using the ImageCLEF collection.
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Enterprise Content Management in Information Systems Research

Enterprise Content Management in Information Systems Research

Springer-Verlag Berlin and Heidelberg GmbH Co. K
2013
sidottu
This book collects ECM research from the academic discipline of Information Systems and related fields to support academics and practitioners who are interested in understanding the design, use and impact of ECM systems. It also provides a valuable resource for students and lecturers in the field.“Enterprise content management in Information Systems research – Foundations, methods and cases” consolidates our current knowledge on how today’s organizations can manage their digital information assets. The business challenges related to organizational information management include reducing search times, maintaining information quality, and complying with reporting obligations and standards. Many of these challenges are well-known in information management, but because of the vast quantities of information being generated today, they are more difficult to deal with than ever. Many companies use the term “enterprise content management” (ECM) to refer to the management of all forms of information, especially unstructured information. While ECM systems promise to increase and maintain information quality, to streamline content-related business processes, and to track the lifecycle of information, their implementation poses several questions and challenges: Which content objects should be put under the control of the ECM system? Which processes are affected by the implementation? How should outdated technology be replaced? Research is challenged to support practitioners in answering these questions.
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Guten Content schreiben

Guten Content schreiben

Beatrice Eiring

Springer-Verlag Berlin and Heidelberg GmbH Co. KG
2021
nidottu
?Dieses Buch ist die pragmatische Anleitung für den perfekten Content. Wer Texte und Bilder für die Produkt- und Unternehmenskommunikation erstellt, sei es auf Websites, Blogs, Landingpages und Social-Media-Plattformen, erhält mit diesem Praxisleitfaden das nötige Know-how. Dr. Beatrice Eiring führt Sie Schritt für Schritt durch den Prozess der Content-Erstellung – beginnend mit der Zielsetzung, die Intention zwischen Ihnen als Sender und Ihrem Leser als Empfänger zu matchen. Mit Tipps zur Keyword-Recherche und zum zielgruppengerechten Schreibstil bis hin zur SEO-Optimierung erfahren Sie, was wirklich guten Content ausmacht. Ergänzt wird dieses konkrete Schreib-Know-how um zahlreiche Tools und Best-Practices für die Social-Media-Plattformen Facebook, Instagram, LinkedIn und Xing.Ein enorm hilfreicher Ratgeber für wirksamen Content - Content, der gefunden wird und überzeugt.Aus dem InhaltSpielregeln der Online-Kommunikation: Online-Schreibstil, SEO, Keywords, Mehrwert-ContentBest Practices für Online-Content auf Websites: Text, Bilder, LayoutBest Practices für Content auf Social-Media-Plattformen: Facebook, Instagram, LinkedIn, XingMit konkreten Leitfäden, zahlreichen Tipps, einer hilfreichen Liste von Content-Tools und umfangreichem Glossar
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Situative Content-Marketing-Strategie

Situative Content-Marketing-Strategie

Olaf Mörk

Springer-Verlag Berlin and Heidelberg GmbH Co. KG
2021
nidottu
In diesem Buch zeigt Olaf Mörk, wie Sie situativ-überzeugenden Content finden und gestalten können, dem sich Ihre Zielgruppe so gut wie nicht entziehen kann. Mit dem Wandel vom Produktmarketing hin zum Situativen-Content-Marketing schlagen Unternehmen (B2B wie B2C) gleich drei Fliegen mit einer Klappe: Imagestärkung, Neukundengewinnung, Bestandskundenbindung. Olaf Mörk zeigt Schritt für Schritt, wo Sie diesen besonderen Content finden und wie Sie ihn umsetzen können. Mit situativem Content bietet das Unternehmen seinen Zielgruppen konkreten Nutzen. Im Extremfall bewahrt es sogar vor rechtlichen Konsequenzen. So entsteht ein größeres Vertrauen bei der Zielgruppe und letztendlich ein höherer Absatz. Dazu bedarf es einer neuen, qualitativ geprägten Herangehensweise im Content-Marketing. Ziel des Fachbuchs ist es, die Thematik aus der Praxis für die Praxis schnell verständlich und anwendbar zu machen. Hintergrundinformationen, Tipps, Praxisbeispiele, Checklisten und über 60 Abbildungen stellen den Inhalt anschaulich dar. Ohne Umwege kann jeder Lesende wichtige Impulse für die eigene Content-Marketing-Strategie gewinnen und sofort mit der Umsetzung beginnen. Aus dem InhaltWarum situativer Content immer funktioniert – für B2B und B2CDie Situative-Content-Marketing-Strategie (SCMS)Das Situative-Content-Marketing-Wirkmodell im PraxiseinsatzWie Sie einmaligen und relevanten Content findenDie wichtigsten neuen Content-Channel und was dabei B2B vom B2C Social Media lernen kann (Instagram, TikTok, LinkedIn, Facebook, WhatsApp, Quora, Reddit)Best Practice: Situativer Content einfach und erfolgreich umgesetzt
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Brand Content und Brand Image

Brand Content und Brand Image

Matthias Albisser

Springer Fachmedien Wiesbaden
2021
nidottu
In diesem Open-Access-Buch schlägt Matthias Albisser eine Konzeptualisierung von Brand Content als Botschaften der Unternehmenskommunikation vor, die gleichberechtigt eine Unternehmensperspektive (Imageaufbau) und eine Userperspektive (Mehrwert für User) einnehmen. Anhand einer experimentellen Umfrage wird der Einfluss von informativem (Tipps und Tricks) und unterhaltendem (Memes) Brand Content auf das funktionale und das emotionale Markenimage analysiert.
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Local Content Development and Internationalization

Local Content Development and Internationalization

Amaechi D Okoro

LAP Lambert Academic Publishing
2019
pokkari
The flattening global supply chain with its attendant opportunities and challenges for individual economies and the globe at large, will continue to make organization, economies and regions seek strategies like internationalization and local content development in order to gain competitive advantage over others. Strangely, there are different perspectives and positions about these strategies. Some local content development and internationalization policies in emerging or developing economies have the tendency to suppress the company's or nation's potentials, and slow down global economic growth. Developing and emerging economies believe that local content development is the only faithful industrial and economic catch-up strategy, and never intended against the prosperity of developed nations. Developed countries forget that they used content protection in some stages of their development, and argue that it does not allow for fair competition and internationalization of companies. The researcher has adopted a single case study research method with multiple sample points to investigate the linkage between local content development and internationalization in a developing economy.
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Enterprise Content Management in Information Systems Research

Enterprise Content Management in Information Systems Research

Springer-Verlag Berlin and Heidelberg GmbH Co. K
2016
nidottu
This book collects ECM research from the academic discipline of Information Systems and related fields to support academics and practitioners who are interested in understanding the design, use and impact of ECM systems. It also provides a valuable resource for students and lecturers in the field.“Enterprise content management in Information Systems research – Foundations, methods and cases” consolidates our current knowledge on how today’s organizations can manage their digital information assets. The business challenges related to organizational information management include reducing search times, maintaining information quality, and complying with reporting obligations and standards. Many of these challenges are well-known in information management, but because of the vast quantities of information being generated today, they are more difficult to deal with than ever. Many companies use the term “enterprise content management” (ECM) to refer to the management of all forms of information, especially unstructured information. While ECM systems promise to increase and maintain information quality, to streamline content-related business processes, and to track the lifecycle of information, their implementation poses several questions and challenges: Which content objects should be put under the control of the ECM system? Which processes are affected by the implementation? How should outdated technology be replaced? Research is challenged to support practitioners in answering these questions.
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Multimedia Content Analysis

Multimedia Content Analysis

Jens-Rainer Ohm

Springer-Verlag Berlin and Heidelberg GmbH Co. K
2016
sidottu
This textbook covers the theoretical backgrounds and practical aspects of image, video and audio feature expression, e.g., color, texture, edge, shape, salient point and area, motion, 3D structure, audio/sound in time, frequency and cepstral domains, structure and melody. Up-to-date algorithms for estimation, search, classification and compact expression of feature data are described in detail. Concepts of signal decomposition (such as segmentation, source tracking and separation), as well as composition, mixing, effects, and rendering, are discussed. Numerous figures and examples help to illustrate the aspects covered. The book was developed on the basis of a graduate-level university course, and most chapters are supplemented by problem-solving exercises. The book is also a self-contained introduction both for researchers and developers of multimedia content analysis systems in industry.
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