The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business. Science proves it?fun is good for business! Based on ten years of extensive research, the authors argue against business tradition to reveal the powerful bottom-line benefits of leading with levity. With interviews, exercises, and case studies, the book reveals how humor in the workplace will help you communicate messages, build camaraderie, and encourage creativity for a better workplace and bigger profits.
There is a crisis in business today: the invisible employee. Feeling threatened, ignored, and unappreciated, invisible employees fight back the only way they know how—by staying hidden in the corporate shadows, doing just enough to get by, grumbling about this and that, and passing these techniques along to new workers. After all, why bother shining when no one notices your achievements? Why bother trying when you could be let go in the next batch of layoffs? A business fable packed with hard-won wisdom, The Invisible Employee follows a group of people who live and work together on a mysterious island. In this second edition—updated with new case studies and current survey results—managers learn how to combat one of the most common negative attitudes in business: that smart employees keep their heads down and never do more than is asked. Bestselling authors Adrian Gostick and Chester Elton show how effective leaders change this mind-set by engaging their people in their cause—setting clear goals, encouraging productive behavior, and celebrating every success along the way. The end result is an organization of productive employees who feel noticed, valued, and appreciated. In other words, they feel visible. In today’s competitive environment, all of us are looking for the next big product, the next big capability or solution. But great managers are finding that recognizing people leads to a more engaged workforce and a more successful business. The Invisible Employee shows you how to bring out the hidden potential in your team and your business. Learn more about growing a Carrot Culture at carrots.com
All you need to know about becoming a doctor in the UK This book contains all the help you need to become a doctor. From applying to medical school through to choosing your specialty, you can find out: How to choose a medical schoolHow to get into medical schoolHow to survive as a medical studentAll about electivesWhat life is like as a doctor As well as easy to follow information on choosing, getting into - and surviving - medical school, junior doctors in different specialties provide unique insight with firsthand accounts of what the job is like in real life, to help you plan and decide your future career path. Included in this fully updated third edition is the latest information on admission tests, an admission table with practical details about each medical school (as well as greater coverage of graduate medical schools), making this now even more comprehensive for everyone planning a career in medicine.
WILDLIFE DNA ANALYSIS Applications in Forensic Science DNA typing of non-human DNA is a fast developing area of research and professional practice. The application of DNA typing in wildlife forensic science is one of these prime uses of DNA typing and is gaining increasing profile. The use of DNA profiling in wildlife forensic science falls into two broad areas: species testing and genetic linkage. Species testing answers the question 'what species is this?' and genetic linkage answers the question 'did these two samples come from the same organism or population?' Wildlife DNA Analysis: Applications in Forensic Science provides an accessible introduction to both of these key areas. Clearly structured throughout, the introduction highlights the different types of crime where these techniques are regularly used. This chapter includes a discussion as to who performs forensic wildlife examinations, the standardisation and validation of methods, and the role of the expert witness in this type of alleged crime. This is followed by a detailed section on the science behind DNA typing including the problems in isolating DNA from trace material and subsequent genetic analysis are also covered. The book then undertakes a comprehensive review of species testing using DNA, including a step-by-step guide to sequence comparisons. A comparison of the different markers used in species testing highlights the criteria for a genetic marker. A full set of case histories illustrates the use of the different markers used. The book details the use of genetic markers to link two or more hairs/feathers/leaves/needles to the same individual organism and the software used in population assignment. The problems and possibilities in isolating markers, along with the construction of allele databases are discussed. The book concludes with evaluation and reporting of genetic evidence in wildlife forensic science illustrated by examples of witness statements. An accessible introduction to this fast developing area of research within forensic science.Case studies throughout to link theory and practice and to highlight the use of DNA testing in species testing.Covers both crimes against wildlife and offences where wildlife can provide vital evidence.Assumes only a basic background knowledge of DNA.Includes a comprehensive review of species testing using DNA, including a step-by-step guide to sequence comparisons.
Following the familiar, easy-to-use at a Glance format, OSCEs at a Glance 2nd Edition is both a revision guide and a comprehensive introduction to objective structured clinical examinations for medical students.Fully revised to suit the current curriculum, and written with student feedback and experiences in mind, this full-colour textbook contains brand new and comprehensively indexed chapters which include 32 new OSCE stations, covering distinct areas of specialisation as well as broader practical and communication skills covered in the exams.This new edition of OSCEs at a Glance is also supported by a companion website at www.ataglanceseries.com/osces containing downloadable OSCE checklists - perfect for testing knowledge in the run-up to exams. This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from Google Play or the MedHand Store.
A practical guide to the principles of radio communications for both civilian and military applications In this book, the author covers both the civilian and military uses of technology, focusing particularly on the applications of radio propagation and prediction. Divided into two parts, the author introduces the basic theory of radio prediction before providing a step-by-step explanation of how this theory can be translated into real-life applications. In addition, the book presents up-to-date systems and methods to illustrate how these applications work in practice. This includes systems working in the HF bands and SHF. Furthermore, the author examines the performance of these systems, and also the effects of noise, interference and deliberate jamming, as well as the performance of jamming, detection and intercept systems. Particular attention is paid to the problems caused by Radio Controlled Improvised Explosive Devices (RCIEDs). Key Features: A practical handbook on the topic of radio communications and propagationWritten by an expert in both the civilian and military applications of the technologyFocuses on methods such as radio and radar jamming, and radio-controlled improvised explosive devices (IEDs)Contains problems and solutions to clarify key topics
Presents the switched-capacitor converters and their various applications. This title focuses on the study of both classical and power conversion electronic circuits, and their wide variety of applications in electronic equipment. It explains power converters that are used in all mobile applications, servers and modems.
Power Electronics and Energy Conversion Systems is a definitive five-volume reference spanning classical theory through practical applications and consolidating the latest advancements in energy conversion technology. Comprehensive yet highly accessible, each volume is organised in a basic-to-sophisticated crescendo, providing a single-source reference for undergraduate and graduate students, researchers and designers. Volume 1 Fundamentals and Hard-switching Converters introduces the key challenges in power electronics from basic components to operation principles and presents classical hard- and soft-switching DC to DC converters, rectifiers and inverters. At a more advanced level, it provides comprehensive analysis of DC and AC models comparing the available approaches for their derivation and results. A full treatment of DC to DC hard-switching converters is given, from fundamentals to modern industrial solutions and practical engineering insight. The author elucidates various contradictions and misunderstandings in the literature, for example, in the treatment of the discontinuous conduction operation or in deriving AC small-signal models of converters. Other key features: • Consolidates the latest advancements in hard-switching converters including discontinuous capacitor voltage mode, and their use in power-factor-correction applications • Includes fully worked design examples, exercises, and case studies, with discussion of the practical consequences of each choice made during the design • Explains all topics in detail with step-by-step derivation of formulas appropriate for energy conversion courses • End-of-section review of the learned material • Includes topics treated in recent journal, conference and industry application coverage on solutions, theory and practical concerns With emphasis on clear explanation, the text offers both a thorough understanding of DC to DC converters for undergraduate and graduate students in power electronics, and more detailed material suitable for researchers, designers and practising engineers working on the development and design of power electronics. This is an accessible reference for engineering and procurement managers from industries such as consumer electronics, integrated circuits, aerospace and renewable energy.
Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.
A remarkable story of how a leader can u. A recent decline in employee loyalty can turn success into oblivion but this book shows how Employee Recognition can be used to retain your best employees and win their commitment.
A new edition of the bestseller on convection heat transfer A revised edition of the industry classic, Convection Heat Transfer, Fourth Edition, chronicles how the field of heat transfer has grown and prospered over the last two decades. This new edition is more accessible, while not sacrificing its thorough treatment of the most up-to-date information on current research and applications in the field. One of the foremost leaders in the field, Adrian Bejan has pioneered and taught many of the methods and practices commonly used in the industry today. He continues this book's long-standing role as an inspiring, optimal study tool by providing: Coverage of how convection affects performance, and how convective flows can be configured so that performance is enhancedHow convective configurations have been evolving, from the flat plates, smooth pipes, and single-dimension fins of the earlier editions to new populations of configurations: tapered ducts, plates with multiscale features, dendritic fins, duct and plate assemblies (packages) for heat transfer density and compactness, etc.New, updated, and enhanced examples and problems that reflect the author's research and advances in the field since the last editionA solutions manual Complete with hundreds of informative and original illustrations, Convection Heat Transfer, Fourth Edition is the most comprehensive and approachable text for students in schools of mechanical engineering.
Cognitive therapies are based on the idea that behavior and emotions result largely from an individual's appraisal of a situation, and are therefore influenced by that individual's beliefs, assumptions and images. This book, now in a new second edition, is a comprehensive guide to cognitive therapy of anxiety disorders.
An innovative, new approach to risk assessment and management that will help you uncover countless opportunities for your company If a business wants to be sustainable in the twenty-first century, it should focus on the continuous improvements and potential opportunities that risk management offers. Written by risk management experts, this book will provide you with the necessary tools and guidance for the successful management of business risk so you can improve your companys triple bottom line the social, environmental, and financial accountability of your business. The authors introduce the RISQUE method, which was specifically developed to address a diverse range of events and issues. It offers a multifaceted approach, using a rational process, which will help you make informed, defensible risk management decisions. Youll gain a better understanding of the methodology, assumptions, advantages, and disadvantages of this approach. Youll also see how the method can be applied to specific areas within your business to reduce risk and increase opportunities. And youll learn the necessary skills to implement a risk management process that will demonstrate commitment to triple bottom line management. To enhance the material presented, numerous case studies are included that will help you understand how to: *Select and justify the best option for a project *Determine how much additional liability youll gain through an acquisition *Account for nonquantifiable events *Understand how much your company needs to set aside for future liabilities *Discover which asset management strategy gives you the best return *Use loss of life as a measure of risk to public safety *Calculate and report contingent liability on your balance sheet *Develop an insurance strategy based on your profile of risk
Cognitive therapies for psychological disorders are increasingly recognised as effective and client-friendly treatment approaches that are well supported by outcome and research evidence. However, there is much scope for improving our knowledge and treatment of emotional disorders. This book helps to develop an understanding of the internal rules and processes that guide thinking, and the factors that lead individuals to become trapped in cycles of negative and distorted thought. In a ground-breaking new approach to cognitive therapy, Adrian Wells addresses limitations of cognitive theories and describes how metacognition, self-attentional processes, and worry/rumination strategies are central to emotional vulnerability, to the maintenance of trauma-related stress reactions, to and emotional disorders. Using the meta-cognitive model, the author describes in detail new clinical strategies which help to guide the clinician towards a fresh cognitive approach to changing negative thoughts, distorted beliefs, and distressing emotions. Trainee therapists and practitioners, as well as experts working at the frontiers of cognitive therapy, will welcome this book for its * introduction to this innovative, powerful approach to emotional disorders * details clinical guidelines and applications * theoretical and research-based development of cognitive therapy "Any clinician, researcher, or theoretician dealing with emotional disorders should read this book. Adrian Wells is doing some of the most creative and thoughtful work today on the nature and treatment of emotional disorders. As one of the few individuals to thoughtfully integrate emerging principles of cognitive science with the practice of cognitive therapy. Wells provides a fresh perspective on the process of change in emotional disorders that leads to innovative new treatment strategies."David H Barlow, PhD, Center for Anxiety and Related Disroders at Boston University, USA
The clinical experience of cognitive therapies is adding to the understanding of emotional disorders. Based on clinical experience and evidence, this groundbreaking book represents a development of cognitive therapy through the concept of metacognition. It provides guidelines for innovative treatments of emotional disorders and goes on to offer conceptual arguments for the future development of cognitive therapy. Offers a new concept in cognitive therapy and guidelines for innovative treatment. Clinically grounded, based on a thorough understanding of cognitive therapies in practice. Written by a recognized authority and established author.
A comprehensive and rigorous introduction to thermal system design from a contemporary perspective Thermal Design and Optimization offers readers a lucid introduction to the latest methodologies for the design of thermal systems and emphasizes engineering economics, system simulation, and optimization methods. The methods of exergy analysis, entropy generation minimization, and thermoeconomics are incorporated in an evolutionary manner. This book is one of the few sources available that addresses the recommendations of the Accreditation Board for Engineering and Technology for new courses in design engineering. Intended for classroom use as well as self-study, the text provides a review of fundamental concepts, extensive reference lists, end-of-chapter problem sets, helpful appendices, and a comprehensive case study that is followed throughout the text. Contents include: *Introduction to Thermal System Design *Thermodynamics, Modeling, and Design Analysis *Exergy Analysis *Heat Transfer, Modeling, and Design Analysis *Applications with Heat and Fluid Flow *Applications with Thermodynamics and Heat and Fluid Flow *Economic Analysis *Thermoeconomic Analysis and Evaluation *Thermoeconomic Optimization Thermal Design and Optimization offers engineering students, practicing engineers, and technical managers a comprehensive and rigorous introduction to thermal system design and optimization from a distinctly contemporary perspective. Unlike traditional books that are largely oriented toward design analysis and components, this forward-thinking book aligns itself with an increasing number of active designers who believe that more effective, system-oriented design methods are needed. Thermal Design and Optimization offers a lucid presentation of thermodynamics, heat transfer, and fluid mechanics as they are applied to the design of thermal systems. This book broadens the scope of engineering design by placing a strong emphasis on engineering economics, system simulation, and optimization techniques. Opening with a concise review of fundamentals, it develops design methods within a framework of industrial applications that gradually increase in complexity. These applications include, among others, power generation by large and small systems, and cryogenic systems for the manufacturing, chemical, and food processing industries. This unique book draws on the best contemporary thinking about design and design methodology, including discussions of concurrent design and quality function deployment. Recent developments based on the second law of thermodynamics are also included, especially the use of exergy analysis, entropy generation minimization, and thermoeconomics. To demonstrate the application of important design principles introduced, a single case study involving the design of a cogeneration system is followed throughout the book. In addition, Thermal Design and Optimization is one of the best new sources available for meeting the recommendations of the Accreditation Board for Engineering and Technology for more design emphasis in engineering curricula. Supported by extensive reference lists, end-of-chapter problem sets, and helpful appendices, this is a superb text for both the classroom and self-study, and for use in industrial design, development, and research. A detailed solutions manual is available from the publisher.
A dynamic new approach to developing winning marketing strategies in today's most demanding industries.In the high-tech sector, where constant innovation is the norm and sweeping changes can occur literally overnight, marketing planning often seems like an exercise in frustration. Written by an all-star team from the prestigious Richard Ivey School of Business, this book describes a dynamic new approach to strategic marketing planning that has helped today's top high-tech companies win and sustain market leadership. By following the examples set by Intel, Compaq, and other industry leaders, readers learn how to plan faster, develop and effectively deploy cross-functional teams, create "living plans" that quickly adapt to new market conditions and competitive dynamics, drive yes/no decisions, focus on cash flow and profitability, and much more.Case studies from Intel, Compaq, Hewlett-Packard, Glaxo-Welcome, General Electric, and other high-tech industry leadersAdrian B. Ryans, Roger More, Don Barclay, and Terry Deutscher (London, Ontario) are faculty members in the Richard Ivey School of Business, University of Western Ontario.
All mental health clinicians and professionals, in practice and training, will welcome this concise and practical book which provides*a detailed account of cognitive models, including new perspectives*state-of-the-art applications of cognitive therapy*case examples demonstrating the real world application of techniques*specific coverage of major categories of anxiety disorders*knowledge based on very substantial treatment and outcome experienceThis book emphasises the design and implementation of ‘pure’ cognitive therapy interventions. There are general sections on assessment and basic cognitive therapy skills, as well as practical advice on designing and executing behavioural experiments, homework tasks, and verbal re-attribution methods. A useful appendix includes questionnaires and outcome measures, and a selection of material that can be copied for patients. "Adrian Wells provides here a comprehensive overview of the cognitive model of anxiety disorders and illustrates how detailed, disorder-specific cognitive conceptualizations inform the choice of therapeutic interventions. The book incorporates the most up-to-date theory of anxiety disorders, much of it originated by the author. Dr Wells provides an array of effective, user-friendly cognitive techniques and vivid case examples. Students and seasoned therapists will find this volume valuable." Aaron T. Beck
Cognitive therapies are based on the idea that behavior and emotions result largely from an individual's appraisal of a situation, and are therefore influenced by that individual's beliefs, assumptions and images. This book is a comprehensive guide to cognitive therapy of anxiety disorders.
Profile of ten of the world's greatest business personalities - such as Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft and Andrew Grove of Intel, showing how they achieved profit zone. * Provides a road map to making more profit by focusing - or refocusing - on the customer. * Includes worksheets and checklists, as well as charts and graphs, to illustrate the authors' points.
