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Integrated Marketing Communication

Integrated Marketing Communication

Robyn Blakeman

BLOOMSBURY PUBLISHING PLC
2023
nidottu
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
Throw Like a Girl, Cheer Like a Boy

Throw Like a Girl, Cheer Like a Boy

Robyn Ryle

BLOOMSBURY PUBLISHING PLC
2023
nidottu
A thought-provoking journey into the complicated history of gender, sexuality, race, and social justice through the world of sports.Have you ever wondered why most cheerleaders are girls? Or why some athletes, like Caster Semenya, have to prove they’re women while there’s no testing for men? And why do athletes like Megan Rapinoe and Colin Kaepernick use sports as a platform for social justice, and should they?These questions and more are examined in Throw Like a Girl, Cheer Like a Boy: The Evolution of Gender, Identity, and Race in Sports. Robyn Ryle uses the world of sports to examine the history, controversy, and current conversations around sexuality, race, and social justice, bringing in the stories of today’s athletes to highlight the issues. Topics covered include gender segregation, gender testing, transgender athletes, sexuality, homophobia, globalization, race, and activism. Throw Like a Girl, Cheer Like a Boy shows the great strides that have been made in the sports world, but there are still questions that remain and work that needs to be done. This book brings to attention the ways in which sports can contribute to inequalities while also demonstrating how sports can help create a more just world for everyone.
The Drowning Woman

The Drowning Woman

Robyn Harding

LITTLE, BROWN COMPANY
2023
sidottu
Most anticipated by Goodreads · Indigo? · SheReads Lee Gulliver never thought she'd find herself living on the streets-no one ever does-but when her restaurant fails, and she falls deeper into debt, she leaves her old life behind with nothing but her clothes and her Toyota Corolla. In Seattle, she parks in a secluded spot by the beach to lay low and plan her next move-until early one morning, she sees a sobbing woman throw herself into the ocean. Lee hauls the woman back to the surface, but instead of appreciation, she is met with fury. The drowning woman, Hazel, tells her that she wanted to die, that she's trapped in a toxic, abusive marriage, that she's a prisoner in her own home. Lee has thwarted her one chance to escape her life.Out of options, Hazel retreats to her gilded cage, and Lee thinks she's seen the last of her, until her unexpected return the next morning. Bonded by disparate but difficult circumstances, the women soon strike up a close and unlikely friendship. And then one day, Hazel makes a shocking request: she wants Lee to help her disappear. It'll be easy, Hazel assures her, but Lee soon learns that nothing is as it seems, and that Hazel may not be the friend Lee thought she was.
The Drowning Woman

The Drowning Woman

Robyn Harding

LITTLE, BROWN COMPANY
2024
pokkari
From the bestselling author of The Party comes a "dark and wild ride of redemption, betrayal, and friendship" following a homeless woman fleeing a dangerous past-and the wealthy society wife she saves from drowning: "As twisty and pacey as it gets" (Ashley Audrain, New York Times bestselling author of The Push).Most anticipated by Goodreads · Indigo? · SheReads Lee Gulliver never thought she'd find herself living on the streets-no one ever does-but when her restaurant fails, and she falls deeper into debt, she leaves her old life behind with nothing but her clothes and her Toyota Corolla. In Seattle, she parks in a secluded spot by the beach to lay low and plan her next move-until early one morning, she sees a sobbing woman throw herself into the ocean. Lee hauls the woman back to the surface, but instead of appreciation, she is met with fury. The drowning woman, Hazel, tells her that she wanted to die, that she's trapped in a toxic, abusive marriage, that she's a prisoner in her own home. Lee has thwarted her one chance to escape her life.Out of options, Hazel retreats to her gilded cage, and Lee thinks she's seen the last of her, until her unexpected return the next morning. Bonded by disparate but difficult circumstances, the women soon strike up a close and unlikely friendship. And then one day, Hazel makes a shocking request: she wants Lee to help her disappear. It'll be easy, Hazel assures her, but Lee soon learns that nothing is as it seems, and that Hazel may not be the friend Lee thought she was.
The Haters

The Haters

Robyn Harding

LITTLE, BROWN COMPANY
2024
sidottu
Camryn Lane is living her dream. After years of struggle and rejection, her first novel has finally been published. Her editor is happy; her teenage daughter is proud; and her boyfriend and friends are all excited for her. She's on top of the world-until she receives a disturbing message from an unknown sender.Rattled by the accusations she finds there, Camryn swallows the sick feeling in her stomach and resolves to put the missive out of her mind. But when she checks her ratings on a popular book site, she finds a scathing one-star review. The reviewer is so articulate and convincing that soon, Camryn's book is flooded with bad reviews. Could the reviewer be the same person who sent the ugly email? And why do they want to ruin her?As the online harassment creeps into Camryn's personal life, she vows to find out who's behind it. Is it really a disgruntled reader? Or could it be someone she knows? The troll's actions are escalating, and when the abuse turns deadly, it will take everything Camryn has to unmask the enemy so intent on destroying her-and finally learn why she's being targeted.
The Haters

The Haters

Robyn Harding

LITTLE, BROWN COMPANY
2025
pokkari
The bestselling author of The Party and The Drowning Woman returns with a twisted tale of fame, obsession, and the dark recesses of social media..Camryn Lane is living her dream. After years of struggle and rejection, her first novel has finally been published. Her editor is happy; her teenage daughter is proud; and her boyfriend and friends are all excited for her. She's on top of the world-until she receives a disturbing message from an unknown sender.Rattled by the accusations she finds there, Camryn swallows the sick feeling in her stomach and resolves to put the missive out of her mind. But when she checks her ratings on a popular book site, she finds a scathing one-star review. The reviewer is so articulate and convincing that soon, Camryn's book is flooded with bad reviews. Could the reviewer be the same person who sent the ugly email? And why do they want to ruin her?As the online harassment creeps into Camryn's personal life, she vows to find out who's behind it. Is it really a disgruntled reader? Or could it be someone she knows? The troll's actions are escalating, and when the abuse turns deadly, it will take everything Camryn has to unmask the enemy so intent on destroying her-and finally learn why she's being targeted.
Magically Delicious: Magic and Mayhem Book 4

Magically Delicious: Magic and Mayhem Book 4

Robyn Peterman

Createspace Independent Publishing Platform
2016
nidottu
What does a hungry, pregnant witch do when her whole freaking town goes on a no carb diet? I'll tell you what. She goes on the sly and conjures up some anchovy-chocolate chunk cookies dipped in hot sauce-that's what. Of course my cheating gets complicated when all of the magic in the world goes on the fritz. To solve that particular wrinkle, I'll have to finally find the source of the lurking evil. Easier said than done. Maybe if I wasn't pregnant and starving, I could deal with the nasty old witch who resides in a gingerbread house. Add in carb eating fairies who speak French and three rotund familiars who enjoy defacing property with profane graffiti, and what you get is almost more trouble than I can handle in my baby baking condition. I'm still not convinced I won't be giving birth to puppies since the smokin' hot father of my babies is a werewolf, and NO ONE has given me ANY concrete proof to the contrary. Getting knocked up by the werewolf of my dreams was all kinds of awesome in practice, but the reality of becoming a mother scares me more than Baba Yaga's horrendous 1980's wardrobe. Monstrous decisions with enormous ramifications are best handled with meticulous planning-or in my case-after eating a giant mustard slathered jelly doughnut. Neither of those options is possible at the moment, but since there is no way I'm bringing my children into a magicless world, winging it will just have to work. Wait... Was that a contraction I just felt? Goddess help us all...
The Laws of Triathlon

The Laws of Triathlon

Robyn Hatler; Volker Winkler

Createspace Independent Publishing Platform
2016
nidottu
Just as triathlon is a combination of three sports, "The Laws of Triathlon" has three components. These are mixed throughout the 140.6 laws. The main ingredient consists of the unwritten laws - those rules of a culture that if violated result in public shaming rather than a time penalty or DQ. This is spiced with anecdotes or references that help illustrate the consequences of straying from the "Laws." Finally, sprinkled throughout are some jabs at our OCD cycling buddies. Similarly our intended audience includes three groups. There is a fair amount of basic information for those new to the sport and their inquisitive friends/family. We also provide multiple references for the veterans who wish to delve deeper. Thirdly, we kept some basics very simple for the cyclists. On a final note, if struggling in life or a race, Law # 0.6 will see you through to your next destination.
Paper Doll Lina

Paper Doll Lina

Robyn Lucas

Lake Union Publishing
2021
pokkari
One rip is all it takes to expose the devastating truth behind a seemingly perfect life.Lina Henry is a wife and mother who likens herself to a pretty paper doll. She lives in a beautiful home in the Atlanta suburbs. Her husband, David, is a well-to-do investment banker. She’s raised two wonderful teenagers. To the outside world, the Henry family is perfect. What no one knows is that Lina’s paper doll life is being torn apart in a controlling and abusive marriage. When Lina develops an unexpected friendship with another man, and reconnects with her former best friend, she begins navigating a way out of the emotional minefield that is her home.But as David senses his loss of control, he becomes more dangerous, and Lina must do everything in her power to protect herself and her children. In order to take back the happiness she deserves, Lina must first rediscover the strength and the fearlessness of her three-dimensional self.
Maybe She'll Stay

Maybe She'll Stay

Robyn Lucas

Amazon Publishing
2023
pokkari
A daughter’s return home opens old wounds in a novel of family, love, and emotional rescue by the author of Paper Doll Lina.After three disastrous marriages, a series of bad dates, and a tumultuous relationship with an emotionally abusive mother, psychology professor Nancy Jewel is through with love and commitment. Romantic or familial, the notion is a waste of her time. Content with being alone, she’s starting to feel normal-ish when she learns her father, incarcerated in Georgia, has been diagnosed with a terminal illness. Nancy is determined to get him a compassionate release, even if it means returning home and reaching out for help from the last attorney she wants to see: her recent ex.Back in her estranged mother’s orbit, and dealing with the fear of losing her father, Nancy wrestles with the ghosts of her toxic childhood and her reconnection with a failed bid at love. When an unexpected career challenge pushes Nancy to the edge, her impulse is to run. What other choice does she have? Face life head-on, and maybe, for once, stay.
Were Me Out

Were Me Out

Robyn Peterman

Createspace Independent Publishing Platform
2017
pokkari
Why do I have to have my tail in a knot for the one hot, sexy Werewolf who can't seem to keep his Johnson in his pants? I'm a nice girl-really I am. I'm just a typical computer-hacking, knife-throwing, Star Trek-obsessed, overeducated Werewolf nerd who can't seem to get her love life to compute. However, it's time to grow up and face the music or more accurately the man I'm in love with... Junior aka Jacob Wilson-the Alpha of the Georgia Pack. First I'll have to stand up to some nasty gals who's pants are so tight I can see their religion. Then I'll claim my man. What should be an easy feat, gets sucktastic when you throw in a three hundred year old fabulous gay Vampyre, an antiquated motherboard from the 90's and a challenge from the vicious, deadly Alabama Pack. Not to mention a libido that is out of control. Mine. So I'm just gonna dive in-head first and eyes closed. Love conquers all. Right? As long as reality doesn't wear me out, I plan to win.
Life Is Just a Bowl of Choices

Life Is Just a Bowl of Choices

Robyn Russell

Xlibris UK
2018
pokkari
This book follows the life of an average and ordinary woman sharing her own experiences, thoughts, and adventures over sixty-five years. It is written in the hope that the reader will be able to draw some consolation that life happens to all of us. Her experiences and how she dealt with them give an insight into so many aspects of life. Whatever has been thrown at her during the years, she has come through them reasonably unscathed.
Life Is Just a Bowl of Choices

Life Is Just a Bowl of Choices

Robyn Russell

Xlibris UK
2018
sidottu
This book follows the life of an average and ordinary woman sharing her own experiences, thoughts, and adventures over sixty-five years. It is written in the hope that the reader will be able to draw some consolation that life happens to all of us. Her experiences and how she dealt with them give an insight into so many aspects of life. Whatever has been thrown at her during the years, she has come through them reasonably unscathed.
Hustle but Healthy

Hustle but Healthy

Robyn Shaw

Houndstooth Press
2023
pokkari
Search "how to" on Google and "lose weight fast" is one of the first autofill options to pop up. It's easy to get overwhelmed with the quick fixes and crash diets that fill your day with restrictive and time-consuming routines that ultimately don't work, leaving you feeling defeated, deflated, and confused.Hustle but Healthy isn't another quick-fix plan telling you what to cut out of your life to get results. It's a guide that shares stories, quotes, weight loss information, motivational messages, and the best coaching practices. Through these, Robyn Shaw helps you deconstruct your limiting beliefs formed by diet culture and replace them with her five pillars of sustainable weight loss. Build a solid habit foundation that will carry you toward your vision of weight loss, health, and happiness with the questions, journaling prompts, and exercises in Hustle but Healthy.There is no magic pill to health and wellness. But there is a sustainable method that works for you.
Hustle but Healthy

Hustle but Healthy

Robyn Shaw

Houndstooth Press
2023
sidottu
Search "how to" on Google and "lose weight fast" is one of the first autofill options to pop up. It's easy to get overwhelmed with the quick fixes and crash diets that fill your day with restrictive and time-consuming routines that ultimately don't work, leaving you feeling defeated, deflated, and confused.Hustle but Healthy isn't another quick-fix plan telling you what to cut out of your life to get results. It's a guide that shares a decade of coaching experience summarized into a straightforward, easy-to-read and most importantly, easy-to-implement book.Because that's what this book is all about - taking action. You don't need another book to give you more information on how to lose weight. You need a book guiding you on how to act on the information you already know.While most diet books will leave you confused and wondering what your next step is, Robyn Shaw helps you deconstruct your limiting beliefs formed by diet culture and replace them with the five pillars of sustainable weight loss. Build a solid habit foundation that will carry you toward your vision of weight loss, health, and happiness with the questions, journaling prompts, and exercises in Hustle but Healthy. You'll walk away from this book with a clear understanding of why it's been so difficult to see results and how to change that narrative for yourself. There is no magic pill to health and wellness. But there is a sustainable method that works for you.