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1000 tulosta hakusanalla Edwin Colbert

Entrepreneurial Marketing

Entrepreneurial Marketing

Edwin J. Nijssen

Routledge
2021
sidottu
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge.Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resourcesThis book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.
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Entrepreneurial Marketing

Entrepreneurial Marketing

Edwin J. Nijssen

Routledge
2021
nidottu
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge.Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resourcesThis book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.
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A History of Inland Transport and Communication

A History of Inland Transport and Communication

Edwin A. Pratt

Routledge
2021
sidottu
Originally published in 1912, this book with extensive source footnotes and bibliography follows the evolution and development of roads, rivers, canals, tramways, buses and cycles. The role that the development of transport played in the growth and expansion of trade and industry and on the general economic and social conditions of the country is one of the main issues that is discussed. Other themes which are examined are the electrification of the railways, railways and the state, railway rates and charges and early trading conditions.
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A History of Inland Transport and Communication

A History of Inland Transport and Communication

Edwin A. Pratt

TAYLOR FRANCIS LTD
2023
nidottu
Originally published in 1912, this book with extensive source footnotes and bibliography follows the evolution and development of roads, rivers, canals, tramways, buses and cycles. The role that the development of transport played in the growth and expansion of trade and industry and on the general economic and social conditions of the country is one of the main issues that is discussed. Other themes which are examined are the electrification of the railways, railways and the state, railway rates and charges and early trading conditions.
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Real and Abstract Analysis

Real and Abstract Analysis

Edwin Hewitt; Karl Stromberg

Springer-Verlag New York Inc.
1975
sidottu
This book is first of all designed as a text for the course usually called "theory of functions of a real variable". This course is at present cus­ tomarily offered as a first or second year graduate course in United States universities, although there are signs that this sort of analysis will soon penetrate upper division undergraduate curricula. We have included every topic that we think essential for the training of analysts, and we have also gone down a number of interesting bypaths. We hope too that the book will be useful as a reference for mature mathematicians and other scientific workers. Hence we have presented very general and complete versions of a number of important theorems and constructions. Since these sophisticated versions may be difficult for the beginner, we have given elementary avatars of all important theorems, with appro­ priate suggestions for skipping. We have given complete definitions, ex­ planations, and proofs throughout, so that the book should be usable for individual study as well as for a course text. Prerequisites for reading the book are the following. The reader is assumed to know elementary analysis as the subject is set forth, for example, in ToM M. APOSTOL's Mathematical Analysis [Addison-Wesley Publ. Co., Reading, Mass., 1957], orWALTERRUDIN's Principles of Mathe­ matical Analysis [2nd Ed., McGraw-Hill Book Co., New York, 1964].
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Electronics via Waveform Analysis

Electronics via Waveform Analysis

Edwin C. Craig

Springer-Verlag New York Inc.
1993
sidottu
The author believes that a good basic understanding of electronics can be achieved by detailed visual analyses of the actual voltage waveforms present in selected circuits. The voltage waveforms included in this text were photographed using a 35-rrun camera in an attempt to make the book more attractive. This book is intended for the use of students with a variety of backgrounds. For this reason considerable material has been placed in the Appendix for those students who find it useful. The Appendix includes many basic electricity and electronic concepts as well as mathematical derivations that are not vital to the understanding of the circuit being discussed in the text at that time. Also some derivations might be so long that, if included in the text, it could affect the concentration of the student on the circuit being studied. The author has tried to make the book comprehensive enough so that a student could use it as a self-study course, providing one has access to adequate laboratory equipment.
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Laboratory Manual for Electronics via Waveform Analysis

Laboratory Manual for Electronics via Waveform Analysis

Edwin C. Craig

Springer-Verlag New York Inc.
1993
nidottu
To the Instructor The purpose of this laboratory manual is not just to help students to set up electronic circuits that function as they should. The important thing is the electronic concepts that the student learns in the process of setting up and studying these circuits. Quite often a student learns more electronics when he has to trouble shoot a circuit than when the circuit performs as it should when first built. It is unlikely that any students would be able to complete all of these experiments in one semester. The author believes that all students should have laboratory experiences with power sup­ plies, amplifiers, oscillators, and integrated circuits. Additionallabomtory experiments should be de­ termined by the instructor. Therefore, you can choose those that you want done. Some students are more efficient in the labomtory than others. Therefore, some would be able to complete more exper­ iments in a semester than others. Also many of these experiments cannot be completed in one two­ hour laboratory period. If space is available, the circuits could be left intact from one period to the next. Or you might want to select steps in an experiment that you want to delete. Neither the val­ ues of the components or the magnitudes of the power supplies, as given in the instructions, are critical. Therefore you could in most cases change them if the ones recommended are not available.
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Abstract Harmonic Analysis

Abstract Harmonic Analysis

Edwin Hewitt; Kenneth A. Ross

Springer-Verlag New York Inc.
1994
nidottu
When we acce pted th ekindinvitationof Prof. Dr. F. K. Scnxmrrto write a monographon abstract harmonic analysis for the Grundlehren. der Maihemaiischen Wissenscha/ten series,weintendedto writeall that wecouldfindoutaboutthesubjectin a textof about 600printedpages. We intended thatour book should be accessi ble tobeginners,and we hoped to makeit usefulto specialists as well. These aims proved to be mutually inconsistent. Hencethe presentvolume comprises onl y half of theprojectedwork. Itgives all ofthe structure oftopological groups neededfor harmonic analysisas it is known to u s; it treats integration on locallycompact groups in detail;it contains an introductionto the theory of group representati ons. In the second volume we will treat harmonicanalysisoncompactgroupsand locallycompactAbeliangroups, in considerable et d ail. Thebook is basedon courses given by E. HEWITT at the University of Washington and the University of Uppsala,althoughnaturallythe material of these courses has been en ormously expanded to meet the needsof a formal monograph. Like the. other treatments of harmonic analysisthathaveappeared since 1940,the book is a linealdescendant of A. WEIL'S fundamentaltreatise (WElL [4J)1. The debtof all workers in the field to WEIL'S work is wellknown and enormous. We havealso borrowed freely from LOOMIS'S treatmentof the subject (Lool\IIS[2 J), from NAIMARK [1J,and most especially from PONTRYA GIN [7]. In our exposition ofthestructur e of locally compact Abelian groups and of the PONTRYA GIN-VA N KAM PEN dualitytheorem,wehave beenstrongly influenced byPONTRYA GIN'S treatment. We hope to havejustified the writing of yet anothertreatiseon abstractharmonicanalysis by taking up recentwork, by writingoutthedetailsofeveryimportantconstruction andtheorem,andby including a largenumberof concrete ex amplesand factsnotavailablein other textbooks.
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Algebraic Topology

Algebraic Topology

Edwin H. Spanier

Springer-Verlag New York Inc.
1994
nidottu
Intended for use both as a text and a reference, this book is an exposition of the fundamental ideas of algebraic topology. The first third of the book covers the fundamental group, its definition and its application in the study of covering spaces. The focus then turns to homology theory, including cohomology, cup products, cohomology operations, and topological manifolds. The remaining third of the book is devoted to Homotropy theory, covering basic facts about homotropy groups, applications to obstruction theory, and computations of homotropy groups of spheres. In the later parts, the main emphasis is on the application to geometry of the algebraic tools developed earlier.
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Living Theatre

Living Theatre

Edwin Wilson; Alvin Goldfarb

WW Norton Co
2017
muu
Focused on the cultural relevance of theatre. Written in an engaging style. Designed to be accessible to undergraduates. Living Theatre is the most popular text for theatre history courses. The Seventh Edition builds on these strengths with “Past and Present”—a NEW feature that focuses on connections between theatre’s long history and the practise of theatre today—and with a brilliant NEW design that highlights the beauty and excitement of the art of theatre.
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Principles of Macroeconomics

Principles of Macroeconomics

Edwin Mansfield

WW Norton Co
1992
nidottu
Students will appreciate the accompanying Study Guide, prepared by Professor Mansfield himself. It contains Chapter Profiles, behavioral Objectives, Case Studies, Objective Questions, Discussion Questions, and Problems for each chapter in the textbook. A separate Computerized Study Guide with approximately 200 review questions and diagrams is also available.
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Study Guide

Study Guide

Edwin Mansfield

WW Norton Co
1993
nidottu
Each chapter parallels closely the content of the corresponding chapter in my text Principles of Macroeconomics, seventh edition. In order to give comprehensive and varied coverage, a six pronged approach has been developed: 1. Chapter Profiles provide an outline of each chapter, and Behavioral Objectives highlight the major concepts to be learned. 2. Case Studies show how the chapter's principles and concepts can be applied to major issues of public and private policy. 3. Limbering-up exercises in the form of Matching Questions and Completion Questions open the way to systematic review. 4. The numerous True-False and Multiple-Choice questions can be used for self-tests. 5. Discussion and Extension Questions provide stimulation for classroom discussions. 6. Short cases in the form of Problems simulate real-world situations and require you to work with actual data in tabular and diagrammatic form, thus demonstrating how to apply economic reasoning in the course of daily life.
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Study Guide and Case Book

Study Guide and Case Book

Edwin Mansfield

WW Norton Co
1997
nidottu
Edwin Mansfield, author of Applied Microeconomics, Second Edition, has carefully prepared this book of exercises and case studies for review and practice of material in his text. For each chapter, this Study Guide provides: A brief case study with analytic questions designed to show how the principles apply to the real world. A self-test consisting of thirty completion, true-false, and multiple-choice questions. Approximately a dozen review questions to help you review the material described in the text. Problems (approximately a dozen) enabling you to practice the techniques presented in the text. Key Concepts that facilitate review of the main points set forth in the text. Answers to the questions, making this a self-contained learning program. In addition, five full-length cases, which supplement five of the case chapters in the text, are provided.
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Microeconomics

Microeconomics

Edwin Mansfield; Gary W. Yohe

WW Norton Co
2003
sidottu
Starting with the Tenth Edition and continuing with the Eleventh, co-author Gary Yohe has thoroughly revised the text while retaining its traditional strengths. Discussions remain accurate and clear, making use of engaging examples that draw on real-world applications to motivate the presentation of theory. This revitalized classic promises to continue to please instructors and their students.
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Secret War for the Union

Secret War for the Union

Edwin C. Fishel

Houghton Mifflin
1998
nidottu
Most histories of the Civil War explain victory and defeat in terms of the skill of commanders and their troops.Intelligence records disappeared after the war, and thus a critically important element has largely been ignored. Fishel has unearthed substantial collections of such records, and his "intelligence explanation" radically alters history's understanding of the campaigns. The Secret War for the Union is one of the most important Civil War works ever published. AUTHOR: Edwin C. Fishel began thirty years of service during World War II, working first as a chief intelligence reporter in the National Security Agency and later as the director of the National Cryptologic School Press. He lives in Arlington, Virgina.
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